Healthcare in motion: transforming patient education through animation

Introduction:

The healthcare industry is changing rapidly thanks to new technologies that make it easier to care for patients and improve their health. One of the most exciting advancements is the use of animation in patient education. Explaining medical information can be tough because doctors often use complex terms that are hard for many people to understand. Traditional methods like pamphlets and verbal explanations are usually not enough. This is where animation can make a big difference. Animation uses visuals to break down complicated medical ideas into simple, easy-to-understand videos. These animations can show how a procedure works, explain a treatment plan, or illustrate how a part of the body functions. This visual approach helps patients of all ages and backgrounds understand their treatments and health better.

Animations are great for bridging the communication gap between doctors and patients. They turn complicated medical language into simple visuals, making it easier for patients to understand their conditions and what they need to do to stay healthy. Another benefit of animation is that it makes learning about health more exciting. Animated videos can hold patients’ attention better than reading a pamphlet or even listening to a doctor, especially when complex terms are used. Additionally, when patients are more interested, they are more likely to follow their treatment plans and therefore get well sooner.

Animations are incredibly versatile and accessible. They can be shared on websites, social media, and patient portals, making them easily available to a wide audience. Plus, they can be customized for different languages and cultures, making them more contextually relevant. In this article, we’ll explore how animation is transforming patient education. We’ll see how it simplifies complex information, helps patients understand their health better, and keeps them engaged. We’ll also share some real-life examples of how hospitals and clinics are using animation to assist their patients. By incorporating animation, healthcare providers can create a more informed and involved patient community.

The power of visual learning

Animations can simplify complex medical information. They transform intricate concepts and procedures into clear, step-by-step visual explanations that are easy to follow. This simplification is crucial because understanding medical information can be challenging for many patients. Medical jargon and complex terms can be overwhelming, but animations break down these barriers by presenting information in a straightforward manner. By using animations, healthcare providers can ensure that patients have a clear understanding of their health conditions, treatments, and the necessary steps to stay healthy.

Visual learning is incredibly effective, and many people benefit from this method. Research from the Social Science Research Network shows that around 65% of people are visual learners. This means they understand and remember information better when it’s presented visually rather than through text or speech alone. Because of this, animations are perfect for patient education. By using animations, healthcare providers can help more patients grasp and retain essential health information, leading to better adherence to treatment plans and improved health outcomes.

Bridging communication gaps

Communication between healthcare providers and patients often faces significant challenges. Medical terminology and complex explanations can leave patients feeling confused and overwhelmed. This communication gap can lead to misunderstandings about diagnoses, treatment plans, and self-care instructions, ultimately affecting patient health.

Poor health literacy significantly impacts patient outcomes. According to the National Institutes of Health, low health literacy is associated with higher rates of hospitalization and less frequent use of preventive services. For instance, patients with low health literacy have higher rates of cardiovascular deaths and increased hospital readmissions because they often struggle to understand and follow medical instructions​​​​. Another study from Health Literacy Reports and Publications highlights that only 12% of adults have proficient health literacy, which disproportionately affects vulnerable populations such as non-white racial and ethnic groups, the elderly, and those with lower socioeconomic status​​.

By using animations, healthcare providers can improve health literacy among patients, helping them understand vital health information and make informed decisions about their care. With the end result being healthier patients.

Enhancing patient engagement

Patient engagement is crucial for effective treatment and recovery. When patients are actively involved in their healthcare, they are more likely to follow the doctor’s advice, attend follow-up appointments, and manage their health conditions effectively. Engaged patients typically experience better health outcomes and higher satisfaction with their care.

Animations play a significant role in enhancing patient engagement. By transforming complex medical information into visually appealing and easy-to-understand videos, animations capture and maintain patient interest more effectively than traditional methods like pamphlets or verbal instructions. For instance, animated materials can show how a procedure is performed, explain the benefits and side effects of treatments, and demonstrate self-care techniques, all of which can help patients feel more informed and confident in managing their health.

Research supports the effectiveness of visual aids in increasing patient engagement. A study published in the Journal of Medical Internet Research found that the use of visual aids increased patient understanding by 76%. Therefore, in creating a healthier socjety, animations can definitely play a role.

Moreover, digital health interventions, including animations delivered through smartphones and tablets, have been shown to improve patient knowledge, adherence to treatment instructions, and satisfaction with care. Another systematic review in the Journal of Medical Internet Research highlighted that such interventions are most effective when they provide timely information and frequent updates, with up to 82% of outcomes showing positive effects when interventions lasted less than a month and included regular notifications.

