Our knowledge base
Here you will find fresh, interesting, and substantial materials.
All our texts are based on business cases, scientific research, or our own rich experience. We share the knowledge with marketing, sales, PR and HR departments, so they can target their message to coworkers and clients more efficiently. Whenever we publish news, we do our best to mention inspiring stories and interesting examples from our own work.
If you are interested in getting notifications about the new articles, click on the link and join the Explain Visually newsletter.
Enhancing engagement. How graphic recording can enhance virtual workshops?
Graphic recording brings virtual workshops to life. It enables participants to see their ideas visualised in real time, which encourages them to become actively engaged in the process. In essence, this method leverages a visual narrative to transform abstract discussions into concrete, memorable images.
Maximize impact. Graphic recording in strategic meetings explained
Graphic recording is a way to ensure that strategic meetings do not end with fleeting words alone. Thanks to visual notes, the most important decisions and ideas are captured in one place and remain with the team for longer.
Creating engaging video with hand drawn animation: A how-to guide
Among the vast amount of digital content, hand-drawn animation is notable for its distinctive style and authenticity, which even the most advanced computer animation technologies cannot equal. Is this type of animation right for you? Let’s find out!
10 must-see explainer graphics that enhance your marketing strategy
Discover how explainer graphics transform complex ideas into visually compelling content that resonates with audiences and drives measurable marketing results.
13 business animation ideas – practical videomarketing
Well-crafted animation can help in many elements of business. To help you get the most out of your animation, we’ve put together a list of ways you can use your video.
Creative Motion Graphics Ideas to Inspire Your Next Project
What is motion graphics, and why is it worth using? What elements make an animation engaging and effective in delivering a message? What are the latest trends in this field, and how can they help your brand stand out from the competition? Discover how motion graphics can transform your visual communication!
Boost Your Brand with Animation Company Video
Are you looking for a way to make your brand more engaging and memorable? Do you want to present complex concepts in a simple and visually appealing way? This article will show you how animated explainer videos, their benefits, and potential can enhance your marketing effectiveness.
Animated Instructions to Simplify Your Learning Experience
Animated instructions will make your training sessions and presentations engaging and effective. Complex topics will become clear and interesting. Explain Visually will create professional instructional animations for you—try them today and see the difference!
Maximize the impact of your content with effective animated graphic video production
Benefits of Animated Training Videos Animated training videos are an effective way to deliver engaging and effective training content, offering numerous benefits that set them apart from traditional methods. By leveraging animation, organizations can transform their...
Top 10 Best Animation Apps for Creative Storytelling in 2025
Unleash your creativity with the best animation apps for 2025! This guide explores top animation software for beginners and professionals, from 2D to 3D, helping you choose the perfect tool for your storytelling vision. Discover features, pricing, and expert tips to bring your animations to life.
What is a Storyboard? A Simple Guide to Understanding Storyboarding
A storyboard is a visual representation of a story or narrative, designed to help organize and plan the sequence of events. It is a graphic organizer, breaking down complex ideas into manageable parts through a series of sequential panels or frames.
Tourism Transformation: Enhancing Travel Marketing with Animated Content
The Changing Face of Tourism Marketing The tourism industry relies on sparking curiosity and inspiring a love for travel. However, traditional marketing methods often struggle to grab attention in today’s crowded world. With countless photos, videos, and ads competing...
Animated commercials that captivated audiences everywhere
In this article, we’ll delve into the evolution of animated commercials and showcase a curated selection of unforgettable examples, demonstrating how various animation techniques can influence our emotions and purchasing choices.
Typography Explainer Video for Effective Communication
Text that comes to life! Kinetic typography is animation that brings words to life, engages emotions, and strengthens the message. Discover its potential and see examples of applications in various industries.
Buy Animated Explainer Video: Elevate Your Brand’s Storytelling Today
Buy an animated explainer video and simplify complex concepts! Explainer videos increase engagement, conversion, and brand awareness.
