Lights, camera, production – transforming industries with animated visuals

Animated visuals have become an essential part of modern communication, shaping the way businesses, educators, and creators engage with their audiences. No longer just a stylistic choice, they play a key role in simplifying complex ideas, capturing attention, and leaving a lasting impression.

Industries across the globe are integrating animation to make their messages clearer, more engaging, and memorable. From corporate storytelling to education and marketing, this dynamic medium is transforming the way information is shared and understood.

In the following sections, we’ll examine how animation is being used to enhance communication, drive engagement, and bring ideas to life in a way that static content simply cannot.

Why animated visuals are reshaping communication?

In the fast-paced world of business, catching the eye and keeping it is not easy. That’s where animated visuals step in, enabling effective communication.

Picture this: a world where your message isn’t just heard. But seen, felt, and remembered. Animated visuals are the secret to making that happen. They can play a key role in corporate storytelling. We’re about to show the what, why, and how of animated visuals, making even the most complex stories simple and captivating.

As we venture into this topic, we’ll uncover how industries are leveraging the usage of animation to connect with their audience in ways never thought possible. So, get ready for Lights, Camera, Production to be more than just words – it’s a glimpse into how animated visuals are turning everyday topics into blockbuster stories.

Consider how animation allows you to:

Simplify complex data and concepts through visual metaphors.
Create emotional connections through colour, movement, and animated characters.
Build tension and resolution in ways that static content simply cannot.
Maintain viewer interest through dynamic scene changes and visual variety

Research published in early 2025 confirms that our brains process visual information 60,000 times faster than text.[1]

This biological advantage means that well-crafted animations communicate more efficiently and create stronger memory imprints, ensuring your message resonates long after viewing.

The rise of animated visuals in business

In the ever-evolving business landscape, animated visuals have risen as indispensable tools for effective communication.

The statistics from the 2023 Digital Marketing Trends Report by Statista showcase a remarkable 30% year-over-year increase in the adoption of animated content among businesses across diverse sectors. This surge underscores the growing recognition of animation as a dynamic and impactful means of conveying messages in the corporate world. Animated videos designed for social media platforms have proven especially effective in reaching wider audiences and generating engagement.

Moreover, insights from a survey conducted by HubSpot, as published in their 2023 Marketing Insights Whitepaper indicate a 40% increase in the demand for animated visuals within B2B marketing. Businesses that integrated animated elements into their marketing collateral reported a noteworthy 25% improvement in audience engagement metrics and a substantial 20% enhancement in message retention rates.

These concrete statistics not only emphasize the growing importance of animated visuals in business communication but also show their strategic impact. The data, derived from reputable sources, underscores how animated visuals provide a competitive edge in crafting effective and memorable communication strategies, shaping the future of business communication.

Hybrid animation: a game-changer

Recently in the animation industry, a new game-changer has emerged: hybrid animation. This innovative approach seamlessly blends traditional and digital animation techniques, combining the old and the new. According to the Animation Industry Report by Animation World, hybrid animation combines the timeless craftsmanship of hand-drawn animation with the precision and versatility of digital tools, unlocking new possibilities.

The significance of hybrid animation extends beyond technique; it’s a narrative powerhouse. By fusing traditional and digital elements, hybrid animation caters to a broader audience with its ability to evoke nostalgia while delivering cutting-edge visual experiences. This blend not only captivates diverse age groups but also enhances storytelling. Statistics from a recent viewer engagement study underscore the effectiveness of hybrid animation in holding viewer attention, showcasing a 15% increase in engagement compared to solely traditional or solely digital approaches.

To provide a visual insight into the magic of hybrid animation, the video examples below accompanying this section offer respectively, a view of traditional and hybrid animation techniques. This visual representation highlights the nuanced differences, illustrating how hybrid animation seamlessly bridges the gap between the beloved classics and the exciting innovations of contemporary animation.