Versatility and accessibility

Animations in healthcare are a versatile and accessible tool for patient education. They can be distributed across a variety of platforms, such as websites, social media, and patient portals, ensuring they reach a wide audience. This broad distribution helps cater to patients who prefer digital content over traditional methods like pamphlets or verbal instructions.

One of the significant advantages of animations is their ability to be customized for different languages and cultural contexts. This customization ensures that educational materials are inclusive and relevant to diverse populations, addressing the specific needs and preferences of different patient groups.

Moreover, the widespread use of smartphones and the internet enhances the accessibility of these digital educational tools. According to a 2023 report by Pew Research Center, 90% of U.S. adults own a smartphone, making it easier for patients to access digital health resources anywhere and anytime. This high rate of smartphone ownership supports the distribution and effectiveness of animations in reaching a broad audience​​​​.

Animations not only provide a flexible and engaging way to deliver medical information but also ensure that this information is accessible to a diverse and technologically connected population. By leveraging these digital tools, healthcare providers can significantly enhance patient education and engagement.

Real-life applications and success stories

Hospitals and clinics around the world are increasingly using animations to improve patient education and engagement. These animations simplify complex medical procedures, making them easier for patients to understand and less intimidating.

Case studies of hospitals and clinics using animations:

Austin Visuals:

Austin Visuals specializes in creating 3D surgical animations that help patients understand their upcoming surgeries. These animations turn complex medical jargon into easy-to-understand visual stories, aiding informed decision-making and reducing patient anxiety. Their services range from visualizing surgical procedures to patient journey videos, enhancing both patient education and medical training.

Colorectal cancer surgery animation

Houston Colon Specialists developed a detailed 3D animation to educate patients about colorectal cancer surgery. This video gives a comprehensive look at the open surgical procedure, helping patients understand the steps involved and what to expect during and after the surgery. This visual aid is crucial for patient education, reducing anxiety and improving understanding of the surgical process. You can view the animation here.

Rotator cuff shoulder surgery animation:

Nucleus Medical Media has created an informative 3D animation explaining rotator cuff shoulder surgery. This video helps patients visualize the procedure, understand the anatomy involved, and grasp the recovery process. It is a great way for patient education, ensuring that patients are well-informed before undergoing surgery. You can watch the video here.

https://youtu.be/T8SWKH18FIQ?si=2Ax93zgWkbXTQ5nx

Robotic surgery animation:

An animation detailing how robotic surgery works provides patients with insights into this advanced surgical technique. The video explains the benefits and functionality of robotic surgery, making it easier for patients to understand how these procedures are performed and why they might be beneficial. This video can be watched here.

https://www.youtube.com/watch?v=ebg20r3D9OI

Flobotics and healthcare paperwork animation:

Flobotics collaborated with us to create an engaging animation explaining the benefits of Robotic Process Automation (RPA) in healthcare, particularly for managing paperwork. The animation breaks down complex concepts of RPA, demonstrating how it streamlines administrative tasks, reduces errors, and improves efficiency. This visual representation helps healthcare providers and patients understand the advantages of automating paperwork processes, ultimately enhancing operational effectiveness.

Conclusion

Animations are a highly effective tool for patient education. They simplify complex medical information, making it more accessible and understandable for patients. By translating medical jargon into clear and engaging visuals, animations help bridge communication gaps between healthcare providers and patients, leading to better comprehension and adherence to treatment plans. Moreover, animations significantly enhance patient engagement, as evidenced by studies showing that 87% of patients prefer animated videos over text-only explanations.

The potential of animation in healthcare is huge. As technology continues to advance, animations will become even more sophisticated, incorporating elements like virtual reality (VR) and augmented reality (AR) to provide immersive educational experiences. These innovations will not only improve patient understanding but also offer new ways for medical professionals to train and refine their skills in a risk-free environment.

Explain Visually specializes in creating healthcare animations that bridge the gap between complex medical information and patient understanding. For more information on how our professionally made animations can enhance your healthcare communications and patient education needs, contact us!

This focus on specialized healthcare animations underscores our commitment to enhancing understanding and interaction through innovative visual solutions, preparing healthcare providers and patients for the challenges of modern medicine.

To learn more about how tailored healthcare animations can revolutionize patient education and engagement, visit our dedicated healthcare animation page.

Share:

About the author

Kamila Ołdakowska

I possess 3 years of experience in marketing, which I have been actively cultivating since the beginning of my second year of undergraduate studies, starting with a role at a consulting company. Currently, as a Marketing Specialist at Explain Visually, I apply my knowledge to devise strategies that enable companies to effectively communicate their core values through animations. My experience also encompasses content creation that drives companies toward their strategic goals. I am presently pursuing a master’s degree in project management, enhancing my ability to organize and execute complex marketing projects. I continually refine my skills by keeping up with the latest marketing trends, ensuring that my experience and contributions to each project are of the highest caliber.

