![\"production](\"https:\/\/explainvisually.co\/wp-content\/uploads\/2019\/12\/production-process-1.png\")
<\/strong><\/p>\nWe initiate the process of making a film with precisely that. We need to understand the subject of your video inside-out.<\/strong> Therefore the client presents his or her vision (thanks to questions included in our Brief questions), and we learn what are the specifics of the client’s business.<\/p>\n <\/p>\n After Brief we collect materials from the client. Typically: PowerPoint Presentations, flyers, website links etc. All the things that help us understand the subject of your video.<\/p>\n <\/p>\n <\/p>\n <\/p>\n A well written scenario constitutes the key for creating a great explainer video.<\/p>\n Basing on information collected from the client we create an initial scenario outline. Due to the fact that we are from the outside we can notice those elements which are especially important for potential recipients<\/strong>. Remember that recipients usually do not possess such knowledge concerning the company as its employees, so it has to be presented to them in a clear manner.<\/p>\n When we agree with the client what should be presented on the factual level, our copywriters translate that message into an attractive story. Meaning de facto – the film’s scenario.<\/p>\n The scenario usually takes on the form of a story, which helps to keep the viewers’ attention. It’s consistent with the client’s guidelines regarding the movie’s style, characters, brand’s image etc. Next we send the scenario to the client who makes any potential corrections. After accepting the proposed contents we the scenario goes to the proofreader or native speaker who checks if there are any mistakes.<\/strong><\/p>\n If everything is okay we proceed to the next stage of producing an explainer video.<\/p>\n Summing up, the scenario constitutes the voice\/factual content (what we will hear in the film). And to a large extent it determines the final duration of the video. Our calculations show that usually there are circa 90-100 words in English\u00a0 for every minute of the video.<\/p>\n There is of course the possibility to include the entire scenario and film in the company’s wider marketing strategy.<\/strong> Then we take advantage of the client’s guidelines concerning the style in which the film should be made, what slogans to use, who is the main character, etc.<\/p>\n <\/p>\n <\/p>\n How should a scenario look like?<\/strong><\/span><\/p>\n An often used, and recommended by us, model on which we base when making most of our films is the model of a character’s journey, used in most ancient myths and modern motion pictures, meaning:<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n At this stage the first real “outline” of the film is created because a storyboard constitutes a document which allows us to see how the movie is going to look like, frame by frame.<\/p>\n A storyboard includes specific phrases from the scenario accompanied by images. <\/strong>The scenario is divided into specific scenes with assigned images of particular film frames, voice over text, used props, and remarks concerning production and editing. Below you can find example elements from storyboards, which we’ve really used when making films for our clients:<\/p>\n <\/p>\n At this stage we usually select the professional voice actor who is going to\u00a0grasp the viewer\u2019s attention and evoke the right emotions. We apply the voice, tempo and acting to the movie\u2019s subject and goals. We can provide voice-overs in most of the world\u2019s languages.<\/p>\n <\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”3.25.