[et_pb_section fb_built=”1″ _builder_version=”3.22.3″ da_disable_devices=”off|off|off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”3.25.4″][et_pb_column type=”1_5″ _builder_version=”3.25.4″][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.25.4″][et_pb_text _builder_version=”4.7.4″]Veganism is on the rise. There is no question about it.
\nTo give you just a few recent examples…
\n[\/et_pb_text][et_pb_code disabled_on=”on|on|on” _builder_version=”4.0.7″ disabled=”on”][\/et_pb_code][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”3.25.4″][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”3.25.4″ locked=”off”][et_pb_column type=”1_5″ _builder_version=”3.25.4″][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.25.4″][et_pb_text _builder_version=”4.7.4″]<\/p>\n
The first example is the British bakery chain Gregg. I first heard of its existence when it released vegan sausage rolls and I read about it on overseas vegan groups on Facebook. News of the company’s expansion spread quickly and British vegans stormed the stores.<\/p>\n
The company was not up to the challenge at first, and stores ran out of the new product. However, it quickly ramped up production and the new addition to the range more than paid for itself. This investment, among others, increased the value of the company’s shares by 13 percent.[11<\/a>] A post about sausage rolls on one foreign vegan Facebook group \u00a0<\/span><\/em><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”3.25.4″][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”3.25.4″][et_pb_column type=”1_5″ _builder_version=”3.25.4″][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.25.4″][et_pb_text _builder_version=”4.7.4″]When a Polish company Tarczy\u0144ski released plant-based kabanos sausages, it posted about it on Facebook. The picture was liked by 1,500 people.<\/p>\n Out of curiosity I checked the company’s Facebook page. The average number of likes for the brand’s posts is about 100, while the post about vegetable kabanos was liked by 3,400 people. In addition, it had 1,000 comments and almost 500 shares. A post on one of the vegan Facebook groups about Tarczy\u0144ski’s plant-based kabanos sausages. It was liked by 1,500 people. This is just one of many posts on the topic.<\/em><\/p>\n \u00a0<\/span><\/em><\/p>\n [\/et_pb_text][et_pb_code disabled_on=”on|on|on” _builder_version=”4.0.7″ disabled=”on”][\/et_pb_code][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”3.25.4″][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”3.25.4″][et_pb_column type=”1_5″ _builder_version=”3.25.4″][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.25.4″][et_pb_code _builder_version=”4.7.4″ _module_preset=”default”][FM_form id=”14″][\/et_pb_code][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”3.25.4″][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.0.7″][et_pb_column type=”1_5″ _builder_version=”4.0.7″][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.0.7″][et_pb_text _builder_version=”4.7.4″]<\/p>\n In 2019, the share price<\/strong> of Beyond Meat<\/a>, a company that produces a plant-based meat substitute, rose 718% in just three months after its IPO<\/strong> (return calculated from the issue price).[2<\/a>]<\/p>\n The vegan trend can no longer be questioned. The dominant meat companies – Tyson, Smithfield, and Hormel Foods – have begun investing in plant-based meat substitutes.<\/p>\n Interestingly, one of the people who invested in Beyond Meat was Bill Gates.<\/p>\n As of June of this year, Beyond Meat’s shares were up 49 percent.[3<\/a>]<\/p>\n Hoping to replicate success and find a “second Beyond Meat,” entrepreneurs invested 457 million dollars throughout 2019. In just the first seven months of 2020, more than $1.4 billion was invested.[4<\/a>]<\/p>\n Meanwhile, a new cash cow has appeared on the horizon. Or perhaps it would be more accurate to write: a cash hen.<\/p>\n The egg substitute market is estimated to exceed $1.1 billion by 2023.[5] According to research center SPINS, the size of the egg substitute market nearly tripled in 2019 compared to 2018.[6<\/a>]<\/p>\n \u00a0<\/span> Since Beyond Meat went public in May 2019, the company’s stock has skyrocketed. Source: Yahoo! Finance<\/em><\/p>\n \u00a0<\/span><\/em><\/p>\n [\/et_pb_text][et_pb_code _builder_version=”4.7.4″ _module_preset=”default”]
\n[\/et_pb_text][et_pb_image src=”https:\/\/explainvisually.co\/wp-content\/uploads\/2020\/12\/kielbaska-gregg-weganska.jpg” title_text=”kie\u0142baska gregg wega\u0144ska” align=”center” _builder_version=”4.7.4″ _module_preset=”default”][\/et_pb_image][et_pb_text _builder_version=”4.7.4″ _module_preset=”default”]<\/p>\n
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\n[\/et_pb_text][et_pb_image src=”https:\/\/explainvisually.co\/wp-content\/uploads\/2020\/12\/weganizm-marketing-kabanosy-tarczynski-explainvisually.jpg” title_text=”weganizm marketing kabanosy tarczy\u0144ski explainvisually” align=”center” _builder_version=”4.7.4″ _module_preset=”default”][\/et_pb_image][et_pb_text _builder_version=”4.7.4″ _module_preset=”default”]<\/p>\nVegan products conquer the stock market<\/h3>\n
\n[\/et_pb_text][et_pb_image src=”https:\/\/explainvisually.co\/wp-content\/uploads\/2020\/12\/weganizm-beyond-meat-gielda.png” title_text=”weganizm beyond meat gie\u0142da” align=”center” _builder_version=”4.7.4″ _module_preset=”default”][\/et_pb_image][et_pb_text _builder_version=”4.7.4″ _module_preset=”default”]<\/p>\n