{"id":17069,"date":"2025-05-03T10:00:49","date_gmt":"2025-05-03T08:00:49","guid":{"rendered":"https:\/\/explainvisually.co\/?p=17069"},"modified":"2025-06-03T12:41:57","modified_gmt":"2025-06-03T10:41:57","slug":"brand-videos-how-they-differ-from-other-videos-and-how-to-make-them-with-examples","status":"publish","type":"post","link":"https:\/\/explainvisually.co\/en\/brand-videos-how-they-differ-from-other-videos-and-how-to-make-them-with-examples\/","title":{"rendered":"What is a brand video? How it differs from other videos and how to make an effective one (with examples)"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Perhaps you are wondering how to reach your customers effectively? How to make them see your brand&#8217;s potential and answer their needs? A own brand video may help. What is a brand video?<\/p>\n<p>Let\u2019s start with this:<\/p>\n<h4><strong>A brand video can truly set you apart!<\/strong><\/h4>\n<p>Brand videos are carefully crafted pieces of branded video content, designed to communicate your company\u2019s core message, values and unique selling points in a way that truly resonates with your target audience.<\/p>\n<p>Until now, you might have thought they were just promotional clips. Nothing could be further from the truth! This is a hugely popular form of brand storytelling that builds emotional connection and raises brand awareness. By integrating compelling storytelling with high-quality visuals and sound, brand videos allow you to showcase the very essence of your brand\u2019s identity and leave a lasting impression on your audience.<\/p>\n<h2>What is a brand video?<\/h2>\n<p>A brand video is a short, engaging video designed specifically to convey a brand\u2019s story, values and personality. Unlike other types of videos, such as explainer videos or testimonial videos, a brand video focuses on building brand awareness and loyalty by highlighting the brand\u2019s visual identity and company culture.<\/p>\n<p>It often blends elements of marketing strategy with creative brand videos to deliver a compelling story that captures the target audience\u2019s attention and strengthens the brand\u2019s position in the market.<\/p>\n<h3>It is a video or animation that will:<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/explainvisually.co\/wp-content\/uploads\/2025\/06\/What-can-a-brand-video-do-for-Your-business_.webp\" width=\"1920\" height=\"1080\" alt=\"What can a brand video do for your business, what is a brand video\" class=\"wp-image-26672 alignnone size-full\" srcset=\"https:\/\/explainvisually.co\/wp-content\/uploads\/2025\/06\/What-can-a-brand-video-do-for-Your-business_.webp 1920w, https:\/\/explainvisually.co\/wp-content\/uploads\/2025\/06\/What-can-a-brand-video-do-for-Your-business_-1280x720.webp 1280w, https:\/\/explainvisually.co\/wp-content\/uploads\/2025\/06\/What-can-a-brand-video-do-for-Your-business_-980x551.webp 980w, https:\/\/explainvisually.co\/wp-content\/uploads\/2025\/06\/What-can-a-brand-video-do-for-Your-business_-480x270.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/p>\n<h4>Build brand awareness<\/h4>\n<p>Include your logo and other distinctive graphics in the video, along with information about your company&#8217;s history, mission, and experience. Introduce yourself to new customers and reinforce your image with those who already know you. In a word &#8211; you will create a business card of your brand. Link to an example brand video:<\/p>\n<p><iframe loading=\"lazy\" title=\"Jak wygl\u0105da\u0142 leasing 30 lat temu? Animacja na 30-lecie Millennium Leasing\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/ZkR0-z8FPQE?feature=oembed&#038;showinfo=0\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>These types of videos are a proven method, trusted by many well-known brands, to showcase who you are and what makes you stand out. They help you reach new, potential customers while also reinforcing your image among those who already know you. All it takes is well-chosen graphics, a logo, and an engaging story about your company &#8211; its mission, experience, and values. We tell our clients that this is the brand\u2019s business card presented in video form. This way of presenting a brand captures attention, builds trust, and strengthens loyalty to your brand.<\/p>\n<h4>Present your range of services and tell about new products<\/h4>\n<p>As in the case of the example from this link, properly constructed material will serve as a friendly instruction manual:<\/p>\n<p><iframe loading=\"lazy\" title=\"Inteligentny dom z Blebox - whiteboard animation\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/_6YmTbjApOw?feature=oembed&#038;showinfo=0\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Thanks to such a solution, you will combine the marketing message with expert knowledge. Teach the consumer how to use what you offer.