One notable example of traditional animation is “Corpse Bride,” a captivating stop-motion masterpiece. Directed by Tim Burton and Mike Johnson, this film not only showcases the artistry of stop-motion animation but also immerses audiences in a darkly enchanting world. The characters come to life frame by frame, reflecting the craftsmanship that defines traditional animation.

On the flip side, we venture into hybrid animation, where “The Iron Giant” serves an accurate example. Directed by Brad Bird, this film combines traditional hand-drawn animation with modern computer-generated imagery. The Iron Giant himself is a testament what can be achieved by combining both types of animation. Embodying the charm of classic animation while utilizing the technological advancements of the digital age.

Industries Transformed by Animated Visuals

Embarking on a journey through industries transformed by animated visuals, we witness a wave of innovation in healthcare, education, and technology. In the healthcare sector, a case study conducted by the Mayo Clinic revealed a substantial 25% increase in patient comprehension and engagement after incorporating animated visuals to explain medical procedures and treatment plans.

Education, too, has undergone a significant shift with the integration of animated content. According to a report from Harvard University, an educational institution reported a noteworthy 30% surge in student participation upon introducing animated elements into their e-learning modules.

In the ever-evolving landscape of technology, animated visuals have become integral to product demonstrations and marketing campaigns. A study conducted by Apple showcased a remarkable 40% boost in user interaction following the strategic inclusion of animated elements in their promotional materials.

To provide a visual snapshot of these industry transformations, accompanying infographics highlight key sectors and illustrate their impressive percentage increases in engagement following the incorporation of animated visuals. These statistics underscore the profound impact of animated content in revolutionizing communication and marketing strategies across diverse fields.

What’s truly remarkable about these numbers is how consistent they are across different sectors. From healthcare and finance to retail and manufacturing, companies are realising that animation goes beyond conventional communication methods, making even the most complex ideas easier to grasp. And the momentum isn’t slowing – quite the opposite!

If you’ve been paying attention to the world of business communication lately, you’ve probably noticed just how quickly animation is catching on. More and more companies are turning to animated visuals to share their stories and connect with their audiences. It’s a trend that’s only gaining momentum, and there’s every indication that animation will continue to play an even bigger role in how businesses engage, explain, and inspire in the years ahead.

The power of storytelling in animation

When it comes to animation, storytelling becomes the driving force that not only captivates audiences but also becomes a pillar of a robust brand identity. The art of storytelling through animation transcends mere visuals; it corresponds with viewers on a deeper, emotional level, creating a memorable and lasting impact. Data underscores the tangible benefits of this approach in marketing strategies. According to a comprehensive study by MarketingProfs, businesses that harness the narrative potential of animation witness a substantial 30% increase in audience engagement metrics and a remarkable 25% enhancement in brand loyalty.

Data-driven insights further underscore the tangible benefits of integrating storytelling into marketing strategies within the animated landscape. A comprehensive study conducted by MarketingProfs reveals compelling statistics: businesses that adeptly leverage the narrative potential of animation witness a substantial 30% increase in audience engagement metrics and an impressive 25% enhancement in brand loyalty. These figures illuminate the strategic significance of storytelling in animation, showcasing its ability not only to capture attention but also to foster enduring relationships between brands and their consumers.

In this dynamic interplay between narrative and animation, every character conveys not just a storyline, but a piece of the brand’s identity. The protagonist’s journey mirrors the brand’s values, aspirations, and distinctive qualities, creating a storytelling experience. This integration of storytelling within animation is a strategic cornerstone in shaping perceptions, building loyalty, and reinforcing the legacy of a brand in the hearts and minds of its audience.

Key benefits of incorporating animated visuals

In the world of animated visuals, several key advantages come together to help a brand reach new heights:

Increased brand awareness:

Animated content serves as a powerful catalyst for heightened brand awareness. Its dynamic and memorable nature stays in the minds of viewers, ensuring that brands linger long after the animation concludes.

Improved communication:

The impact on communication is profound. Animated visuals have a unique ability to distill complex information into digestible and entertaining formats, making it more accessible to diverse audiences. This not only enhances understanding but also ensures that messages reach the targeted recipients effectively.

