{"id":3498,"date":"2016-07-21T13:57:28","date_gmt":"2016-07-21T11:57:28","guid":{"rendered":"https:\/\/explainvisually.co\/hr-case-study-film-rekrutacyjny\/"},"modified":"2021-03-17T17:24:14","modified_gmt":"2021-03-17T16:24:14","slug":"hr-case-study-recruitment-video","status":"publish","type":"post","link":"https:\/\/explainvisually.co\/en\/hr-case-study-recruitment-video\/","title":{"rendered":"HR Case Study: recruitment video"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22.3&#8243; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221; da_disable_devices=&#8221;off|off|off&#8221;][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;3.25.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.0.7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<\/p>\n<p><span>It was the end of May 2016, when we realized we could not put it off any longer. Everybody took their place, and we started the meeting.<\/span><\/p>\n<p><span>\u201cWe have to recruit new drawing artists! I can\u2019t do it by myself any longer! We won\u2019t manage when the new projects come\u2026!\u201d Klaudia said nervously.<\/span><\/p>\n<p><span>Micha\u0142 and I nodded our heads. The discussion began.<\/span><\/p>\n<p><span>Well, maybe a job offer on the website? Maybe a movie? But how long will it take? Do we even know how to do this? I remember that I must have some materials on recruitment from college\u2026 And where will we find candidates? And when will Klaudia do this, as she is so swamped with work now? Remember that in a moment, we are all taking our vacation. And next week there\u2019s a conference!<\/span><\/p>\n<p><span>No one was the first to come out with the topic. We all understood well how tedious and time-consuming that process is. Especially when you\u2019re looking for candidates in the creative business. We were worried we won\u2019t even find enough candidates. But then, we didn\u2019t have any way out.<\/span><\/p>\n<p><span>I sat at my computer and prepared a typical job offer like \u201cWhat is the company\/What would your responsibilities be\/What you have to be skilled at\/What will you get.\u201d Wasn\u2019t bad. But didn\u2019t convince any of us. If we\u2019re looking in the creative business, we need to be creative with this.<\/span><\/p>\n<p><span>We had some general ideas, but no concrete solution. We ended the meeting by promising each other that we will all deeply think it over and come up with ideas we can use.<\/span><\/p>\n<p><span>In the evening, Klaudia felt a rush of inspiration. She came to the desk, put the camera on, and spontaneously talked about who we need in the company. When I came to the office the next day, I heard the movie is basically ready. Klaudia wanted to edit some additional scenes.<\/span><\/p>\n<p><span>\u201cWow. I remember the idea of the movie, but I never thought it was gonna be made so fast!\u201d<\/span><\/p>\n<p><span>\u201cYou\u2019ll see, it\u2019s really cool.\u201d<\/span><\/p>\n<p>I waited for a couple more hours and learned that she was right. I felt it hit the jackpot. I shared it on our Facebook page, and after minutes only, the response was amazing. After 48 hours, we were sure that we\u2019d have no problem finding a good candidate.<\/p>\n<p>&nbsp;<\/p>\n<p><!-- \/divi:paragraph --><!-- divi:heading {\"level\":3} --><\/p>\n<h3>Problem<\/h3>\n<p><!-- \/divi:heading --><span>Klaudia needed new drawing artists. And soon. We create animations for the business industry, and because of the constantly growing number of projects, we really needed support. It was hard, though, as working for ExplainVisually.co differs quite much from a typical job a drawing artist has. Why?<\/span><\/p>\n<p><span>You have to draw <strong>live<\/strong>, which reduces the possibilities for fixing mistakes. The deadlines are often <strong>tight<\/strong>, so you need to be able to work <strong>under pressure<\/strong>. It\u2019s also important to <strong>understand the limits<\/strong> of our \u201chandmade\u201d technique and keep the imagination from running wild if the ideas are not possible for us to make true. To keep it short and sweet, we needed artists that would be reliable and have their feet on the ground, as well as understand the business industry (which, for some, is mutually exclusive, art, and business).<\/span><\/p>\n<p><span>We also knew that our target group is rather \u201callergic\u201d to excessive \u201cbusiness language,\u201d so over-directed film, classic job offers on Pracuj.pl or LinkedIn were not the way this time.<\/span><\/p>\n<p>Considering that our company was still rather intimate, a candidate that wouldn\u2019t suit our personal energy might be doing more harm than good to our overall activity, both in terms of the atmosphere in the office and business operating. Looking for a replacement would take from us other valuable days or weeks\u2026 So the stakes were high.<\/p>\n<p>&nbsp;<\/p>\n<p><!-- \/divi:paragraph --><!-- divi:heading {\"level\":3} --><\/p>\n<h3>Goal<\/h3>\n<p><!-- \/divi:heading --><\/p>\n<p class=\"Standard\"><span lang=\"EN-US\">We needed at least three more employees that we could brief in one day or two. So basically right now.<o:p><\/o:p><\/span><\/p>\n<p><!-- \/divi:paragraph --><span>Besides proficiency in <strong>drawing, professionalism, being open to new things and experiences<\/strong>, and the ability to <strong>perform under pressure<\/strong>, we really wanted the candidates to be <strong>creative<\/strong>. It also mattered to us that they would fit into our chamber, homey atmosphere, so we appreciated <strong>communicativeness<\/strong> and <strong>sense of humour<\/strong> as well.<\/span><\/p>\n<p><span><\/span><\/p>\n<p><!-- \/divi:paragraph --><!-- divi:heading {\"level\":3} --><\/p>\n<h3>Solution<\/h3>\n<p><!-- \/divi:heading --><\/p>\n<p class=\"Standard\"><span lang=\"EN-US\">We divided the recruitment into phases of collecting applications, sending a recruitment task (that demanded several hours of work and a huge dose of creativity), and a phone call.<o:p><\/o:p><\/span><\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p class=\"Standard\"><span lang=\"EN-US\">We created a movie, that informed our future coworkers of<o:p><\/o:p><\/span>:<\/p>\n<p><!