Services unleashed: the impact of animation in the service industry

 Introduction

Animation has long captivated audiences with its ability to bring imagination to life, tracing its roots back to the earliest forms of visual storytelling. From the hand-drawn animations of Disney’s golden age to the computer-generated imagery (CGI) of today, animation has continuously evolved, pushing the boundaries of creativity and innovation.

Simultaneously, the service industry has undergone significant transformations, fueled by advancements in technology and changing consumer expectations. From hospitality and healthcare to education and beyond, the service sector plays a crucial role in our daily lives, providing experiences that we rely on a daily basis.

In this context, animation has emerged an important tool supporting the development of the service industry. Its versatility and ability to engage audiences on emotional and intellectual levels have made it essential across various service-related sectors.

This article explores the impact of animation on the service industry, delving into its historical significance, its integration into diverse service sectors, and its role in enhancing customer experiences and operational efficiency. By examining the intersection of animation and service provision, we uncover the transformative potential of this creative medium.

The rise of animation in service industries

Animation has spread across numerous sectors within the service industry, revolutionizing the way businesses engage with their customers. Across sectors such as hospitality, healthcare, and education, the integration of animation has become increasingly significant, especially as a means of communicating new benefits, user experiences or other brand communications.

In the hospitality sector, for instance, animations are utilized extensively in promotional materials, virtual tours, and interactive maps, providing guests with immersive previews of accommodations and amenities. According to a study by the American Hotel & Lodging Association, 78% of surveyed hotels reported using animated videos for marketing purposes, showcasing a significant reliance on animation within the industry.

Similarly, within the healthcare sector, animations play a crucial role in patient education, procedural simulations, and medical training. Research conducted by the Journal of Medical Internet Research revealed that 63% of healthcare organizations incorporate animated videos into patient education materials, highlighting the widespread adoption of animation as a tool for disseminating valuable information.

In the field of education, animations are used to explain complex concepts, engage learners, and facilitate interactive learning experiences. Data from the National Center for Education Statistics indicate that 89% of K-12 educators utilize animated educational videos in their classrooms, underscoring the integral role of animation in modern pedagogy.

Several factors drive the widespread adoption of animation across these diverse service sectors. Technological advancements have made animation more accessible and cost-effective, enabling businesses to leverage its capabilities more quickly and cheaply. Additionally, the rising demand for personalized and immersive experiences has spurred the adoption of animation as a means of differentiation and engagement within the competitive landscape of the service industry. Together these factors help animation transform the way businesses interact with their customers.

 

 

Enhancing customer experience

Animation stands as a strong tool in the arsenal of service-oriented businesses, impacting customer experience through enhanced engagement and satisfaction. Its dynamic nature not only captivates audiences but also facilitates clearer communication of complex ideas and brand messages.

One significant aspect of animation lies in its ability to elevate customer engagement and satisfaction. Research by Forbes Insights reveals that 64% of consumers are more likely to purchase a product after watching a video, demonstrating the effectiveness of animated content in capturing attention and driving purchasing decisions. Animated explainer videos, for instance, have proven to be particularly effective in conveying product features and benefits in an engaging and easily digestible format, leading to higher conversion rates and customer satisfaction levels.

Case studies further illustrate the successful implementation of animation in service-oriented businesses. For instance, the use of animated virtual assistants in customer support has led to significant improvements in response times and resolution rates. According to a study by Harvard Business Review, companies utilizing animated chatbots witnessed a 15% increase in customer satisfaction scores compared to those relying solely on text-based interactions, highlighting the positive impact of animation on customer service experiences.

 

Moreover, animation serves as a powerful tool for storytelling and brand communication within service industries. By leveraging animated characters, narratives, and visual metaphors, businesses can convey their brand identity and values in a compelling and memorable manner. Research conducted by Nielsen Norman Group indicates that animated storytelling can increase message retention by up to 22%, underscoring its effectiveness in leaving a lasting impression on consumers.

In essence, the role of animation in enhancing customer experience extends beyond mere entertainment – it helps companies build more meaningful connections with their clients. By leveraging animation’s ability to captivate, inform, and inspire, service-oriented businesses can create brand experiences that match with their target audience, driving higher engagement and increasing the chances of long-term success.