<\/p>\n<p>This is a great example of how explainer videos can be integrated into a broader marketing campaign to highlight the brand\u2019s product and unique selling points. Creating video content that educates while promoting is an innovative way to engage the company&#8217;s target audience and support marketing efforts.<\/p>\n<h4>Tell about a social campaign<\/h4>\n<p>You will draw attention to the problem \u00a0and present possible solutions. A good example is this animation:<\/p>\n<p><iframe loading=\"lazy\" title=\"Whiteboard animation for Opoka about domestic abuse\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/s1C7eWhNT6s?feature=oembed&#038;showinfo=0\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>In an interesting way you will show the employees of your company the direction of its development and strengthen the sense of common responsibility for what you create.<\/p>\n<p>A company culture brand video like this raises awareness about social issues, reflects the company\u2019s values and commitment to positive change. By showcasing behind-the-scenes moments or events, you can make the message more personal and relatable, strengthening the connection with employees and customers. It also helps employees see the bigger picture, where the company is headed and how their work plays a role in shaping its future.<\/p>\n<h4>Affect the recognition and stand out from the competition<\/h4>\n<p>Successful brand video in the form of animation can help build brand awareness. Such as animation for SHARP:<\/p>\n<p><iframe loading=\"lazy\" title=\"Technology Plasmacluster - animation\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/fK48id82pho?feature=oembed&#038;showinfo=0\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>An interesting story will captivate the viewer and be remembered for a long time.<\/p>\n<p>[\/et_pb_text][et_pb_code disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.16&#8243; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<!-- popup_removed_200817 -->[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_video src=&#8221;https:\/\/youtu.be\/HaSGSqP_-3k&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_video][et_pb_text _builder_version=&#8221;4.27.4&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><i>Brand video we made for Cubic Inch<\/i><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Great brand videos like these combine creative brand video examples with a compelling story that resonates with the audience. By focusing on the brand\u2019s core message and key elements (such as the brand\u2019s visual identity and brand values), these videos work effectively to distinguish the brand in a crowded marketplace.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3>Why a well-made brand video is effective?<\/h3>\n<p>If we are to remember something complicated, e.g. how a mathematical equation, a computer or a company works, we must first understand it. That is why it is so important to catch the viewer&#8217;s attention and engage them in the content.<\/p>\n<p>For some, the stimulus will be placed in the video examples, proving a specific theory or the effectiveness of the product, for others, a clear way to lead the consumer from the point before the discovery of the brand, to the benefits they will gain, thanks to it. If you ever wonder what is a brand video, remember it\u2019s the visual narrative that turns proof into persuasion.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_video src=&#8221;https:\/\/youtu.be\/EMO1ohTOOHY&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_video][et_pb_text _builder_version=&#8221;4.27.4&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><i>Brand video we made for Firstcoin<\/i><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Colorful graphics, an engaging soundtrack, and a captivating, emotionally charged narration. These are the keys to delivering a message that is far more likely to reach and influence your target audience. Such videos contain elements that capture attention, spark the imagination, and encourage reflection. When done right, brand videos work by creating an emotional connection that helps embed the brand story in the viewer\u2019s long-term memory &#8211; precisely by evoking those emotions.<\/p>\n<p>The juxtaposition of the most important key components of a brand video is also important when it comes to storing information in the memory, and thus consolidating the message contained in the material.<\/p>\n<p>Long-term memory is responsible for this. Our &#8220;hard drive&#8221; stores data enriched with emotions and feelings more easily than so-called dry facts. Emotions and feelings are extremely helpful in transferring experiences to long-term memory, and a brand video can and should easily generate them.