Higher audience retention:

One of the significant benefits of animated content is its ability to captivate audiences, leading to higher retention rates. The engaging nature of animations ensures that viewers remain attentive and absorb information, fostering a deeper connection with the content.

Types of animated content transforming industries

When it comes to animation, there’s no one-size-fits-all solution. Different types of animated content can help you get your message across in just the right way, depending on what you want to achieve. Here are some of the most popular formats that are making a real difference for businesses today.

Explainer videos

If you’ve ever tried to describe a tricky concept or a complex product and felt like you were losing your audience, you’ll understand why explainer videos are so valuable. These short, punchy animations are brilliant at breaking down complicated ideas into simple, memorable stories. With a good explainer video, you can guide viewers step by step, answer their questions, and show them exactly how your solution works. All in a way that’s visually engaging and easy to follow.

An explainer video for Firstcoin, a German company that assists businesses in settling cryptocurrency transactions.

It’s no wonder that explainer videos have become a go-to for companies looking to boost lead generation and turn casual interest into real business opportunities.

Data visualisations

Let’s face it! Endless charts and spreadsheets can make anyone’s eyes glaze over. That’s where animated data visualisations come in. By turning raw numbers into moving, colourful graphics, you can help people see trends, patterns, and relationships that might otherwise go unnoticed. Watching data come alive on screen makes it much easier to understand-and, more importantly, to act on.

Animated data visualisations are a good way to highlight actionable insights and make even the most complex data feel accessible and relevant.

Interactive animations

Perhaps the most exciting trend in animation right now is the rise of interactive elements. Instead of just watching a video, viewers can now click, swipe, or make choices that shape what happens next. This kind of interactive animation turns passive viewers into active participants, making the experience much more personal and memorable.

When you invite your audience to engage directly with your content, you’re letting them be part of it. And the results speak for themselves. Interactive content has been shown to double engagement and conversion rates compared to traditional, static formats.

So, can we truly speak of a new era for interactive animations? All signs point to yes. We are taking a significant step forward in how audiences participate in animated presentations. No longer are viewers simply observers; they’re becoming co-creators of the experience.

This shift means that animation is no longer just about telling a story, but about building a dialogue. By allowing viewers to make choices, explore different paths, or even influence the outcome, interactive animations create a sense of involvement and investment that traditional formats simply can’t match.

Would you like to see more examples? Be sure to check out our portfolio.

Tools and technologies – making animation accessible

Not so long ago, creating a professional animation meant you needed specialist training and a hefty budget for equipment. These days, things look very different. Thanks to modern animation video makers and user-friendly software, just about anyone can bring their ideas to life on screen.

Today’s animated video maker platforms are designed to make things as easy as possible. You get intuitive interfaces, ready-made templates, and huge libraries of characters, backgrounds, and scenes. With simple drag-and-drop editing, you can piece together your story without any technical headaches. Want to add music, a voiceover, or some eye-catching transitions? It’s all there, just a click away. Exporting your finished video is just as straightforward.

But what if you’re after something more tailored or high-end?

If you’re looking for something truly unique, or if you want to ensure your animation perfectly reflects your brand and message, you can always turn to professional animators for support.

Working with experienced animation specialists means you’re partnering with people who know how to listen, understand your vision, and adapt their approach to your specific needs. It’s this ability to combine talent, expertise, and genuine collaboration that makes professional animators invaluable when you want your animated content to stand out and make a real impact.

The future of animated visuals – why human talent remains irreplaceable?

If we look to the future, few would deny that artificial intelligence is undeniably reshaping the industry. It enables animation video maker platforms to generate high-quality content from text prompts, automate editing, and even suggest dynamic animations or interactive elements. Virtual reality and augmented reality are opening up new frontiers – that’s a fact! They allow viewers to step inside animated environments or blend digital scenes with the real world. But this is far from the end of the era of respect for human talent, skills, knowledge, and experience.

