Video animations for the FMCG sector
We have produced more than 480 animations, including over 16 for the Consumer Goods sector.
A few of the projects we have created include:
In this animation for Nestle, we explain how the weight-loss agent Optifast works.
Optifast was an international project carried out in Arabic: we involved people that were fluent in Arabic, and paired them with animators in Poland. It was one of our most rewarding projects, that also required resolving some cultural differences.
Why did we use hand-drawn animation? Because, the human hand helps you connect and build a bond with the viewer, it makes it more pleasing to watch.
The animation had to attract the attention of the company’s potential customers, and at the same time it had to be light-hearted – so we decided to use whiteboard animation.
The video is long, and there is a lot happening on the screen. Therefore, the hand uses a variety of props, to keep it interesting and maintain the audience’s attention.
As part of this project, we delivered a total of 6 animations for Carlsberg.
For Bahlsen we developed an animation that explains to employees what the company’s new continuous improvement system is all about and why it’s key for the company’s continued growth.
In the animation we made an accurate representation of the company’s production facility, and we took special care to use the right colors, and equipment to mimic the real life situation as closely as possible.
The visualization used contributed significantly to a better understanding of the elements of Bahlsen’s continuous improvement system.
The old saying goes that a picture is worth more than a thousand words – the use of simplicity and minimalism in the video simply and clearly presented the B.Excellent program to any viewer..
for Group Operational Excellence Program