Top Techniques in Character Animation for Games
Game character animation: motion capture, rigging, facial animation, and physics. See how advanced tech creates realistic and immersive gameplay
Understanding Psychology Animation – Effects on emotions and perception
Discover the psychological mechanisms behind how animations move, educate, and inspire us. Explore the fascinating world where art meets science and transforms the way we perceive emotions and stories—click to learn more!
Top 26 Explainer Video Companies Worldwide to Boost Your Brand’s Message
Explore top-tier explainer video companies that can empower your brand to deliver impactful messages and meet your marketing objectives. See how animated explainer videos can engage your audience, increase website traffic, and enhance conversion rates!
10 Software Explainer Videos Examples That Will Inspire You
Explainer videos are essential for transforming complex software ideas into clear, engaging stories. They increase brand visibility, simplify features, and quickly increase conversions. See how top brands use them to captivate audiences and increase their influence.
Mastering the Animation Process: A Step-by-Step Guide
Curious about how animations are made? This guide explains each stage in the animation production process, from the initial concept to the final polished video. Learn how every step brings an animation to life and why each part is crucial to the project’s success.
Top 15 animation techniques You should master for stunning visuals
This article explores 15 essential animation techniques for creating stunning visuals. We provide an overview of each method, from traditional hand-drawn animation to modern digital approaches.
Sustainable Futures: Animation in Environmental Education
Introduction Sustainability isn’t just a trend—it’s essential. As environmental challenges grow, so does the need for education on these issues. Teaching people about sustainability is key to building a future where communities can thrive while caring for the planet....
The Art of Video Storytelling: Crafting Compelling Narratives
Video storytelling is a transformative approach that draws audience’s attention by blending visual elements and narrative structure to create immersive, memorable experiences. Unlike static text or images, video storytelling brings brand stories to life, helping audience members engage more deeply by evoking emotions and personal connections. Today, video storytelling is among others, a powerful marketing strategy for brands across sectors, including education, entertainment, and advertising, as it enables messages to connect on a deeper level.
Educational Video Production
The production of educational videos is an important aspect of today’s schooling system, in which learning needs to be made interactive. Video producers and production companies specialize in crafting materials for educational institutions, such as universities, colleges, and online video platforms. They offer various educational video production services, including scriptwriting, filming, editing, and creating animated videos and virtual reality experiences. This expertise is crucial for institutions looking to produce video content that appeals to various learning styles and simplifies complex topics.
Boosting Engagement: Top Animated Banner Ads Strategies for Higher Conversions
Animated banners are visually engaging and dynamic advertisements that use motion and graphics to capture user attention more effectively than static ads. Unlike static banners, which display one set of content, animated banner ads rotate through multiple visuals, texts, and messages to keep viewers engaged. They often include smooth transitions, interactive elements, and striking visual storytelling, making them a powerful tool for businesses seeking to stand out in a crowded digital landscape.
Expert 2D animation agency services – a comprehensive guide
2D animation has become a powerful tool for storytelling, marketing and education. Are you a business owner looking to create engaging content or a creative professional looking to bring your ideas to life? No matter what your industry, working with an expert 2D animation agency can make all the difference in growing your business.
How to Create Engaging Animations: A Step-by-Step Guide for Beginners from Concept to Final Video
Animation has become an essential tool in modern content creation, offering a dynamic way to engage audiences by bringing still images to life. Whether you’re creating animated videos for marketing, education, or entertainment, learning how to animate can unlock endless creative possibilities. According to HubSpot, 54% of consumers want to see more video content from brands, showcasing the growing demand for engaging video content in today’s digital landscape. Video animation allows you to transform static visuals into moving, compelling stories that capture viewers’ attention that simply cannot be matched by content made the traditional way.
Corporate Animation Trends Shaping Video Marketing in 2025
As we step into 2024, the landscape of animated corporate video continues to evolve, becoming an indispensable tool in brand marketing strategies. With the rise of digital platforms and a heightened focus on visual storytelling, businesses are increasingly leveraging animated videos to capture attention and convey complex messages in a clear, engaging manner.
YouTube Ad Maker: Best Practices for Creating Effective Animated Ads
YouTube video ads are a form of advertising videos that appear on the YouTube platform, designed to promote products or services to a wide audience. These ads can be shown before, during, or after a YouTube video, grabbing the attention of viewers within the first few seconds. Using a YouTube ad video maker simplifies the process of creating these ads, allowing businesses to deliver impactful advertisements that engage their target market.