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.0.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n <\/p>\n <\/p>\n This is the most important element in the entire process of film production. Why?\u00a0Our films are created “live” (are shot on a real film set at our studio) just as real motion pictures.<\/p>\n Just imagine that for example after shooting an entire sequence of scenes, when the production manager sees the recorded material he states “You know what, let’s have one man in this scene and not two, and include fourteen women (including one Chinese woman), shoot it not from above but from the point of view of a frog, and we should really shoot the scene in London at dawn and not at dusk in Berlin”<\/em>\u2026<\/p>\n In practice, this would mean that everything has to be recorded once again… Nothing can be “fixed”. So actors (who are often already handling other businesses)\u00a0 have to be called again, or perhaps a completely new casting must be held once more, props must be prepared, a new letter to the City Hall regarding using public space must be written…<\/p>\n The case is similar when it comes to our films. The illustrator has recorded the film, leaves the set, and the film goes to editing. Any changes require to call for the illustrator and engage the editor.<\/p>\n Summing up: accepting the storyboard is key. After accepting the storyboard the client does not introduce any changes, even the smallest ones.<\/p>\n Changes made after accepting the storyboard result both in an increase of costs as well as extending the production time.<\/p>\n <\/p>\n <\/p>\n <\/p>\n When we already know what are we making and how, then the props are prepared – both paper ones, handmade by us, as well as the “real” ones which have to be found and purchased in accordance with the storyboard.<\/p>\n Cartoonist looks for the best way to transform the storyboard\u2019s plot into a great movie.<\/strong> Apart from the props he is i.a. making first sketches, testing sizes of the pictures, choosing the appropriate colours from over 200 markers.<\/p>\n <\/p>\n <\/p>\n <\/p>\n We usually reserve 2-5 working days for the film set.<\/p>\n The films are recorded in high quality with an HD camera.<\/strong> The illustrator can take advantage of more than 200 marker colors and countless numbers of paper materials. Furthermore, the illustrator is also supported by the production manager who helps to execute the more complex scenes.<\/p>\n Usually 40 – 60 minutes of recordings, which take 60 – 100 GB of space, are created when making a film with the duration of 1 – 3 minutes.<\/p>\n <\/p>\n <\/p>\n <\/p>\n Editing always starts with correcting colors during which we make the recorded colors as close to natural ones as possible.<\/p>\n Then the video material is cut into portions with their speed increased at more than ten times. Any unnecessary hand movements and failed scenes are being deleted. One minute of recording is usually “composed” of a few hundred short fragments.<\/strong><\/p>\n The pace and duration of each one is synchronized by hand with the words spoken by the voice actor in order for the image and writing to perfectly correspond with the voice over.\u00a0That is why editing one minute of video usually takes a few hours of constant work.<\/p>\n Any special effects or stop motion animations, which cannot be done using traditional methods, are created and added during the editing.<\/p>\n <\/p>\n <\/p>\n <\/p>\n It happens very rarely that there aren’t any.<\/p>\n They are usually limited to minor changes in the pace of particular scenes.