SHARP is a global consumer electronics manufacturer originating from Japan.<\/p>\n
![\"Sharp](\"https:\/\/1000logos.net\/wp-content\/uploads\/2021\/05\/Sharp-logo.png\"){kind=logo}
<\/p>\n
Size of the organisation:\u00a0<\/strong><\/h4>\nPoland – 500+ employees<\/p>\n
World – 48,000+ employees<\/p>\n
Company departments involved in the project:<\/strong><\/h4>\nEnd client:<\/strong> Sharp Consumer Electronics Marketing Department, Marketing Manager CEE.<\/p>\nAgency:<\/strong> Mindspot Communication & Media – campaign concept, coordination, communication activities and social media promotion.<\/p>\nAnimation:<\/strong> ExplainVisually \u2013 develop the concept and create the animation.<\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n
Challenge:<\/strong><\/h4>\nExplain the technology of safe, balanced air ionisation in a simple, visual way.<\/p>\n
Reach potential brand customers, as well as journalists and influencers.<\/p>\n
Due to the level of complexity of the technology, a lot of care was put into making sure no factual errors were present in the final material.<\/p>\n
Moreover, it was necessary to prepare the animation so that it would be understood by people with varying levels of technical expertise.<\/p>\n
Objectives:<\/strong><\/h4>\n\n- Demonstrate Plasmacluster technology and explain why it is the premier choice in the fight against air pollution in home and office environments.<\/li>\n
- Demonstrate how the technology lowers the risk of infection by viruses and bacteria, and reduces exposure to airborne allergens.<\/li>\n
- Emphasise that Plasmacluster technology is a unique feature of SHARP appliances.<\/li>\n<\/ol>\n
Solution:<\/strong><\/h4>\nWe started by gathering key information about the target audience, the product and the technology behind it through desk research, and workshops with the client. Then we turned the materials into a neat story, the content of which we refined together with Mindspot and SHARP.<\/p>\n
The next step was to create a storyboard and select the characters. As the main audiences were parents of young children and office building managers\/owners, they became the protagonists of our film.<\/p>\n
At this stage, we also selected a metaphor that made it easier to understand how the PlasmaCluster works. After consultation with the client, we opted for a superhero character who shoots viruses, and kills them.<\/p>\n
In the animation, we also highlighted the inspiration from nature, that led to the creation of this technology. We then brought everything together in one cohesive animation that told the story of the technology in less than a minute and a half. You can view the animation below:<\/p>\n
[\/et_pb_text][et_pb_code _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]
End client:<\/strong> Sharp Consumer Electronics Marketing Department, Marketing Manager CEE.<\/p>\n Agency:<\/strong> Mindspot Communication & Media – campaign concept, coordination, communication activities and social media promotion.<\/p>\n Animation:<\/strong> ExplainVisually \u2013 develop the concept and create the animation.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n Explain the technology of safe, balanced air ionisation in a simple, visual way.<\/p>\n Reach potential brand customers, as well as journalists and influencers.<\/p>\n Due to the level of complexity of the technology, a lot of care was put into making sure no factual errors were present in the final material.<\/p>\n Moreover, it was necessary to prepare the animation so that it would be understood by people with varying levels of technical expertise.<\/p>\n We started by gathering key information about the target audience, the product and the technology behind it through desk research, and workshops with the client. Then we turned the materials into a neat story, the content of which we refined together with Mindspot and SHARP.<\/p>\n The next step was to create a storyboard and select the characters. As the main audiences were parents of young children and office building managers\/owners, they became the protagonists of our film.<\/p>\n At this stage, we also selected a metaphor that made it easier to understand how the PlasmaCluster works. After consultation with the client, we opted for a superhero character who shoots viruses, and kills them.<\/p>\n In the animation, we also highlighted the inspiration from nature, that led to the creation of this technology. We then brought everything together in one cohesive animation that told the story of the technology in less than a minute and a half. You can view the animation below:<\/p>\n [\/et_pb_text][et_pb_code _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]Challenge:<\/strong><\/h4>\n
Objectives:<\/strong><\/h4>\n
\n
Solution:<\/strong><\/h4>\n