{"id":3095,"date":"2019-07-04T09:06:52","date_gmt":"2019-07-04T07:06:52","guid":{"rendered":"https:\/\/explainvisually.co\/pr-wizualizacje-do-publikacji\/"},"modified":"2025-03-12T11:17:57","modified_gmt":"2025-03-12T10:17:57","slug":"visualisations-for-pr","status":"publish","type":"page","link":"https:\/\/explainvisually.co\/en\/visualisations-for-pr\/","title":{"rendered":"Visualisations for PR publications"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#eff5fa 0%|#ffffff 100%&#8221; background_color_gradient_start=&#8221;#eff5fa&#8221; background_color_gradient_end=&#8221;#ffffff&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: left;\">Visualisation for PR<\/h1>\n<p style=\"text-align: left;\"><span data-color=\"var(--orange-10)\">As PR professionals, we often face the daunting task of conveying complex information to our target audience in a clear and engaging manner<\/span>. After finishing the study part, there\u2019s challenge arises: how to present our results in a way that encourages people to read more and makes it easier for them to understand the main points. This is where visualisation for PR helps turn complex data into clear, impactful messages.<\/p>\n<p style=\"text-align: left;\"><strong>Reports and studies are some of the most time-consuming projects in\u00a0<\/strong><span data-color=\"var(--orange-10)\">public relations<\/span><strong><span data-color=\"var(--orange-10)\">,\u00a0<\/span><\/strong><span data-color=\"var(--orange-10)\">there is no doubt about it. This is where data visualization comes into play, offering an effective tool to transform intricate data into compelling narratives that resonate with stakeholders, journalists, and the general public.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; module_alignment=&#8221;center&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong><span data-color=\"var(--orange-10)\">The impact of visualisation for PR (Case Studies)<\/span><\/strong><\/h2>\n<p><span data-color=\"var(--orange-10)\">Why we consider ourselves experts in creating visualizations for PR? Because we understand these challenges perfectly!<\/span>\u00a0<span data-color=\"var(--orange-10)\">We faced the challenge of presenting a 60-page report from the Centre for Innovation and Technology Transfer Management of Warsaw University of Technology. By transforming this dense information into a visually compelling format, we achieved:<\/span><\/p>\n<ul>\n<li><strong><span data-color=\"var(--orange-10)\">Increased engagement at conferences, with attendees more likely to interact and ask questions.<\/span><\/strong><\/li>\n<li><strong><span data-color=\"var(--orange-10)\">A 150% increase in email sign-ups for full report access.<\/span><\/strong><\/li>\n<li><strong><span data-color=\"var(--orange-10)\">300% more shares on social media platforms compared to text-only summaries.<\/span><\/strong><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\"><strong>An example of a visualisation made for that report:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/explainvisually.co\/wp-content\/uploads\/2019\/11\/Screenshot-2019-11-06-at-08.28.21.png&#8221; title_text=&#8221;Screenshot 2019-11-06 at 08.28.21&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; module_alignment=&#8221;center&#8221; custom_padding=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span data-color=\"var(--orange-10)\">Understanding the power of visual representations<\/span><\/h2>\n<p><span data-color=\"var(--orange-10)\">The human brain processes\u00a0<\/span><strong><span data-color=\"var(--orange-10)\">visual information <a href=\"https:\/\/photutorial.com\/images-60000-times-faster-text-myth\/\" target=\"_blank\" rel=\"noopener\">60,000 times<\/a> faster than text<\/span><\/strong><span data-color=\"var(--orange-10)\">. This innate ability makes data visualization an essential component of modern PR strategies. Effective visualisation for PR enhances clarity, engagement, and message retention. By leveraging visual representations such as infographics, charts, and maps, PR practitioners can:<\/span><\/p>\n<ul>\n<li><span data-color=\"var(--orange-10)\">Simplify complex data.<\/span><\/li>\n<li><span data-color=\"var(--orange-10)\">Provide context to statistics.