Request a free quote

10 Software Explainer Video Examples That Will Inspire You

Explainer videos are essential for transforming complex software ideas into clear, engaging stories. They increase brand visibility, simplify features, and quickly increase conversions. See how top brands use them to captivate audiences and increase their influence.

Mastering the Animation Process: A Step-by-Step Guide

Curious about how animations are made? This guide explains each stage in the animation production process, from the initial concept to the final polished video. Learn how every step brings an animation to life and why each part is crucial to the project’s success.

Top 15 animation techniques You should master for stunning visuals

This article explores 15 essential animation techniques for creating stunning visuals. We provide an overview of each method, from traditional hand-drawn animation to modern digital approaches.

Sustainable Futures: Animation in Environmental Education

Introduction Sustainability isn’t just a trend—it’s essential. As environmental challenges grow, so does the need for education on these issues. Teaching people about sustainability is key to building a future where communities can thrive while caring for the planet....

The Art of Video Storytelling: Crafting Compelling Narratives

Video storytelling is a transformative approach that draws audience’s attention by blending visual elements and narrative structure to create immersive, memorable experiences. Unlike static text or images, video storytelling brings brand stories to life, helping audience members engage more deeply by evoking emotions and personal connections. Today, video storytelling is among others, a powerful marketing strategy for brands across sectors, including education, entertainment, and advertising, as it enables messages to connect on a deeper level.

Educational Video Production

The production of educational videos is an important aspect of today’s schooling system, in which learning needs to be made interactive. Video producers and production companies specialize in crafting materials for educational institutions, such as universities, colleges, and online video platforms. They offer various educational video production services, including scriptwriting, filming, editing, and creating animated videos and virtual reality experiences. This expertise is crucial for institutions looking to produce video content that appeals to various learning styles and simplifies complex topics.

Boosting Engagement: Top Animated Banner Ads Strategies for Higher Conversions

Animated banners are visually engaging and dynamic advertisements that use motion and graphics to capture user attention more effectively than static ads. Unlike static banners, which display one set of content, animated banner ads rotate through multiple visuals, texts, and messages to keep viewers engaged. They often include smooth transitions, interactive elements, and striking visual storytelling, making them a powerful tool for businesses seeking to stand out in a crowded digital landscape. 

Expert 2D animation agency services – a comprehensive guide

2D animation has become a powerful tool for storytelling, marketing and education. Are you a business owner looking to create engaging content or a creative professional looking to bring your ideas to life? No matter what your industry, working with an expert 2D animation agency can make all the difference in growing your business.

How to Create Engaging Animations: A Step-by-Step Guide for Beginners from Concept to Final Video

Animation has become an essential tool in modern content creation, offering a dynamic way to engage audiences by bringing still images to life. Whether you’re creating animated videos for marketing, education, or entertainment, learning how to animate can unlock endless creative possibilities. According to HubSpot, 54% of consumers want to see more video content from brands, showcasing the growing demand for engaging video content in today’s digital landscape​. Video animation allows you to transform static visuals into moving, compelling stories that capture viewers’ attention that simply cannot be matched by content made the traditional way. 

Animation Trends Shaping Corporate Video Marketing in 2024

As we step into 2024, the landscape of animated corporate video continues to evolve, becoming an indispensable tool in brand marketing strategies. With the rise of digital platforms and a heightened focus on visual storytelling, businesses are increasingly leveraging animated videos to capture attention and convey complex messages in a clear, engaging manner.

YouTube Ad Video Maker: Best Practices for Creating Effective Animated Ads

YouTube video ads are a form of advertising videos that appear on the YouTube platform, designed to promote products or services to a wide audience. These ads can be shown before, during, or after a YouTube video, grabbing the attention of viewers within the first few seconds. Using a YouTube ad video maker simplifies the process of creating these ads, allowing businesses to deliver impactful advertisements that engage their target market.

Expert video animation agency – Bringing Your ideas to life

Welcome to the world of animation! Your presence here suggests that you’re intrigued by our agency’s work and the services we offer. Animation it’s our passion and our life. The daily collaboration with our clients brings us immense joy and excitement. We’ve decided to create a comprehensive guide to share what we do, how our collaboration and animation creation process works, and the benefits of choosing Explain Visually. Let us take you on a journey through our animated universe!

Video Animation Service – benefits, types and costs

Introduction In today’s digital era, video animation services have become a pivotal tool for businesses across various industries. From marketing campaigns to educational content, animated video services provide a dynamic way to convey complex ideas and engage...

