FAQ – 12 most frequently asked questions

Answers to most asked questions were drawn up thanks to thousands of phone calls and e-mails featuring similar questions and doubts. We chose TOP12 from them, so our potential clients may quickly find out what they are most interested in.

Most of them is about:

  • explainer videos,
  • whiteboard animations,
  • visualisations and infographics,
  • working with us.

General questions

Question #1: My subject is difficult. How will I know if you are capable of handling it?


Short answer:  

We’ve already worked with numerous complex subjects and at all times we’ve managed to succeed.

Based on our experience we created our methodology for analyzing and describing complex products. Also during the project we consult all the substantive details with the client.


Long answer: 

In the last 5 years we’ve delivered over 200 projects for dozens of companies. We’ve explained i.e. pallet production process, IT systems features and rocket engines factory restructuring. These experiences led us to develop our own methodology for analyzing and describing complex products.

Our methodology is based on the rule that the client knows his product and project best. Therefore we consult substantive details with the client so our projects can be both information-dense and attractive. 

Question #2: My project/my company is associated with something very serious, and I am not sure if your whiteboard and drawings suits.


Short answer:

We have two options.

1st – we can stick to the drawing style and try to use different colors and shapes so that the video looks more serious.

2nd – we can create a digital graphics animation. These look more serious. 


Long answer:

Whiteboard animation is a technique that usually enables us to shorten the distance between the viewer and us. However, within that framework, a video may take very different forms.

We are fully capable of creating a very professional video, including adjusting the colours, props, script, or the voiceover acting.

More than half of our productions are videos created for corporations’ internal needs. We can’t show you them because of the client privilege, but we assure you that most of them are of a very formal mode of address. The productions we have made so far covered such subjects, as cybersecurity, implementing new IT systems, or restructuring companies.

Take a look at this video that we’ve created for IKEA: 

Question #3: Do you make videos in different languages?


Short answer:


Long answer:


We’ve delivered projects in 19 languages including Arabic, Hungarian and Chinese. In these kind of projects we use translation offices’ services and consult the translation with the client. We do it since sometimes the industry language may have different expressions than a common language

Question #4: Do you also run more complex campaigns?


Short answer:



Long answer:

Yes. The largest projects we implemented lasted about a year. In such situations, at the beginning of cooperation, we conduct a longer (4-6 h) workshop with the client. During the meeting, we clarify the vision and strategy for the messages that we want to prepare.

Then, together with the client, we create a detailed schedule. On its basis, we prepare individual materials such as movies, infographics, texts, and visual stories. The purchase of media usually remains with the client or media houses.



Question # 5: What is the difference between animations and infographics made by ExplainVisually and stock materials?


Short answer:

Our materials are better suited to customer needs, more concise and creative.


Long answer:

First of all, stock materials are not fully aligned with the client’s needs. You need to fit your vision into what graphics are available on the stock.

At ExplainVisually, in turn, we make all materials to meet the needs of the client. It means that we have full creative freedom and can realize even the most complex ideas.

Secondly – stock graphics very often miss the point. Stock graphics are designed to communicate the idea generally, so they cannot create “That’s spot on!” feeling.

Our infographics are much more concise and understandable. On average, we reject 10 drafts before sending the project to the client. Because of that, our projects can catch the essence of the information that you want to communicate.

Third – most stock materials look the same. The same layout, similar colors, similar icons. As a result, they do not attract the recipient’s attention so well. Our graphics, in turn, are fresh and creative.

Questions about animations

Question #6: How much time does it take to produce a video?


Short animation:

Usually it is between 3 to 5 weeks.


Long answer:

The fastest it took was actually 5 days. That was, however, a very special case, and such an express option is a service paid additionally.

Most of the videos require around 3 to 4 weeks, and stages look like this:

  • 5 days – average time of collecting the materials from the clients
  • 3–5 days – preparing a proposition of the script
  • 2–5 days – time for your feedback and making corrections together
  • 2–4 days – drawing up the storyboard
  • 2–5 days – time for your feedback, making corrections and getting your approval
  • 1–2 days – the set and voiceover
  • 3–4 days – editing and post-production of the video

The tempo very much depends on you – how fast will we get your feedback and approval. If that goes smoothly, the process is a couple of days shorter.


Question #7: I would like a video, but I don’t have any idea for it. Is that a problem?


Short answer:

No problem, we help our clients create a script.

Long answer:

No problem, because we take on us the whole creative process during production. The only things we need from you are materials on which we can base the scripts.

Usually those materials are presentations, PDFs, hyperlinks to your websites, leaflets. Basing on those we collect substantial data, which we later translate into a form of an attractive story, the script.

Question #8: What’s the cost?


Usually, the budget is somewhere between 1500 € and 5 000 €. What does it depend on? More info below.

Question #9: I would like an initial valuation of the video. What does it depend on, and what information do you need?


The valuation depends mostly on the answers to questions such as:

  • What would be the length of the video (30 seconds, 1–2 minutes, 3 minutes, longer)?

  • How much time would we have to produce the video?

  • Would the video be displayed on the TV or in cinemas?

  • What materials would we get from you to create the script from?
    For example: a draft of the plot, a presentation – to base on, internal materials describing the project, a script/a text to be read off-camera, gadgets to place in the plan, a ready voiceover recording, a music track.

  • What would be the language version of the video? If it would also be a foreign language, would you like versions with the voiceover or subtitles?

Important note: you do not have to provide all that information now. However, the more information we get, the more precise the valuation will be.
A binding valuation is created only on the basis of a filled out brief.

Question #10: How long should the video be?


Short answer:

Usually between 1 to 2 minutes.


Long answer:

The length we recommend depends on your goals, your target, and the amount of content you want to put in.

When it comes to material including know-how, put on the internet, or an intranet, it is better to divide the whole thing into 2–3-minutes episodes. And if it’s supposed to be displayed during, for example, a conference (where the viewers are not that much distracted), you can have a longer video.

It also depends on your target.

If your target is random internet users, it is strongly suggested to fit the content into 1 minute or even 30 seconds.

If the target is people potentially interested in the product, they are more motivated to see the material, and the video may as well be 2–3-minutes long.

If the target are people from a specialised field, where the clients are familiar with our solutions, the video may safely last 5 minutes long.

Question #11: How does working with ExplainVisually look like? Do you have a predefined procedure?


Short answer:

Yes, we do. You can see our work schedule below.


Long answer:

If you want to know more, we recommend an article that describes each stage in detail:

Click the link to learn about the Explainer Video production process.

Question #12: Do you produce animations based on a PowerPoint presentation?


Short answer:

Yes. In fact, PowerPoint presentations are one of the most common types of material we are provided with.


Long answer:

Yes. Besides, we also make presentations. Learn more about our Marketing & Sales Presentations

Contact us

We will advise you and answer all your questions.

8 + 15 =

And if you want to know more before you decide,

see our text and visual materials…