<\/span><\/li>\n<li><span data-color=\"var(--orange-10)\">Create compelling stories.<\/span><\/li>\n<li><span data-color=\"var(--orange-10)\">Enhance decision-making processes.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/explainvisually.co\/wp-content\/uploads\/2024\/12\/Explai-sectors.webp&#8221; alt=&#8221;Explai-sectors&#8221; title_text=&#8221;Explai-sectors&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong><\/strong><strong>An infographic showing the brain processing visual vs. textual information, (bar charts, pie charts, maps).<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong><span data-color=\"var(--orange-10)\">Data-driven insights for impactful PR campaigns<\/span><\/strong><\/h2>\n<p><span data-color=\"var(--orange-10)\">Incorporating data visualization into your PR activities can significantly improve the effectiveness of your campaigns.<\/span><span>\u00a0<\/span>When we talk about complex products, a picture says more than a thousand words, but only if it\u2019s accurately chosen. Stock pictures will not help anyone better understand your new strategy or product.<\/p>\n<ul>\n<li>\n<p><strong><span data-color=\"var(--orange-10)\">Clarify the big picture<\/span><\/strong><span data-color=\"var(--orange-10)\">\u00a0&#8211; Use visualizations to provide a clear idea of trends and patterns that might be hidden in raw data.<\/span><\/p>\n<\/li>\n<li>\n<p><strong><span data-color=\"var(--orange-10)\">Engage audience<\/span><\/strong><span data-color=\"var(--orange-10)\">\u00a0&#8211; Visual content is more likely to capture and maintain interest, especially on social media platforms.<\/span><\/p>\n<\/li>\n<li>\n<p><strong><span data-color=\"var(--orange-10)\">Support narrative<\/span><\/strong><span data-color=\"var(--orange-10)\">\u00a0&#8211; Integrate bar charts and graphs into your press releases and articles to provide evidence and context for your PR stories.<\/span><\/p>\n<\/li>\n<li>\n<p><strong><span data-color=\"var(--orange-10)\">Facilitate understanding<\/span><\/strong><span data-color=\"var(--orange-10)\">\u00a0&#8211; Complex information becomes more accessible when presented visually, helping your intended audience grasp key points quickly.<\/span><\/p>\n<\/li>\n<\/ul>\n<p>The well-thought visualisation will summarize or display a fresh side of everything you\u2019ve described in the publication.<span>\u00a0<\/span><strong>The visualisation makes your recipient understand and memorize your message.<\/strong><\/p>\n<p>After that, the visualisation may serve as an independent material to share on social media or on the internet pages. One of the main advantages of the visualisation is that it\u2019s easier to convince a journalist to brand it. And then, your logo goes into the publication.<\/p>\n<h4>Let\u2019s check it on an easy example: a text about Facebook\u2019s strategy!<\/h4>\n<p><strong>Test only:<span>\u00a0<\/span><\/strong><em>Facebook\u2019s strategy was to expand the target group slowly. They started with Harvard students, and when they succeeded, they expanded the portal onto other Ivy League universities. Then they went open to all the USA universities. Their next step was to open the portal to high school students. And then, the whole world.<\/em><\/p>\n<p><strong>And now with the visualisation that summarizes it:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/explainvisually.co\/wp-content\/uploads\/2025\/03\/Facebooks-Strategy-Expanding-target-audience.jpg&#8221; alt=&#8221;Facebook&#8217;s Strategy &#8211; Expanding target audience&#8221; title_text=&#8221;Facebook&#8217;s Strategy &#8211; Expanding target audience&#8221; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Facebook&#8217;s Strategy &#8211; Expanding target audience:<\/p>\n<ul>\n<li>Harvard University students (2004).<\/li>\n<li>Other Ivy League universities (2004).<\/li>\n<li>All U.S. colleges and universities (2005).<\/li>\n<li>High school networks (2005).<\/li>\n<li>Worldwide expansion to anyone 13+ with a valid email address (2006).<\/li>\n<\/ul>\n<p>Those types of visualisations let you <strong>reduce all kinds of mistakes<\/strong>. Thanks to them, journalists, employees, clients, stakeholders, they all <strong>understand your vision<\/strong> with no misinterpretation.