{"id":23222,"date":"2024-07-16T16:45:49","date_gmt":"2024-07-16T14:45:49","guid":{"rendered":"https:\/\/explainvisually.co\/?p=23222"},"modified":"2026-03-23T15:29:57","modified_gmt":"2026-03-23T14:29:57","slug":"how-did-we-help-the-sperling-taxlaw-office-increase-website-traffic-and-attract-potential-clients","status":"publish","type":"post","link":"https:\/\/explainvisually.co\/en\/how-did-we-help-the-sperling-taxlaw-office-increase-website-traffic-and-attract-potential-clients\/","title":{"rendered":"How did we help the Sperling TAX&#038;LAW office increase website traffic and attract potential clients? (explainer video 2D for the legal industry)"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.26.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Who is the Client?<\/strong><\/h3>\n<p>Sperling is a renowned legal and tax consultancy firm based in Rzesz\u00f3w, specializing in comprehensive services for small and medium-sized enterprises. They assist with legal and tax issues, ensuring clients receive professional and trustworthy support.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23213\" src=\"https:\/\/explainvisually.co\/wp-content\/uploads\/2024\/07\/sperling-logo.png\" alt=\"\" width=\"162\" height=\"45\" srcset=\"https:\/\/explainvisually.co\/wp-content\/uploads\/2024\/07\/sperling-logo.png 455w, https:\/\/explainvisually.co\/wp-content\/uploads\/2024\/07\/sperling-logo-300x83.png 300w, https:\/\/explainvisually.co\/wp-content\/uploads\/2024\/07\/sperling-logo-150x42.png 150w\" sizes=\"(max-width: 162px) 100vw, 162px\" \/><\/p>\n<h3><strong>The Problem<\/strong><\/h3>\n<p>Sperling struggled to attract new clients with their existing promotional materials, lacking an original video that could captivate and engage potential clients while conveying their core values and wide range of services effectively.<\/p>\n<h3><strong>Our Solution<\/strong><\/h3>\n<p>We began with a creative workshop with Sperling\u2019s team to define their goals, target audience, and key messaging: professionalism, comprehensive service, trust, safety, and effectiveness.<\/p>\n<h5><strong>1.<\/strong><strong>Developing Slogans and Visuals:<\/strong><\/h5>\n<p>We used stock videos that matched the crafted slogans emotionally and visually to create a dynamic and engaging promotional video.<\/p>\n<h5><strong>2.<\/strong><strong>Editing and Finalization:<\/strong><\/h5>\n<p>After client approval, we edited the selected materials into a dynamic animation, highlighting six key services and their benefits, aiming to solve specific client problems.<\/p>\n<p><iframe loading=\"lazy\" title=\"A showreel promoting the services of the tax and law firm Sperling TAX &amp; LAW\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/YP8JZW-6xUo?feature=oembed&#038;showinfo=0\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><strong>Results and Impact<\/strong><\/h3>\n<p>The promotional video successfully met Sperling&#8217;s needs for dynamic content on their website and YouTube, although it was not utilized in broader advertising campaigns like Google Ads.<\/p>\n<ul>\n<li><strong>Enhanced Website Experience:<\/strong> The video added a dynamic element to Sperling&#8217;s website, making it more engaging for visitors.<\/li>\n<li><strong>Showcasing Services:<\/strong> The video effectively presented Sperling&#8217;s services, providing clear insights into the benefits and solutions offered by the firm.<\/li>\n<\/ul>\n<h3><strong>Summary<\/strong><\/h3>\n<p>Creating a dynamic promotional video for Sperling was a unique project that allowed us to deliver a creative solution tailored to the client&#8217;s specific needs. The video enriched Sperling&#8217;s online presence and served as a modern digital portfolio of their services.<\/p>\n<h3><strong>Benefits of Showreels<\/strong><\/h3>\n<p>Showreels, like the one created for Sperling, offer several marketing benefits:<\/p>\n<ul>\n<li><strong>Comprehensive Information Delivery:<\/strong> Presents all necessary information about the company&#8217;s activities and offerings in a quick and engaging way.<\/li>\n<li><strong>Brand Image Enhancement:<\/strong> Can be used as a background in social media, an addition to a stand at a fair, or an element in communication with customers.<\/li>\n<li><strong>Dynamic Presentation:<\/strong> Offers more possibilities than a static presentation by utilizing modern technologies to showcase services effectively.