{"id":18466,"date":"2022-07-28T14:27:23","date_gmt":"2022-07-28T12:27:23","guid":{"rendered":"https:\/\/explainvisually.co\/?p=18466"},"modified":"2024-08-28T06:32:18","modified_gmt":"2024-08-28T04:32:18","slug":"need-help-naming-a-product-heres-how-to-find-the-best-name-for-all-your-products","status":"publish","type":"post","link":"https:\/\/explainvisually.co\/en\/need-help-naming-a-product-heres-how-to-find-the-best-name-for-all-your-products\/","title":{"rendered":"Need help naming a product? Here\u2019s how to find the best name for all your products"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22.3&#8243; da_disable_devices=&#8221;off|off|off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;3.25.4&#8243;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;3.25.4&#8243;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;3.25.4&#8243;][et_pb_text _builder_version=&#8221;4.7.4&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s in a name? Everything! Whether it\u2019s the product or brand name, getting the perfect name is a critical aspect of product success. And we have a long list of terrible names to prove it.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nintendo Wii U<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drysack Wine\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nokia Lumia (Lumia means \u2018prostitute\u2019 in Spanish)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">i.Beat Blaxx<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pee Cola<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Albino Cola<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Obviously, without much argument, these names are terrible for any product, and it\u2019d be much more difficult to convince customers to buy them even if they have superior quantity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Getting a captivating name for your product is the best way to market your product, and today, we\u2019d be taking a quick look at why product names are important and how to go about it.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/explainvisually.co\/wp-content\/uploads\/2022\/07\/procust-name-brand-name-1.jpg&#8221; title_text=&#8221;procust name brand name&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][et_pb_code disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.0.7&#8243; disabled=&#8221;on&#8221;]<!-- popup_removed_200817 -->[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;3.25.4&#8243;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;3.25.4&#8243;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;3.25.4&#8243;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;3.25.4&#8243;][et_pb_text _builder_version=&#8221;4.7.4&#8243;]<\/p>\n<h2><b>Why Product Names are Important\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Names have power, and with <\/span><a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/how-to-make-sure-your-next-product-or-service-launch-drives-growth\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">50% of product launches<\/span><\/a><span style=\"font-weight: 400;\"> failing at their target market, every product needs the perfect name. It\u2019s no coincidence that the most successful businesses all have great business and product names.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great product name communicates ideas to your customers&#8217; minds, solidifies your brand in the public consciousness, and influences your customer&#8217;s behavior in future situations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some successful product names like Coca-Cola, Lego, and Colgates have even become synonymous with their parent company. And other great product names like PowerPoint, Jet Ski, Jacuzzi, Band-Aid, and Kleenex, have become so successful that they are now part of our everyday vocabulary.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And considering that your product name is one of the first things your audience interacts with whenever they encounter your brand\u2019s products, simply shows that your product\u2019s name can be the difference between consumers deciding to try your brand or shunning it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how do you go about finding the perfect name for your products? Come with us as we take a deeper look.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_code disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.0.7&#8243; disabled=&#8221;on&#8221;]<!-- popup_removed_200817 -->[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;3.25.4&#8243;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;3.25.4&#8243;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;3.25.4&#8243;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;3.25.4&#8243;][et_pb_text _builder_version=&#8221;4.7.4&#8243;]<\/p>\n<h2><b>How to Find the Perfect Name for Your Products<\/b><\/h2>\n<h2><b style=\"font-size: 16px;\"><\/b><\/h2>\n<h3>1. Brainstorm Ideas<\/h3>\n<p><span style=\"font-weight: 400;\">Brainstorming name ideas is the best way to generate the perfect name for your products. But, brainstorming your product names shouldn\u2019t just involve penning down the first ideas that come to mind. But, it should be focused on finding a name that communicates the principles of your <\/span><a href=\"https:\/\/www.squadhelp.com\/Name-Ideas\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">company name ideas<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your product name shouldn\u2019t operate outside the boundary of your brand\u2019s identity. Instead, it should have the same tone and communicate the essence of your business. So while brainstorming, do your best to find a product name that channels the values, vision, motto, and big ideas of your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, when brainstorming, feel free to explore ideas like:\u00a0<\/span><\/p>\n<ul>\n<li><b>Foreign words <\/b><span style=\"font-weight: 400;\">with rich meanings like Lego and Cadillac.\u00a0\u00a0<\/span><\/li>\n<li><b>Descriptive words <\/b><span style=\"font-weight: 400;\">like Nike\u2019s AirJordan.<\/span><\/li>\n<li><b>Rhyming words <\/b><span style=\"font-weight: 400;\">like Coca-cola, iPhone\/iPad\/iPod.<\/span><\/li>\n<li><b>Metaphoric words <\/b><span style=\"font-weight: 400;\">like Galaxy and Windows.\u00a0<\/span><\/li>\n<li><b>Invented words <\/b><span style=\"font-weight: 400;\">like Kleenex, Google, and Xerox.\u00a0<\/span><\/li>\n<li><b><\/b><b>Combined words <span style=\"font-weight: 400;\">like Dropbox and MacBook.\u00a0<\/span><\/b><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.7.4&#8243;]<\/p>\n<h3>\u00a02. Choose Visually Unique Product Names<\/h3>\n<p><span style=\"font-weight: 400;\">The most iconic product names go a step further from the rest; they create a clear visual image in the minds of their customers. Nike\u2019s AirJordan has been very successful for over 20 years because of the success of Michael Jordan, while Apple\u2019s iPhones, iPad, and iPod were successful because they were futuristic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Giving your product a unique visual edge helps add value and feelings to your products that are outside the needs it fulfills in your customers&#8217; lives. Many brands attempt to replicate this visual uniqueness with celebrity endorsements and creative advertising. But, even this may be difficult to pull off without the perfect name.