<\/strong> If the changes exceed the previously agreed scenario and storyboard then we have to record the scenes anew, which rarely allows to meet the initial deadline and budget.<\/p>\n That is why point 4, accepting the storyboard, is so important.<\/p>\n <\/p>\n <\/p>\n <\/strong><\/p>\n <\/strong><\/p>\n <\/strong><\/p>\n The process described above may seem complex. However we take that entire load on our shoulders because we execute films from start to finish. The client usually provides us only with feedback at the scenario and storyboard stages, so that we are certain that the film is going to look the way it has to.<\/p>\n If you are interested in making such a video, please contact us at hello@explainvisually.co<\/a><\/strong><\/p>\n <\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”3.25.4″ locked=”off”][et_pb_column type=”1_5″ _builder_version=”3.25.4″][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.25.4″][et_pb_text _builder_version=”4.7.4″ hover_enabled=”0″ locked=”off” sticky_enabled=”0″]<\/p>\n Our explainer videos:<\/strong><\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/explainvisually.co\/en\/explainer-video\/” url_new_window=”on” button_text=”Explainer videos” button_alignment=”center” admin_label=”Button” _builder_version=”4.7.4″ custom_button=”on” button_text_size=”16px” button_text_color=”#000000″ button_bg_color=”#f5d220″ button_border_color=”rgba(0,0,0,0)” button_border_radius=”34px” button_font=”||||||||” button_use_icon=”off” background_layout=”dark” custom_padding=”19px|64px|19px|64px” hover_enabled=”0″ box_shadow_style=”preset3″ locked=”off” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”3.25.4″][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Explainer video production process typically takes a few weeks (3-8). The production time depends on the film’s duration, its complexity, the flow of works, communication between both parties (or three parties if an Agency also takes part in the discussion), work load, etc. Regardless of the deadline the process of explainer video production stays the […]<\/p>\n","protected":false},"author":2,"featured_media":2580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\r\n Proces produkcji filmu rysunkowego typu explainer video zwykle trwa kilka tygodni (od 3 do 8 tygodni).<\/p>\r\n\r\n\r\n\r\n Czas wykonania zale\u017cy od d\u0142ugo\u015bci filmu, jego z\u0142o\u017cono\u015bci, p\u0142ynno\u015bci prac i komunikacji obustronnej (lub tr\u00f3jstronnej, je\u015bli w rozmowach bierze udzia\u0142 r\u00f3wnie\u017c Agencja), ob\u0142o\u017cenia innymi zleceniami filmowymi itp.<\/p>\r\n\r\n\r\n\r\n Wprawdzie \u00a0rekordowy czas wykonania filmu w ExplainVisually to 7 dni, ale zwykle wolimy d\u0142u\u017csze terminy.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n Od tego zaczynamy proces\u00a0powstawania filmu. Klient doprecyzowuje swoj\u0105 wizj\u0119 (dzi\u0119ki pytaniom zawartym w naszych pytaniach do\u00a0briefu<\/strong>), a my uczymy si\u0119, na czym polega specyfika jego dzia\u0142alno\u015bci. Zbieramy m.in. takie rzeczy\u00a0jak:<\/p>\r\n\r\n\r\n\r\n Dobrze napisany scenariusz jest kluczem do stworzenia \u015bwietnego filmu z gatunku explainer video.<\/p>\r\n\r\n\r\n\r\n Na podstawie informacji zebranych od Klienta tworzymy wst\u0119pny zarys scenariusza. Dzi\u0119ki temu, \u017ce jeste\u015bmy osobami z zewn\u0105trz mo\u017cemy dostrzec te elementy, kt\u00f3re s\u0105 szczeg\u00f3lnie istotne dla potencjalnych odbiorc\u00f3w. Pami\u0119tamy, \u017ce odbiorcy nie maj\u0105 zwykle takiej wiedzy o firmie, jak jej pracownicy, wi\u0119c trzeba im to wszystko klarownie wyja\u015bni\u0107.