Our knowledge base
Here you will find fresh, interesting, and substantial materials.
All our texts are based on business cases, scientific research, or our own rich experience. We share the knowledge with marketing, sales, PR and HR departments, so they can target their message to coworkers and clients more efficiently. Whenever we publish news, we do our best to mention inspiring stories and interesting examples from our own work.
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Visual thinking in business – what it is, how it works and how it can help
What is visual thinking? Imagine this situation... You get up in the morning. You reach for your cell phone and there is a black and white screen and a wall of text. You walk over to your desk and check your planner. A wall of text again! Even the division into days...
Hybrid animation – what it is, advantages, examples
Hybrid animation is, in simple terms, the integration of 2D and 3D animation. This combination of different techniques allows you to take advantage of the benefits of each technique, and thus create a better animation.An example of hybrid animation is combining 2D and...
Communication in change management: how to improve it, and what to keep in mind?
Research shows half of the company's change initiatives fail, and only 34% achieve the intended result. (Gartner, 2020) Where does resistance to change come from? Often workplace changes are perceived as “imposed” and unnecessary. No one likes imposed changes or...
Need help naming a product? Here’s how to find the best name for all your products
What’s in a name? Everything! Whether it’s the product or brand name, getting the perfect name is a critical aspect of product success. And we have a long list of terrible names to prove it. Nintendo Wii U Drysack Wine Nokia Lumia (Lumia means ‘prostitute’ in...
How to write a script for an animation? 16 practical tips
Explaining how to write an animation script can take up a whole book! But if you are here, it means that you do not have time to go so deep into the topic. Therefore, in this text, I have compiled 16 practical tips on how to write an effective animation script. All...
Animated video: 6 application examples
Animated video can serve various purposes. For example, it can advertise a new product of a company, help it enter the market, explain regulations to potential customers, or explain socially important issues to an illiterate population. This type of video is becoming...
Promotional Video Production: How to prepare to work with a studio to make your film a success
The stakes are high because the video will be shown at a trade show, a company event or during a video campaign. If the project doesn't make it to the clients, the money will go down the drain and the person responsible for the production may end up without a job!...
6 animation trends that will capture the market in 2022
When we compare animations from a dozen or so years ago with those created today, you can see the difference in the degree of advancement, and also in the style and graphics. This is largely a matter of fashion. Below I will list a few trends that I think will conquer...
How to choose an animation studio? 9 tips
Your choice of an animation studio will determine the success of your final video. Regardless of which animation studio you ultimately decide on, the following advice is worth keeping in mind. 1. View their portfolio Every studio has a portfolio on its website. This...
Brand videos: how they differ from other videos and how to make them… with examples
Perhaps you are wondering how to reach your customers effectively? How to make them see your brand's potential and answer their needs? A brand video may help. It is a video or animation that will: Build brand awareness Include your logo and other distinctive...
Promotional videos for businesses – 6 types you need to know
Promotional videos are usually short advertising videos. They are designed to convince customers to buy a particular product or use a company's service. There are many types of promotional videos, but we present six of the most popular. Each can be filmed using either...
Animated ads – types, examples, prices
Animated ads are one of the most popular forms of video marketing. They are usually much cheaper to produce than a traditional film shot on camera. They also allow for greater creative freedom. Below we discuss the types of animated ads along with examples and prices...
Corporate video production – 7 sins not to commit if you want a boring video
Producing corporate videos often comes with high hopes. The company hopes to enhance its image, build trust among customers and excitement among employees. Unfortunately, the truth is that most corporate films are... boring. Why is this the case? And what can you do...
![Visual Thinking in Business: 6 levels you can implement in your company [+Examples]](https://explainvisually.co/wp-content/uploads/2021/10/mys-wiz-tlo-strona-400x250.jpg.webp)
Visual Thinking in Business: 6 levels you can implement in your company [+Examples]
Visual thinking is using visuals to make it easier to see, understand and remember information. We see manifestations of it when we see road signs on the road, watch infographics or design new products during Design Thinking workshops. However, this is just the tip of...
Price of an explainer video – how much does it cost and why
Price of an explainer video usually varies between 2 and 6 thousand EUR. Such a wide price range is because each explainer is different - it has a different style, length or use. Companies producing explainer videos differ in experience and reputation - a company with...