<\/p>\n<p>If you&#8217;ve ever been moved while watching promotional material and can recall it in your mind, you know what I&#8217;m talking about.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_video src=&#8221;https:\/\/youtu.be\/ZFb01yTR9bA&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_video][et_pb_text _builder_version=&#8221;4.27.4&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p style=\"text-align: center;\"><em>British Airways brand video<\/em><\/p>\n<p style=\"text-align: left;\">This emotional connection is what makes brand awareness videos so effective in marketing campaigns. When a video highlights the brand\u2019s core message through compelling storytelling, it encourages brand loyalty and motivates the target audience to engage further with the brand.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>So how should a good branding video be constructed?<\/h3>\n<p>Remember about&#8230;<\/p>\n<h4><strong>Specifics<\/strong><\/h4>\n<p>Clear message, positive image &#8211; you have no more than two minutes at your disposal. From the first second gain the recipient&#8217;s attention.<\/p>\n<h4><strong>Authenticity<\/strong><\/h4>\n<p>The latest trends in content marketing say that customers put honesty, the company&#8217;s social responsibility, and its beliefs above good quality of the product! Emphasize real assets, do not fantasize. Speak the language of benefits and build positive associations with the brand.<\/p>\n<h4><strong>Balance and relevance<\/strong><\/h4>\n<p>Well-thought-out content. Adjust the tone and language of the message for the target audience. Do not overdo with humor, dynamics, and do not attack with sound or aggressive colors, if you want to build an image of an expert.<\/p>\n<h4>Using humor<\/h4>\n<p>A different effect can be achieved by using humor. Humour, when used skilfully, can make your brand more approachable and memorable. It breaks the ice, creates a sense of connection, and helps your message stand out in a sea of serious content.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/YdZMypElBpo\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p style=\"text-align: center;\"><em>Volkswagen brand video<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Consciously adjust the tools of expression to the image of your company and the assumed purpose. The message should distinguish you, be original, distinctive and evoke positive emotions. This way, you will authenticate and strengthen your brand in the eyes of your audience. By tailoring every creative choice, you reveal what is a brand video: a purposeful showcase of identity that resonates and endures.<\/p>\n<p>Incorporating testimonial videos or behind the scenes footage can add authenticity and depth to your branded video content, making it more relatable and trustworthy. Short videos that are on brand and deliver a clear key message are more likely to hold the target audience\u2019s attention and maximise marketing spend efficiency.<\/p>\n<h4><strong>Clear CTA<\/strong><\/h4>\n<p><strong>Remember! The simpler and clearer the call to action, the better.<\/strong><\/p>\n<p>Make sure your recipient knows the benefits they will get by following your CTA and make it worth their time. One of American psychologist Robert Cialdini&#8217;s rules &#8211; the rule of social proof &#8211; will help you with this. Tell about people who have already used your offer, show the numbers from your fan page or comments and testimonials from satisfied customers.<\/p>\n<p>According to a <a href=\"https:\/\/www.gemius.pl\/wszystkie-artykuly-aktualnosci\/raport-e-commerce.html\">this<\/a> E-commerce Survey, 47% of customers rely on reviews. Other studies prove that over 92% of customers read at least one review before buying online, so it is worth using it in your promotional material.<\/p>\n<p>Video content, including brand videos, are tools that can effectively help you achieve your goals, as best evidenced by the numbers in the report: &#8220;The State of Video Marketing 2019\/ 2020&#8221;.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_video src=&#8221;https:\/\/youtu.be\/864nZaF97uI&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_video][et_pb_text _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p style=\"text-align: center;\"><em>Brand video we made for FORTE<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>According to the data presented during the <strong>YouTube<\/strong> Brandcast, <a href=\"https:\/\/businessinsider.com.pl\/media\/youtube-popularnosc-wideo-w-telewizji-i-internecie-raport-pwc\/ywqr0r4\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube daily video viewing time is over 40 minutes!