Legal Clarity: Demystifying Law with Animated Explanations

Introduction In the fast-paced business world, legal clarity is essential for success. Companies must navigate complex regulations, contracts, and requirements, where misunderstandings can lead to financial penalties, damaged reputations, and disruptions. Ensuring all...

Expert guide to animation video production – Best practices and trends

Animated film production has become an essential tool for businesses and content creators looking to engage audiences in the digital age. With their ability to simplify complex ideas, grab attention, and convey messages in visually compelling ways, animated films have become a powerful medium for marketing, education, and entertainment.

Expert video animation service: elevate Your brand story

Video animation has become an indispensable tool for brands looking to captivate audiences and convey complex messages with clarity and style. In today’s fast-paced digital landscape, where attention spans are shorter than ever, animated content stands out as a powerful medium to engage viewers and leave a lasting impression.

Culinary creativity: animation in the food and beverage industry

Introduction The food and beverage industry is continually evolving, driven by changes in consumer preferences and technological advancements. In this dynamic environment, innovative marketing and educational tools are crucial for brands aiming to stand out and...

Price of an explainer video – how much does it cost and why

​Explainer video costs usually range from €2,000 to €6,000. Many people wonder why there is such a wide price range and what factors influence the final price of the service. The style of the video, its length, and purpose are key elements that are taken into account...

What is 2D animation? A beginner’s guide to getting started

What is 2D animation? 2D animation is without a shadow of a doubt the cornerstone of visual storytelling. For many years, it has captivated audiences with its ability to bring characters and narratives to life through dynamic visualization and creative storytelling. The art form seamlessly combines artistic creativity with technical expertise, making it an attractive field for aspiring artists looking to explore their potential. We’ve written a guide to demystifying the intricacies of 2D animation. This guide was a great, fun, and interesting adventure for us! Take a look at our insights and practical advice. This article will be especially useful for those who are just starting out in animation.

Retail Revolution: Enhancing Customer Experience with Animation

Introduction In today’s busy retail world, standing out means more than just having good products and services. The focus is now on making the customer experience great, which is key to being successful in retail. With technology moving fast, customers want shopping...

The Manifest Hails ExplainVisually as one of the Most-Reviewed Video Production Agencies in Poland!

There are many types of content that you can use depending on the results you want to achieve. Today, one of the most popular types of content is videos and they can be used to promote your services and products to tell the story of your brand. The possibilities are...

How did we help the Sperling TAX&LAW office increase website traffic and attract potential clients?

Who is the Client? Sperling is a renowned legal and tax consultancy firm based in Rzeszów, specializing in comprehensive services for small and medium-sized enterprises. They assist with legal and tax issues, ensuring clients receive professional and trustworthy...

Tech Tales: animation’s role in communicating complex IT solutions

Introduction: The Role of Animation in Contemporary Communication and Its Relevance in IT Animation has evolved significantly from its roots in entertainment to become a crucial tool in contemporary communication, especially within the information technology (IT)...

Beyond transactions: building trust with animated content in finance

Introduction In the finance sector, trust is the base upon which businesses build lasting relationships with their clients. Given the complexity of financial products and the significant impact these products can have on individuals' lives, ensuring that customers...

Services unleashed: the impact of animation in the service industry

 Introduction Animation has long captivated audiences with its ability to bring imagination to life, tracing its roots back to the earliest forms of visual storytelling. From the hand-drawn animations of Disney's golden age to the computer-generated imagery (CGI) of...

Lights, Camera, Production – Transforming Industries with Animated Visuals

Introduction In the fast-paced world of business, catching the eye and keeping it is not easy. That's where animated visuals step in, enabling effective communication. Picture this: a world where your message isn't just heard. But seen, felt, and remembered. Animated...

Animation in Social Media Marketing

In today’s digital world, video content dominates online platforms. As people swipe, scroll, and tap through endless content, the need for creating stand-out material has never been more critical. Social media is an ideal space for businesses to connect with their...

Animating Success: Revolutionizing B2B Marketing with the Power of Animation

Animation in B2B – a powerful tool for success. Discover it now!

How we helped SkuteczneRaporty.pl win new clients.

Company representative involved in the project: Academy founder Bartosz Czapiewski. Advisor, trainer and speaker specialising in the field of analysis and reporting. On top of EffectiveReports, Bartosz also runs the blogs SkuteczneRaporty.pl and ExcelBI.pl. Challenge:...

How we helped Bahlsen to educate its employees more effectively?

About the client: Bahlsen is one of the largest biscuit manufacturers in Europe, known in Poland because of brands such as LEIBNIZ, Krakuski and HIT. Size of the organisation: World - 2600 employees Company departments involved in the project: Communications...

How our materials helped Biocodex employees get the most out of their workshop?