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The goal of giving your brand a unique visual image is to make it stand out and be unique in your industry.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.7.4&#8243;]<\/p>\n<h3>\u00a03. Follow Basic Naming Rules<br \/> <b><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Although naming a product is a creative endeavor without any hard rules, over the years naming professionals have identified trends that can help you create the perfect product name.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So ensure you look out for names that possess these qualities:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Short, easy to understand, pronounce, and memorize.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sounds good and trendy.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Communicates a meaningful message.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Positive associations.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Give your product names positive associations.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Correspond with your brand values and image.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t have any damaging foreign meanings.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easy to brand and advertise with.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pass various product naming tests.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aren\u2019t inferior to Competitor&#8217;s names.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Properly trademarked.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/explainvisually.co\/wp-content\/uploads\/2022\/07\/product-name-brainstorm.jpg&#8221; title_text=&#8221;Brand,Branding,Marketing,Commercial,Name,Concept&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.7.4&#8243;]<\/p>\n<h2>Don\u2019t Settle for Less<br \/><b><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Looking back at the success Nike built off the back of their Air Jordan products and the failures of Nokia Lumia. The perfect name is worth everything, every time, for a brand and for a product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world&#8217;s leading <\/span><a href=\"https:\/\/www.squadhelp.com\/branding-marketing-naming-contests\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">crowdsource naming platform<\/span><\/a><span style=\"font-weight: 400;\">, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221;][\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;3.25.4&#8243;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(0,0,0,0)&#8221; custom_margin=&#8221;0px|0px||0px|false|true&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#34a7ca&#8221; locked=&#8221;off&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/explainvisually.co\/wp-content\/uploads\/2020\/04\/tlo-mofu-tofu-tlo-na-strone-1.jpg&#8221; alt=&#8221;sales funnels&#8221; title_text=&#8221;tlo mofu tofu tlo na strone&#8221; url=&#8221;https:\/\/explainvisually.co\/en\/content-marketing-that-supports-sales-what-is-a-content-funnel-and-how-to-use-it\/&#8221; url_new_window=&#8221;on&#8221; align=&#8221;right&#8221; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p class=\"entry-title\" style=\"text-align: center;\"><strong>Content marketing that supports sales \u2013 what is a content funnel and how to use it<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/explainvisually.co\/en\/content-marketing-that-supports-sales-what-is-a-content-funnel-and-how-to-use-it\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Read&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.7.4&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;#f5d220&#8243; button_border_color=&#8221;rgba(0,0,0,0)&#8221; button_border_radius=&#8221;34px&#8221; button_font=&#8221;||||||||&#8221; button_use_icon=&#8221;off&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;19px|64px|19px|64px&#8221; custom_css_main_element=&#8221;color: #000000 !important;||border-color: rgba(0,0,0,0);||border-radius: 34px;||font-size: 16px;||background-color: #f5d220;&#8221; box_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/explainvisually.co\/wp-content\/uploads\/2021\/03\/wsparcie-sprzedazy-tlo-na-strone.jpg&#8221; alt=&#8221;wyci\u0105gni\u0119ta d\u0142o\u0144, ludzie prechod\u0105 po d\u0142oni, wsparcie sprzeda\u017cy&#8221; title_text=&#8221;wsparcie sprzedazy tlo na strone&#8221; url_new_window=&#8221;on&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221;]<\/p>\n<p class=\"entry-title\" style=\"text-align: center;\"><strong>Sales enablement: what it is, <br \/>why implement it and how to do it<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_button url_new_window=&#8221;on&#8221; button_text=&#8221;Read&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.7.4&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;#f5d220&#8243; button_border_color=&#8221;rgba(0,0,0,0)&#8221; button_border_radius=&#8221;34px&#8221; button_font=&#8221;||||||||&#8221; button_use_icon=&#8221;off&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;19px|64px|19px|64px&#8221; custom_css_main_element=&#8221;color: #000000 !important;||border-color: rgba(0,0,0,0);||border-radius: 34px;||font-size: 16px;||background-color: #f5d220;&#8221; box_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s in a name? Everything! Whether it\u2019s the product or brand name, getting the perfect name is a critical aspect of product success. And we have a long list of terrible names to prove it.\u00a0 Nintendo Wii U Drysack Wine\u00a0 Nokia Lumia (Lumia means \u2018prostitute\u2019 in Spanish)\u00a0 i.Beat Blaxx Pee Cola Albino Cola Obviously, without [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":18474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[43,102],"tags":[],"class_list":["post-18466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-articles-kamila"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Need help naming a product? Here\u2019s how to find the best name for all your products<\/title>\n<meta name=\"description\" content=\"How to name a product? It might seem hard, but with these 3 ideas it might get a bit easier. Find the best name for your product!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/explainvisually.co\/en\/need-help-naming-a-product-heres-how-to-find-the-best-name-for-all-your-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Need help naming a product? Here\u2019s how to find the best name for all your products\" \/>\n<meta property=\"og:description\" content=\"How to name a product? It might seem hard, but with these 3 ideas it might get a bit easier. 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