-- \/divi:paragraph --><!-- divi:list --><\/p>\n<ul>\n<li>our line of work,<\/li>\n<li>the atmosphere in the company,<\/li>\n<li>a silhouette on their future boss,<\/li>\n<li>a visual explanation of the job and the process of producing our movies.<\/li>\n<\/ul>\n<p><!-- \/divi:list --><\/p>\n<p class=\"Standard\"><span lang=\"EN-US\">In the very end, we put our e-mail address for the candidates to send applications. It was important to us that they watched the whole movie, as it ensured us that they understood the nature of this, after all, a non-standard job position.<o:p><\/o:p><\/span><\/p>\n<p class=\"Standard\"><span lang=\"EN-US\"><\/span><\/p>\n<p><!-- \/divi:paragraph --><em>The film looked like this:<\/em><\/p>\n<p><!-- \/divi:paragraph --><!-- \/divi:paragraph --><\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.0.7&#8243;]<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/2tIyMvB3fEo\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;3.25.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<\/p>\n<p class=\"Standard\"><span lang=\"EN-US\"><o:p><\/o:p><\/span><\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p class=\"Standard\"><span lang=\"EN-US\">So we had the film. Then we just needed to decide on the channels for distributing it.<o:p><\/o:p><\/span><\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p class=\"Standard\"><span lang=\"EN-US\">The first order of business was Facebook. The choice was dictated by how we saw our target group. Artists didn\u2019t really seem to us a LinkedIn type of people. We thought the same about job offers on dedicated websites.<\/span><\/p>\n<p><!-- \/divi:paragraph --><!-- \/divi:paragraph --><\/p>\n<p>&nbsp;<\/p>\n<p><!-- \/divi:paragraph -->[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25.4&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25.4&#8243;][et_pb_code _builder_version=&#8221;4.0.7&#8243;]<script>var fmFCFwsc1pfq0s4=function(e){if(e.data.type==='resize'){document.getElementById('fm-fc-f-wsc1pfq0s4').style.minHeight=e.data.size+'px'}};window.addEventListener?addEventListener('message',fmFCFwsc1pfq0s4,!1):attachEvent('onmessage',fmFCFwsc1pfq0s4);<!-- [et_pb_line_break_holder] --><\/script><iframe id=\"fm-fc-f-wsc1pfq0s4\" src=\"https:\/\/forms.freshmail.io\/f\/wgi23wdh28\/wsc1pfq0s4\/index.html\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" width=\"100%\" style=\"min-height: 495px\"><\/iframe><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;3.25.4&#8243;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;3.25.4&#8243;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;3.25.4&#8243;][et_pb_text _builder_version=&#8221;4.0.7&#8243;]<\/p>\n<p>On Facebook, we used three types of channels:<\/p>\n<p><!-- \/divi:paragraph --><!-- divi:list --><\/p>\n<ul>\n<li>company\u2019s fanpage (at the time having circa 800 likes),<\/li>\n<li>private profiles of three team members, who would be involved in working with future new employees,<\/li>\n<li>groups integrating art students and artists.<\/li>\n<\/ul>\n<p><!-- \/divi:list -->The film was shared as a Facebook Video. We knew that Facebook\u2019s strategy tends to promote its own video content while cutting off the reach for YouTube links and such. At the end of the film, we used a clear CTA, call to action (apply via e-mail), and encouraged viewers to share the material.<\/p>\n<p><!-- \/divi:paragraph -->We have also shared the video on <a href=\"https:\/\/www.linkedin.com\/company\/explainvisually-co\/?viewAsMember=true\">LinkedIn company profile<\/a> (at that time, we had a crazy number of followers reaching around 30 people) and on our private LinkedIn profiles. We also put the link into our e-mail footers.<\/p>\n<p>&nbsp;<\/p>\n<p><!-- \/divi:paragraph --><!-- divi:heading {\"level\":3} --><\/p>\n<h3>Results<\/h3>\n<p><!-- \/divi:heading --><\/p>\n<p class=\"Standard\"><span lang=\"EN-US\">After posting the film on the internet, we travelled to Cracow for a marketing conference. When, during a break, I logged into Facebook, I was met with an avalanche of likes, shares, and comments.<o:p><\/o:p><\/span><\/p>\n<p class=\"Standard\"><span lang=\"EN-US\">Only in 48 hours, we managed to get:<o:p><\/o:p><\/span><\/p>\n<p><!-- \/divi:paragraph --><!-- divi:list --><\/p>\n<ul>\n<li>10.000 views,<\/li>\n<li>100 shares,<\/li>\n<li>25.000organic reach (around 80 times more than a standard fanpage post),<\/li>\n<li>15% reach in the fanpage likes.<\/li>\n<\/ul>\n<p><!-- \/divi:list --><span>We <strong>spent around 80 PLN<\/strong> for promoting the post and gained <strong>around 16.000 views on Facebook and 570 on YouTube.<\/strong><\/span><\/p>\n<p><!-- \/divi:paragraph --><!-- divi:image {\"id\":1351} --><\/p>\n<p class=\"Standard\"><span lang=\"EN-US\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/explainvisually.co\/wp-content\/uploads\/2020\/03\/Facebook-HR-Case-Study-wyniki.png&#8221; _builder_version=&#8221;4.0.7&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.0.7&#8243;]<\/p>\n<p><em>Recruitment movie got many reactions from Facebook users<\/em><\/p>\n<p><!-- \/divi:paragraph --><strong>Recruitment effects:<\/strong><\/p>\n<p><!-- \/divi:paragraph -->Much more important for us than Facebook popularity was the number and the quality of candidates that applied. Luckily the movie was successful not only when it comes to the number of views.<\/p>\n<p><!-- \/divi:paragraph -->Recruitment in numbers:<\/p>\n<p><!-- \/divi:paragraph --><!-- divi:list --><\/p>\n<ul>\n<li><strong>In 2 weeks, we got 89 applications<\/strong> (Klaudia suspected that we might get 10 or 15!)<\/li>\n<li><strong>43 out of 89 candidates accomplished the recruitment task, which demanded from a couple to over a dozen hours of work<\/strong> (creating a storyboard for those who applied for a storyboard artist position and shooting a movie for those who applied for a drawing artist position).<\/li>\n<li>Out of those 43 who accomplished the task, <strong>29 was considered for the next step<\/strong>, the phone call interviews.