About the client: Biocodex is a French pharmaceutical company that develops, manufactures, and distributes world-class pharmaceutical products and health solutions to patients in more than 120 countries. Biocodex subsidiaries are spread all over the world. One of them...

How we helped VIDA demonstrate the competitive advantage of their offering?

About the client: VIDA provides cyber security solutions powered by artificial intelligence. Size of the organisation: More than 20 employees. Company departments involved in the project: Marketing Department, Technical Department, Sales DepartmentChallenge: Many...

How we helped SHARP inform the market about its new air purifier

About the client: SHARP is a global consumer electronics manufacturer originating from Japan. Size of the organisation:  Poland - 500+ employees World - 48,000+ employees Company departments involved in the project: End client: Sharp Consumer Electronics Marketing...

The Manifest Names ExplainVisually as one of the Most Reviewed Video Production Agencies in New York

The ExplainVisually team is delighted to announce that we’ve been recently recognized by The Manifest as one of the most-reviewed video production agencies in New York. We are proud to be part of this list and excited to finally unveil this with all of you. This...

Animation that helped Flobotics get prospective clients to interact with their website

About the company: Flobotics is an RPA (Robotics Process Automation) development consulting company that automates dual and repetitive business processes for companies worldwide, focusing especially on healthcare and finance industry. Company size:11-50 employees...

Visual thinking in business – what it is, how it works and how it can help

What is visual thinking? Imagine this situation... You get up in the morning. You reach for your cell phone and there is a black and white screen and a wall of text. You walk over to your desk and check your planner. A wall of text again! Even the division into days...

Hybrid animation – what it is, advantages, examples

Hybrid animation is, in simple terms, the integration of 2D and 3D animation. This combination of different techniques allows you to take advantage of the benefits of each technique, and thus create a better animation.An example of hybrid animation is combining 2D and...

Communication in change management: how to improve it, and what to keep in mind?

Research shows half of the company's change initiatives fail, and only 34% achieve the intended result. (Gartner, 2020) Where does resistance to change come from? Often workplace changes are perceived as “imposed” and unnecessary. No one likes imposed changes or...

Need help naming a product? Here’s how to find the best name for all your products

What’s in a name? Everything! Whether it’s the product or brand name, getting the perfect name is a critical aspect of product success. And we have a long list of terrible names to prove it.  Nintendo Wii U Drysack Wine  Nokia Lumia (Lumia means ‘prostitute’ in...

How we helped European Rover Challenge make an animation to attract sponsors

About the Client: European Rover Challenge (ERC) is the largest robotics and space event in Europe, organized since 2014. The multi-day event attracts students from universities, professionals working in the space sector and space enthusiasts from around the world...

How to write a script for an animation? 16 practical tips

Explaining how to write an animation script can take up a whole book! But if you are here, it means that you do not have time to go so deep into the topic. Therefore, in this text, I have compiled 16 practical tips on how to write an effective animation script. All...

Animation for Winaico that helped save salespeople time

About the company: Winaico is a German photovoltaic module manufacturer, that has been in existence since 2008. The company operates in Europe, USA, Japan and Australia. Company size: up to 100 people Company departments involved in the project: Country Manager...

How did we help Santander educate employees about the new way of designing the product?

About the company Santander Bank - the largest bank in the Eurozone Company size: Poland (11,000 employees), worldwide (190,000 employees) Company departments and people involved in the project: Service Design & Design Research Department: Head of Service Design,...

Animated video: 6 application examples

Animated video can serve various purposes. For example, it can advertise a new product of a company, help it enter the market, explain regulations to potential customers, or explain socially important issues to an illiterate population. This type of video is becoming...

Promotional Video Production: How to prepare to work with a studio to make your film a success

The stakes are high because the video will be shown at a trade show, a company event or during a video campaign. If the project doesn't make it to the clients, the money will go down the drain and the person responsible for the production may end up without a job!...

6 animation trends that will capture the market in 2022

When we compare animations from a dozen or so years ago with those created today, you can see the difference in the degree of advancement, and also in the style and graphics. This is largely a matter of fashion. Below I will list a few trends that I think will conquer...

How to choose an animation studio? 9 tips

Wybór studia animacji może przesądzić o sukcesie końcowego video. I choć tekst na ten temat pisany przez studio animacji z pewnością nie jest w pełni obiektywny, przykłady własne służą tylko zilustrowaniu poszczególnych kwestii. Niezależnie od tego, na jakie studio...

Brand videos: how they differ from other videos and how to make them… with examples

Perhaps you are wondering how to reach your customers effectively? How to make them see your brand's potential and answer their needs? A brand video may help. It is a video or animation that will:   Build brand awareness Include your logo and other distinctive...