Visual thinking in business – what it is, how it works and how it can help
What is visual thinking? Imagine this situation... You get up in the morning. You reach for your cell phone and there is a black and white screen and a wall of text. You walk over to your desk and check your planner. A wall of text again! Even the division into days...
Corporate videos – 9 examples to help you create the best video for your company
You want to create a corporate video. You probably have a lot of questions. What to pay attention to? What is involved in the production of a video? How much do corporate films cost? If you type in "corporate films" in Google over two million results come up. You...
Pictures vs. illustrations vs. instructional video – when to use what to make our instruction effective
Imagine you are sitting comfortably on a plane, reading a book. Suddenly you feel turbulence that is much stronger than usual. You start to get anxious, especially since you see people around you panicking. Then you hear the captain's voice from the speakers: "Please...
Customer Segmentation: The Cornerstone of SaaS Pricing
Most personas are eye-rollingly useless. Product Managers usually create these personas to satisfy Agile’s user story framework, adding nothing (or even causing harm) to the process of creating breakthrough products and offers. The managers who create these useless...
![How to get people to follow the recommendations of the Ministry of Health, doctors and pharmacists? [Visual Thinking in Medicine]](https://explainvisually.co/wp-content/uploads/2020/03/tlo-artykul-instrukcje-medyczne-myslenie-izualne-400x250.jpg.webp)
How to get people to follow the recommendations of the Ministry of Health, doctors and pharmacists? [Visual Thinking in Medicine]
You have a fever, you feel weak, and your cough is getting worse. Normally this wouldn't concern you, but there is a coronavirus raging in the world so you have doubts. Just in case, you call the hotline. The lady on the other end of the phone patiently explains what...
Sales enablement: what it is, why implement it and how to do it
Sales enablement is primarily about making salespeople's work easier and faster for them to achieve sales targets. How does it work in practice? It is a bit like the organization of a football club. Let's look at Robert Lewandowski. Before the Bayern star steps out...
How did Michelin sell tires in a country with no cars? Three examples of big brand content marketing that shows the power of good content
Before 1900, there were only 3,000 cars in France. At that time, brothers André and Édouard Michelin decided to start a company that sold tires.[1] Sound like a recipe for failure? Probably many people thought so, as how do you sell tires to people who don't need...
6 things without which your sales support and sales materials will be ineffective
You know the scenario? The conversation is going well, and the customer is interested. Finally, the potential customer says to the salesperson: "Then please send an offer. I'm having a meeting with my boss/team/partner and I'll let you know what the response is." The...
Content marketing that supports sales – what is a content funnel and how to use it
After publishing an article about content marketing of three global giants: Michelin, Pirelli and Guinness, our subscribers were strongly surprised as not many knew the stories. The artice has not yet been translated to English, but in a shortcut: - When...
How to maximize ROI of your explainer video (22 non-bullshit practical tips)
These are the insights we got after producing hundreds of explainer videos. Before you start 1) Check if the ROI numbers add up. Sometimes they don’t. The easiest formula to calculate ROI is: Predicted Reach (i.e. 10 000 people) x Avg. deal size (i.e. 100$) x...
![Animation versus illustration: which is more effective [based on research]](https://explainvisually.co/wp-content/uploads/2020/10/bambi-missouri-sędzia-explainvisually-animacja-disney-400x250.jpg.webp)
Animation versus illustration: which is more effective [based on research]
Walt Disney said: "Animation can represent anything the human mind can imagine. This ability makes it the most versatile and direct form of communication. At the same time, it is created to be appreciated by mass audiences."[1] Although this quote comes from one of...
Whiteboard animation: Best Business Cases
Whiteboard animation videos are special animated films, which educate customers about a company, a brand or its products. They have been used by marketing, sales and HR departments of the biggest companies for 10 years, but only just starting to gain popularity in...
13 ideas for using animation in business – practical videomarketing
Well-crafted animation can help in many elements of business. Most often, it supports companies in acquiring leads, training employees, presenting a product or service to customers, implementing procedures, or increasing conversions. Since you've already invested in...