<\/li>\n<li>After having 29 phone call interviews, each one lasting for about an hour, each one conducted by Klaudia, so the same person they have seen in the recruitment movie, <strong>we invited 8 people to the company<\/strong>. We only had the intention to hire a few, but we were so delighted with their artwork, we decided to change our hiring model.<\/li>\n<\/ul>\n<p><!-- \/divi:list --><\/p>\n<p class=\"Standard\"><span lang=\"EN-US\">After the deadline passed for sending recruitment tasks, we have also made a film closing the recruitment process for all the candidates, so they could get a personal thank you note from \u201cfuture boss.\u201d We made it in a similar way. It looked like this:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><!-- \/divi:paragraph --><!-- divi:image {\"id\":1351} --><\/p>\n<p class=\"Standard\"><span lang=\"EN-US\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.0.7&#8243;]<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/XUFn4dfWbag\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;3.25.4&#8243;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;3.25.4&#8243;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;3.25.4&#8243;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;3.25.4&#8243;][et_pb_text _builder_version=&#8221;4.0.7&#8243;]<\/p>\n<p class=\"Standard\"><span lang=\"EN-US\">What\u2019s important for applying candidates, all those who got to the last recruitment phase (so 29 people) got personalized feedback at the end of the process. It cost Klaudia many hours of work, but as people who have expertise in applying for different companies, we really wanted people to know why we did or didn\u2019t choose the ones we did.<o:p><\/o:p><\/span><\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p class=\"Standard\"><span lang=\"EN-US\">After all, our first big recruitment process was a great success.<o:p><\/o:p><\/span><\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p class=\"Standard\"><span lang=\"EN-US\">The level the applicants presented was very high, and we had no problem choosing suitable candidates. We still have a rich database of people we can reach to if we ever needed additional support. One result we didn\u2019t plan for was a visible growth in brand awareness, thanks to all the people who helped us share the movie.<o:p><\/o:p><\/span><\/p>\n<p><!-- \/divi:paragraph -->The results really went beyond anything we ever expected.<\/p>\n<p>&nbsp;<\/p>\n<p><!-- \/divi:paragraph --><!-- divi:heading {\"level\":3} --><\/p>\n<h3>Comments and conclusions<\/h3>\n<p><!-- \/divi:heading --><\/p>\n<p class=\"Standard\"><span lang=\"EN-US\">Since that recruitment process, six months have passed. Almost all the people we hired then are still with us now. In the meantime, one more person joined us. Thanks to the perspective the time got us, we may finally look at it in a cold light.<o:p><\/o:p><\/span><\/p>\n<p><!-- \/divi:paragraph --><strong>Conclusions:<\/strong><\/p>\n<p><!-- \/divi:paragraph --><!-- divi:paragraph -->1.\u00a0<strong>You may get the candidates to know their future supervisor.<\/strong><br \/> It\u2019s said that the person comes to the company, and goes away from the boss. If the supervisor is so essential in the process of choosing the job, it\u2019s well-worth to use it. Getting the candidates to know their future supervisor in the very first moment of the recruitment process may be the bull\u2019s eye.<\/p>\n<p><!-- \/divi:paragraph --><!-- divi:paragraph -->2.\u00a0<strong>It\u2019s worth it to use visual and video. Not only stock photos.<\/strong><br \/> We live in the era hugely dominated by visual media: memes, comic strips, infographics, videos. Using that media may be a big advantage in making our job offer stand out and be more attractive. Thanks to that, the applicant can feel that we took care of it, so they get to know the job better. You can do it with the help of a film, infographic, or a photo of future team members.<\/p>\n<p><!-- \/divi:paragraph --><!-- divi:paragraph -->3. <strong>Facebook is also full of candidates.<\/strong><br \/> Not many people look for a job on Facebook. But it\u2019s a place filled with different kinds of human interactions, in which our candidates and their friends spend a lot of time. Some of them, seeing a job offer that suits their friend, tag that friend, thus increasing the chance of the candidate reaching the company. We just have to remember that the job offer should fit the character of the site.<\/p>\n<p>&nbsp;<\/p>\n<p><!-- \/divi:paragraph -->Of course, the solution we described will not be ideal in every given case.<\/p>\n<p><!-- \/divi:paragraph -->You can\u2019t always make a movie. Not always future supervisor is willing to go in front of a camera. And not every candidate will like that form of communication. Job offers on Facebook may pall as well.<\/p>\n<p><!-- \/divi:paragraph -->But it\u2019s really worth it to experiment. With shooting a movie. Completing the announcement with an infographic or a photograph. Asking the manager to write a short letter for the candidates and tell in their own words who they are really looking for.<\/p>\n<p><!-- \/divi:paragraph -->There\u2019s plenty of options, and we sure hope that our HR Case Study encourages you to search for more.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;3.25.4&#8243;][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It was the end of May 2016, when we realized we could not put it off any longer. Everybody took their place, and we started the meeting. \u201cWe have to recruit new drawing artists! I can\u2019t do it by myself any longer! We won\u2019t manage when the new projects come\u2026!\u201d Klaudia said nervously. Micha\u0142 and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\r\n<p>By\u0142 koniec maja 2016 r., gdy zorientowali\u015bmy si\u0119, \u017ce nie mo\u017cemy tego d\u0142u\u017cej odwleka\u0107.\u00a0Ka\u017cdy usiad\u0142 na swoim miejscu i zacz\u0119li\u015bmy spotkanie.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>\u2013 Musimy zrekrutowa\u0107 nowych rysownik\u00f3w! Ja ju\u017c nie wyrabiam sama! Nie damy rady, gdy dojd\u0105 jeszcze nowe projekty\u2026! \u2013 powiedzia\u0142a nerwowo\u00a0Klaudia.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Pokiwali\u015bmy z Micha\u0142em g\u0142owami. Zacz\u0119\u0142a si\u0119 dyskusja.