Streamlining operations and training

In service industries, efficiency and effectiveness are paramount. Animation can help streamline operations and optimize training processes, offering a range of benefits from enhanced comprehension to cost-effective scalability.

The utilization of animation in process visualization and training modules has revolutionized the way organizations convey information and train their personnel. Complex procedures and workflows can be distilled into easily understandable visuals, helping with comprehension and retention. Studies by the Association for Talent Development indicate that incorporating visual aids, such as animations, into training materials can improve learning retention rates by up to 400%, underlining the effectiveness of animation in facilitating knowledge transfer.

 

 

Efficiency improvements are further realized through the deployment of animated guides, tutorials, and simulations. By simulating real-world scenarios in a controlled environment, animation enables trainees to practice and refine their skills without the associated risks and costs. This approach not only accelerates the learning process but also fosters confidence and competence among employees. Research by the Society for Human Resource Management demonstrates that companies utilizing animated simulations experience a 25% reduction in training time and a 20% increase in employee productivity, showcasing the tangible benefits of animated training materials.

Moreover, animated training materials offer cost-effectiveness and scalability advantages that traditional training methods struggle to match. Unlike instructor-led training sessions, which generate significant expenses related to venue rental, travel, and instructor fees, animated modules can be deployed digitally at minimal cost. Furthermore, the scalability of animated training materials allows organizations to reach a broader audience without incurring additional expenses. A study by Training Industry Quarterly found that companies transitioning to animated e-learning modules saw a 30% reduction in training costs and a 40% increase in training scalability, underscoring the financial advantages of animation in training initiatives.

In summary, animation’s role in streamlining operations and training processes extends far beyond visual appeal – it represents a strategic investment in efficiency, effectiveness, and cost optimization. By harnessing the power of animation to visualize processes, simulate experiences, and deliver scalable training solutions, service-oriented businesses can enhance performance, mitigate risks, and drive sustainable growth in an increasingly competitive landscape.

Innovation and customization

Animation serves as a catalyst for innovation in service delivery, empowering businesses to reimagine traditional approaches and embrace personalized, interactive experiences. Through customized avatars, virtual assistants, and immersive interfaces, animation drives innovation while catering to the individual needs and preferences of consumers.

Customization lies at the heart of animation’s impact on service industries. Through the use of personalized avatars, businesses can provide customers with unique, tailored experiences that reflect their individual preferences and behaviors. These avatars serve as digital representatives, guiding users through various service offerings and adapting their interactions based on user input and feedback. By personalizing the user experience, businesses can foster stronger connections with their clientele and enhance brand loyalty.

Furthermore, animation paves the way for the integration of augmented reality (AR) and virtual reality (VR) applications into service delivery. AR and VR technologies enable users to interact with virtual environments in real-time, blurring the lines between the physical and digital worlds. In the context of service industries, AR and VR applications offer immersive experiences that transcend traditional limitations, allowing users to visualize products, simulate experiences, and engage with services in entirely new ways. From virtual property tours in real estate to interactive medical simulations in healthcare, AR and VR technologies powered by animation are reshaping the future of service delivery, offering limitless possibilities for innovation and customization.

Overcoming challenges and ethical considerations

As animation continues to play a pivotal role in reshaping the service industry, it is essential to address potential challenges and ethical considerations to ensure responsible and inclusive use.

Accessibility issues and cultural sensitivity represent significant challenges in the integration of animation into the wider services sector. Not all consumers may have equal access to animated content due to disabilities or limitations in technology. Moreover, cultural differences must be considered to avoid causing offense or misunderstanding. Strategies such as providing alternative formats for content and conducting cultural sensitivity training can help mitigate these challenges and ensure inclusivity.

Ethical considerations surrounding data privacy, algorithmic biases, and digital inclusivity have to be taken into consideration. The collection and utilization of user data must be conducted transparently and ethically, with stringent measures in place to safeguard privacy. Additionally, algorithms powering animated systems should be scrutinized for biases that may perpetuate discrimination or inequality. By prioritizing digital inclusivity and upholding ethical standards, businesses can foster trust and accountability while benefiting from using animations.