Vegan food market in Poland
Imagine that you go to Facebook and there are pictures of sausages, kabanos to be exact, everywhere. They are posted by your friends, the fan pages you like, and strangers on groups you belong to. Sounds like science fiction? Meanwhile, it is reality as kabanos are...
Veganism, vegetarianism and marketing: how to advertise and sell vegan products?
Veganism is on the rise. There is no question about it. To give you just a few recent examples... New vegan product a sales hit The first example is the British bakery chain Gregg. I first heard of its existence when it released vegan sausage rolls and I read about it...
How to calculate if the explainer video will pay off?
As we wrote earlier in the text about explainer video, the production of such an animation usually costs from 2 000 to 7 000 EUR. How to calculate whether this expense will pay off? And how to estimate the explainer video's possible results? In this text, we...
7 examples of explainer video, which provided companies with leads and increased sales
Rypple, which provides cloud services, wanted to show that its solution increases the efficiency of managers and employees. The B2B business was showing more and more interest in modern ways of storing data, but the competition was not idle and more and more similar...
Product videos—types, prices, advantages and disadvantages (classic film, whiteboard animation, vector animation, and 3D animation)
Product videos are becoming more and more popular because they help to tell about the product in a few minutes. Thanks to them, the customer does not have to read a wall of text on the website or in the brochure. Sellers also feel relieved because they don't have to...
11 tips and tricks that will make it easier for you to make an explainer video
You want to commission a explainer video production. It is an important project because you need to talk about a strategic initiative, generate more leads, or implement a new procedure. You gave the company a general idea and...wait until they hit your vision? This is...
4 unobvious reasons that make your offer land in the basket
Thank you for the offer, we have decided to cooperate with another supplier;At this point we have suspended the project, we will contact you when we get back to it;Unfortunately, we are not interested. Every salesperson has heard these answers. Often, the reason for...
What is Graphic Recording (and Graphic Facilitation)?
When the lecturer starts his speech on the stage, the atmosphere of concentration fills the lecture hall. It is his name that brought the crowd to this conference. The slides complete his words, and hundreds of people are focused on him and try to remember as much as...
What is whiteboard animation (and how your business can benefit from it)?
Whiteboard animation is becoming more and more popular in business because of the clear and transparent way it provides information. Research shows that it has an advantage over text messages, and often also over static images and ordinary films. That is why it is...
What is explainer video (and how your business can benefit from it)?
Explainer videos are short movies which explain complicated issues in an easy way. Typically they deliver information about companies, products and services. Today, explainer videos are used by thousands of companies around the world, including the largest...
The curse of knowledge: How it affects managers & marketers
The curse of knowledge is a psychological effect that greatly influences our professional and personal life. Negatively, in many cases… Among persons especially vulnerable to its results, we can list employees in charge of communication within the company — managers,...
Explainer video production process
Explainer video production process typically takes a few weeks (3-8). The production time depends on the film's duration, its complexity, the flow of works, communication between both parties (or three parties if an Agency also takes part in the discussion), work...
Animation that helped Flobotics get prospective clients to interact with their website
About the company: Flobotics is an RPA (Robotics Process Automation) development consulting company that automates dual and repetitive business processes for companies worldwide, focusing especially on healthcare and finance industry. Company size:11-50 employees...
How we helped European Rover Challenge make an animation to attract sponsors
About the Client: European Rover Challenge (ERC) is the largest robotics and space event in Europe, organized since 2014. The multi-day event attracts students from universities, professionals working in the space sector and space enthusiasts from around the world...
Animation for Winaico that helped save salespeople time
About the company: Winaico is a German photovoltaic module manufacturer, that has been in existence since 2008. The company operates in Europe, USA, Japan and Australia. Company size: up to 100 people Company departments involved in the project: Country Manager...
How did we help Santander educate employees about the new way of designing the product?
About the company Santander Bank - the largest bank in the Eurozone Company size: Poland (11,000 employees), worldwide (190,000 employees) Company departments and people involved in the project: Service Design & Design Research Department: Head of Service Design,...
How did we help 3S Group generate leads using animation?
About the company: 3S Group - Polish provider of telecommunication services, data center and ICT solutions, and part of PLAY operator since 2019. 3S Group supports the realization of its clients' business visions by designing and implementing ICT solutions....