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>To mo\u017ce oferta pracy na stron\u0119? To mo\u017ce film? A ile czasu to zajmie? Czy my w og\u00f3le wiemy jak to robi\u0107? A ja pami\u0119tam ze studi\u00f3w, \u017ce mam jakie\u015b materia\u0142y o rekrutacji... A sk\u0105d we\u017amiemy ch\u0119tnych? A kiedy Klaudia to zrobi, skoro jest tak zawalona robot\u0105? Pami\u0119tajcie, \u017ce zaraz jedziemy na urlop. A przecie\u017c w przysz\u0142ym tygodniu konferencja!<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Nikt nie pali\u0142 si\u0119 do rozpocz\u0119cia rekrutacji. Zdawali\u015bmy sobie spraw\u0119, jak \u017cmudny i wieloetapowy jest to proces. Zw\u0142aszcza gdy poszukujesz os\u00f3b z bran\u017cy kreatywnej. W\u0105tpili\u015bmy, czy damy w og\u00f3le rad\u0119 znale\u017a\u0107 wystarczaj\u0105co du\u017co ch\u0119tnych. Ale nie mieli\u015bmy wyj\u015bcia.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Usiad\u0142em przed komputerem i przygotowa\u0142em standardow\u0105 ofert\u0119 pracy z cyklu \u201eOpis firmy\/ Odpowiedzialno\u015b\u0107\/ Wymagane umiej\u0119tno\u015bci\/ Oferujemy\u201d. Nie by\u0142o to z\u0142e. Ale nikogo z nas nie przekonywa\u0142o. Skoro mamy trafi\u0107 do\u00a0os\u00f3b z bran\u017cy kreatywnej, powinni\u015bmy to zrobi\u0107 kreatywnie.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Mieli\u015bmy par\u0119 og\u00f3lnych pomys\u0142\u00f3w, ale \u017cadnego konkretnego rozwi\u0105zania. Zako\u0144czyli\u015bmy spotkanie obietnic\u0105, \u017ce ka\u017cdy zastanowi si\u0119 nt. tego, co mo\u017cemy przygotowa\u0107.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Wieczorem Klaudia poczu\u0142a przyp\u0142yw weny. Posz\u0142a do biura, odpali\u0142a kamer\u0119 i spontanicznie opowiedzia\u0142a kogo nam potrzeba w firmie. Gdy nast\u0119pnego dnia przyszed\u0142em do biura, dowiedzia\u0142em si\u0119, \u017ce film rekrutacyjny jest ju\u017c prawie gotowy.\u00a0Klaudia musi tylko domontowa\u0107 par\u0119 scen.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>- O. Pamietam, \u017ce pad\u0142 pomys\u0142 filmu, ale nie s\u0105dzi\u0142em, \u017ce tak szybko go zrealizujemy!<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>- Zobaczysz, jest naprawd\u0119 fajny.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Poczeka\u0142em par\u0119 godzin i przekona\u0142em si\u0119, \u017ce mia\u0142a racj\u0119.\u00a0Czu\u0142em, \u017ce to jest to. Udost\u0119pni\u0142em film na naszym fanpage'u i ju\u017c po kilkunastu minutach\u00a0odzew by\u0142 niesamowity.\u00a0 Po 48 godzinach\u00a0byli\u015bmy ju\u017c pewni, \u017ce bez problemu zrealizujemy nasz cel rekrutacyjny.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Je\u017celi chcesz dowiedzie\u0107 si\u0119 wi\u0119cej, zapraszamy do lektury naszego HRowego Case Study.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>Problem<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Klaudia potrzebowa\u0142a nowych rysownik\u00f3w do pomocy. I to szybko. Produkujemy filmy rysunkowe dla biznesu i ze wzgl\u0119du na stale rosn\u0105c\u0105 liczb\u0119 projekt\u00f3w potrzebowali\u015bmy wsparcia. By\u0142o to o tyle trudne, \u017ce\u00a0praca rysownika w ramach ExplainVisually.co r\u00f3\u017cni si\u0119 od standardowych zada\u0144 stawianych przed rysownikami. Dlaczego?<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Trzeba rysowa\u0107 <strong>na \u017cywo<\/strong>, co zmniejsza ilo\u015b\u0107 mo\u017cliwych poprawek. Terminy s\u0105 cz\u0119sto <strong>napi\u0119te<\/strong>, co wymaga umiej\u0119tno\u015bci pracy <strong>pod presj\u0105 czasu<\/strong>. Wa\u017cna jest te\u017c <strong>\u015bwiadomo\u015b\u0107 ogranicze\u0144<\/strong> naszej \u201ehandmade\u2019owej\u201d techniki film\u00f3w, \u017ceby nie odlatywa\u0107 z fantazj\u0105 w pomys\u0142y, kt\u00f3rych i tak nie mo\u017cemy zrealizowa\u0107.\u00a0M\u00f3wi\u0105c kr\u00f3tko \u2013 potrzebowali\u015bmy bardzo odpowiedzialnych i mocno osadzonych w realiach biznesowych artyst\u00f3w (co wed\u0142ug niekt\u00f3rych jest oksymoronem).<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Wiedzieli\u015bmy r\u00f3wnie\u017c, \u017ce nasza grupa docelowa, w kt\u00f3rej szukali\u015bmy wsp\u00f3\u0142pracownik\u00f3w, jest uczulona na przesadnie oficjalny j\u0119zyk. Dlatego wszelkie re\u017cyserowane filmy, klasyczne oferty na Pracuj.pl czy promocja na LinkedIn odpada\u0142y.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Ze wzgl\u0119du na fakt, \u017ce nasza firma wci\u0105\u017c ma do\u015b\u0107 kameralny klimat, \u017ale dobrana osoba mog\u0142aby znacz\u0105co wp\u0142yn\u0105\u0107 na nasz\u0105 dzia\u0142alno\u015b\u0107. Zar\u00f3wno pod k\u0105tem atmosfery, jak i dzia\u0142alno\u015bci operacyjnej. A szukanie zast\u0119pstwa, to kolejne stracone dni czy tygodnie. Stawka by\u0142a wi\u0119c wysoka.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>Cel<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Potrzebowali\u015bmy minimum 3 pracownik\u00f3w, kt\u00f3rych mogliby\u015bmy wdro\u017cy\u0107 w ci\u0105gu 1-2 dni. Czyli niemal od zaraz.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Poza praktyk\u0105 w <strong>rysowaniu<\/strong>, <strong>profesjonalizmem<\/strong>, <strong>otwarto\u015bci\u0105 na nowo\u015bci i do\u015bwiadczenie <\/strong>oraz umiej\u0119tno\u015bci\u0105 dzia\u0142ania <strong>pod presj\u0105 czasu<\/strong>, niezwykle wa\u017cna by\u0142a dla nas <strong>kreatywno\u015b\u0107<\/strong> kandydat\u00f3w. Nie bez znaczenia by\u0142o r\u00f3wnie\u017c dopasowanie do naszej firmowej (czyli nieco domowej) atmosfery, a wi\u0119c istotne te\u017c by\u0142o to, jak <strong>komunikatywny<\/strong> jest kandydat i czy ma <strong>poczucie humoru<\/strong>.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>Rozwi\u0105zanie<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Rekrutacja zosta\u0142a\u00a0podzielona na faz\u0119 zbierania zg\u0142osze\u0144, zadanie rekrutacyjne (wymagaj\u0105ce kilku czy nawet kilkanastu godzin pracy i\u00a0du\u017cej dozy kreatywno\u015bci) oraz\u00a0rozmow\u0119 telefoniczn\u0105.