<\/p>\r\n\r\n\r\n\r\n Gdy ju\u017c\u00a0ustalimy z Klientem\u00a0co chcemy przekaza\u0107 na poziomie merytorycznym, nasi copywriterzy przekuwaj\u0105 ten przekaz na atrakcyjnie brzmi\u0105c\u0105 histori\u0119. Czyli de facto - scenariusz filmu. Podsumowuj\u0105c, scenariusz to de facto tre\u015b\u0107 lektorska \/ tre\u015b\u0107 merytoryczna (to co us\u0142yszymy w filmie). I to ona w du\u017cym stopniu okre\u015bla finalny czas trwania wideo. Z naszych szacunk\u00f3w wynika, \u017ce zazwyczaj na jedn\u0105 minut\u0119 filmu przypada ok. 60-70\u00a0s\u0142\u00f3w w j\u0119zyku polskim (lub\u00a0w 90-100 w \u00a0j\u0119zyku angielskim).<\/p>\r\n\r\n\r\n\r\n Istnieje oczywi\u015bcie mo\u017cliwo\u015b\u0107 wpisania ca\u0142ego scenariusza oraz filmu w szersz\u0105 strategi\u0119 marketingow\u0105 firmy. Wykorzystujemy wtedy dostarczone przez Klienta wytyczne dot. tego w jakim stylu powinien by\u0107 film, jakich u\u017cywa\u0107 hase\u0142, kto powinien by\u0107 g\u0142\u00f3wnym bohaterem etc.<\/p>\r\n\r\n\r\n\r\n Cz\u0119sto stosowanym i gor\u0105co rekomendowanym przez nas modelem, na kt\u00f3rym bazujemy przy tworzeniu film\u00f3w, jest model podr\u00f3\u017cy bohatera stosowany w wi\u0119kszo\u015bci staro\u017cytnych mit\u00f3w jaki nowo\u017cytnych film\u00f3w fabularnych, czyli:<\/p>\r\n\r\n\r\n\r\n Na tym etapie powstaje pierwszy prawdziwy \"zarys\" filmu, poniewa\u017c storyboard jest dokumentem, kt\u00f3ry pozwala nam zobaczy\u0107 klatka po klatce, jak b\u0119dzie wygl\u0105da\u0142 film.<\/p>\r\n\r\n\r\n\r\n W storyboardzie konkretne s\u0142owa ze scenariusza opatrzone s\u0105 wst\u0119pnymi obrazkami. \u00a0Scenariusz jest podzielony na poszczeg\u00f3lne sceny, do kt\u00f3rych przypisany jest wygl\u0105d poszczeg\u00f3lnych klatek filmu, tekst lektorski, u\u017cyte rekwizyty i uwagi co do produkcji i monta\u017cu. Poni\u017cej przyk\u0142adowe\u00a0wycinki storyboard\u00f3w, z kt\u00f3rych realnie korzystali\u015bmy przy tworzeniu film\u00f3w dla naszych Klient\u00f3w:<\/p>\r\n\r\n\r\n\r\n W tym momencie zazwyczaj wybieramy r\u00f3wnie\u017c lektora, kt\u00f3ry b\u0119dzie tworzy\u0142 podk\u0142ad.<\/p>\r\n\r\n\r\n\r\n Jest to najistotniejszy punkt w ca\u0142ym procesie produkcji filmu. Dlaczego?\u00a0Nasze\u00a0filmy s\u0105 tworzone \"na \u017cywo\" (s\u0105 kr\u0119cone\u00a0na prawdziwym planie filmowym w naszym studio) tak samo jak prawdziwe fabularne filmy. Dla wzmocnienia tego, jak wa\u017cny jest to etap pos\u0142u\u017cymy si\u0119 poni\u017csz\u0105 metafor\u0105<\/strong> :)<\/p>\r\n\r\n\r\n\r\n[embed]https:\/\/www.youtube.com\/watch?v=g71NzMdaxho[\/embed]\r\n\r\n\r\n\r\n Wyobra\u017a sobie, \u017ce np. kierownik produkcji\u00a0(dajmy na to \"Nic \u015bmiesznego<\/a>\")\u00a0po nakr\u0119ceniu ca\u0142ej sekwencji scen zobaczywszy nagrany materia\u0142 stwierdza \"Eeeeee, jednak niech w tej scenie wyst\u0105pi nie dw\u00f3ch m\u0119\u017cczyzn, ale czterna\u015bcie kobiet (w tym jedna Chinka), uj\u0119cie b\u0119dzie nie z g\u00f3ry, ale z perspektywy \u017caby, a w og\u00f3le, to scen\u0119 powinni\u015bmy nakr\u0119ci\u0107 rano w Krakowie zamiast wieczorem w Berlinie\"<\/em>... W praktyce oznacza to, \u017ce nale\u017ca\u0142oby nakr\u0119ci\u0107 wszystko raz jeszcze... Nie da si\u0119 nic \"poprawi\u0107\". Czyli trzeba by \u015bci\u0105ga\u0107 aktor\u00f3w (kt\u00f3rzy na przyk\u0142ad po nakr\u0119ceniu sceny wr\u00f3cili ju\u017c do Berlina kr\u0119ci\u0107 inn\u0105 wiekopomn\u0105 produkcj\u0119) albo wr\u0119cz organizowa\u0107 nowy casting, przygotowywa\u0107\u00a0nowe rekwizyty,\u00a0pisa\u0107 o now\u0105 zgod\u0119 do urz\u0119du miasta na wykorzystanie przestrzeni publicznej... Ale zaraz - przecie\u017c producent ma sztywny deadline! Posz\u0142y ju\u017c reklamy w kinach, \u017ce premiera Tego i Tego Dnia.