How we helped Israeli startup to win a 1,000,000$
About the company: Seegnature (now Reach): Israeli startup that creates an application for remote discussion and signing of contracts. Department: Company Founders. Problem: Seegnature entered the competition for the best insurance startup in Israel. The company...
How our animation helped the „Wiecej niż LEK” website earn their first 100 000 EUR
About the project: “Więcej niż LEK” is a Medical Information Portal which is used to run high quality e-learning courses for students and graduates of medical colleges, which prepare them for, among other things, for the Final Medical Examination and the Final...
![How did Millenium Bank educate its employees on standards of customer service? [Case Study]](https://explainvisually.co/wp-content/uploads/2020/01/MILLENIUM1ENG-400x250.png.webp)
How did Millenium Bank educate its employees on standards of customer service? [Case Study]
About the company: Millenium Bank – one of the main banks in Poland, part of Banco Commercial Portuges. Department: Department of Quality–responsible for providing equal and high level of customer and sales service in the bank’s facilities. Problem: Keeping the...
![How did Orange tell their employees about the Continuous Improvement? [Case Study]](https://explainvisually.co/wp-content/uploads/2019/12/orange-case-400x250.png.webp)
How did Orange tell their employees about the Continuous Improvement? [Case Study]
About the company: Orange – the biggest telecommunication operator in Poland and one of the main companies in the world, made it to the Fortune Global 500 list. Department: Customer Experience, trying to design the ideal customer experience and supporting the...
HR Case Study: recruitment video
It was the end of May 2016, when we realized we could not put it off any longer. Everybody took their place, and we started the meeting. “We have to recruit new drawing artists! I can’t do it by myself any longer! We won’t manage when the new projects come…!” Klaudia...
The Manifest Names ExplainVisually as one of the Most Reviewed Video Production Agencies in New York
The ExplainVisually team is delighted to announce that we’ve been recently recognized by The Manifest as one of the most-reviewed video production agencies in New York. We are proud to be part of this list and excited to finally unveil this with all of you. This...
How to sell when your product is not much different from the competition?
"If there is no difference, there is only indifference" said Louis Nizer Customers may think the same when your products are not much different from the competition. Of course you can lower the price but this may start a price war. Thousands of companies have faced a...
The cooperation between TESCO and ExplainVisually has been extended to the Czech Republic and Slovakia
The shelves of supermarkets bend under the food. But what happens to food that is not bought? The last project in cooperation with TESCO brought us the answer to this question. We got a call from Gosia Tokarz, who asked us if we can prepare 7 by 2 meters infographics...
Our video telling a story about the most creative Polish School
Among dozens of projects that we have carried out this year, the film for the Kornel Makuszyński Elementary School in Radowo Małe is one of our favourites. And not only our favourite: the video scored over 1300 shares on Facebook. Why this project is so important to...
Klaudia Tolman of ExplainVisually in the jury of 50 Top Creative list
Klaudia Tolman, our Creative Director, is going to be one of the jurors in the 9th edition of the ranking of 50 Top Creative in Business. The ranking aims to honour companies and people: put their money on innovations and out-of-the-box solutions in their businesses,...
We got the results of the first nationwide research on Visual Thinking
Last year we co-created the very first nationwide research on Visual Thinking. Why did we decide to take part in reliable research on the effectiveness of visual thinking? For years now we have been hearing from our clients, that what we do, works. But it’s one thing...
Maciej Budkowski and Klaudia Tolman to host an “Expert” cycle meeting for Brief.pl
For the last 5 years, we have been building and developing our know-how. During that time we’ve carried out over 200 projects in 19 languages for dozens of corporations, startups and GOs. But never before have we publicly spoken about our agency experiences. This time...
Maciej Budkowski and Klaudia Tolman in the #agencja podcast
Just released, there’s an #agencja podcast featuring our managing team, Klaudia and Maciek. In the podcast we’re telling about our daily work. Link to the podcast –...
ExplainVisually’s film about European Funds submitted to Camerimage
In 2015 we made a film with the Mazovian Unit of EU Programmes Implementation in Warsaw. Its aim was to tell in a simple way how to gain European Funds. The project went very well and many organisations associated with European Funds considered it to set a good...