Expert video animation agency – Bringing Your ideas to life
Welcome to the world of animation! Your presence here suggests that you’re intrigued by our agency’s work and the services we offer. Animation it’s our passion and our life. The daily collaboration with our clients brings us immense joy and excitement. We’ve decided to create a comprehensive guide to share what we do, how our collaboration and animation creation process works, and the benefits of choosing Explain Visually. Let us take you on a journey through our animated universe!
Video Animation Service – benefits, types and costs
Introduction In today’s digital era, video animation services have become a pivotal tool for businesses across various industries. From marketing campaigns to educational content, animated video services provide a dynamic way to convey complex ideas and engage...
Legal Clarity: Demystifying Law with Animated Explanations
Introduction In the fast-paced business world, legal clarity is essential for success. Companies must navigate complex regulations, contracts, and requirements, where misunderstandings can lead to financial penalties, damaged reputations, and disruptions. Ensuring all...
Expert video animation service: elevate Your brand story
Video animation has become an indispensable tool for brands looking to captivate audiences and convey complex messages with clarity and style. In today’s fast-paced digital landscape, where attention spans are shorter than ever, animated content stands out as a powerful medium to engage viewers and leave a lasting impression.
Culinary creativity: animation in the food and beverage industry
Introduction The food and beverage industry is continually evolving, driven by changes in consumer preferences and technological advancements. In this dynamic environment, innovative marketing and educational tools are crucial for brands aiming to stand out and...
Price of an explainer video – how much does it cost and why
Explainer video costs usually range from €2,000 to €6,000. Many people wonder why there is such a wide price range and what factors influence the final price of the service. The style of the video, its length, and purpose are key elements that are taken into account...
What is 2D animation? A beginner’s guide to getting started
What is 2D animation? 2D animation is without a shadow of a doubt the cornerstone of visual storytelling. For many years, it has captivated audiences with its ability to bring characters and narratives to life through dynamic visualization and creative storytelling. The art form seamlessly combines artistic creativity with technical expertise, making it an attractive field for aspiring artists looking to explore their potential. We’ve written a guide to demystifying the intricacies of 2D animation. This guide was a great, fun, and interesting adventure for us! Take a look at our insights and practical advice. This article will be especially useful for those who are just starting out in animation.
Retail Revolution: Enhancing Customer Experience with Animation
Introduction In today’s busy retail world, standing out means more than just having good products and services. The focus is now on making the customer experience great, which is key to being successful in retail. With technology moving fast, customers want shopping...
Healthcare in motion: transforming patient education through animation
Introduction: The healthcare industry is changing rapidly thanks to new technologies that make it easier to care for patients and improve their health. One of the most exciting advancements is the use of animation in patient education. Explaining medical information...
Tech Tales: animation’s role in communicating complex IT solutions
Introduction: The Role of Animation in Contemporary Communication and Its Relevance in IT Animation has evolved significantly from its roots in entertainment to become a crucial tool in contemporary communication, especially within the information technology (IT)...
Beyond transactions: building trust with animated content in finance
Introduction In the finance sector, trust is the base upon which businesses build lasting relationships with their clients. Given the complexity of financial products and the significant impact these products can have on individuals' lives, ensuring that customers...
Services unleashed: the impact of animation in the service industry
Introduction Animation has long captivated audiences with its ability to bring imagination to life, tracing its roots back to the earliest forms of visual storytelling. From the hand-drawn animations of Disney's golden age to the computer-generated imagery (CGI) of...
Lights, Camera, Production – Transforming Industries with Animated Visuals
Introduction In the fast-paced world of business, catching the eye and keeping it is not easy. That's where animated visuals step in, enabling effective communication. Picture this: a world where your message isn't just heard. But seen, felt, and remembered. Animated...
Animation in Social Media Marketing
In today’s digital world, video content dominates online platforms. As people swipe, scroll, and tap through endless content, the need for creating stand-out material has never been more critical. Social media is an ideal space for businesses to connect with their...