<\/li>\n<\/ul>\n<h3><strong>Client comment<\/strong><\/h3>\n<p>&#8220;We are pleased with the services of the advertising agency that helped us solve the problem of attracting new customers. Thanks to their creative approach and workshops, we were able to precisely define the goals and needs of our target group. Using professionally selected visuals and soundtracks, the agency created a dynamic film that fully captures our values and effectively communicates our wide range of services. The end result not only arouses the emotions of the audience, but also significantly increases traffic to our website. Working with this agency is a guarantee of professionalism, creativity and effectiveness.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23215 alignnone\" src=\"https:\/\/explainvisually.co\/wp-content\/uploads\/2024\/07\/szymon-sperling.png\" alt=\"\" width=\"124\" height=\"156\" srcset=\"https:\/\/explainvisually.co\/wp-content\/uploads\/2024\/07\/szymon-sperling.png 358w, https:\/\/explainvisually.co\/wp-content\/uploads\/2024\/07\/szymon-sperling-238x300.png 238w, https:\/\/explainvisually.co\/wp-content\/uploads\/2024\/07\/szymon-sperling-119x150.png 119w\" sizes=\"(max-width: 124px) 100vw, 124px\" \/><\/p>\n<p style=\"text-align: left;\"><strong>Szymon Sperling<\/strong><\/p>\n<h5 style=\"text-align: left;\">Tax Advisor, Lawyer, President of the Management Board of SPERLING TAX&amp;LAW<\/h5>\n<h1>\u00a0<\/h1>\n<h1 style=\"text-align: left;\"><strong>Do you have similar challenges?<\/strong><\/h1>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/explainvisually.co\/en\/animation-studio\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;See how we can help you&#8221; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who is the Client? Sperling is a renowned legal and tax consultancy firm based in Rzesz\u00f3w, specializing in comprehensive services for small and medium-sized enterprises. They assist with legal and tax issues, ensuring clients receive professional and trustworthy support. The Problem Sperling struggled to attract new clients with their existing promotional materials, lacking an original [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":23219,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<h3><strong>Who is the Client?<\/strong><\/h3>\r\nSperling is a renowned legal and tax consultancy firm based in Rzesz\u00f3w, specializing in comprehensive services for small and medium-sized enterprises. They assist with legal and tax issues, ensuring clients receive professional and trustworthy support.\r\n\r\n<img class=\"alignnone wp-image-23213\" src=\"https:\/\/explainvisually.co\/wp-content\/uploads\/2024\/07\/sperling-logo.png\" alt=\"\" width=\"162\" height=\"45\" \/>\r\n<h3><strong>The Problem<\/strong><\/h3>\r\nSperling struggled to attract new clients with their existing promotional materials, lacking an original video that could captivate and engage potential clients while conveying their core values and wide range of services effectively.\r\n<h3><strong>Our Solution<\/strong><\/h3>\r\nWe began with a creative workshop with Sperling\u2019s team to define their goals, target audience, and key messaging: professionalism, comprehensive service, trust, safety, and effectiveness.\r\n<h5><strong>1.<\/strong><strong>Developing Slogans and Visuals:<\/strong><\/h5>\r\nWe used stock videos that matched the crafted slogans emotionally and visually to create a dynamic and engaging promotional video.\r\n<h5><strong>2.<\/strong><strong>Editing and Finalization:<\/strong><\/h5>\r\nAfter client approval, we edited the selected materials into a dynamic animation, highlighting six key services and their benefits, aiming to solve specific client problems.\r\n<h3><strong>Results and Impact<\/strong><\/h3>\r\nThe promotional video successfully met Sperling's needs for dynamic content on their website and YouTube, although it was not utilized in broader advertising campaigns like Google Ads.\r\n<ul>\r\n \t<li><strong>Enhanced Website Experience:<\/strong> The video added a dynamic element to Sperling's website, making it more engaging for visitors.<\/li>\r\n \t<li><strong>Showcasing Services:<\/strong> The video effectively presented Sperling's services, providing clear insights into the benefits and solutions offered by the firm.