How to spend money to be happy? Our infographic in “Głos Mordoru” (“Voice of Mordor”)
“Money doesn’t bring happiness” or “You cannot have too much of a good thing”? Turns out, it depends on what you do with it. Those are the conclusions of Elizabeth Dunn and Michael Norton, Professors of British Columbia University and Harvard University. In their book...
Summary 2017
Christmas time has passed, so it’s time for some summary. We can’t describe this year with one word. 2017 was demanding, tragic, developing, successful, sad and joyful. In the period of 12 months we made over 70 films, which means we scored almost 200 total since the...
The Manifest Names ExplainVisually as one of the Most Reviewed Video Production Agencies in New York
The ExplainVisually team is delighted to announce that we’ve been recently recognized by The Manifest as one of the most-reviewed video production agencies in New York. We are proud to be part of this list and excited to finally unveil this with all of you. This...
Animation that helped Flobotics get prospective clients to interact with their website
About the company: Flobotics is an RPA (Robotics Process Automation) development consulting company that automates dual and repetitive business processes for companies worldwide, focusing especially on healthcare and finance industry. Company size:11-50 employees...
Visual thinking in business – what it is, how it works and how it can help
What is visual thinking? Imagine this situation... You get up in the morning. You reach for your cell phone and there is a black and white screen and a wall of text. You walk over to your desk and check your planner. A wall of text again! Even the division into days...
Hybrid animation – what it is, advantages, examples
Hybrid animation is, in simple terms, the integration of 2D and 3D animation. This combination of different techniques allows you to take advantage of the benefits of each technique, and thus create a better animation.An example of hybrid animation is combining 2D and...
Communication in change management: how to improve it, and what to keep in mind?
Research shows half of the company's change initiatives fail, and only 34% achieve the intended result. (Gartner, 2020) Where does resistance to change come from? Often workplace changes are perceived as “imposed” and unnecessary. No one likes imposed changes or...
Need help naming a product? Here’s how to find the best name for all your products
What’s in a name? Everything! Whether it’s the product or brand name, getting the perfect name is a critical aspect of product success. And we have a long list of terrible names to prove it. Nintendo Wii U Drysack Wine Nokia Lumia (Lumia means ‘prostitute’ in...
How we helped European Rover Challenge make an animation to attract sponsors
About the Client: European Rover Challenge (ERC) is the largest robotics and space event in Europe, organized since 2014. The multi-day event attracts students from universities, professionals working in the space sector and space enthusiasts from around the world...
How to write a script for an animation? 16 practical tips
Explaining how to write an animation script can take up a whole book! But if you are here, it means that you do not have time to go so deep into the topic. Therefore, in this text, I have compiled 16 practical tips on how to write an effective animation script. All...
Animation for Winaico that helped save salespeople time
About the company: Winaico is a German photovoltaic module manufacturer, that has been in existence since 2008. The company operates in Europe, USA, Japan and Australia. Company size: up to 100 people Company departments involved in the project: Country Manager...
How did we help Santander educate employees about the new way of designing the product?
About the company Santander Bank - the largest bank in the Eurozone Company size: Poland (11,000 employees), worldwide (190,000 employees) Company departments and people involved in the project: Service Design & Design Research Department: Head of Service Design,...
Animated video: 6 application examples
Animated video can serve various purposes. For example, it can advertise a new product of a company, help it enter the market, explain regulations to potential customers, or explain socially important issues to an illiterate population. This type of video is becoming...
Promotional Video Production: How to prepare to work with a studio to make your film a success
The stakes are high because the video will be shown at a trade show, a company event or during a video campaign. If the project doesn't make it to the clients, the money will go down the drain and the person responsible for the production may end up without a job!...
6 animation trends that will capture the market in 2022
When we compare animations from a dozen or so years ago with those created today, you can see the difference in the degree of advancement, and also in the style and graphics. This is largely a matter of fashion. Below I will list a few trends that I think will conquer...
How to choose an animation studio? 9 tips
Your choice of an animation studio will determine the success of your final video. Regardless of which animation studio you ultimately decide on, the following advice is worth keeping in mind. 1. View their portfolio Every studio has a portfolio on its website. This...