16 interesting animations from 16 countries

The following list of animations from 16 countries worldwide is highly subjective. Each is interesting and unique for different reasons, which we write about in the text.England An animation released in 2018 by the British cookie company McVitie. The campaign...

Promotional videos for businesses – 6 types you need to know

Promotional videos are usually short advertising videos. They are designed to convince customers to buy a particular product or use a company's service. There are many types of promotional videos, but we present six of the most popular. Each can be filmed using either...

Animated ads – types, examples, prices

Animated ads are one of the most popular forms of video marketing. They are usually much cheaper to produce than a traditional film shot on camera. They also allow for greater creative freedom. Below we discuss the types of animated ads along with examples and prices...

Corporate video production – 7 sins not to commit if you want a boring video

Producing corporate videos often comes with high hopes. The company hopes to enhance its image, build trust among customers and excitement among employees. Unfortunately, the truth is that most corporate films are... boring. Why is this the case? And what can you do...

Visual Thinking in Business: 6 levels you can implement in your company [+Examples]

Myślenie wizualne to - w dużym skrócie - używanie wizualizacji, żeby ułatwić dostrzeżenie, zrozumienie i zapamiętanie informacji. Jego przejawy obserwujemy, gdy widzimy na trasie znaki drogowe, oglądamy infografiki czy projektujemy nowe produkty na warsztatach Design...

Podcast Visual Communication For Storytelling featuring Maciej Budkowski

Maciej Budkowski, Managing Directorof our company, got invited to The Business Storyteller Podcast by Piktochart. As we can read on their website: "this is a series of conversations with inspiring leaders and entrepreneurs to share their knowledge and experience in...

Visual thinking in business – what it is, how it works and how it can help

What is visual thinking? Imagine this situation... You get up in the morning. You reach for your cell phone and there is a black and white screen and a wall of text. You walk over to your desk and check your planner. A wall of text again! Even the division into days...

Corporate videos – 9 examples to help you create the best video for your company

You want to create a corporate video. You probably have a lot of questions. What to pay attention to? What is involved in the production of a video? How much do corporate films cost? If you type in "corporate films" in Google  over two million results come up. You...

Pictures vs. illustrations vs. instructional video – when to use what to make our instruction effective

Imagine you are sitting comfortably on a plane, reading a book. Suddenly you feel turbulence that is much stronger than usual. You start to get anxious, especially since you see people around you panicking. Then you hear the captain's voice from the speakers: "Please...

Customer Segmentation: The Cornerstone of SaaS Pricing

Most personas are eye-rollingly useless. Product Managers usually create these personas to satisfy Agile’s user story framework, adding nothing (or even causing harm) to the process of creating breakthrough products and offers. The managers who create these useless...

How to get people to follow the recommendations of the Ministry of Health, doctors and pharmacists? [Visual Thinking in Medicine]

You have a fever, you feel weak, and your cough is getting worse. Normally this wouldn't concern you, but there is a coronavirus raging in the world so you have doubts. Just in case, you call the hotline. The lady on the other end of the phone patiently explains what...

Sales enablement: what it is, why implement it and how to do it

Sales enablement is primarily about making salespeople's work easier and faster for them to achieve sales targets. How does it work in practice? It is a bit like the organization of a football club. Let's look at Robert Lewandowski. Before the Bayern star steps out...

How did we help 3S Group generate leads using animation?

About the company: 3S Group - Polish provider of telecommunication services, data center and ICT solutions, and part of PLAY operator since 2019.     3S Group supports the realization of its clients' business visions by designing and implementing ICT solutions....

How we helped Israeli startup to win a 1,000,000$

About the company: Seegnature (now Reach): Israeli startup that creates an application for remote discussion and signing of contracts. Department: Company Founders. Problem: Seegnature entered the competition for the best insurance startup in Israel. The company...

How did Michelin sell tires in a country with no cars? Three examples of big brand content marketing that shows the power of good content

Before 1900, there were only 3,000 cars in France. At that time, brothers André and Édouard Michelin decided to start a company that sold tires.[1] Sound like a recipe for failure? Probably many people thought so, as how do you sell tires to people who don't need...

6 things without which your sales support and sales materials will be ineffective

You know the scenario? The conversation is going well, and the customer is interested. Finally, the potential customer says to the salesperson: "Then please send an offer. I'm having a meeting with my boss/team/partner and I'll let you know what the response is." The...

Content marketing that supports sales – what is a content funnel and how to use it

After publishing an article about content marketing of three global giants: Michelin, Pirelli and Guinness, our subscribers were strongly surprised as not many knew the stories.   The artice has not yet been translated to English, but in a shortcut: - When...