\u00a0Jak nagra\u0107 t\u0119 \"scen\u0119 z minimalnymi poprawkami\" w tak kr\u00f3tkim czasie?<\/p>\r\n\r\n\r\n\r\n Podsumowuj\u0105c:\u00a0zatwierdzenie storyboardu jest kluczowe. Klient po zatwierdzeniu storyboardu nie wprowadza ju\u017c absolutnie \u017cadnych zmian ani poprawek, ani nawet popraweczek.\u00a0Zmiany, kt\u00f3re nast\u0105pi\u0105 po zatwierdzeniu storyboardu spowoduj\u0105 zar\u00f3wno wzrost koszt\u00f3w jak i wyd\u0142u\u017cenie termin\u00f3w realizacji filmu.<\/p>\r\n\r\n\r\n\r\n Gdy wiemy ju\u017c co i jak kr\u0119cimy, przygotowywane s\u0105 rekwizyty - zar\u00f3wno te papierowe, wykonane przez nas r\u0119cznie, jak i te \"prawdziwe\", kt\u00f3re trzeba upolowa\u0107 i kupi\u0107 zgodnie ze storyboardem.<\/p>\r\n\r\n\r\n\r\n Zazwyczaj na plan filmowy rezerwujemy sobie jeden dzie\u0144 roboczy.<\/p>\r\n\r\n\r\n\r\n\n
2. Creating a script<\/h3>\n
![\"production](\"https:\/\/explainvisually.co\/wp-content\/uploads\/2019\/12\/production-process-2.png\")
<\/strong><\/p>\n\n
3. Creating a storyboard<\/h2>\n
![\"production-process-3\"](\"https:\/\/explainvisually.co\/wp-content\/uploads\/2019\/12\/production-process-3.png\")
<\/strong><\/p>\n![\"production-process-storyboard-4\"](\"https:\/\/explainvisually.co\/wp-content\/uploads\/2019\/12\/production-process-storyboard-4.png\")
<\/p>\n![\"production](\"https:\/\/explainvisually.co\/wp-content\/uploads\/2019\/12\/production-process-storyboard-5.png\")
<\/p>\n4. Storyboard approval<\/h2>\n
![\"production](\"https:\/\/explainvisually.co\/wp-content\/uploads\/2019\/12\/production-process-6.png\")
<\/strong><\/p>\n5. Preparing props and doing the conceptual work<\/h2>\n
![\"production](\"https:\/\/explainvisually.co\/wp-content\/uploads\/2019\/12\/production-process-7.png\")
<\/p>\n6. Film set<\/h2>\n
![\"production](\"https:\/\/explainvisually.co\/wp-content\/uploads\/2019\/12\/production-process-8.png\")
<\/strong><\/p>\n7. Editing<\/h2>\n
![\"production](\"https:\/\/explainvisually.co\/wp-content\/uploads\/2019\/12\/production-process-9.png\")
<\/strong><\/p>\n8. Implementing final corrections<\/h2>\n
![\"production-process-10\"](\"https:\/\/explainvisually.co\/wp-content\/uploads\/2019\/12\/production-process-10.png\")
<\/p>\nSummary<\/h3>\n
![\"production-process-11-summary\"](\"https:\/\/explainvisually.co\/wp-content\/uploads\/2019\/12\/production-process-11.png\")
<\/strong><\/p>\n![\"etapy](\"https:\/\/explainvisually.co\/wp-content\/uploads\/etapy-explain-visually-1024x643.png\")
<\/figure>\r\n\r\n\r\n\r\n1. Zbieranie materia\u0142\u00f3w (w tym brief)<\/h2>\r\n\r\n\r\n\r\n
2. Tworzenie scenariusza<\/h2>\r\n\r\n\r\n\r\n
Scenariusz ma zwykle form\u0119 historii, co pomaga utrzyma\u0107 uwag\u0119 widz\u00f3w. Nast\u0119pnie wysy\u0142amy scenariusz do Klienta, kt\u00f3ry wprowadza ewentualne poprawki. Po akceptacji jego tre\u015bci przechodzimy do kolejnej fazy produkcji explainer video.<\/p>\r\n\r\n\r\n\r\nJak ma wygl\u0105da\u0107 scenariusz?<\/h3>\r\n\r\n\r\n\r\n
3. Tworzenie storyboardu (scenopisu)<\/h2>\r\n\r\n\r\n\r\n
![\"Screenshot](\"https:\/\/explainvisually.co\/wp-content\/uploads\/Screenshot-2015-01-26-21.21.01.png\")
<\/a><\/figure>\r\n\r\n\r\n\r\n4. Zatwierdzanie storyboardu<\/h2>\r\n\r\n\r\n\r\n
5. Wykonanie rekwizyt\u00f3w<\/h2>\r\n\r\n\r\n\r\n
![\"gadzety-explainer\"](\"https:\/\/explainvisually.co\/wp-content\/uploads\/gadzety-explainer.jpg\")
<\/a><\/figure>\r\n\r\n\r\n\r\n6. Plan filmowy<\/h2>\r\n\r\n\r\n\r\n
![\"creating-explainer-video\"](\"https:\/\/explainvisually.co\/wp-content\/uploads\/creating-explainer-video.jpg\")
<\/a><\/figure>\r\n\r\n\r\n\r\n