Animating Success: Revolutionizing B2B Marketing with the Power of Animation
Animation in B2B – a powerful tool for success. Discover it now!
Visual thinking in business – what it is, how it works and how it can help
What is visual thinking?
Imagine this situation…
You get up in the morning. You reach for your cell phone and there is a black and white screen and a wall of text. You walk over to your desk and check your planner. A wall of text again! Even the division into days of the week is gone. In addition, all calendars have disappeared from the house, including those hanging on the wall.
Hybrid animation – what it is, advantages, examples
Hybrid animation is, in simple terms, the integration of 2D and 3D animation. This combination of different techniques allows you to take advantage of the benefits of each technique, and thus create a better animation.An example of hybrid animation is combining 2D and...
Communication in change management: how to improve it, and what to keep in mind?
Research shows half of the company's change initiatives fail, and only 34% achieve the intended result. (Gartner, 2020) Where does resistance to change come from? Often workplace changes are perceived as “imposed” and unnecessary. No one likes imposed changes or...
Need help naming a product? Here’s how to find the best name for all your products
What’s in a name? Everything! Whether it’s the product or brand name, getting the perfect name is a critical aspect of product success. And we have a long list of terrible names to prove it. Nintendo Wii U Drysack Wine Nokia Lumia (Lumia means ‘prostitute’ in...
How to write a script for an animation? 16 practical tips
Explaining how to write an animation script can take up a whole book! But if you are here, it means that you do not have time to go so deep into the topic. Therefore, in this text, I have compiled 16 practical tips on how to write an effective animation script. All...
Animated video: 6 application examples
Animated video can serve various purposes. It can advertise a new product of a company, help it enter the market, explain regulations to potential customers, or explain socially important issues to an illiterate population. Looking for an example of an animation that fits your needs? Contact us today to bring your vision to life!
Promotional Video Production: How to prepare to work with a studio to make your film a success
The stakes are high because the video will be shown at a trade show, a company event or during a video campaign. If the project doesn't make it to the clients, the money will go down the drain and the person responsible for the production may end up without a job!...
6 animation trends that will capture the market in 2022
When we compare animations from a dozen or so years ago with those created today, you can see the difference in the degree of advancement, and also in the style and graphics. This is largely a matter of fashion. Below I will list a few trends that I think will conquer...
How did we help the Sperling TAX&LAW office increase website traffic and attract potential clients?
Who is the Client? Sperling is a renowned legal and tax consultancy firm based in Rzeszów, specializing in comprehensive services for small and medium-sized enterprises. They assist with legal and tax issues, ensuring clients receive professional and trustworthy...
How we helped SkuteczneRaporty.pl win new clients.
Company representative involved in the project: Academy founder Bartosz Czapiewski. Advisor, trainer and speaker specialising in the field of analysis and reporting. On top of EffectiveReports, Bartosz also runs the blogs SkuteczneRaporty.pl and ExcelBI.pl. Challenge:...
How we helped Bahlsen to educate its employees more effectively?
About the client: Bahlsen is one of the largest biscuit manufacturers in Europe, known in Poland because of brands such as LEIBNIZ, Krakuski and HIT. Size of the organisation: World - 2600 employees Company departments involved in the project: Communications...
How our materials helped Biocodex employees get the most out of their workshop?
About the client: Biocodex is a French pharmaceutical company that develops, manufactures, and distributes world-class pharmaceutical products and health solutions to patients in more than 120 countries. Biocodex subsidiaries are spread all over the world. One of them...
How we helped VIDA demonstrate the competitive advantage of their offering?
About the client: VIDA provides cyber security solutions powered by artificial intelligence. Size of the organisation: More than 20 employees. Company departments involved in the project: Marketing Department, Technical Department, Sales DepartmentChallenge: Many...
How we helped SHARP inform the market about its new air purifier
About the client: SHARP is a global consumer electronics manufacturer originating from Japan. Size of the organisation: Poland - 500+ employees World - 48,000+ employees Company departments involved in the project: End client: Sharp Consumer Electronics Marketing...