How to maximize ROI of your explainer video (22 non-bullshit practical tips)

These are the insights we got after producing hundreds of explainer videos.  Before you start 1) Check if the ROI numbers add up. Sometimes they don’t.   The easiest formula to calculate ROI is: Predicted Reach (i.e. 10 000 people) x Avg. deal size (i.e. 100$) x...

Animation versus illustration: which is more effective [based on research]

Walt Disney said: "Animation can represent anything the human mind can imagine. This ability makes it the most versatile and direct form of communication. At the same time, it is created to be appreciated by mass audiences."[1] Although this quote comes from one of...

Whiteboard animation: Best Business Cases

Whiteboard animation videos are special animated films, which educate customers about a company, a brand or its products. They have been used by marketing, sales and HR departments of the biggest companies for 10 years, but only just starting to gain popularity in...

13 ideas for using animation in business – practical videomarketing

Well-crafted animation can help in many elements of business. Most often, it supports companies in acquiring leads, training employees, presenting a product or service to customers, implementing procedures, or increasing conversions. Since you've already invested in...

How to sell when your product is not much different from the competition?

"If there is no difference, there is only indifference" said Louis Nizer Customers may think the same when your products are not much different from the competition. Of course you can lower the price but this may start a price war. Thousands of companies have faced a...

Vegan food market in Poland

Imagine that you go to Facebook and there are pictures of sausages, kabanos to be exact, everywhere. They are posted by your friends, the fan pages you like, and strangers on groups you belong to. Sounds like science fiction? Meanwhile, it is reality as kabanos are...

Veganism, vegetarianism and marketing: how to advertise and sell vegan products?

Veganism is on the rise. There is no question about it. To give you just a few recent examples... New vegan product a sales hit The first example is the British bakery chain Gregg. I first heard of its existence when it released vegan sausage rolls and I read about it...

How our animation helped the „Wiecej niż LEK” website earn their first 100 000 EUR

About the project:  “Więcej niż LEK” is a Medical Information Portal which is used to run high quality e-learning courses for students and graduates of medical colleges, which prepare them for, among other things, for the Final Medical Examination and the Final...

How to calculate if the explainer video will pay off?

As we wrote earlier in the text about explainer video, the production of such an animation usually costs from 2 000 to 7 000 EUR. How to calculate whether this expense will pay off? And how to estimate the explainer video's possible results?   In this text, we...

7 examples of explainer video, which provided companies with leads and increased sales

Rypple, which provides cloud services, wanted to show that its solution increases the efficiency of managers and employees. The B2B business was showing more and more interest in modern ways of storing data, but the competition was not idle and more and more similar...

Product videos—types, prices, advantages and disadvantages (classic film, whiteboard animation, vector animation, and 3D animation)

Product videos are becoming more and more popular because they help to tell about the product in a few minutes. Thanks to them, the customer does not have to read a wall of text on the website or in the brochure. Sellers also feel relieved because they don't have to...

11 tips and tricks that will make it easier for you to make an explainer video

You want to commission a explainer video production. It is an important project because you need to talk about a strategic initiative, generate more leads, or implement a new procedure. You gave the company a general idea and...wait until they hit your vision? This is...

Our Team

Claudia Together with the late Michael (my fiancé at the time), I am a co-founder of ExplainVisually. At the beginning of the company's existence, I was a creative 3-in-1: I wrote scripts, storyboards, and drew films. This was the case with the first 84 films, but in...

The cooperation between TESCO and ExplainVisually has been extended to the Czech Republic and Slovakia

The shelves of supermarkets bend under the food. But what happens to food that is not bought? The last project in cooperation with TESCO brought us the answer to this question. We got a call from Gosia Tokarz, who asked us if we can prepare 7 by 2 meters infographics...

How did Millenium Bank educate its employees on standards of customer service? [Case Study]

About the company: Millenium Bank – one of the main banks in Poland, part of Banco Commercial Portuges. Department: Department of Quality–responsible for providing equal and high level of customer and sales service in the bank’s facilities.   Problem: Keeping the...

4 unobvious reasons that make your offer land in the basket

Thank you for the offer, we have decided to cooperate with another supplier;At this point we have suspended the project, we will contact you when we get back to it;Unfortunately, we are not interested. Every salesperson has heard these answers. Often, the reason for...

Our video telling a story about the most creative Polish School

Among dozens of projects that we have carried out this year, the film for the Kornel Makuszyński Elementary School in Radowo Małe is one of our favourites. And not only our favourite: the video scored over 1300 shares on Facebook. Why this project is so important to...

How did Orange tell their employees about the Continuous Improvement? [Case Study]

About the company: Orange – the biggest telecommunication operator in Poland and one of the main companies in the world, made it to the Fortune Global 500 list. Department: Customer Experience, trying to design the ideal customer experience and supporting the...

