[et_pb_section fb_built=”1″ _builder_version=”3.25.4″ da_disable_devices=”off|off|off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”3.25.4″][et_pb_column type=”1_5″ _builder_version=”3.25.4″][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.25.4″][et_pb_text _builder_version=”4.0.7″]<\/p>\n
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Explainer videos are short movies which explain complicated issues in an easy way. Typically they deliver information about companies, products and services. Today, explainer videos are used by thousands of companies around the world, including the largest Fortune Global 500 members. Their effectiveness is confirmed by research.<\/p>\n
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When a decade ago Twitter was launched a lot of people thought it’s just a Facebook’s clone. Company’s managers decided that they need to clarify the main idea behind their website. They ordered 2,5 minutes long explainer video which reached over 10 million people<\/strong>. When journalists, businessmen and common people understood how Twitter can help them, the social platform’s popularity has grown.<\/p>\n The success of their explainer video was influenced by several factors. Among them was simple graphics, clear narration, distinct CTA messages and an explanation of how to use the portal step by step. These features characterize an explainer video.<\/p>\n Explainer videos function well not only in the case of young, innovative companies. The potential of explainer videos is used by the Fortune Global 500 companies<\/strong>\u00a0(some of them, as a matter of fact, are our loyal customers :)).<\/p>\n Explainer videos present business strategies, prototypes or even more common things such as operating manuals. What is important, a good explainer video immediately attracts and holds the attention of the viewer. Therefore, 2-3 minutes are enough to achieve the designated goal.<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”3.25.4″][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.0.7″][et_pb_column type=”4_4″ _builder_version=”4.0.7″][et_pb_video src=”https:\/\/youtu.be\/ddO9idmax0o” _builder_version=”4.7.4″ hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_video][et_pb_text _builder_version=”4.0.7″]<\/p>\n One of the oldest explainers \u2013 a video explaining Twitter functions<\/em><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”3.25.4″][et_pb_column type=”1_5″ _builder_version=”3.25.4″][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.25.4″][et_pb_text _builder_version=”4.0.7″]<\/p>\n \n First of all, an explainer video uses \u2013 as the name suggests \u2013 video technology. Every month a billion unique viewers use the website YouTube to watch over 6 billion hours of movies. Consumers really appreciate videos because these videos affect many senses. This fact explains why video is usually much more\u00a0engaging than text.<\/p>\n Right now video is being promoted by all social media heavyweights including: Facebook, Twitter and Instagram.<\/p>\n Nicola Mendelsohn, Facebook’s VP explains why:<\/p>\n \u201cThe best way to tell stories in this world \u2014 where so much information is coming at us \u2014 actually is video. It commands so much information in a much quicker period so actually the trend helps us digest more of the information in a quicker way.\u201d\u00a0<\/em>[1]<\/a><\/p>\n Therefore, many companies use the popularity of video content in their marketing activities. However, not every kind of movie has the same purpose.<\/p>\n Advertising spots are usually displayed to the customer that didn’t ask for them. \u00a0That’s why people hate popup videos and commercials. As a consequence portals are struggling to convince you to turn off the AdBlock. Also creative agencies are struggling to make commercials that are worth watching.<\/p>\n Explainer videos on the other hand are addressed to people initially interested in our product. Video, in this case, may be used as a form of subtle advertisement. Explainer video does not make a viewer feel like they\u00a0are watching a typical spot.<\/strong><\/p>\n A message is not strictly persuasive \u2013 it consists only in explaining or telling a story. This enables a viewer to approach the material they\u00a0watch in a less skeptical way. As a consequence, the user watches the movie for a longer period of time.<\/span><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”3.25.4″][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”3.25.4″][et_pb_column type=”1_5″ _builder_version=”3.25.4″][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.25.4″][et_pb_text _builder_version=”4.0.7″]<\/p>\n Explainer videos are efficient and prove themselves, especially in a situation when we need to attract the attention of recipients in a quick manner.<\/p>\n We have 15 seconds to do that. Exactly that amount of time is needed for the Internet user to decide about staying or leaving a particular website. [2]<\/strong><\/a> A method to convince users to stay on the website may involve using videos. Not only in B2C.<\/p>\n According to a survey conducted by Forbes and Google of over 300 members from top management of the largest American companies, 59% of decision-making people prefer to watch a video instead of reading text on websites\u00a0<\/strong>[3]<\/strong><\/a><\/p>\n The research was conducted in 2010, during a time when videos were far less popular than today. The indicator is most likely even higher currently.<\/p>\n An approachable and attractive explainer video message also helps to increase conversions and influence the purchase decisions of customers. According to survey conducted by Invodo, 52% of consumers think that watching a video presenting a product convinced them to buy it.\u00a0[4]<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”3.25.4″][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.0.7″][et_pb_column type=”4_4″ _builder_version=”4.0.7″][et_pb_code _builder_version=”4.7.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″ admin_label=”Kod”]Explainer and traditional video content<\/h3>\n
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An explainer video as a way to keep\u00a0your audience focused<\/h3>\n