Animation that helped Flobotics get prospective clients to interact with their website
About the company: Flobotics is an RPA (Robotics Process Automation) development consulting company that automates dual and repetitive business processes for companies worldwide, focusing especially on healthcare and finance industry. Company size:11-50 employees...
How we helped European Rover Challenge make an animation to attract sponsors
About the Client: European Rover Challenge (ERC) is the largest robotics and space event in Europe, organized since 2014. The multi-day event attracts students from universities, professionals working in the space sector and space enthusiasts from around the world...
Animation for Winaico that helped save salespeople time
About the company: Winaico is a German photovoltaic module manufacturer, that has been in existence since 2008. The company operates in Europe, USA, Japan and Australia. Company size: up to 100 people Company departments involved in the project: Country Manager...
How did we help Santander educate employees about the new way of designing the product?
About the company Santander Bank - the largest bank in the Eurozone Company size: Poland (11,000 employees), worldwide (190,000 employees) Company departments and people involved in the project: Service Design & Design Research Department: Head of Service Design,...
How did we help 3S Group generate leads using animation?
About the company: 3S Group - Polish provider of telecommunication services, data center and ICT solutions, and part of PLAY operator since 2019. 3S Group supports the realization of its clients' business visions by designing and implementing ICT solutions....
How we helped Israeli startup to win a 1,000,000$
About the company: Seegnature (now Reach): Israeli startup that creates an application for remote discussion and signing of contracts. Department: Company Founders. Problem: Seegnature entered the competition for the best insurance startup in Israel. The company...
How our animation helped the „Wiecej niż LEK” website earn their first 100 000 EUR
About the project: “Więcej niż LEK” is a Medical Information Portal which is used to run high quality e-learning courses for students and graduates of medical colleges, which prepare them for, among other things, for the Final Medical Examination and the Final...
![How did Nice To Fit You build brand awareness on the Spanish market? [Case Study]](https://explainvisually.co/wp-content/uploads/2020/03/grafika-3-pp-400x250.jpg.webp)
![How did Millenium Bank educate its employees on standards of customer service? [Case Study]](https://explainvisually.co/wp-content/uploads/2020/01/MILLENIUM1ENG-400x250.png.webp)
How did Millenium Bank educate its employees on standards of customer service? [Case Study]
About the company: Millenium Bank – one of the main banks in Poland, part of Banco Commercial Portuges. Department: Department of Quality–responsible for providing equal and high level of customer and sales service in the bank’s facilities. Problem: Keeping the...
![How did Orange tell their employees about the Continuous Improvement? [Case Study]](https://explainvisually.co/wp-content/uploads/2019/12/orange-case-400x250.png.webp)
How did Orange tell their employees about the Continuous Improvement? [Case Study]
About the company: Orange – the biggest telecommunication operator in Poland and one of the main companies in the world, made it to the Fortune Global 500 list. Department: Customer Experience, trying to design the ideal customer experience and supporting the...
HR Case Study: recruitment video
It was the end of May 2016, when we realized we could not put it off any longer. Everybody took their place, and we started the meeting. “We have to recruit new drawing artists! I can’t do it by myself any longer! We won’t manage when the new projects come…!” Klaudia...
10 must-see explainer graphics that enhance your marketing strategy
Discover how explainer graphics transform complex ideas into visually compelling content that resonates with audiences and drives measurable marketing results.
Top 10 Best Animation Apps for Creative Storytelling in 2025
Unleash your creativity with the best animation apps for 2025! This guide explores top animation software for beginners and professionals, from 2D to 3D, helping you choose the perfect tool for your storytelling vision. Discover features, pricing, and expert tips to bring your animations to life.
The Manifest Hails ExplainVisually as one of the Most-Reviewed Video Production Agencies in Poland!
There are many types of content that you can use depending on the results you want to achieve. Today, one of the most popular types of content is videos and they can be used to promote your services and products to tell the story of your brand. The possibilities are...
The Manifest Names ExplainVisually as one of the Most Reviewed Video Production Agencies in New York
The ExplainVisually team is delighted to announce that we’ve been recently recognized by The Manifest as one of the most-reviewed video production agencies in New York. We are proud to be part of this list and excited to finally unveil this with all of you. This...
