About the company:
Seegnature (now Reach): Israeli startup that creates an application for remote discussion and signing of contracts.
Department: Company Founders.
Problem:
Seegnature entered the competition for the best insurance startup in Israel. The company showed how their application can help insurance agents remotely discuss and sign contracts with clients. The stakes were high as there was $ 1,000,000 in funding to be won in the competition.
The problem was that in the Grand Finale they only 1,5 minutes to present their idea. And they didn’t know how they could tell about it with a presentation.
Goal:
Seegnature’s goal was clear – to win the competition and the million dollars. To achieve it, they knew that they had to tell about their solution in a clear, concise, and persuasive way.
Solution
They decided that the animation might help to solve their problem so they reached us.
We started working on the animation.
We knew that in order to fit in 90 seconds, we would have to show some of the content in a visual way. Thanks to that what would normally be explained in 60 seconds, could be done in 10 seconds.
After the initial consultation with the company and learning about their product, a script was created. Based on the script, we prepared a storyboard with visualizations and an explainer video that introduced their product to the jury.
And here was the problem.
It turned out that in the Finale one of the Founders needed to present the solution. Which means that it was forbidden to display movies with sound. So we prepared a version without sound, and the Founder – Yair – learned the voice-over by heart.
The time has come for the Grand Finale and …
Effects:
Seegnature won the competition and one million dollars!
As CEO Seegnature said:
“This win will help us introduce our platform to the U.S. financial markets, specifically to insurance companies and banks on the east coast. We intend to begin sales activities with a team in the U.S., while leaving our R&D in Israel.”
More on this in the Jerusalem Venture Partners press release.
Yair Ravid, CEO of Seegnature, with a million dollars check for winning the contest