<\/p>\n<p>Such projects are created in strict cooperation with your board or PR department. That enables us to pass on your main idea precisely. We can also <strong>fit the material to your brand\u2019s visual identification<\/strong>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 style=\"text-align: center;\"><strong><span data-color=\"var(--orange-10)\">An example of visualizations made for PZPN:<\/span><\/strong><\/h4>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/explainvisually.co\/wp-content\/uploads\/2019\/07\/PZPN-ExplainVisually-SMALL.jpg&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span data-color=\"var(--orange-10)\">Enhancing brand storytelling through data with visualisation for PR<\/span><\/h2>\n<p><span data-color=\"var(--orange-10)\">We have an excellent example! See how the company&#8217;s text-heavy, descriptive mission statement was translated into a more understandable, interesting and digestible visual form. In addition, we visualized abstract concepts such as talent, transparency, cooperation, which stimulated the creativity of the participants.<\/span><\/p>\n<p><span data-color=\"var(--orange-10)\">For Biocodex, a French pharmaceutical company launching a new mission statement, we created a series of visual materials that:<\/span><\/p>\n<ul>\n<li><span data-color=\"var(--orange-10)\">Simplified complex mission pillars (People, Innovation, Achievements, CSR).<\/span><\/li>\n<li><span data-color=\"var(--orange-10)\">Illustrated the company&#8217;s values through LEGO\u00ae SERIOUS PLAY\u00ae workshop.<\/span><\/li>\n<li><span data-color=\"var(--orange-10)\">Showcased employee interpretations via digital graphic recording.<\/span><\/li>\n<\/ul>\n<h4><span data-color=\"var(--orange-10)\">The result was:<\/span><\/h4>\n<ul>\n<li><span data-color=\"var(--orange-10)\">63 unique employee stories captured in one comprehensive visual board.<\/span><\/li>\n<li><span data-color=\"var(--orange-10)\">Increased engagement and understanding of the new company mission.<\/span><\/li>\n<li><span data-color=\"var(--orange-10)\">Strengthened employee commitment and sense of unity post-pandemic.<\/span><\/li>\n<\/ul>\n<p><span data-color=\"var(--orange-10)\">This approach allowed Biocodex to effectively communicate their new mission, foster creativity, and create tangible, memorable outcomes from their workshop.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/explainvisually.co\/wp-content\/uploads\/2022\/09\/biocodex-DGR.png&#8221; alt=&#8221;visualisation for pr&#8221; title_text=&#8221;biocodex DGR&#8221; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 style=\"text-align: center;\"><strong><span data-color=\"var(--orange-10)\">Do you have similar challenges?<\/span><\/strong><\/h4>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/explainvisually.co\/en\/offer-marketing-sales\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;See how we can help you&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#34A7CA&#8221; button_border_radius=&#8221;35px&#8221; button_font=&#8221;||||||||&#8221; button_use_icon=&#8221;off&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;19px|64px|19px|64px&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|25px||25px&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong><span data-color=\"var(--orange-10)\">The future of PR is visual<\/span><\/strong><\/h2>\n<p><span data-color=\"var(--orange-10)\">In today&#8217;s information-saturated world, the ability to create compelling narratives through data visualization is not just an asset &#8211;\u00a0<\/span><strong><span data-color=\"var(--orange-10)\">it&#8217;s a necessity for PR professionals<\/span><\/strong><span data-color=\"var(--orange-10)\">. By transforming complex data into clear, engaging visual stories, you can:<\/span><\/p>\n<ul>\n<li><span data-color=\"var(--orange-10)\">Enhance the impact and reach of your PR activities.<\/span><\/li>\n<li><span data-color=\"var(--orange-10)\">Provide valuable, easily digestible insights to your clients and stakeholders.<\/span><\/li>\n<li><span data-color=\"var(--orange-10)\">Effectively communicate your message across diverse audiences and platforms.<\/span><\/li>\n<li><span data-color=\"var(--orange-10)\">Stay ahead in an increasingly data-driven PR landscape.