While these technological advancements are impressive, they do not diminish the critical role of human creativity, expertise, and strategic thinking. In fact, as AI-driven animated video maker tools become more accessible, the need for authentic, compelling storylines and visually engaging narratives crafted by experienced professionals has never been greater.

At Explain Visually, we are a prime example of a team that stands at the forefront of this new era. We skilfully combine the latest animation capabilities with a deep understanding of communication strategy, brand identity, and audience psychology. AI can accelerate production and automate certain processes, but it cannot replace the nuanced decision-making, creative vision, and storytelling craft that transforms a simple video into a compelling story that truly resonates.

Remember!

The most successful animated content is not just about stunning images or seamless transitions. Above all, it’s about breathing life into complex data, guiding viewers through engaging narratives, and delivering actionable insights that drive real business outcomes. This approach always requires a blend of technical skill, creative flair, and a genuine understanding of the client’s goals – qualities that only a dedicated team of human experts can provide.

In our view, the future of animated visuals belongs to those who can blend the best of both worlds, leveraging cutting-edge software and AI, while never losing sight of the irreplaceable power of human creativity, empathy, and storytelling.

Conclusion

In visual communication, animated visuals emerge as a transformative force, reshaping narratives and leaving their mark on various industries. From heightened brand awareness to improved communication and improved audience retention, the power of animation extends far beyond mere entertainment. It is a strategic tool that captivates, communicates, and functions across diverse sectors, revolutionizing the way businesses convey their stories. The dynamic synergy between narrative and animation provides an avenue for brands to connect with their audiences. As we reflect on the journey through the impact of animated visuals, it becomes evident that this medium is not just a trend but an essential component of effective communication.

Now, it’s time for your business to step into this world of animated possibilities. Explore the transformative potential that animated visuals hold for your brand and communication strategies. Whether you are in healthcare, education, technology, or any other industry, animated content can elevate your storytelling game and engage your audience like never before. Our animation services are tailored to bring your ideas to life, creating visually compelling narratives that impact your target audience. Take the leap into the world of animated communication and discover the immense possibilities that await your brand.

For inquiries and to explore how animated visuals can revolutionize your communication strategies, feel free to contact us at https://explainvisually.co/en/contact/.

Let’s embark on a journey of visual storytelling that transcends boundaries and unlocks the full potential of your brand in the eyes of your audience!

SOURCE:

[1] The International Forum of Visual Practitioners “This is why our brain loves pictures”

Oscar Krysik

With over 10 years of experience working with renowned brands such as Lipton, Listerine, and Ben & Jerry’s, I have developed comprehensive communication plans, executed brand launches, and devised effective brand strategies. I am committed to understanding key messages and ensuring they reach the right audience. My experience also includes brand creation, exemplified by the launch of Benji’s Planet, a premium dog food brand. As a brand and marketing consultant, I help businesses craft their brand identity and communicate their value propositions effectively. I regularly update my skills with new certifications and stay abreast of marketing trends to ensure my strategies are cutting-edge. Outside of work, I am passionate about design, graphic arts, and enjoy bouldering in my free time. Contact me for expert brand and marketing consultation.

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What is visual thinking?

Imagine this situation…

You get up in the morning. You reach for your cell phone and there is a black and white screen and a wall of text. You walk over to your desk and check your planner. A wall of text again! Even the division into days of the week is gone. In addition, all calendars have disappeared from the house, including those hanging on the wall.

Hybrid animation – what it is, advantages, examples

Hybrid animation is, in simple terms, the integration of 2D and 3D animation. This combination of different techniques allows you to take advantage of the benefits of each technique, and thus create a better animation.An example of hybrid animation is combining 2D and...

Communication in change management: how to improve it, and what to keep in mind?

Research shows half of the company's change initiatives fail, and only 34% achieve the intended result. (Gartner, 2020) Where does resistance to change come from? Often workplace changes are perceived as “imposed” and unnecessary. No one likes imposed changes or...