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Stworzyli\u015bmy film, kt\u00f3ry przekazuje przysz\u0142ym pracownikom:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul><li>Obszar dzia\u0142alno\u015bci naszej firmy,<\/li><li>Atmosfer\u0119 w firmie,<\/li><li>Sylwetk\u0119 przysz\u0142ego szefa,<\/li><li>Obrazowe wyja\u015bnienie stanowiska i procesu produkcji naszych film\u00f3w.<\/li><\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Na samym ko\u0144cu filmu umie\u015bcili\u015bmy adres mailowy, na kt\u00f3ry nale\u017ca\u0142o si\u0119 zg\u0142asza\u0107. Zale\u017ca\u0142o nam, aby aplikuj\u0105cy obejrzeli film do ko\u0144ca, poniewa\u017c dawa\u0142o nam to pewno\u015b\u0107, \u017ce zrozumieli charakter tego do\u015b\u0107 niecodziennego stanowiska.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><em>A film wygl\u0105da\u0142 tak:<\/em><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:core-embed\/youtube {\"url\":\"https:\/\/www.youtube.com\/watch?v=2tIyMvB3fEo\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\r\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\r\nhttps:\/\/www.youtube.com\/watch?v=2tIyMvB3fEo\r\n<\/div><\/figure>\r\n<!-- \/wp:core-embed\/youtube -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Mieli\u015bmy ju\u017c film. Teraz trzeba by\u0142o zdecydowa\u0107 o kana\u0142ach dystrybucji.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Na pierwszy ogie\u0144 pad\u0142 Facebook. Wyb\u00f3r wynika\u0142 z\u00a0naszego okre\u015blenia grupy docelowej. Rysownicy raczej nie kojarzyli nam si\u0119 z osobami, kt\u00f3re maj\u0105 konto na LinkedInie i wypatruj\u0105 ciekawych ofert na tamtejszym newsfeedzie. Podobnie ocenili\u015bmy szanse, \u017ce regularnie odwiedzaj\u0105 portale z og\u0142oszeniami.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>W ramach Facebooka wykorzystali\u015bmy nast\u0119puj\u0105ce kana\u0142y:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul><li>Firmowy profil (w tamtym czasie: ok. 800 lajk\u00f3w),<\/li><li>Prywatne profile 3 cz\u0142onk\u00f3w naszej ekipy, zaanga\u017cowanych w prac\u0119 z przysz\u0142ymi pracownikami,<\/li><li>Grupy dla student\u00f3w ASP i rysownik\u00f3w.<\/li><\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Film zosta\u0142 udost\u0119pniony jako Facebook Video. Wiedzieli\u015bmy, \u017ce elementem strategii Facebooka jest promowanie w\u0142asnego contentu video. Portal ucina\u0142 zasi\u0119gi linkom z YouTube'a, promuj\u0105c filmy wrzucane do swojej sieci spo\u0142eczno\u015bciowej. \u00a0Na ko\u0144cu posta umie\u015bcili\u015bmy jasne Call to Action (zg\u0142o\u015b mailowo sw\u0105 ch\u0119\u0107 rekrutacyjn\u0105) z zach\u0119ceniem do udost\u0119pniania.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Udost\u0119pnili\u015bmy film r\u00f3wnie\u017c na <a href=\"https:\/\/www.linkedin.com\/company-beta\/9235429\/\" target=\"_blank\" rel=\"noreferrer noopener\">profilu firmowym na LinkedIn<\/a>\u00a0(w tamtym czasie zawrotna liczba ok. 30 obserwuj\u0105cych) oraz naszych prywatnych profilach. Link pojawi\u0142 si\u0119 tak\u017ce w naszych stopkach mailowych.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>Rezultaty<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Po umieszczeniu filmu w Internecie pojechali\u015bmy na konferencj\u0119 marketingow\u0105 do Krakowa. Gdy w przerwie w\u0142\u0105czy\u0142em Facebooka, zosta\u0142em zasypany powiadomieniami o like'ach, share'ach i komentarzach.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>W ci\u0105gu pierwszych 48 godzin uzyskali\u015bmy:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul><li>10.000 wy\u015bwietle\u0144 filmu,<\/li><li>100 udostepnie\u0144,<\/li><li>25.000 zasi\u0119gu organicznego\u00a0(ok. 80 razy wi\u0119cej ni\u017c typowy post na fanpage'u)<\/li><li>Wzrost liczby lajk\u00f3w fanpage'a - 15%<\/li><\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Ostatecznie <strong>wydali\u015bmy oko\u0142o 80z\u0142<\/strong> na promocje posta i uzyskali\u015bmy <strong>prawie 16 tysi\u0119cy wy\u015bwietle\u0144 na Facebooku i 570 na YouTube<\/strong>.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":1351} -->\r\n<figure class=\"wp-block-image\"><img src=\"https:\/\/explainvisually.co\/wp-content\/uploads\/screenshot-2017-01-16-15.22.08.png\" alt=\"\" class=\"wp-image-1351\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><em>Film rekrutacyjny wywo\u0142a\u0142 r\u00f3wnie\u017c sporo reakcji ze strony fejsbukowicz\u00f3w<\/em><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>Efekt rekrutacyjny:<\/strong><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Du\u017co wa\u017cniejsza od facebookowej popularno\u015bci by\u0142a dla nas ilo\u015b\u0107 i jako\u015b\u0107 kandydat\u00f3w, kt\u00f3rzy zg\u0142aszali swoj\u0105 ch\u0119\u0107 wsp\u00f3\u0142pracy. Ca\u0142e szcz\u0119\u015bcie sukces filmu nie ograniczy\u0142 si\u0119 tylko do liczby ogl\u0105daj\u0105cych.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Rekrutacja w liczbach:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul><li><strong>W ci\u0105gu 2 tygodni otrzymali\u015bmy 89 zg\u0142osze\u0144<\/strong> od os\u00f3b b\u0119d\u0105cych zainteresowanych rekrutacj\u0105 (Klaudia szacowa\u0142o, \u017ce tych ludzi b\u0119dzie 10-15\u2026!)<\/li><li><strong>43 osoby (z 89) zrealizowa\u0142y zadanie rekrutacyjne<\/strong>, kt\u00f3rego przygotowanie <strong>zajmowa\u0142o najcz\u0119\u015bciej od kilku do kilkunastu godzin pracy<\/strong> (napisanie storyboardu dla os\u00f3b kandyduj\u0105cych na stanowisko storyboardzisty oraz nakr\u0119cenie filmu dla os\u00f3b kandyduj\u0105cych na stanowisko aktora rysuj\u0105cej r\u0119ki).<\/li><li>Spo\u015br\u00f3d tych 43 os\u00f3b, kt\u00f3re wykona\u0142y zadanie, <strong>29 os\u00f3b przesz\u0142o do kolejnego etapu rekrutacji<\/strong>, czyli wywiad\u00f3w telefonicznych.<\/li><li>Po odbyciu 29 rozm\u00f3w telefonicznych trwaj\u0105cych \u015brednio po godzinie (wszystkie rozmowy by\u0142y prowadzone przez Klaudi\u0119, czyli t\u0119 sam\u0105 osob\u0119, kt\u00f3r\u0105 kandydaci widzieli na filmie rekrutacyjnym) <strong>do wsp\u00f3\u0142pracy zosta\u0142o zaproszonych a\u017c 8 os\u00f3b<\/strong>. Planowali\u015bmy co prawda zatrudni\u0107 mniej os\u00f3b, ale byli\u015bmy na tyle zachwyceni ich tw\u00f3rczo\u015bci\u0105, \u017ce zmienili\u015bmy nieco model zatrudnienia.