<\/span><\/li>\n<\/ul>\n<h4 style=\"text-align: center;\"><strong><span data-color=\"var(--orange-10)\">An example of visualizations made for BIK:<\/span><\/strong><\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/explainvisually.co\/wp-content\/uploads\/2025\/03\/Infografika-ExplainVisually-2-scaled.jpg&#8221; alt=&#8221;visualisation for pr&#8221; title_text=&#8221;Infografika-ExplainVisually-2&#8243; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-color=\"var(--orange-10)\">Remember,\u00a0<\/span><strong><span data-color=\"var(--orange-10)\">the goal is told a story<\/span><\/strong><span data-color=\"var(--orange-10)\">\u00a0<\/span><strong><span data-color=\"var(--orange-10)\">that resonates with your audience and drives action<\/span><\/strong><span data-color=\"var(--orange-10)\">. With the right approach to data visualization, you can elevate your PR campaigns from informative to truly transformative.<\/span><\/p>\n<p><span data-color=\"var(--orange-10)\">As we look to the future, the integration of advanced technologies like AI-driven data analysis and immersive visualization techniques will open new frontiers in PR communication. Leveraging visualisation for PR will be crucial in adapting to these innovations, ensuring that complex insights are not only understood but also drive meaningful engagement. By staying at the forefront of these developments and continuously refining your visual storytelling skills, you&#8217;ll be well-equipped to meet the evolving demands of the PR industry and deliver exceptional value to your clients and organization.<\/span><\/p>\n<p><strong><span data-color=\"var(--orange-10)\">Embrace the power of visualization in your PR strategy today, and watch as your complex ideas transform into clear, compelling, and actionable insights that drive real-world results.<\/span><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;section_divider_top_white &#8221; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#eff5fa 0%|#ffffff 100%&#8221; background_color_gradient_start=&#8221;#eff5fa&#8221; background_color_gradient_end=&#8221;#ffffff&#8221; da_disable_devices=&#8221;off|off|off&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Contact us<\/h2>\n<p style=\"text-align: center;\">We will advise you and answer all your questions.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_code _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"contact-boxes\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"contact-mail\"><!-- [et_pb_line_break_holder] -->    <i class=\"fa fa-envelope-o\"><\/i><!-- [et_pb_line_break_holder] -->    <a href=\"mailTo:hello@explainvisually.co\">hello@explainvisually.co<\/a><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"contact-phone\"><!-- [et_pb_line_break_holder] -->    <i class=\"fa fa-phone\"><\/i><!-- [et_pb_line_break_holder] -->    <a href=\"tel.:+48 607 300 250\">+48 607 300 250<\/a><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_contact_form email=&#8221;czesc@explainvisually.pl&#8221; custom_message=&#8221;%%email%%||et_pb_line_break_holder||%%message%%&#8221; success_message=&#8221;The message has been sent&#8221; submit_button_text=&#8221;Send the message&#8221; _builder_version=&#8221;4.16&#8243; _unique_id=&#8221;a0fc5525-ca0e-48f0-a213-db81709d6443&#8243; form_field_background_color=&#8221;rgba(0,0,0,0)&#8221; form_field_text_color=&#8221;#8E9EA9&#8243; captcha_font=&#8221;||||||||&#8221; form_field_font=&#8221;||||||||&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#34A7CA&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;35px&#8221; button_font=&#8221;||||||||&#8221; button_use_icon=&#8221;off&#8221; custom_css_contact_button=&#8221;padding-top: 19px!important;||    padding-right: 64px!important;||    padding-bottom: 19px!important;||    padding-left: 64px!important;||margin-left:auto;||margin-right:auto;&#8221; custom_css_contact_fields=&#8221;border: 1px solid #E5E3E3;||border-radius: 7px;&#8221; custom_css_text_field=&#8221;border: 1px solid #E5E3E3;||border-radius: 7px;&#8221; form_background_color=&#8221;rgba(0,0,0,0)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_contact_field field_id=&#8221;email&#8221; field_title=&#8221;Business