Need help naming a product? Here’s how to find the best name for all your products

What’s in a name? Everything! Whether it’s the product or brand name, getting the perfect name is a critical aspect of product success. And we have a long list of terrible names to prove it. Nintendo Wii U Drysack Wine Nokia Lumia (Lumia means ‘prostitute’ in...

How we helped European Rover Challenge make an animation to attract sponsors

About the Client: European Rover Challenge (ERC) is the largest robotics and space event in Europe, organized since 2014. The multi-day event attracts students from universities, professionals working in the space sector and space enthusiasts from around the world...

How to write a script for an animation? 16 practical tips

Explaining how to write an animation script can take up a whole book! But if you are here, it means that you do not have time to go so deep into the topic. Therefore, in this text, I have compiled 16 practical tips on how to write an effective animation script. All...

Animation for Winaico that helped save salespeople time

About the company: Winaico is a German photovoltaic module manufacturer, that has been in existence since 2008. The company operates in Europe, USA, Japan and Australia. Company size: up to 100 people Company departments involved in the project: Country Manager...

How did we help Santander educate employees about the new way of designing the product?

About the company Santander Bank - the largest bank in the Eurozone Company size: Poland (11,000 employees), worldwide (190,000 employees) Company departments and people involved in the project: Service Design & Design Research Department: Head of Service Design,...

Animated video: 6 application examples

Animated video can serve various purposes. It can advertise a new product of a company, help it enter the market, explain regulations to potential customers, or explain socially important issues to an illiterate population. Looking for an example of an animation that fits your needs? Contact us today to bring your vision to life!

Promotional Video Production: How to prepare to work with a studio to make your film a success

The stakes are high because the video will be shown at a trade show, a company event or during a video campaign. If the project doesn't make it to the clients, the money will go down the drain and the person responsible for the production may end up without a job!...

6 animation trends that will capture the market in 2022

When we compare animations from a dozen or so years ago with those created today, you can see the difference in the degree of advancement, and also in the style and graphics. This is largely a matter of fashion. Below I will list a few trends that I think will conquer...

How to choose an animation studio? 9 tips

Wybór studia animacji może przesądzić o sukcesie końcowego video. I choć tekst na ten temat pisany przez studio animacji z pewnością nie jest w pełni obiektywny, przykłady własne służą tylko zilustrowaniu poszczególnych kwestii. Niezależnie od tego, na jakie studio...

16 interesting animations from 16 countries

The following list of animations from 16 countries worldwide is highly subjective. Each is interesting and unique for different reasons, which we write about in the text.England An animation released in 2018 by the British cookie company McVitie. The campaign...

Promotional videos for businesses – 6 types you need to know

Every business owner dreams of making their brand stand out, reaching a wider audience, and leaving the competition far behind with their ideas. But does it really have to remain just a dream? Today, we’ll show you how to engage your customers on a personal level and inspire action. Promotional videos for business might just be the game changer you need.

Animated ads – types, examples, prices

Animated ads are one of the most popular forms of video marketing. They are usually much cheaper to produce than a traditional film shot on camera. They also allow for greater creative freedom. Below we discuss the types of animated ads along with examples and prices...

Corporate video production – 7 sins not to commit if you want a boring video

Producing corporate videos often comes with high hopes. The company hopes to enhance its image, build trust among customers and excitement among employees. Unfortunately, the truth is that most corporate films are... boring. Why is this the case? And what can you do...

Visual Thinking in Business: 6 levels you can implement in your company [+Examples]

Myślenie wizualne to - w dużym skrócie - używanie wizualizacji, żeby ułatwić dostrzeżenie, zrozumienie i zapamiętanie informacji. Jego przejawy obserwujemy, gdy widzimy na trasie znaki drogowe, oglądamy infografiki czy projektujemy nowe produkty na warsztatach Design...

Podcast Visual Communication For Storytelling featuring Maciej Budkowski

Maciej Budkowski, Managing Directorof our company, got invited to The Business Storyteller Podcast by Piktochart. As we can read on their website: "this is a series of conversations with inspiring leaders and entrepreneurs to share their knowledge and experience in...

