[et_pb_section fb_built=”1″ _builder_version=”3.22.3″ da_disable_devices=”off|off|off” locked=”off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”3.25.4″][et_pb_column type=”1_5″ _builder_version=”3.25.4″][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.25.4″][et_pb_text _builder_version=”4.7.4″]<\/p>\n
The stakes are high because the video will be shown at a trade show, a company event or during a video campaign. If the project doesn’t make it to the clients, the money will go down the drain and the person responsible for the production may end up without a job!<\/p>\n
We’ve put together five tips to help you produce promotional videos to avoid such situations. They are based on our experience with over 350 projects of this type.<\/p>\n
[\/et_pb_text][et_pb_code disabled_on=”on|on|on” _builder_version=”4.0.7″ disabled=”on”][\/et_pb_code][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”3.25.4″][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.0.7″][et_pb_column type=”1_5″ _builder_version=”4.0.7″][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.0.7″][et_pb_text _builder_version=”4.7.4″]<\/p>\n
Promotional is a very broad term. That’s why it’s a good idea to clarify what you’re really about. This will make it easier to produce the film, and to also assess whether the goal has been achieved.<\/p>\n
Is it about image building? Then, for example, the goal could be “I want our clients, after watching the film, to say ‘Wow, I didn’t know your company had such a great story”.<\/p>\n
Sales? Then, for example, the goal could be “I want to generate an additional 400 thousand PLN in revenue”.<\/p>\n
How about subtle education about our solution and dispelling harmful myths? Then, for example, the goal could be “I want customers who call the company to have prior knowledge about our products”.<\/p>\n
Each different goal requires a different approach. Therefore, when producing promotional videos, it is worth having one specific goal. Not two. Not three. Just one.<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.0.7″][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”3.25.4″][et_pb_column type=”1_5″ _builder_version=”3.25.4″][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.25.4″][et_pb_text _builder_version=”4.7.4″]<\/p>\n You can pursue:<\/p>\n 1.A.) Videos shot with smartphones<\/strong><\/p>\n Many YouTube videos are shot this way. Take your iPhone in hand, look for good light or illuminate the set yourself.<\/p>\n Of course, it’s hard to make a Hollywood-level promotional video this way.<\/p>\n If you’re a company that sells premium real estate, it may not be a good idea to shoot your campaign this way (although Bentley shot one of its commercials using an iPhone<\/a>). On the other hand, in the case of a startup, such naturalness (and low costs) may be a great idea.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”3.25.4″][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.0.7″][et_pb_column type=”4_4″ _builder_version=”4.0.7″][et_pb_code _builder_version=”4.7.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]2) Choose a promotional video production method<\/h3>\n
1) Movies:<\/h4>\n