e-mail address&#8230;&#8221; field_type=&#8221;email&#8221; fullwidth_field=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; form_field_font=&#8221;||||||||&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_contact_field][et_pb_contact_field field_id=&#8221;message&#8221; field_title=&#8221;Your message&#8230;&#8221; field_type=&#8221;text&#8221; fullwidth_field=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_contact_field][et_pb_contact_field field_id=&#8221;Checkbox&#8221; field_title=&#8221; &#8221; field_type=&#8221;checkbox&#8221; checkbox_options=&#8221;%91{%22value%22:%22I hereby consent to receiving commercial information via e-mail at the above given e-mail address, within the meaning of article 10(1) of the Act of 18 July 2002 on Rendering Electronic Services, from Kreatol Klaudia Tolman, ul. Anieli Krzywo\u0144 6\/129, 01-391 Warsaw, NIP: 522-273-32-08%22,%22checked%22:0,%22dragID%22:-1}%93&#8243; fullwidth_field=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; form_field_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; custom_css_main_element=&#8221;font-weight: normal;&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; module_class=&#8221;section_divider_top_white blue&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#fafafa&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#EFF5FA 0%|#F9FCFE 100%&#8221; background_color_gradient_start=&#8221;#EFF5FA&#8221; background_color_gradient_end=&#8221;#F9FCFE&#8221; background_color_gradient_stops_tablet=&#8221;#EFF5FA 0%|#F9FCFE 100%&#8221; background_color_gradient_stops_phone=&#8221;#EFF5FA 0%|#F9FCFE 100%&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_module=&#8221;3620&#8243; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">And if you want to know more before you decide,<\/h2>\n<p style=\"text-align: center;\">see our text and visual materials\u2026<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;button-row&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_button button_url=&#8221;https:\/\/explainvisually.co\/en\/knowledge\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Visit ExplainED Visually \u2013 our Blog&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#34A7CA&#8221; button_border_radius=&#8221;35px&#8221; button_font=&#8221;||||||||&#8221; button_use_icon=&#8221;off&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;19px|64px|19px|64px&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|25px||25px&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A well-crafted visual makes complex data clear, engaging, and memorable. Discover how smart visualisation can amplify your PR impact and drive real results!<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\r\n<p>Przy trudnych produktach, trafnie dobrany obraz znaczy wi\u0119cej ni\u017c tysi\u0105c s\u0142\u00f3w. Ale tylko je\u015bli jest trafnie dobrany. [link do artykulu] Zdj\u0119cie ze stocka nie pomaga zrozumie\u0107 nowej strategii czy produktu. Za to dobrze skrojona wizualizacja ju\u017c tak.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Dzi\u0119ki temu efektywniej wykorzystasz miejsce w publikacji. Poza tym podsumujesz lub poka\u017cesz z nowej strony, to, co zosta\u0142o opisane.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Jedn\u0105\u00a0z dodatkowych zalet wizualizacji jest to, \u017ce \u0142atwiej przekona\u0107 dziennikarza, aby j\u0105\u00a0obrandowa\u0107. Dzi\u0119ki temu w publikacji pojawi si\u0119 logo firmy. <\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><Przyk\u0142ady - Np. PZPN><\/p>\r\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-3095","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Visualisation for PR | Explain Visually<\/title>\n<meta name=\"description\" content=\"A well-chosen image speaks volumes \u2014 but only when it&#039;s chosen well. That\u2019s why we create visualisation for PR.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/explainvisually.co\/en\/visualisations-for-pr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visualisation for PR | Explain Visually\" \/>\n<meta property=\"og:description\" content=\"A well-chosen image speaks volumes \u2014 but only when it&#039;s chosen well. That\u2019s why we create visualisation for PR.