Brand videos: how they differ from other videos and how to make them… with examples
Perhaps you are wondering how to reach your customers effectively? How to make them see your brand's potential and answer their needs? A brand video may help. It is a video or animation that will: Build brand awareness Include your logo and other distinctive...
Promotional videos for businesses – 6 types you need to know
Promotional videos are usually short advertising videos. They are designed to convince customers to buy a particular product or use a company's service. There are many types of promotional videos, but we present six of the most popular. Each can be filmed using either...
Animated ads – types, examples, prices
Animated ads are one of the most popular forms of video marketing. They are usually much cheaper to produce than a traditional film shot on camera. They also allow for greater creative freedom. Below we discuss the types of animated ads along with examples and prices...
Corporate video production – 7 sins not to commit if you want a boring video
Producing corporate videos often comes with high hopes. The company hopes to enhance its image, build trust among customers and excitement among employees. Unfortunately, the truth is that most corporate films are... boring. Why is this the case? And what can you do...
Visual Thinking in Business: 6 levels you can implement in your company [+Examples]
Visual thinking is using visuals to make it easier to see, understand and remember information. We see manifestations of it when we see road signs on the road, watch infographics or design new products during Design Thinking workshops. However, this is just the tip of...
Price of an explainer video – how much does it cost and why
Price of an explainer video usually varies between 2 and 6 thousand EUR. Such a wide price range is because each explainer is different - it has a different style, length or use. Companies producing explainer videos differ in experience and reputation - a company with...
Visual thinking in business – what it is, how it works and how it can help
What is visual thinking? Imagine this situation... You get up in the morning. You reach for your cell phone and there is a black and white screen and a wall of text. You walk over to your desk and check your planner. A wall of text again! Even the division into days...
Corporate videos – 9 examples to help you create the best video for your company
You want to create a corporate video. You probably have a lot of questions. What to pay attention to? What is involved in the production of a video? How much do corporate films cost? If you type in "corporate films" in Google over two million results come up. You...
Pictures vs. illustrations vs. instructional video – when to use what to make our instruction effective
Imagine you are sitting comfortably on a plane, reading a book. Suddenly you feel turbulence that is much stronger than usual. You start to get anxious, especially since you see people around you panicking. Then you hear the captain's voice from the speakers: "Please...
Customer Segmentation: The Cornerstone of SaaS Pricing
Most personas are eye-rollingly useless. Product Managers usually create these personas to satisfy Agile’s user story framework, adding nothing (or even causing harm) to the process of creating breakthrough products and offers. The managers who create these useless...
How to get people to follow the recommendations of the Ministry of Health, doctors and pharmacists? [Visual Thinking in Medicine]
You have a fever, you feel weak, and your cough is getting worse. Normally this wouldn't concern you, but there is a coronavirus raging in the world so you have doubts. Just in case, you call the hotline. The lady on the other end of the phone patiently explains what...
Sales enablement: what it is, why implement it and how to do it
Sales enablement is primarily about making salespeople's work easier and faster for them to achieve sales targets. How does it work in practice? It is a bit like the organization of a football club. Let's look at Robert Lewandowski. Before the Bayern star steps out...
How did we help 3S Group generate leads using animation?
About the company: 3S Group - Polish provider of telecommunication services, data center and ICT solutions, and part of PLAY operator since 2019. 3S Group supports the realization of its clients' business visions by designing and implementing ICT solutions....
How we helped Israeli startup to win a 1,000,000$
About the company: Seegnature (now Reach): Israeli startup that creates an application for remote discussion and signing of contracts. Department: Company Founders. Problem: Seegnature entered the competition for the best insurance startup in Israel. The company...
How did Michelin sell tires in a country with no cars? Three examples of big brand content marketing that shows the power of good content
Before 1900, there were only 3,000 cars in France. At that time, brothers André and Édouard Michelin decided to start a company that sold tires.[1] Sound like a recipe for failure? Probably many people thought so, as how do you sell tires to people who don't need...
