[et_pb_section fb_built=”1″ _builder_version=”4.16″ da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Tekst” _builder_version=”4.27.2″ global_colors_info=”{}”]<\/p>\n
\u200bExplainer video costs<\/a> usually range from \u20ac2,000 to \u20ac6,000.<\/strong><\/p>\n Many people wonder why there is such a wide price range and what factors influence the final price of the service. The style of the video, its length, and purpose are key elements that are taken into account when preparing a price estimate. In addition, the prestige, experience, and reputation of the company producing the explainer videos are also important.<\/p>\n A well-established company with a strong market position and a portfolio of over 400 explainer videos for large clients operating on the global market will price their services much higher than a novice freelancer with little experience.<\/p>\n Honestly, determining the cost of producing an explainer video has always been a challenging task. When potential clients contact us, we seldom provide exact prices immediately. Instead, we first assess the project\u2019s complexity and the client\u2019s specific needs and requirements.<\/p>\n However, given that this is one of the most frequent inquiries we receive, we\u2019ve decided to create this explainer video production pricing guide. This guide outlines the thought process behind the pricing clients see in their quotes.<\/p>\n [\/et_pb_text][et_pb_code disabled_on=”on|on|on” admin_label=”Kod” _builder_version=”4.27.2″ disabled=”on” global_colors_info=”{}”][\/et_pb_code][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ admin_label=”Wiersz” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Tekst” _builder_version=”4.27.2″ global_colors_info=”{}”]<\/p>\n Let\u2019s begin with the fundamentals, specifically the definition and concept of explainer videos. An explainer video is a brief, engaging video that effectively and clearly explains a product, service, or idea. It combines visuals, animation, narration, and music to captivate the audience. These videos are crafted to grab attention and educate potential customers, serving as a powerful tool for attracting new clients.<\/p>\n Explainer videos have quickly become incredibly popular worldwide. Their adaptability and effectiveness mean they are utilized by businesses across various sectors, from tech startups to large corporations. The rising popularity of explainer videos is evident in Google Trends statistics.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/explainvisually.co\/wp-content\/uploads\/2021\/02\/cena-explainera-tlo-strona-2.jpg” alt=”video, znak play, plakietka z cen\u0105 i znakami zapytania” title_text=”cena explainera tlo strona” admin_label=”Obraz” _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Tekst” _builder_version=”4.27.2″ global_colors_info=”{}”]<\/p>\n Visualization plays a crucial role in the success of explainer videos. As visual beings, we tend to process and retain information better when it\u2019s presented visually. Animated explainer videos, which utilize various animation styles like 2D, 3D, motion graphics, and whiteboard animation, are especially effective for grabbing and holding the viewer\u2019s attention.<\/p>\n Moreover, visualization simplifies complex ideas, making them easier to understand compared to text or static images alone.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Tekst” _builder_version=”4.27.2″ global_colors_info=”{}”]<\/p>\n Explainer videos come in different formats, each designed for specific needs and audiences. At\u00a0Explain Visually<\/a>, we focus on producing a range of explainer videos, each with its distinct style and purpose.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=fC1yBtyhNrE” _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][et_pb_text admin_label=”Tekst” _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Vector animation for Mitsubishi Electric<\/em><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Tekst” _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n We move on to the issue that, right next to the quality and scope of services, is of most interest to potential customers \u2013 the cost of an explanatory film. Learn about the 6 factors that shape the final price. The price of an explainer video depends on:<\/p>\n The length of the video is a significant cost determinant. Longer videos require more work and resources, thus increasing the cost. For example, a 2-minute video will generally cost more than a 1-minute video due to the additional content and animation required.<\/p>\n The longer the explainer video, the more expensive it will be.<\/strong><\/p>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The more elements and the more scenes and details need to be presented, the more expensive the explainer video will be. A simple video about hand washing procedures will cost less than a complex explainer video about how a rocket engine assembly machine works.<\/p>\n Additionally, different animation styles have different costs. For example, 3D animation is usually more expensive than 2D animation due to the complexity and time required to create detailed 3D models and scenes.