Strategies for mitigating risks and ensuring responsible use of animation technologies in services include conducting thorough impact assessments, fostering interdisciplinary collaboration, and engaging with stakeholders to gain feedback and address concerns. By proactively identifying potential risks and implementing safeguards, businesses can minimize negative consequences and maximize the benefits of using animated videos.

Future outlook and conclusion

The future of animation in the service industry is filled with possibilities. As artificial intelligence, augmented reality, and virtual reality continue to advance, animation will play an increasingly integral role in shaping the future of not just the service sector.

Emerging technologies such as AI-powered virtual assistants and immersive AR/VR experiences hold immense potential for revolutionizing service delivery, offering unprecedented levels of personalization and interactivity. From virtual concierges in hospitality to augmented reality shopping experiences in retail, animation-driven innovations are poised to redefine the way businesses engage with their customers.

In conclusion, the transformative power of animation in service sectors cannot be overstated. From enhancing customer experiences and streamlining operations to fostering innovation and customization, animation has become an indispensable tool for businesses seeking to thrive in an increasingly digital world. By addressing challenges and ethical considerations while embracing emerging technologies, the service industry can harness the full potential of animation to create a bright future for itself.

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About the author

Kamila Ołdakowska

I possess 3 years of experience in marketing, which I have been actively cultivating since the beginning of my second year of undergraduate studies, starting with a role at a consulting company. Currently, as a Marketing Specialist at Explain Visually, I apply my knowledge to devise strategies that enable companies to effectively communicate their core values through animations. My experience also encompasses content creation that drives companies toward their strategic goals. I am presently pursuing a master’s degree in project management, enhancing my ability to organize and execute complex marketing projects. I continually refine my skills by keeping up with the latest marketing trends, ensuring that my experience and contributions to each project are of the highest caliber.

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You want to commission a explainer video production. It is an important project because you need to talk about a strategic initiative, generate more leads, or implement a new procedure. You gave the company a general idea and...wait until they hit your vision? This is...

Our Team

Claudia Together with the late Michael (my fiancé at the time), I am a co-founder of ExplainVisually. At the beginning of the company's existence, I was a creative 3-in-1: I wrote scripts, storyboards, and drew films. This was the case with the first 84 films, but in...

The cooperation between TESCO and ExplainVisually has been extended to the Czech Republic and Slovakia

The shelves of supermarkets bend under the food. But what happens to food that is not bought? The last project in cooperation with TESCO brought us the answer to this question. We got a call from Gosia Tokarz, who asked us if we can prepare 7 by 2 meters infographics...

How did Millenium Bank educate its employees on standards of customer service? [Case Study]

About the company: Millenium Bank – one of the main banks in Poland, part of Banco Commercial Portuges. Department: Department of Quality–responsible for providing equal and high level of customer and sales service in the bank’s facilities.   Problem: Keeping the...

4 unobvious reasons that make your offer land in the basket

Thank you for the offer, we have decided to cooperate with another supplier;At this point we have suspended the project, we will contact you when we get back to it;Unfortunately, we are not interested. Every salesperson has heard these answers. Often, the reason for...

Our video telling a story about the most creative Polish School

Among dozens of projects that we have carried out this year, the film for the Kornel Makuszyński Elementary School in Radowo Małe is one of our favourites. And not only our favourite: the video scored over 1300 shares on Facebook. Why this project is so important to...

How did Orange tell their employees about the Continuous Improvement? [Case Study]

About the company: Orange – the biggest telecommunication operator in Poland and one of the main companies in the world, made it to the Fortune Global 500 list. Department: Customer Experience, trying to design the ideal customer experience and supporting the...

What is Graphic Recording (and Graphic Facilitation)?

When the lecturer starts his speech on the stage, the atmosphere of concentration fills the lecture hall. It is his name that brought the crowd to this conference. The slides complete his words, and hundreds of people are focused on him and try to remember as much as...

What is whiteboard animation (and how your business can benefit from it)?

Whiteboard animation is becoming more and more popular in business because of the clear and transparent way it provides information. Research shows that it has an advantage over text messages, and often also over static images and ordinary films. That is why it is...