What is Graphic Recording (and Graphic Facilitation)?

When the lecturer starts his speech on the stage, the atmosphere of concentration fills the lecture hall. It is his name that brought the crowd to this conference. The slides complete his words, and hundreds of people are focused on him and try to remember as much as...

What is whiteboard animation (and how your business can benefit from it)?

Whiteboard animation is becoming more and more popular in business because of the clear and transparent way it provides information. Research shows that it has an advantage over text messages, and often also over static images and ordinary films. That is why it is...

What is explainer video (and how your business can benefit from it)?

  Explainer videos are short movies which explain complicated issues in an easy way. Typically they deliver information about companies, products and services. Today, explainer videos are used by thousands of companies around the world, including the largest...

The curse of knowledge: How it affects managers & marketers

Klątwa wiedzy jest efektem psychologicznym, który w ogromnym stopniu wpływa na naszą pracę oraz życie osobiste. W wielu wypadkach niestety negatywnie. Szczególnie narażone na jego skutki są osoby odpowiedzialne za komunikację w firmie – managerowanie, marketerzy,...

Goodbye to the best boss I’ve ever had

“I heard that you quit your job,” the words echoed in my ears. It was a call from Michał. How on earth did he already know?, I thought. It must have been our Lebanese friend who told him. He was the only person who knew. “Yes, that’s true. The message was being...

Klaudia Tolman of ExplainVisually in the jury of 50 Top Creative list

Klaudia Tolman, our Creative Director, is going to be one of the jurors in the 9th edition of the ranking of 50 Top Creative in Business. The ranking aims to honour companies and people: put their money on innovations and out-of-the-box solutions in their businesses,...

We got the results of the first nationwide research on Visual Thinking

Last year we co-created the very first nationwide research on Visual Thinking. Why did we decide to take part in reliable research on the effectiveness of visual thinking? For years now we have been hearing from our clients, that what we do, works. But it’s one thing...

Maciej Budkowski and Klaudia Tolman to host an “Expert” cycle meeting for Brief.pl

For the last 5 years, we have been building and developing our know-how. During that time we’ve carried out over 200 projects in 19 languages for dozens of corporations, startups and GOs. But never before have we publicly spoken about our agency experiences. This time...

Maciej Budkowski and Klaudia Tolman in the #agencja podcast

Just released, there’s an #agencja podcast featuring our managing team, Klaudia and Maciek. In the podcast we’re telling about our daily work. Link to the podcast –...

ExplainVisually’s film about European Funds submitted to Camerimage

In 2015 we made a film with the Mazovian Unit of EU Programmes Implementation in Warsaw. Its aim was to tell in a simple way how to gain European Funds. The project went very well and many organisations associated with European Funds considered it to set a good...

ExplainVisually’s infographics to support Polish Football Association

Maciek, our Managing Director, has been a huge fan of football for over 20 years and he’s always been dreaming about cooperation with the Polish Football Association. So when they actually called us to say that they needed to explain to football coaches complex...

ExplainVisually a laureate of the competition 50 Most Creative in Polish Business!

We are a laureate of this year’s ranking of 50 Most Creative in Business. 50 Creative is the biggest competition in its field in Poland. The ranking is carried out each year by Brief.pl. Amongst former laureates are CD Project, Brand24, iTaxi, LifeTube, Booksy or...

How to spend money to be happy? Our infographic in “Głos Mordoru” (“Voice of Mordor”)

“Money doesn’t bring happiness” or “You cannot have too much of a good thing”? Turns out, it depends on what you do with it. Those are the conclusions of Elizabeth Dunn and Michael Norton, Professors of British Columbia University and Harvard University. In their book...

Summary 2017

Christmas time has passed, so it’s time for some summary. We can’t describe this year with one word. 2017 was demanding, tragic, developing, successful, sad and joyful. In the period of 12 months we made over 70 films, which means we scored almost 200 total since the...

Our video helped to win 1,000,000$ in a Israeli’s startup competition

A week ago Seegnature, an Israeli InsurTech start-up, used our whiteboard animation during a pitch - presentation to the investors. The stake was high. Pitch is a key moment for a start-up. Several minutes of presentation may determine the company’s future. Especially...

HR Case Study: recruitment video

It was the end of May 2016, when we realized we could not put it off any longer. Everybody took their place, and we started the meeting. “We have to recruit new drawing artists! I can’t do it by myself any longer! We won’t manage when the new projects come…!” Klaudia...

Explainer video production process

Explainer video production process typically takes a few weeks (3-8). The production time depends on the film's duration, its complexity, the flow of works, communication between both parties (or three parties if an Agency also takes part in the discussion), work...