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/explainvisually.co\/en\/visualisations-for-pr\/\" \/>\n<meta property=\"og:site_name\" content=\"Explain Visually\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-12T10:17:57+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/explainvisually.co\\\/en\\\/visualisations-for-pr\\\/\",\"url\":\"https:\\\/\\\/explainvisually.co\\\/en\\\/visualisations-for-pr\\\/\",\"name\":\"Visualisation for PR | Explain Visually\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/explainvisually.co\\\/en\\\/#website\"},\"datePublished\":\"2019-07-04T07:06:52+00:00\",\"dateModified\":\"2025-03-12T10:17:57+00:00\",\"description\":\"A well-chosen image speaks volumes \u2014 but only when it's chosen well. That\u2019s why we create visualisation for PR.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/explainvisually.co\\\/en\\\/visualisations-for-pr\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/explainvisually.co\\\/en\\\/visualisations-for-pr\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/explainvisually.co\\\/en\\\/visualisations-for-pr\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/explainvisually.co\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Visualisations for PR publications\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/explainvisually.co\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/explainvisually.co\\\/en\\\/\",\"name\":\"Explain Visually\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/explainvisually.co\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Visualisation for PR | Explain Visually","description":"A well-chosen image speaks volumes \u2014 but only when it's chosen well. That\u2019s why we create visualisation for PR.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/explainvisually.co\/en\/visualisations-for-pr\/","og_locale":"en_US","og_type":"article","og_title":"Visualisation for PR | Explain Visually","og_description":"A well-chosen image speaks volumes \u2014 but only when it's chosen well. That\u2019s why we create visualisation for PR.","og_url":"https:\/\/explainvisually.co\/en\/visualisations-for-pr\/","og_site_name":"Explain Visually","article_modified_time":"2025-03-12T10:17:57+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/explainvisually.co\/en\/visualisations-for-pr\/","url":"https:\/\/explainvisually.co\/en\/visualisations-for-pr\/","name":"Visualisation for PR | Explain Visually","isPartOf":{"@id":"https:\/\/explainvisually.co\/en\/#website"},"datePublished":"2019-07-04T07:06:52+00:00","dateModified":"2025-03-12T10:17:57+00:00","description":"A well-chosen image speaks volumes \u2014 but only when it's chosen well. That\u2019s why we create visualisation for PR.","breadcrumb":{"@id":"https:\/\/explainvisually.co\/en\/visualisations-for-pr\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/explainvisually.co\/en\/visualisations-for-pr\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/explainvisually.co\/en\/visualisations-for-pr\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/explainvisually.co\/en\/"},{"@type":"ListItem","position":2,"name":"Visualisations for PR publications"}]},{"@type":"WebSite","@id":"https:\/\/explainvisually.co\/en\/#website","url":"https:\/\/explainvisually.co\/en\/","name":"Explain Visually","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/explainvisually.co\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/explainvisually.co\/en\/wp-json\/wp\/v2\/pages\/3095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/explainvisually.co\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/explainvisually.co\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/explainvisually.co\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/explainvisually.co\/en\/wp-json\/wp\/v2\/comments?post=3095"}],"version-history":[{"count":14,"href":"https:\/\/explainvisually.co\/en\/wp-json\/wp\/v2\/pages\/3095\/revisions"}],"predecessor-version":[{"id":25674,"href":"https:\/\/explainvisually.co\/en\/wp-json\/wp\/v2\/pages\/3095\/revisions\/25674"}],"wp:attachment":[{"href":"https:\/\/explainvisually.co\/en\/wp-json\/wp\/v2\/media?parent=3095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}