6 things without which your sales support and sales materials will be ineffective
You know the scenario? The conversation is going well, and the customer is interested. Finally, the potential customer says to the salesperson: "Then please send an offer. I'm having a meeting with my boss/team/partner and I'll let you know what the response is." The...
Content marketing that supports sales – what is a content funnel and how to use it
After publishing an article about content marketing of three global giants: Michelin, Pirelli and Guinness, our subscribers were strongly surprised as not many knew the stories. The artice has not yet been translated to English, but in a shortcut: - When...
How to maximize ROI of your explainer video (22 non-bullshit practical tips)
These are the insights we got after producing hundreds of explainer videos. Before you start 1) Check if the ROI numbers add up. Sometimes they don’t. The easiest formula to calculate ROI is: Predicted Reach (i.e. 10 000 people) x Avg. deal size (i.e. 100$) x...
Animation versus illustration: which is more effective [based on research]
Walt Disney said: "Animation can represent anything the human mind can imagine. This ability makes it the most versatile and direct form of communication. At the same time, it is created to be appreciated by mass audiences."[1] Although this quote comes from one of...
Whiteboard animation: Best Business Cases
Whiteboard animation videos are special animated films, which educate customers about a company, a brand or its products. They have been used by marketing, sales and HR departments of the biggest companies for 10 years, but only just starting to gain popularity in...
13 ideas for using animation in business – practical videomarketing
Well-crafted animation can help in many elements of business. Most often, it supports companies in acquiring leads, training employees, presenting a product or service to customers, implementing procedures, or increasing conversions. Since you've already invested in...
How to sell when your product is not much different from the competition?
"If there is no difference, there is only indifference" said Louis Nizer Customers may think the same when your products are not much different from the competition. Of course you can lower the price but this may start a price war. Thousands of companies have faced a...
Vegan food market in Poland
Imagine that you go to Facebook and there are pictures of sausages, kabanos to be exact, everywhere. They are posted by your friends, the fan pages you like, and strangers on groups you belong to. Sounds like science fiction? Meanwhile, it is reality as kabanos are...
Veganism, vegetarianism and marketing: how to advertise and sell vegan products?
Veganism is on the rise. There is no question about it. To give you just a few recent examples... New vegan product a sales hit The first example is the British bakery chain Gregg. I first heard of its existence when it released vegan sausage rolls and I read about it...
How our animation helped the „Wiecej niż LEK” website earn their first 100 000 EUR
About the project: “Więcej niż LEK” is a Medical Information Portal which is used to run high quality e-learning courses for students and graduates of medical colleges, which prepare them for, among other things, for the Final Medical Examination and the Final...
How to calculate if the explainer video will pay off?
As we wrote earlier in the text about explainer video, the production of such an animation usually costs from 2 000 to 7 000 EUR. How to calculate whether this expense will pay off? And how to estimate the explainer video's possible results? In this text, we...
7 examples of explainer video, which provided companies with leads and increased sales
Rypple, which provides cloud services, wanted to show that its solution increases the efficiency of managers and employees. The B2B business was showing more and more interest in modern ways of storing data, but the competition was not idle and more and more similar...
Product videos—types, prices, advantages and disadvantages (classic film, whiteboard animation, vector animation, and 3D animation)
Product videos are becoming more and more popular because they help to tell about the product in a few minutes. Thanks to them, the customer does not have to read a wall of text on the website or in the brochure. Sellers also feel relieved because they don't have to...
11 tips and tricks that will make it easier for you to make an explainer video
You want to commission a explainer video production. It is an important project because you need to talk about a strategic initiative, generate more leads, or implement a new procedure. You gave the company a general idea and...wait until they hit your vision? This is...
The cooperation between TESCO and ExplainVisually has been extended to the Czech Republic and Slovakia
The shelves of supermarkets bend under the food. But what happens to food that is not bought? The last project in cooperation with TESCO brought us the answer to this question. We got a call from Gosia Tokarz, who asked us if we can prepare 7 by 2 meters infographics...
How did Millenium Bank educate its employees on standards of customer service? [Case Study]
About the company: Millenium Bank – one of the main banks in Poland, part of Banco Commercial Portuges. Department: Department of Quality–responsible for providing equal and high level of customer and sales service in the bank’s facilities. Problem: Keeping the...