Visual thinking in business – what it is, how it works and how it can help

What is visual thinking? Imagine this situation... You get up in the morning. You reach for your cell phone and there is a black and white screen and a wall of text. You walk over to your desk and check your planner. A wall of text again! Even the division into days...

Pictures vs. illustrations vs. instructional video – when to use what to make our instruction effective

Imagine you are sitting comfortably on a plane, reading a book. Suddenly you feel turbulence that is much stronger than usual. You start to get anxious, especially since you see people around you panicking. Then you hear the captain's voice from the speakers: "Please...

SaaS Customer Segmentation: The Cornerstone of SaaS Pricing

If you want to set your SaaS prices correctly, you need to know exactly who you’re targeting. Well-executed saas customer segmentation will allow you to tailor your prices to customer needs and capabilities. Without effective customer segmentation, it’s easy to make a mistake: you might scare off potential customers with prices that are too high, or fail to maximise your profit potential by offering rates that are too low to the wrong customer segment.

How to get people to follow the recommendations of the Ministry of Health, doctors and pharmacists? [Visual Thinking in Medicine]

You have a fever, you feel weak, and your cough is getting worse. Normally this wouldn't concern you, but there is a coronavirus raging in the world so you have doubts. Just in case, you call the hotline. The lady on the other end of the phone patiently explains what...

Sales enablement: what it is, why implement it and how to do it

Sales enablement is primarily about making salespeople's work easier and faster for them to achieve sales targets. How does it work in practice? It is a bit like the organization of a football club. Let's look at Robert Lewandowski. Before the Bayern star steps out...

How did we help 3S Group generate leads using animation?

About the company: 3S Group - Polish provider of telecommunication services, data center and ICT solutions, and part of PLAY operator since 2019. 3S Group supports the realization of its clients' business visions by designing and implementing ICT solutions....

How we helped Israeli startup to win a 1,000,000$

About the company: Seegnature (now Reach): Israeli startup that creates an application for remote discussion and signing of contracts. Department: Company Founders. Problem: Seegnature entered the competition for the best insurance startup in Israel. The company...

How did Michelin sell tires in a country with no cars? Three examples of big brand content marketing that shows the power of good content

Before 1900, there were only 3,000 cars in France. At that time, brothers André and Édouard Michelin decided to start a company that sold tires.[1] Sound like a recipe for failure? Probably many people thought so, as how do you sell tires to people who don't need...

6 things without which your sales support and sales materials will be ineffective

You know the scenario? The conversation is going well, and the customer is interested. Finally, the potential customer says to the salesperson: "Then please send an offer. I'm having a meeting with my boss/team/partner and I'll let you know what the response is." The...

How to build a content marketing sales funnel that converts?

Content marketing is a strategic process that guides potential customers from their first encounter with your brand all the way to becoming loyal, paying customers. Today, we’ll show you how to build your own content marketing funnel, create content for each stage of the funnel, and turn your marketing efforts into real sales results. Buckle up! You’re about to receive a fast-track delivery of valuable insights!

Illustration vs animation: which is more effective (based on research)

Today, we are unveiling for you the secrets of truly effective visual communication. Should you rely on illustration, or perhaps animation, to convey your message? Discover what scientific research reveals about the power of storytelling through imagery.

Whiteboard animation: Best Business Cases

Whiteboard animation videos are special animated films, which educate customers about a company, a brand or its products. They have been used by marketing, sales and HR departments of the biggest companies for 10 years, but only just starting to gain popularity in...

How to sell when your product is not much different from the competition?

"If there is no difference, there is only indifference" said Louis Nizer Customers may think the same when your products are not much different from the competition. Of course you can lower the price but this may start a price war. Thousands of companies have faced a...

Vegan food market in Poland

Imagine that you go to Facebook and there are pictures of sausages, kabanos to be exact, everywhere. They are posted by your friends, the fan pages you like, and strangers on groups you belong to. Sounds like science fiction? Meanwhile, it is reality as kabanos are...