<\/p>\n [\/et_pb_text][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=TBM50aLiIqU” _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Vector Animation<\/em><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=eBvBIFwiTlY” _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Whiteboard digital<\/em><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ global_colors_info=”{}”]<\/p>\n The complexity of the project, including the number of elements, scenes, and details, can significantly affect the cost. More intricate designs and animations require more time and effort from the production team.<\/p>\n If a client wants more than one explainer video in a series, the price per video will usually be lower. This is because this streamlines the work for the agency. The same applies to the process of working with a client. The work goes much faster when both parties are on the same wavelength.<\/p>\n That is why producing a series of explainers is beneficial for both the client and the agency.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=aH1Nd6atxLk” _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n We have made several animations for KUL<\/em><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Tekst” _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The cost of an explainer video depends on where it will be displayed \u2013 the internet, television, or city displays, and whether the campaign will cover only Poland or the entire world. Why?<\/p>\n Similar to purchasing the rights to show\u00a0\u201cStar Wars\u201d<\/em> the cost of displaying the film in cinemas across Europe will be higher than watching it at home with friends. This is due to copyright laws, which also apply to explainer videos. The broader the distribution fields, the higher the cost of the license.<\/p>\n <\/p>\n <\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/explainvisually.co\/wp-content\/uploads\/2021\/06\/branza-technoogiczna-animacje-explainer-video-1.jpg” title_text=”bran\u017ca technoogiczna animacje explainer video” admin_label=”Obraz” _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Tekst” _builder_version=”4.27.2″ global_colors_info=”{}”]<\/p>\n Some people will say,\u00a0\u201cJust add one more voiceover and that\u2019s it\u201d<\/em>\u00a0. Unfortunately, it\u2019s not that simple. Want to know why?<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Creating explainer videos in multiple languages \u200b\u200bcan significantly increase your reach and impact. Studies show that multilingual content can break down barriers and increase engagement in different markets. For example, Disney\u2019s Frozen has been translated into 42 languages, contributing to its global success and over $1 billion in revenue.<\/p>\n<\/blockquote>\n [\/et_pb_text][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=0dKAlhy0PYI” _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n While creating this explainer video in Arabic we had to be cautious of cultural differences and do some extra research<\/em><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ global_colors_info=”{}”]<\/p>\n Price:\u00a03-5 thousand EUR\u00a0<\/strong>(depending on the studio and how busy the studio is at that time)<\/p>\n Price:\u00a03-4 thousand EUR<\/strong>\u00a0for two animations (depending on the studio and how busy the studio is at that time)<\/p>\n The cost of an explainer video can vary widely based on the factors mentioned above. Here is a general breakdown:<\/p>\n One of the risks associated with hiring freelance specialists is the lack of assurance that they will complete the project, as they might abandon it midway, leaving you with an incomplete task.<\/p>\n<\/blockquote>\n In\u00a0professional agencies<\/a>\u00a0at least several specialists work on an explainer video simultaneously. Each is needed at a different stage of production.<\/p>\n Creating an animation video is a multifaceted endeavor that necessitates the expertise of at least five or six professionals, each bringing their unique skill set to the table:<\/p>\n Having these specialists on your team is essential to ensure effective results and to avoid wasting your budget.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Tekst” _builder_version=”4.27.2″ global_colors_info=”{}”]<\/p>\n The Project Manager talks to the client and gets to know their goals and then a specific style or length of animation is suggested. At this stage, the client is asked to complete a Brief. Then the client provides factual materials \u2013 product brochures, articles, design presentations or links to websites. The role of the explainer video is to convey the subject matter in an interesting and engaging manner.<\/p>\n The Project Manager will outline the work schedule, keep an eye on deadlines, take care of the constant flow of information and make sure that all the client\u2019s comments are considered.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/explainvisually.co\/wp-content\/uploads\/2021\/03\/Screenshot-2024-11-05-at-17.26.22.png” title_text=”Screenshot 2024-11-05 at 17.26.22″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n At ExplainVisually, in order to better understand our client\u2019s target audience and needs, we conduct workshops at Mural \u2013 so the explainer video can better meet the company\u2019s goals.