<\/li><\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Po zamkni\u0119ciu rekrutacji (a konkretnie czasu na wysy\u0142anie zada\u0144 rekrutacyjnych) stworzyli\u015bmy te\u017c filmik zamykaj\u0105cy rekrutacj\u0119 dla kandydat\u00f3w, \u017ceby dostali osobiste podzi\u0119kowania od \u201eprzysz\u0142ej szefowej\u201d zrobione w bardzo podobnym stylu. Wygl\u0105da\u0142 tak:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:core-embed\/youtube {\"url\":\"https:\/\/www.youtube.com\/watch?v=XUFn4dfWbag\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\r\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\r\nhttps:\/\/www.youtube.com\/watch?v=XUFn4dfWbag\r\n<\/div><\/figure>\r\n<!-- \/wp:core-embed\/youtube -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Co wa\u017cne dla aplikuj\u0105cych - wszyscy kandydaci z ostatniego etapu rekrutacji (czyli 29 os\u00f3b) otrzymali spersonalizowany feedback na zako\u0144czenie procesu. Cho\u0107 kosztowa\u0142o to Klaudi\u0119 wiele godzin\u00a0pracy (jako osoby z do\u015bwiadczeniem w aplikowaniu do r\u00f3\u017cnych firm) bardzo chcieli\u015bmy, aby ludzie wiedzieli dlaczego si\u0119 dostali, a dlaczego nie.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Ostatecznie nasz pierwszy du\u017cy proces rekrutacyjny zako\u0144czy\u0142 si\u0119 sukcesem.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Poziom kandydat\u00f3w by\u0142 bardzo wysoki i bez problemu zrekrutowali\u015bmy tyle os\u00f3b, ile chcieli\u015bmy. Wci\u0105\u017c mamy bogat\u0105 baz\u0119 os\u00f3b, do kt\u00f3rych mo\u017cemy si\u0119 zg\u0142osi\u0107, gdyby\u015bmy potrzebowali kolejnego wsparcia. Nieprzewidzianym rezultatem ca\u0142ego procesu by\u0142 wzrost rozpoznawalno\u015bci naszej firmy\u00a0za spraw\u0105 wszystkich pomocnych os\u00f3b, kt\u00f3re udost\u0119pnia\u0142y nasz film.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Rezultaty przekroczy\u0142y nasze naj\u015bmielsze oczekiwania.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>Komentarze i wnioski<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Od opisywanej rekrutacji min\u0119\u0142o ok. p\u00f3\u0142 roku. Z prawie wszystkimi przyj\u0119tymi wtedy\u00a0osobami wci\u0105\u017c wsp\u00f3\u0142pracujemy. W mi\u0119dzyczasie dosz\u0142a do nas jeszcze jedna osoba. Dzi\u0119ki zdobytej perspektywie czasu mo\u017cemy teraz spojrze\u0107 ch\u0142odnym okiem na to, czego si\u0119 nauczyli\u015bmy.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>Wnioski:<\/strong><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>1.\u00a0<strong>Mo\u017cesz zapozna\u0107\u00a0kandydat\u00f3w z przysz\u0142ym szefem.<\/strong><br>M\u00f3wi si\u0119, \u017ce cz\u0142owiek przychodzi do firmy, a odchodzi od szefa. Skoro jest on tak istotny w procesie wyboru pracy, to warto by\u0142oby ten element wykorzysta\u0107. Zapoznanie kandydat\u00f3w z przysz\u0142ym prze\u0142o\u017conym ju\u017c na pierwszym etapie rekrutacji mo\u017ce by\u0107 strza\u0142em w dziesi\u0105tk\u0119.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>2.\u00a0<strong>Warto wykorzysta\u0107 obraz i video. Nie tylko ze Stocka.<\/strong><br>\u017byjemy w czasach zdominowanych przez przekaz obrazkowy (memy, komiksy, infografiki) i video. Wykorzystanie tych medi\u00f3w mo\u017ce\u00a0znacz\u0105co uatrakcyjni\u0107 i wyr\u00f3\u017cni\u0107 nasz\u0105 ofert\u0119 pracy. Dzi\u0119ki temu aplikuj\u0105cy czuje, \u017ce zadbali\u015bmy o to, aby lepiej pozna\u0142 przedstawiane stanowisko. Mo\u017cna to zrobi\u0107 za pomoc\u0105 filmu, infografiki czy zdj\u0119cia przysz\u0142ego zespo\u0142u.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>3. <strong>Na facebooku te\u017c s\u0105 kandydaci<\/strong><br>Ma\u0142o kto szuka pracy na facebooku. Jednak jest to miejsce pe\u0142ne interakcji, w kt\u00f3rym nasi kandydaci i ich znajomi sp\u0119dzaj\u0105 bardzo du\u017co czasu. Niekt\u00f3rzy widz\u0105c og\u0142oszenie o prac\u0119, kt\u00f3re pasuje do profilu znajomego ch\u0119tnie go taguj\u0105, co zwi\u0119ksza szans\u0119 na dotarcie kandydata do naszej firmy. Musimy tylko pami\u0119ta\u0107, aby nasze og\u0142oszenie by\u0142o dopasowane do charakteru portalu.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Oczywi\u015bcie opisane przez nas rozwi\u0105zanie nie jest idealne w ka\u017cdym wypadku.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Nie zawsze mo\u017cna nakr\u0119ci\u0107 film. Nie zawsze przysz\u0142y szef chce wyst\u0105pi\u0107 przed kamer\u0105. I nie ka\u017cdy\u00a0kandydat b\u0119dzie lubi\u0142 tak\u0105 form\u0119 komunikacji.\u00a0Og\u0142oszenia o prac\u0119 na facebooku te\u017c mog\u0105 zbrzydn\u0105\u0107.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Ale warto eksperymentowa\u0107. Z nagraniem filmu. Dodaniem\u00a0do og\u0142oszenia infografiki czy zdj\u0119cia. Poproszeniem\u00a0managera o napisanie kr\u00f3tkiego listu do kandydat\u00f3w, w kt\u00f3rym opowie\u00a0swoimi s\u0142owami, kogo tak naprawd\u0119 potrzebuje.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Opcji jest wiele i mamy nadziej\u0119, \u017ce nasz HRowy Case Study zach\u0119ci Was do poszukiwa\u0144 :)<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>O ExplainVisually:<\/strong><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":1139,\"align\":\"left\"} -->\r\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img src=\"https:\/\/explainvisually.co\/wp-content\/uploads\/logo-explainvisually-kwadrat-150x150.png\" alt=\"logo-explainvisually-kwadrat\" class=\"wp-image-1139\"\/><\/figure><\/div>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Agencja specjalizuj\u0105ca si\u0119 w skomplikowanych tematach. Ka\u017cdego dnia pomaga klientom przekazywa\u0107 to, co trudne w prosty i przekonywuj\u0105cy spos\u00f3b.  Z us\u0142ug ExplainVisually korzystaj\u0105 takie organizacje\u00a0jak:\u00a0Carlsberg, Orange, PepsiCo, Allegro, ING czy IKEA.