Veganism, vegetarianism and marketing: how to advertise and sell vegan products?

Veganism is on the rise. There is no question about it. To give you just a few recent examples... New vegan product a sales hit The first example is the British bakery chain Gregg. I first heard of its existence when it released vegan sausage rolls and I read about it...

How our animation helped the „Wiecej niż LEK” website earn their first 100 000 EUR

About the project: “Więcej niż LEK” is a Medical Information Portal which is used to run high quality e-learning courses for students and graduates of medical colleges, which prepare them for, among other things, for the Final Medical Examination and the Final...

How to calculate if the explainer video will pay off?

As we wrote earlier in the text about explainer video, the production of such an animation usually costs from 2 000 to 7 000 EUR. How to calculate whether this expense will pay off? And how to estimate the explainer video's possible results? In this text, we...

7 examples of explainer videos that provided companies with leads and increased sales

Rypple, which provides cloud services, wanted to show that its solution increases the efficiency of managers and employees. The B2B business was showing more and more interest in modern ways of storing data, but the competition was not idle and more and more similar...

Product videos—types, prices, advantages and disadvantages (classic film, whiteboard animation, vector animation, and 3D animation)

Product videos are becoming more and more popular because they help to tell about the product in a few minutes. Thanks to them, the customer does not have to read a wall of text on the website or in the brochure. Sellers also feel relieved because they don't have to...

11 tips and tricks that will make it easier for you to make an explainer video

You want to commission a explainer video production. It is an important project because you need to talk about a strategic initiative, generate more leads, or implement a new procedure. You gave the company a general idea and...wait until they hit your vision? This is...

Our Team

Claudia Together with the late Michael (my fiancé at the time), I am a co-founder of ExplainVisually. At the beginning of the company's existence, I was a creative 3-in-1: I wrote scripts, storyboards, and drew films. This was the case with the first 84 films, but in...

The cooperation between TESCO and ExplainVisually has been extended to the Czech Republic and Slovakia

The shelves of supermarkets bend under the food. But what happens to food that is not bought? The last project in cooperation with TESCO brought us the answer to this question. We got a call from Gosia Tokarz, who asked us if we can prepare 7 by 2 meters infographics...

How did Nice To Fit You build brand awareness on the Spanish market? [Case Study]

How did Millenium Bank educate its employees on standards of customer service? [Case Study]

About the company: Millenium Bank – one of the main banks in Poland, part of Banco Commercial Portuges. Department: Department of Quality–responsible for providing equal and high level of customer and sales service in the bank’s facilities. Problem: Keeping the...

4 unobvious reasons that make your offer land in the basket

Thank you for the offer, we have decided to cooperate with another supplier;At this point we have suspended the project, we will contact you when we get back to it;Unfortunately, we are not interested. Every salesperson has heard these answers. Often, the reason for...

Our video telling a story about the most creative Polish School

Among dozens of projects that we have carried out this year, the film for the Kornel Makuszyński Elementary School in Radowo Małe is one of our favourites. And not only our favourite: the video scored over 1300 shares on Facebook. Why this project is so important to...

How did Orange tell their employees about the Continuous Improvement? [Case Study]

About the company: Orange – the biggest telecommunication operator in Poland and one of the main companies in the world, made it to the Fortune Global 500 list. Department: Customer Experience, trying to design the ideal customer experience and supporting the...

What is Graphic Recording (and Graphic Facilitation)?

When the lecturer starts his speech on the stage, the atmosphere of concentration fills the lecture hall. It is his name that brought the crowd to this conference. The slides complete his words, and hundreds of people are focused on him and try to remember as much as...

What is whiteboard animation (and how your business can benefit from it)?

Whiteboard animation is becoming more and more popular in business because of the clear and transparent way it provides information. Research shows that it has an advantage over text messages, and often also over static images and ordinary films. That is why it is...

What is explainer video (and how your business can benefit from it)?

Explainer videos are short movies which explain complicated issues in an easy way. Typically they deliver information about companies, products and services. Today, explainer videos are used by thousands of companies around the world, including the largest...

