[et_pb_section fb_built=”1″ _builder_version=”4.16″ da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Research shows half of the company’s change initiatives fail<\/strong>, and only 34% achieve the intended result.<\/strong> (Gartner, 2020).\u00a0<\/span><\/span><\/span>Recent studies indicate that this challenge has intensified, with 70% of change initiatives now failing, primarily due to poor communication and leadership misalignment [1]. These findings underscore the pivotal role of effective change management communication in bridging leadership gaps and aligning stakeholders at every level of the organization.<\/strong><\/p>\n Where does resistance to change come from? Often workplace changes are perceived as \u201cimposed\u201d and unnecessary. No one likes imposed changes or changes that we don’t understand. <\/span><\/span><\/span><\/p>\n Therefore, daily communication is an essential part of change management. <\/span><\/span><\/span>Effective change management communication begins by aligning senior leaders with a clear vision, ensuring employees <\/strong>understand the reasons behind organizational change. This underscores the need for a change management communication plan that lays out the sequence and timing of most important messages.<\/p>\n [\/et_pb_text][et_pb_testimonial author=”Przemys\u0142aw Pruszy\u0144ski” job_title=”COO” company_name=”Paged sp. z o.o.” portrait_url=”https:\/\/explainvisually.co\/wp-content\/uploads\/2022\/03\/Przemyslaw-Pruszynki-Pages.jpg” quote_icon_color=”#34a7ca” portrait_width=”103px” portrait_height=”103px” _builder_version=”4.16″ _module_preset=”default” body_font_size=”19px” author_font_size=”19px” background_color=”rgba(0,0,0,0)” width=”100%” border_radii=”on|5px|5px|5px|5px” border_width_all=”4px” border_color_all=”#34a7ca” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Informing employees about the change and its purpose streamlines the process. Without communication and transparency, resistance will always be extremely high. If resistance exists, the change initiative will fail.<\/span><\/span><\/span><\/p>\n [\/et_pb_testimonial][et_pb_text _builder_version=”4.27.4″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n During the process of a digitization project, a large corporation neglected to communicate the need for a change. So, their employees rejected the change, not understanding its purpose.<\/span><\/span><\/span><\/p>\n a<\/span><\/span><\/span><\/p>\n Although IT carried out the changes in accordance with the art, the overall vision became displaced and rejected.<\/span><\/span><\/span><\/p>\n a<\/span><\/span><\/span><\/p>\n In another example, a large construction company, with which we have had the pleasure of working on a long-term basis, highly values communication. <\/span><\/span><\/span><\/p>\n a<\/span><\/span><\/span><\/p>\n Every detail is taken into account when communicating with their system’s business users, including the application form\u2019s layout, the button\u2019s colors and arrangements, and the button\u2019s labels.<\/span><\/span><\/span>They supplement these efforts with multiple communication channels to reach both office and field employees.<\/p>\n a<\/span><\/span><\/span><\/p>\n Ultimately, everything is well thought out, and the client\u2019s project team knows how to work the interface between business and IT. <\/span><\/span><\/span><\/p>\n a<\/span><\/span><\/span><\/p>\n The client\u2019s project team understands, in addition to the technology\u2019s implementation, the extreme importance of ensuring everyone\u2019s comfort and understanding via intuitive functionalities.<\/span><\/span><\/span>Such effective communication ensures that misunderstandings are minimized at each stage of the change management process.<\/p>\n a<\/span><\/span><\/span><\/p>\n The project also involves a person from the client’s internal communications team, who keeps employees informed about changes. <\/p>\n This communications resource plays a pivotal role in crafting and disseminating specific messages tailored to various stakeholder groups.<\/p>\n The effect exceeded expectations. \u201cThe changes are going very smoothly, and are well received by the employees – Jacek Drozdz, business partner at GoNextStage.<\/span><\/span><\/span><\/p><\/blockquote>\n [\/et_pb_text][et_pb_image src=”https:\/\/explainvisually.co\/wp-content\/uploads\/2022\/09\/communication-management-in-company-.jpg” alt=”z\u0142a i dobra instrukcja sk\u0142adania mebli, change management communication” title_text=”Artyku\u0142 EN” align=”center” disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” width=”86%” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n <\/span><\/p>\n Dr. Peter Kaczmarek-Kurczak of Kozminski University lists communication as 1 of 7 factors responsible for the success of change. These 7 factors are:<\/span><\/p>\n In this article, I focus on the first factor: communication.<\/span><\/p>\n How is change communicated? At what stages? To whom are the messages directed, and who directs them?<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n A communication plan often considers only the implementation stage of change itself. It does not take into account the two key stages: before and after implementation. Comprehensive change management communication should therefore span the entire lifecycle, preparing stakeholders beforehand and reinforcing adoption afterwards.<\/p>\n <\/p>\n [\/et_pb_text][et_pb_testimonial author=”Jacek Drozda” job_title=”Business Partner” company_name=”GoNextStage” portrait_url=”https:\/\/explainvisually.co\/wp-content\/uploads\/2022\/03\/Jacek-Drozdz-GoNextStage.jpg” quote_icon_color=”#34a7ca” portrait_width=”103px” portrait_height=”103px” _builder_version=”4.27.4″ _module_preset=”default” body_font_size=”19px” author_font_size=”19px” background_color=”rgba(0,0,0,0)” width=”100%” hover_enabled=”0″ border_radii=”on|5px|5px|5px|5px” border_width_all=”4px” border_color_all=”#34a7ca” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n Communication regarding future changes should start as early as possible. In person meetings combined with digital updates ensure that both formal and informal communication preferences are respected. It is good practice to start communicating plans for the changes to employees even before the project starts.<\/span><\/p>\n [\/et_pb_testimonial][et_pb_text _builder_version=”4.27.4″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n People like to feel comfortable and understand what changes will be made, why those changes are needed, and how they will be implemented. This requires systematic and repeated updates throughout the project. <\/span><\/p>\n a<\/span><\/p>\n Therefore, the earlier a business communicates changes with their employees, the greater their chances of success. Importantly, companies must share these communications with all employees.<\/span><\/p>\n a<\/span><\/p>\n Insufficient communication is a major problem when it comes to guiding employees through institutional change. That is why successful organizations practice transparency and provide information before, during, and after the change process, achieving greater results\u00a0<\/span>–\u00a0<\/span>adds Jacek Drozdz.<\/span><\/p>\n<\/blockquote>\n Communication must be continuous: <\/span><\/p>\nCommunication in change management:
1 of 7 success factors<\/span><\/h3>\n\n
Communication planning before, during and after change implementation<\/h3>\n
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