What is explainer video (and how your business can benefit from it)?

  Explainer videos are short movies which explain complicated issues in an easy way. Typically they deliver information about companies, products and services. Today, explainer videos are used by thousands of companies around the world, including the largest...

The curse of knowledge: How it affects managers & marketers

Klątwa wiedzy jest efektem psychologicznym, który w ogromnym stopniu wpływa na naszą pracę oraz życie osobiste. W wielu wypadkach niestety negatywnie. Szczególnie narażone na jego skutki są osoby odpowiedzialne za komunikację w firmie – managerowanie, marketerzy,...

Goodbye to the best boss I’ve ever had

“I heard that you quit your job,” the words echoed in my ears. It was a call from Michał. How on earth did he already know?, I thought. It must have been our Lebanese friend who told him. He was the only person who knew. “Yes, that’s true. The message was being...

Klaudia Tolman of ExplainVisually in the jury of 50 Top Creative list

Klaudia Tolman, our Creative Director, is going to be one of the jurors in the 9th edition of the ranking of 50 Top Creative in Business. The ranking aims to honour companies and people: put their money on innovations and out-of-the-box solutions in their businesses,...

We got the results of the first nationwide research on Visual Thinking

Last year we co-created the very first nationwide research on Visual Thinking. Why did we decide to take part in reliable research on the effectiveness of visual thinking? For years now we have been hearing from our clients, that what we do, works. But it’s one thing...

Maciej Budkowski and Klaudia Tolman to host an “Expert” cycle meeting for Brief.pl

For the last 5 years, we have been building and developing our know-how. During that time we’ve carried out over 200 projects in 19 languages for dozens of corporations, startups and GOs. But never before have we publicly spoken about our agency experiences. This time...

Maciej Budkowski and Klaudia Tolman in the #agencja podcast

Just released, there’s an #agencja podcast featuring our managing team, Klaudia and Maciek. In the podcast we’re telling about our daily work. Link to the podcast –...

ExplainVisually’s film about European Funds submitted to Camerimage

In 2015 we made a film with the Mazovian Unit of EU Programmes Implementation in Warsaw. Its aim was to tell in a simple way how to gain European Funds. The project went very well and many organisations associated with European Funds considered it to set a good...

ExplainVisually’s infographics to support Polish Football Association

Maciek, our Managing Director, has been a huge fan of football for over 20 years and he’s always been dreaming about cooperation with the Polish Football Association. So when they actually called us to say that they needed to explain to football coaches complex...

ExplainVisually a laureate of the competition 50 Most Creative in Polish Business!

We are a laureate of this year’s ranking of 50 Most Creative in Business. 50 Creative is the biggest competition in its field in Poland. The ranking is carried out each year by Brief.pl. Amongst former laureates are CD Project, Brand24, iTaxi, LifeTube, Booksy or...

How to spend money to be happy? Our infographic in “Głos Mordoru” (“Voice of Mordor”)

“Money doesn’t bring happiness” or “You cannot have too much of a good thing”? Turns out, it depends on what you do with it. Those are the conclusions of Elizabeth Dunn and Michael Norton, Professors of British Columbia University and Harvard University. In their book...

Summary 2017

Christmas time has passed, so it’s time for some summary. We can’t describe this year with one word. 2017 was demanding, tragic, developing, successful, sad and joyful. In the period of 12 months we made over 70 films, which means we scored almost 200 total since the...

Our video helped to win 1,000,000$ in a Israeli’s startup competition

A week ago Seegnature, an Israeli InsurTech start-up, used our whiteboard animation during a pitch - presentation to the investors. The stake was high. Pitch is a key moment for a start-up. Several minutes of presentation may determine the company’s future. Especially...

HR Case Study: recruitment video

It was the end of May 2016, when we realized we could not put it off any longer. Everybody took their place, and we started the meeting. “We have to recruit new drawing artists! I can’t do it by myself any longer! We won’t manage when the new projects come…!” Klaudia...

Explainer video production process

Explainer video production process typically takes a few weeks (3-8). The production time depends on the film's duration, its complexity, the flow of works, communication between both parties (or three parties if an Agency also takes part in the discussion), work...