<\/em><\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ global_colors_info=”{}”]<\/p>\n The explainer video script is usually created following an online workshop with the client. During the workshop we will organize the information about the product or project and wrap it up in a story. Then the script is created.<\/p>\n The script consists of voiceover text and a description of what will happen in each scene. Usually up to three rounds of alterations to the script are included in the production price.<\/p>\n A storyboard is a working illustration of the scenes from the script. They aim is to help the client to imagine the final product and to give the illustrators in the studio guidelines about the essential elements of the explainer.<\/p>\n The explainer video production price usually includes between 1 and 3 revision rounds of the storyboard.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/explainvisually.co\/wp-content\/uploads\/2021\/03\/Screenshot-2024-11-05-at-17.29.06.png” title_text=”Screenshot 2024-11-05 at 17.29.06″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Example storyboard<\/strong><\/i><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Tekst” _builder_version=”4.27.2″ global_colors_info=”{}”]<\/p>\n In the case of\u00a0whiteboard animation<\/a>, the illustrators shoot the video in the studio. Recording a 2-minute video usually takes 3-4 days of intensive work.<\/p>\n The same is true for the implementation of vector animation. Preparation of the storyboard for animation requires a lot of time, because each graphic needs to be divided into small pieces (for example, the face divided into eyes, nose, ears, tongue and mouth) and designed according to the guidelines of the animator.<\/p>\n The next step is putting the explainer video together. The video is synchronized with voiceover, music and sound effects. Logos and additional materials provided by the client are also added.<\/p>\n This process can take up to seven days, depending on the length or complexity of the video. Two animators work on more complex animations.<\/p>\n The project manager collects comments and passes them to the team.\u00a0Sometimes changes require fine-tuning editing. Sometimes they require adding a voiceover. And sometimes even an extra scene.<\/p>\n The agency compensates its employees for each such revision, which must be reflected in the price.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ global_colors_info=”{}”]<\/p>\n Is it worth investing in explainer videos?<\/p>\n Yes<\/strong>, if you approach it head on. Just like Wi\u0119cej Ni\u017c LEK course which our animation\u00a0helped to earn the first 400K PLN<\/a>.<\/p>\n No<\/strong>, if you make a video \u201cbecause you want to have an animation\u201d, without thinking about how to use it so that it pays off.<\/p>\n We discuss this further in\u00a0the article about explainer video profitability<\/a>. You can there download an Excel ROI calculator to help you estimate the potential ROI of an explainer video for your company.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/explainvisually.co\/wp-content\/uploads\/2021\/02\/studio-animacji-explainvisually.png” title_text=”studio animacji explainvisually” align=”center” admin_label=”Obraz” _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ global_colors_info=”{}”]<\/p>\n Is it worth investing in explainer videos?<\/p>\n Yes<\/strong>, if you approach it head on. Just like Wi\u0119cej Ni\u017c LEK course which our animation\u00a0helped to earn the first 400K PLN<\/a>.<\/p>\nWhat is an explainer video? \u2013 Definition and purpose of an explainer video<\/strong><\/h2>\n
Why does visualization work?<\/strong><\/h2>\n
Types of explainer videos | Explain Visually offer<\/strong><\/h2>\n
What exactly do we create?<\/strong><\/h2>\n
\n
\u200bHow much does an explainer video cost?<\/strong><\/h2>\n
1. Length of the animation and explainer video<\/strong><\/h4>\n
2. Complexity of the explainer video, number of elements and animation style<\/strong><\/h3>\n
3.\u00a0Project complexity and\u00a0number of explainer videos in one order<\/strong><\/h3>\n
4. Where the explainer video will be displayed<\/strong><\/h3>\n
Additional Factors Influencing Cost:<\/strong><\/h4>\n
\n
5. Number of language versions of an explainer video<\/strong><\/h3>\n
\n
Do you know that\u2026<\/strong><\/h4>\n
\n
Sample pricing for explainer videos<\/strong><\/h2>\n
Project 1<\/strong><\/h4>\n
\n
Project 2<\/strong><\/h4>\n
\n
Cost breakdown of explainer videos<\/strong><\/h2>\n
\n
Remember!<\/strong><\/h4>\n
\n
Why does an explainer video cost thousands?<\/strong><\/h2>\n
\n
Client needs analysis<\/strong><\/h2>\n
Workshop and script creation<\/strong><\/h2>\n
Storyboard preparation<\/strong><\/h2>\n
Drawing an explainer video or preparing vectors<\/strong><\/h2>\n
Editing and animating<\/strong><\/h2>\n
The draft explainer video is sent to the client and revisions are made if required<\/strong><\/h2>\n
Explainer video pricing and profitability<\/strong><\/h2>\n
Explainer video pricing and profitability<\/strong><\/h2>\n