<\/li>\r\n<\/ul>\r\n<h3><strong>Summary<\/strong><\/h3>\r\nCreating a dynamic promotional video for Sperling was a unique project that allowed us to deliver a creative solution tailored to the client's specific needs. The video enriched Sperling's online presence and served as a modern digital portfolio of their services.\r\n<h3><strong>Benefits of Showreels<\/strong><\/h3>\r\nShowreels, like the one created for Sperling, offer several marketing benefits:\r\n<ul>\r\n \t<li><strong>Comprehensive Information Delivery:<\/strong> Presents all necessary information about the company's activities and offerings in a quick and engaging way.<\/li>\r\n \t<li><strong>Brand Image Enhancement:<\/strong> Can be used as a background in social media, an addition to a stand at a fair, or an element in communication with customers.<\/li>\r\n \t<li><strong>Dynamic Presentation:<\/strong> Offers more possibilities than a static presentation by utilizing modern technologies to showcase services effectively.<\/li>\r\n<\/ul>\r\n<h3><strong>Client comment<\/strong><\/h3>\r\n\"We are pleased with the services of the advertising agency that helped us solve the problem of attracting new customers. Thanks to their creative approach and workshops, we were able to precisely define the goals and needs of our target group. Using professionally selected visuals and soundtracks, the agency created a dynamic film that fully captures our values and effectively communicates our wide range of services. The end result not only arouses the emotions of the audience, but also significantly increases traffic to our website. Working with this agency is a guarantee of professionalism, creativity and effectiveness.\"\r\n\r\n<img class=\"wp-image-23215 alignleft\" src=\"https:\/\/explainvisually.co\/wp-content\/uploads\/2024\/07\/szymon-sperling.png\" alt=\"\" width=\"124\" height=\"156\" \/>\r\n<h5 style=\"text-align: left;\"><strong>\u00a0 \u00a0 \u00a0 Szymon Sperling<\/strong><\/h5>\r\n<p style=\"text-align: left;\">\u00a0 \u00a0 \u00a0 Tax Advisor, Lawyer, President of the Management Board of SPERLING TAX&LAW<\/p>\r\n\u00a0\r\n\r\n\u00a0\r\n<h1><\/h1>\r\n<h1 style=\"text-align: center;\"><strong>Do you have similar challenges?<\/strong><\/h1>","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-23222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case study: Sperling TAX&amp;LAW | Explain Visually<\/title>\n<meta name=\"description\" content=\"See how our explainer animation and SEO strategy boosted Sperling Taxlaw Office\u2019s website traffic by 208 % and attracted the qualified leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/explainvisually.co\/en\/how-did-we-help-the-sperling-taxlaw-office-increase-website-traffic-and-attract-potential-clients\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case study: Sperling TAX&amp;LAW | Explain Visually\" \/>\n<meta property=\"og:description\" content=\"See how our explainer animation and SEO strategy boosted Sperling Taxlaw Office\u2019s website traffic by 208 % and attracted the qualified leads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/explainvisually.co\/en\/how-did-we-help-the-sperling-taxlaw-office-increase-website-traffic-and-attract-potential-clients\/\" \/>\n<meta property=\"og:site_name\" content=\"Explain Visually\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-16T14:45:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-23T14:29:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/explainvisually.co\/wp-content\/uploads\/2024\/07\/Zrzut-ekranu-2024-07-16-163449.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1893\" \/>\n\t<meta property=\"og:image:height\" content=\"979\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kamila O\u0142dakowska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kamila O\u0142dakowska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/explainvisually.co\\\/en\\\/how-did-we-help-the-sperling-taxlaw-office-increase-website-traffic-and-attract-potential-clients\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/explainvisually.co\\\/en\\\/how-did-we-help-the-sperling-taxlaw-office-increase-website-traffic-and-attract-potential-clients\\\/\"},\"author\":{\"name\":\"Kamila O\u0142dakowska\",\"@id\":\"https:\\\/\\\/explainvisually.co\\\/en\\\/#\\\/schema\\\/person\\\/a8903e47e01b10483010208b5fda7e8c\"},\"headline\":\"How did we help the Sperling TAX&#038;LAW office increase website traffic and attract potential clients? 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