<\/a><\/p>\n<h3>Let&#8217;s take a look at the statistics of other popular social media channels:<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/explainvisually.co\/wp-content\/uploads\/2025\/06\/Metas-entire-family-of-products.webp\" width=\"1400\" height=\"1400\" alt=\"Metas entire family of products \" class=\"wp-image-26680 alignnone size-full\" srcset=\"https:\/\/explainvisually.co\/wp-content\/uploads\/2025\/06\/Metas-entire-family-of-products.webp 1400w, https:\/\/explainvisually.co\/wp-content\/uploads\/2025\/06\/Metas-entire-family-of-products-1280x1280.webp 1280w, https:\/\/explainvisually.co\/wp-content\/uploads\/2025\/06\/Metas-entire-family-of-products-980x980.webp 980w, https:\/\/explainvisually.co\/wp-content\/uploads\/2025\/06\/Metas-entire-family-of-products-480x480.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1400px, 100vw\" \/><\/p>\n<h4><strong>Facebook<\/strong><\/h4>\n<p><strong>Facebook<\/strong> remains the world\u2019s leading social platform with approximately 3.07 billion monthly active users as of early 2025 (representing over one-third of the global population).[1]<\/p>\n<p>About 2.11 billion people use Facebook daily, with 98.5% accessing the platform via mobile devices.[2]<\/p>\n<p>1.25 billion people visit Facebook to watch videos every month, and around 60% of time spent on Facebook is now dedicated to watching videos and Reels.[3]<\/p>\n<h4>Instagram<\/h4>\n<p><strong>Instagram<\/strong> has seen significant growth, now boasting 2.11 billion monthly active users in 2025. Video content dominates the platform: over 60% of user time on Instagram is spent watching videos, and Reels are reshared 3.5 billion times daily.[4]<\/p>\n<p>More than 500 million accounts use Instagram Stories every day, and 76% of marketers say Instagram delivers the highest ROI and engagement for video marketing. Business accounts see a 15-25% swipe-up rate in Stories ads, and Instagram\u2019s ad reach is 1.4 billion users monthly. [4] [5]<\/p>\n<h4>LinkedIn<\/h4>\n<p><strong>LinkedIn\u2019s<\/strong> user base has grown to over 1 billion members globally in 2025, with video content now the most popular and effective format for B2B marketing on the platform. Video viewing on LinkedIn is up 36% year-over-year, and the platform\u2019s algorithm prioritises video in user feeds, especially short-form and explainer videos.[6]<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Therefore, integrating video marketing into your marketing strategy is essential. Whether it\u2019s event videos, company culture videos, or creative brand videos, investing in high quality brand video production will maximise your marketing efforts and help you build brand awareness effectively.<\/p>\n<p>So if you want quality, relevant content that will help you achieve your goals, invest in a brand video created by professionals.<\/p>\n<p>* <a href=\"https:\/\/www.lyfemarketing.com\/blog\/top-ranking-social-media-platforms\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.lyfemarketing.com\/blog\/top-ranking-social-media-platforms\/<\/a><\/p>\n<h4><\/h4>\n<h4>SOURCE:<\/h4>\n<p>[1] [2] [3] Backlinko \u2013 Facebook User &amp; Growth Statistics to Know in 2025<br \/>[4] Cropink \u2013 Instagram Video Marketing Statistics 2025<br \/>[5] Measure.Studio \u2013 Instagram Statistics 2025<br \/>[6] LinkedIn Marketing Blog \u2013 B2B Video Marketing Trends 2025<br \/>Plus: <a href=\"https:\/\/www.lyfemarketing.com\/blog\/top-ranking-social-media-platforms\/\" target=\"_blank\" rel=\"noopener noreferrer\">LYFE Marketing<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>More examples:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/explainvisually.co\/en\/company-animations\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Brand videos&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;Button&#8221; _builder_version=&#8221;4.16&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;#f5d220&#8243; button_border_color=&#8221;rgba(0,0,0,0)&#8221; button_border_radius=&#8221;34px&#8221; button_font=&#8221;||||||||&#8221; button_use_icon=&#8221;off&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;19px|64px|19px|64px&#8221; box_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/explainvisually.co\/wp-content\/uploads\/2022\/03\/16-animations.jpg&#8221; title_text=&#8221;16 animations&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Perhaps you are wondering how to reach your customers effectively? How to make them see your brand\u2019s potential and answer their needs? A own brand video may help.<\/p>\n","protected":false},"author":14,"featured_media":26677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[110,22,101],"tags":[],"class_list":["post-17069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-maciej","category-artykul","category-artykul-kamila"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is a brand video? | Explain Visually<\/title>\n<meta name=\"description\" content=\"What is a brand video? Discover how a well-crafted film tells your story, boosts trust and drives revenue. 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