<\/p>\r\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[42],"tags":[96],"class_list":["post-3498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-en","tag-case-study-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HR Case Study: recruitment video<\/title>\n<meta name=\"description\" content=\"How to quickly and effectively find new employees? With a recruitment video. Read about our own case study and watch the video.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/explainvisually.co\/en\/hr-case-study-recruitment-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HR Case Study: recruitment video\" \/>\n<meta property=\"og:description\" content=\"How to quickly and effectively find new employees? With a recruitment video. Read about our own case study and watch the video.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/explainvisually.co\/en\/hr-case-study-recruitment-video\/\" \/>\n<meta property=\"og:site_name\" content=\"Explain Visually\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-21T11:57:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-17T16:24:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/explainvisually.co\/wp-content\/uploads\/2016\/07\/Screenshot-2019-11-06-at-11.14.34-copy.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maciej Budkowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maciej Budkowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/explainvisually.co\\\/en\\\/hr-case-study-recruitment-video\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/explainvisually.co\\\/en\\\/hr-case-study-recruitment-video\\\/\"},\"author\":{\"name\":\"Maciej Budkowski\",\"@id\":\"https:\\\/\\\/explainvisually.co\\\/en\\\/#\\\/schema\\\/person\\\/e75d2bbd389f6546f30301a418ccf58b\"},\"headline\":\"HR Case Study: recruitment video\",\"datePublished\":\"2016-07-21T11:57:28+00:00\",\"dateModified\":\"2021-03-17T16:24:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/explainvisually.co\\\/en\\\/hr-case-study-recruitment-video\\\/\"},\"wordCount\":2230,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/explainvisually.co\\\/en\\\/hr-case-study-recruitment-video\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/explainvisually.co\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/Screenshot-2019-11-06-at-11.14.34-copy.png\",\"keywords\":[\"case study\"],\"articleSection\":[\"Case Studies\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/explainvisually.co\\\/en\\\/hr-case-study-recruitment-video\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/explainvisually.co\\\/en\\\/hr-case-study-recruitment-video\\\/\",\"url\":\"https:\\\/\\\/explainvisually.co\\\/en\\\/hr-case-study-recruitment-video\\\/\",\"name\":\"HR Case Study: recruitment video\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/explainvisually.co\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/explainvisually.co\\\/en\\\/hr-case-study-recruitment-video\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/explainvisually.co\\\/en\\\/hr-case-study-recruitment-video\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/explainvisually.co\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/Screenshot-2019-11-06-at-11.14.34-copy.png\",\"datePublished\":\"2016-07-21T11:57:28+00:00\",\"dateModified\":\"2021-03-17T16:24:14+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/explainvisually.co\\\/en\\\/#\\\/schema\\\/person\\\/e75d2bbd389f6546f30301a418ccf58b\"},\"description\":\"How to quickly and effectively find new employees? With a recruitment video. Read about our own case study and watch the video.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/explainvisually.co\\\/en\\\/hr-case-study-recruitment-video\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/explainvisually.co\\\/en\\\/hr-case-study-recruitment-video\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/explainvisually.co\\\/en\\\/hr-case-study-recruitment-video\\\/#primaryimage\",\"url\":\"https:\\\/\\\/explainvisually.co\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/Screenshot-2019-11-06-at-11.14.34-copy.png\",\"contentUrl\":\"https:\\\/\\\/explainvisually.co\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/Screenshot-2019-11-06-at-11.14.34-copy.png\",\"width\":1280,\"height\":700},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/explainvisually.co\\\/en\\\/hr-case-study-recruitment-video\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/explainvisually.co\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"HR Case Study: recruitment video\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/explainvisually.co\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/explainvisually.co\\\/en\\\/\",\"name\":\"Explain Visually\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/explainvisually.co\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/explainvisually.co\\\/en\\\/#\\\/schema\\\/person\\\/e75d2bbd389f6546f30301a418ccf58b\",\"name\":\"Maciej Budkowski\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6509187fc85c06f2e054192620efa7c11b4489fcd6f794d215a3fc3f04b5ba67?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6509187fc85c06f2e054192620efa7c11b4489fcd6f794d215a3fc3f04b5ba67?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6509187fc85c06f2e054192620efa7c11b4489fcd6f794d215a3fc3f04b5ba67?s=96&d=mm&r=g\",\"caption\":\"Maciej Budkowski\"},\"description\":\"Psychologii uczy\u0142 si\u0119 na Uniwersytecie Warszawskim, biznesu na Szkole G\u0142\u00f3wnej Handlowej i Uniwersytecie Cambridge. Podczas studi\u00f3w psychologicznych bada\u0142 to, jak ludzie radz\u0105 sobie, gdy s\u0105 przyt\u0142oczeni zbyt du\u017c\u0105 ilo\u015bci\u0105 informacji. To zainspirowa\u0142o go do budowania przekaz\u00f3w, kt\u00f3re t\u0142umacz\u0105 z\u0142o\u017cone rzeczy w prosty spos\u00f3b. W ramach ExplainVisually realizowa\u0142 projekty dla takich firm jak IKEA, Carlsberg, Orange, Pfizer czy TAURON. Ogromny fan podej\u015bcia naukowego, rzetelno\u015bci oraz budowy marketingu i sprzeda\u017cy na solidnych podstawach.\",\"url\":\"https:\\\/\\\/explainvisually.co\\\/en\\\/author\\\/maciek\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"HR Case Study: recruitment video","description":"How to quickly and effectively find new employees? With a recruitment video. Read about our own case study and watch the video.