The curse of knowledge: How it affects managers & marketers

Klątwa wiedzy jest efektem psychologicznym, który w ogromnym stopniu wpływa na naszą pracę oraz życie osobiste. W wielu wypadkach niestety negatywnie. Szczególnie narażone na jego skutki są osoby odpowiedzialne za komunikację w firmie – managerowanie, marketerzy,...

Goodbye to the best boss I’ve ever had

“I heard that you quit your job,” the words echoed in my ears. It was a call from Michał. How on earth did he already know?, I thought. It must have been our Lebanese friend who told him. He was the only person who knew. “Yes, that’s true. The message was being...

Klaudia Tolman of ExplainVisually in the jury of 50 Top Creative list

Klaudia Tolman, our Creative Director, is going to be one of the jurors in the 9th edition of the ranking of 50 Top Creative in Business. The ranking aims to honour companies and people: put their money on innovations and out-of-the-box solutions in their businesses,...

We got the results of the first nationwide research on Visual Thinking

Last year we co-created the very first nationwide research on Visual Thinking. Why did we decide to take part in reliable research on the effectiveness of visual thinking? For years now we have been hearing from our clients, that what we do, works. But it’s one thing...

Maciej Budkowski and Klaudia Tolman to host an “Expert” cycle meeting for Brief.pl

For the last 5 years, we have been building and developing our know-how. During that time we’ve carried out over 200 projects in 19 languages for dozens of corporations, startups and GOs. But never before have we publicly spoken about our agency experiences. This time...

Maciej Budkowski and Klaudia Tolman in the #agencja podcast

Just released, there’s an #agencja podcast featuring our managing team, Klaudia and Maciek. In the podcast we’re telling about our daily work. Link to the podcast –...

ExplainVisually’s film about European Funds submitted to Camerimage

In 2015 we made a film with the Mazovian Unit of EU Programmes Implementation in Warsaw. Its aim was to tell in a simple way how to gain European Funds. The project went very well and many organisations associated with European Funds considered it to set a good...

ExplainVisually’s infographics to support Polish Football Association

Maciek, our Managing Director, has been a huge fan of football for over 20 years and he’s always been dreaming about cooperation with the Polish Football Association. So when they actually called us to say that they needed to explain to football coaches complex...

ExplainVisually a laureate of the competition 50 Most Creative in Polish Business!

We are a laureate of this year’s ranking of 50 Most Creative in Business. 50 Creative is the biggest competition in its field in Poland. The ranking is carried out each year by Brief.pl. Amongst former laureates are CD Project, Brand24, iTaxi, LifeTube, Booksy or...

How to spend money to be happy? Our infographic in “Głos Mordoru” (“Voice of Mordor”)

“Money doesn’t bring happiness” or “You cannot have too much of a good thing”? Turns out, it depends on what you do with it. Those are the conclusions of Elizabeth Dunn and Michael Norton, Professors of British Columbia University and Harvard University. In their book...

Summary 2017

Christmas time has passed, so it’s time for some summary. We can’t describe this year with one word. 2017 was demanding, tragic, developing, successful, sad and joyful. In the period of 12 months we made over 70 films, which means we scored almost 200 total since the...

Our video helped to win 1,000,000$ in a Israeli’s startup competition

A week ago Seegnature, an Israeli InsurTech start-up, used our whiteboard animation during a pitch - presentation to the investors. The stake was high. Pitch is a key moment for a start-up. Several minutes of presentation may determine the company’s future. Especially...

HR Case Study: recruitment video

It was the end of May 2016, when we realized we could not put it off any longer. Everybody took their place, and we started the meeting. “We have to recruit new drawing artists! I can’t do it by myself any longer! We won’t manage when the new projects come…!” Klaudia...

Explainer video production process

Explainer video production process typically takes a few weeks (3-8). The production time depends on the film's duration, its complexity, the flow of works, communication between both parties (or three parties if an Agency also takes part in the discussion), work...