{"id":3643,"date":"2019-11-16T20:10:16","date_gmt":"2019-11-16T19:10:16","guid":{"rendered":"https:\/\/explainvisually.co\/?p=3643"},"modified":"2023-03-31T15:58:52","modified_gmt":"2023-03-31T13:58:52","slug":"what-is-whiteboard-animation","status":"publish","type":"post","link":"https:\/\/explainvisually.co\/en\/what-is-whiteboard-animation\/","title":{"rendered":"What is whiteboard animation (and how your business can benefit from it)?"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”3.22.3″ da_disable_devices=”off|off|off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”3.25.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.0.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]Whiteboard animation is becoming more and more popular in business because of the clear and transparent way it provides information. Research shows that it has an advantage over text messages, and often also over static images and ordinary films. That is why it is already used by companies such as Coca-Cola, Carlsberg, and Dropbox<\/strong>.<\/p>\n

It effectively presents the company’s offer and its strategy.<\/p>\n

What does this result from?<\/p>\n

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For thousands of years drawings have facilitated interpersonal communication. We used to sit in a tribal circle, watching the leader draw a map of our territory in the sand. Today we look at the board, where a lecturer, trainer, or manager draws what is difficult to convey with words alone.<\/p>\n

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Despite the passage of time, drawing still helps us understand each other better. Especially today when the world around us is more complex than ever and there is less and less time for exhausting conversations.<\/p>\n

The potential of drawing is used, among others, by whiteboard animation.<\/strong> Drawing animation of this kind helps explain complex matters in a transparent and engaging way. Whiteboards are widely used in business – they are used by companies such as Coca-Cola, Carlsberg, or Dropbox.<\/p>\n

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What is whiteboard animation?<\/strong><\/h3>\n

A whiteboard animation video is an animated film that is created directly in front of the viewer<\/strong>. It is one of explainer video types<\/a>.<\/p>\n

The recipient of a whiteboard animation film sees subsequent pictures appearing and engages in a story told by a narrator. The story can be about new company products<\/strong>, methods of implementation of its strategy<\/strong> or more mundane things, such as manuals<\/strong>.<\/p>\n

Thanks to an appropriate construction of the script, the narrator\u2019s acting and, obviously, drawings, the film draws attention and remains in the viewer\u2019s memory<\/strong> for a long time. That is why videos such as whiteboard animation (also called \u201cvideo scribe\u201d) are widely used in marketing and internal communications.<\/p>\n

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