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/explainvisually.co\/en\/hr-case-study-recruitment-video\/","og_locale":"en_US","og_type":"article","og_title":"HR Case Study: recruitment video","og_description":"How to quickly and effectively find new employees? With a recruitment video. Read about our own case study and watch the video.","og_url":"https:\/\/explainvisually.co\/en\/hr-case-study-recruitment-video\/","og_site_name":"Explain Visually","article_published_time":"2016-07-21T11:57:28+00:00","article_modified_time":"2021-03-17T16:24:14+00:00","og_image":[{"width":1280,"height":700,"url":"https:\/\/explainvisually.co\/wp-content\/uploads\/2016\/07\/Screenshot-2019-11-06-at-11.14.34-copy.png","type":"image\/png"}],"author":"Maciej Budkowski","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Maciej Budkowski","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/explainvisually.co\/en\/hr-case-study-recruitment-video\/#article","isPartOf":{"@id":"https:\/\/explainvisually.co\/en\/hr-case-study-recruitment-video\/"},"author":{"name":"Maciej Budkowski","@id":"https:\/\/explainvisually.co\/en\/#\/schema\/person\/e75d2bbd389f6546f30301a418ccf58b"},"headline":"HR Case Study: recruitment video","datePublished":"2016-07-21T11:57:28+00:00","dateModified":"2021-03-17T16:24:14+00:00","mainEntityOfPage":{"@id":"https:\/\/explainvisually.co\/en\/hr-case-study-recruitment-video\/"},"wordCount":2230,"commentCount":0,"image":{"@id":"https:\/\/explainvisually.co\/en\/hr-case-study-recruitment-video\/#primaryimage"},"thumbnailUrl":"https:\/\/explainvisually.co\/wp-content\/uploads\/2016\/07\/Screenshot-2019-11-06-at-11.14.34-copy.png","keywords":["case study"],"articleSection":["Case Studies"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/explainvisually.co\/en\/hr-case-study-recruitment-video\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/explainvisually.co\/en\/hr-case-study-recruitment-video\/","url":"https:\/\/explainvisually.co\/en\/hr-case-study-recruitment-video\/","name":"HR Case Study: recruitment video","isPartOf":{"@id":"https:\/\/explainvisually.co\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/explainvisually.co\/en\/hr-case-study-recruitment-video\/#primaryimage"},"image":{"@id":"https:\/\/explainvisually.co\/en\/hr-case-study-recruitment-video\/#primaryimage"},"thumbnailUrl":"https:\/\/explainvisually.co\/wp-content\/uploads\/2016\/07\/Screenshot-2019-11-06-at-11.14.34-copy.png","datePublished":"2016-07-21T11:57:28+00:00","dateModified":"2021-03-17T16:24:14+00:00","author":{"@id":"https:\/\/explainvisually.co\/en\/#\/schema\/person\/e75d2bbd389f6546f30301a418ccf58b"},"description":"How to quickly and effectively find new employees? With a recruitment video. Read about our own case study and watch the video.","breadcrumb":{"@id":"https:\/\/explainvisually.co\/en\/hr-case-study-recruitment-video\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/explainvisually.co\/en\/hr-case-study-recruitment-video\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/explainvisually.co\/en\/hr-case-study-recruitment-video\/#primaryimage","url":"https:\/\/explainvisually.co\/wp-content\/uploads\/2016\/07\/Screenshot-2019-11-06-at-11.14.34-copy.png","contentUrl":"https:\/\/explainvisually.co\/wp-content\/uploads\/2016\/07\/Screenshot-2019-11-06-at-11.14.34-copy.png","width":1280,"height":700},{"@type":"BreadcrumbList","@id":"https:\/\/explainvisually.co\/en\/hr-case-study-recruitment-video\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/explainvisually.co\/en\/"},{"@type":"ListItem","position":2,"name":"HR Case Study: recruitment video"}]},{"@type":"WebSite","@id":"https:\/\/explainvisually.co\/en\/#website","url":"https:\/\/explainvisually.co\/en\/","name":"Explain Visually","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/explainvisually.co\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/explainvisually.co\/en\/#\/schema\/person\/e75d2bbd389f6546f30301a418ccf58b","name":"Maciej Budkowski","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6509187fc85c06f2e054192620efa7c11b4489fcd6f794d215a3fc3f04b5ba67?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6509187fc85c06f2e054192620efa7c11b4489fcd6f794d215a3fc3f04b5ba67?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6509187fc85c06f2e054192620efa7c11b4489fcd6f794d215a3fc3f04b5ba67?s=96&d=mm&r=g","caption":"Maciej Budkowski"},"description":"Psychologii uczy\u0142 si\u0119 na Uniwersytecie Warszawskim, biznesu na Szkole G\u0142\u00f3wnej Handlowej i Uniwersytecie Cambridge. Podczas studi\u00f3w psychologicznych bada\u0142 to, jak ludzie radz\u0105 sobie, gdy s\u0105 przyt\u0142oczeni zbyt du\u017c\u0105 ilo\u015bci\u0105 informacji. To zainspirowa\u0142o go do budowania przekaz\u00f3w, kt\u00f3re t\u0142umacz\u0105 z\u0142o\u017cone rzeczy w prosty spos\u00f3b. W ramach ExplainVisually realizowa\u0142 projekty dla takich firm jak IKEA, Carlsberg, Orange, Pfizer czy TAURON. Ogromny fan podej\u015bcia naukowego, rzetelno\u015bci oraz budowy marketingu i sprzeda\u017cy na solidnych podstawach.","url":"https:\/\/explainvisually.co\/en\/author\/maciek\/"}]}},"_links":{"self":[{"href":"https:\/\/explainvisually.co\/en\/wp-json\/wp\/v2\/posts\/3498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/explainvisually.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/explainvisually.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/explainvisually.co\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/explainvisually.co\/en\/wp-json\/wp\/v2\/comments?post=3498"}],"version-history":[{"count":1,"href":"https:\/\/explainvisually.co\/en\/wp-json\/wp\/v2\/posts\/3498\/revisions"}],"predecessor-version":[{"id":12256,"href":"https:\/\/explainvisually.co\/en\/wp-json\/wp\/v2\/posts\/3498\/revisions\/12256"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/explainvisually.co\/en\/wp-json\/wp\/v2\/media\/2294"}],"wp:attachment":[{"href":"https:\/\/explainvisually.co\/en\/wp-json\/wp\/v2\/media?parent=3498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/explainvisually.co\/en\/wp-json\/wp\/v2\/categories?post=3498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/explainvisually.co\/en\/wp-json\/wp\/v2\/tags?post=3498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}