\u00a0<\/span><\/strong>\u201cWi\u0119cej ni\u017c LEK\u201d is a Medical Information Portal which is used to run high quality e-learning courses for students and graduates of medical colleges, which prepare them for, among other things, for the Final Medical Examination and the Final Medical and Dental Examination.<\/span><\/p>\n <\/p>\n <\/p>\n Company size: <\/span><\/strong>At the time of project implementation \u2013 4 employees, currently \u2013 60 employees.<\/span><\/p>\n \u00a0<\/span><\/p>\n Company departments involved in the project : <\/span><\/strong>CEO, COO, marketing<\/span><\/p>\n \u00a0<\/span><\/p>\n The challenge:<\/span><\/strong><\/p>\n \u00a0<\/span><\/strong>The first comprehensive online course on the Polish market for medical graduates preparing for the Medical Final Examination was created at “Wi\u0119cej ni\u017c LEK”. As this was a new format for would-be doctors accustomed to learning together traditionally, in homes and libraries, it needed to be implemented accordingly.<\/p>\n \u00a0<\/span>The course itself was different than courses from other fields. Aside from normal classes, it also <\/span>included mind map notes, a community to help students learn together, and a study plan.<\/p>\n \u00a0<\/span>All of that had to be presented in under 1.5 minutes. Of course, in line with the design aesthetics of the new course website.<\/span><\/p>\n \u00a0<\/span><\/p>\n Goals:<\/span><\/strong>\u00a0<\/span><\/strong><\/p>\n \u00a0<\/span><\/p>\n Solution:<\/span><\/strong>\u00a0<\/span><\/strong><\/p>\n Working together with our customer, we have created a 5-stage whiteboard animation.<\/span><\/p>\n <\/p>\n [\/et_pb_text][et_pb_code _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_code][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/explainvisually.co\/wp-content\/uploads\/2021\/01\/grafika-eng-wiecej-niz-lek-case-study-explainer-_bez-bialego.jpg” title_text=”grafika eng wiecej niz lek case study explainer _bez bia\u0142ego” align=”center” disabled_on=”off|off|off” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n 5 stages of the project whiteboard animation [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n Stage 1 \u2013 Engaging the viewer<\/span><\/strong><\/p>\n <\/span><\/strong>We refer to a fresh medical school graduate, preparing for the Final Medical Examination (LEK) \u2013 their needs, doubts, problems. Thanks to this approach, when they encounter the animation, they can immediately think \u201cOh, this is about me!\u201d and be naturally motivated to watch more of it.<\/span><\/p>\n \u00a0<\/span><\/p>\n Stage 2 \u2013 Presenting the general vision of the portal<\/span><\/strong><\/p>\n <\/span><\/strong>As the portal is composed of many elements, we needed to first present a sketch of its general vision. We built a container in the viewer\u2019s head, which we then use to store blocks with defined solutions.<\/span><\/p>\n \u00a0<\/span><\/p>\n Stage 3 \u2013 Talking about particular characteristics of \u201cWi\u0119cej ni\u017c LEK\u201d<\/span><\/strong><\/p>\n <\/span><\/strong>At this stage, we talked about what is included in the course, and mentioned characteristics which make \u201cWi\u0119cej ni\u017c LEK\u201d different than other online courses.<\/span><\/p>\n \u00a0<\/span><\/p>\n Stage 4 \u2013 Benefits <\/span><\/strong><\/p>\n <\/span><\/strong>We showed the benefits of using the portal. They included proper planning of preparation for the exam, availability of the portal 24\/7, and the possibility to receive answers to questions from the community.<\/span><\/p>\n \u00a0<\/span><\/p>\n Stage 5 \u2013 Call to Action<\/span><\/strong><\/p>\n <\/span><\/strong>We decided to encourage the viewers to visit the website. That was because they were not yet convinced to pay for the course at that stage \u2013 they needed more information before making an investment of 400 \u20ac.<\/span><\/p>\n \u00a0<\/span><\/p>\n That\u2019s why they could find additional information on the wiecejnizlek.pl website, helping them make the decision to sign up.<\/span><\/p>\n \u00a0<\/span>The animation was used on the Landing Page, Facebook and YouTube.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_code _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]![\"\"](\"https:\/\/explainvisually.co\/wp-content\/uploads\/2020\/09\/wiecej-niz-lek-lll.jpg\")
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