4 unobvious reasons that make your offer land in the basket
Thank you for the offer, we have decided to cooperate with another supplier;At this point we have suspended the project, we will contact you when we get back to it;Unfortunately, we are not interested. Every salesperson has heard these answers. Often, the reason for...
Our video telling a story about the most creative Polish School
Among dozens of projects that we have carried out this year, the film for the Kornel Makuszyński Elementary School in Radowo Małe is one of our favourites. And not only our favourite: the video scored over 1300 shares on Facebook. Why this project is so important to...
How did Orange tell their employees about the Continuous Improvement? [Case Study]
About the company: Orange – the biggest telecommunication operator in Poland and one of the main companies in the world, made it to the Fortune Global 500 list. Department: Customer Experience, trying to design the ideal customer experience and supporting the...
What is Graphic Recording (and Graphic Facilitation)?
When the lecturer starts his speech on the stage, the atmosphere of concentration fills the lecture hall. It is his name that brought the crowd to this conference. The slides complete his words, and hundreds of people are focused on him and try to remember as much as...
What is whiteboard animation (and how your business can benefit from it)?
Whiteboard animation is becoming more and more popular in business because of the clear and transparent way it provides information. Research shows that it has an advantage over text messages, and often also over static images and ordinary films. That is why it is...
What is explainer video (and how your business can benefit from it)?
Explainer videos are short movies which explain complicated issues in an easy way. Typically they deliver information about companies, products and services. Today, explainer videos are used by thousands of companies around the world, including the largest...
The curse of knowledge: How it affects managers & marketers
The curse of knowledge is a psychological effect that greatly influences our professional and personal life. Negatively, in many cases… Among persons especially vulnerable to its results, we can list employees in charge of communication within the company — managers,...
Klaudia Tolman of ExplainVisually in the jury of 50 Top Creative list
Klaudia Tolman, our Creative Director, is going to be one of the jurors in the 9th edition of the ranking of 50 Top Creative in Business. The ranking aims to honour companies and people: put their money on innovations and out-of-the-box solutions in their businesses,...
We got the results of the first nationwide research on Visual Thinking
Last year we co-created the very first nationwide research on Visual Thinking. Why did we decide to take part in reliable research on the effectiveness of visual thinking? For years now we have been hearing from our clients, that what we do, works. But it’s one thing...
Maciej Budkowski and Klaudia Tolman to host an “Expert” cycle meeting for Brief.pl
For the last 5 years, we have been building and developing our know-how. During that time we’ve carried out over 200 projects in 19 languages for dozens of corporations, startups and GOs. But never before have we publicly spoken about our agency experiences. This time...
Maciej Budkowski and Klaudia Tolman in the #agencja podcast
Just released, there’s an #agencja podcast featuring our managing team, Klaudia and Maciek. In the podcast we’re telling about our daily work. Link to the podcast –...
ExplainVisually’s film about European Funds submitted to Camerimage
In 2015 we made a film with the Mazovian Unit of EU Programmes Implementation in Warsaw. Its aim was to tell in a simple way how to gain European Funds. The project went very well and many organisations associated with European Funds considered it to set a good...
How to spend money to be happy? Our infographic in “Głos Mordoru” (“Voice of Mordor”)
“Money doesn’t bring happiness” or “You cannot have too much of a good thing”? Turns out, it depends on what you do with it. Those are the conclusions of Elizabeth Dunn and Michael Norton, Professors of British Columbia University and Harvard University. In their book...
Summary 2017
Christmas time has passed, so it’s time for some summary. We can’t describe this year with one word. 2017 was demanding, tragic, developing, successful, sad and joyful. In the period of 12 months we made over 70 films, which means we scored almost 200 total since the...
HR Case Study: recruitment video
It was the end of May 2016, when we realized we could not put it off any longer. Everybody took their place, and we started the meeting. “We have to recruit new drawing artists! I can’t do it by myself any longer! We won’t manage when the new projects come…!” Klaudia...
Explainer video production process
Explainer video production process typically takes a few weeks (3-8). The production time depends on the film's duration, its complexity, the flow of works, communication between both parties (or three parties if an Agency also takes part in the discussion), work...