How to sell when your product is not much different from the competition?
"If there is no difference, there is only indifference" said Louis Nizer Customers may think the same when your products are not much different from the competition. Of course you can lower the price but this may start a price war. Thousands of companies have faced a...
The cooperation between TESCO and ExplainVisually has been extended to the Czech Republic and Slovakia
The shelves of supermarkets bend under the food. But what happens to food that is not bought? The last project in cooperation with TESCO brought us the answer to this question. We got a call from Gosia Tokarz, who asked us if we can prepare 7 by 2 meters infographics...
ExplainVisually’s film about European Funds submitted to Camerimage
In 2015 we made a film with the Mazovian Unit of EU Programmes Implementation in Warsaw. Its aim was to tell in a simple way how to gain European Funds. The project went very well and many organisations associated with European Funds considered it to set a good...
Enhancing engagement. How graphic recording can enhance virtual workshops?
Graphic recording brings virtual workshops to life. It enables participants to see their ideas visualised in real time, which encourages them to become actively engaged in the process. In essence, this method leverages a visual narrative to transform abstract discussions into concrete, memorable images.
Maximize impact. Graphic recording in strategic meetings explained
Graphic recording is a way to ensure that strategic meetings do not end with fleeting words alone. Thanks to visual notes, the most important decisions and ideas are captured in one place and remain with the team for longer.
Creating engaging video with hand drawn animation: A how-to guide
Among the vast amount of digital content, hand-drawn animation is notable for its distinctive style and authenticity, which even the most advanced computer animation technologies cannot equal. Is this type of animation right for you? Let’s find out!
10 must-see explainer graphics that enhance your marketing strategy
Discover how explainer graphics transform complex ideas into visually compelling content that resonates with audiences and drives measurable marketing results.
13 business animation ideas – practical videomarketing
Well-crafted animation can help in many elements of business. To help you get the most out of your animation, we’ve put together a list of ways you can use your video.
Creative Motion Graphics Ideas to Inspire Your Next Project
What is motion graphics, and why is it worth using? What elements make an animation engaging and effective in delivering a message? What are the latest trends in this field, and how can they help your brand stand out from the competition? Discover how motion graphics can transform your visual communication!
Boost Your Brand with Animation Company Video
Are you looking for a way to make your brand more engaging and memorable? Do you want to present complex concepts in a simple and visually appealing way? This article will show you how animated explainer videos, their benefits, and potential can enhance your marketing effectiveness.
Animated Instructions to Simplify Your Learning Experience
Animated instructions will make your training sessions and presentations engaging and effective. Complex topics will become clear and interesting. Explain Visually will create professional instructional animations for you—try them today and see the difference!
Maximize the impact of your content with effective animated graphic video production
Benefits of Animated Training Videos Animated training videos are an effective way to deliver engaging and effective training content, offering numerous benefits that set them apart from traditional methods. By leveraging animation, organizations can transform their...
Top 10 Best Animation Apps for Creative Storytelling in 2025
Unleash your creativity with the best animation apps for 2025! This guide explores top animation software for beginners and professionals, from 2D to 3D, helping you choose the perfect tool for your storytelling vision. Discover features, pricing, and expert tips to bring your animations to life.
What is a Storyboard? A Simple Guide to Understanding Storyboarding
A storyboard is a visual representation of a story or narrative, designed to help organize and plan the sequence of events. It is a graphic organizer, breaking down complex ideas into manageable parts through a series of sequential panels or frames.
Tourism Transformation: Enhancing Travel Marketing with Animated Content
The Changing Face of Tourism Marketing The tourism industry relies on sparking curiosity and inspiring a love for travel. However, traditional marketing methods often struggle to grab attention in today’s crowded world. With countless photos, videos, and ads competing...
Animated commercials that captivated audiences everywhere
In this article, we’ll delve into the evolution of animated commercials and showcase a curated selection of unforgettable examples, demonstrating how various animation techniques can influence our emotions and purchasing choices.
Typography Explainer Video for Effective Communication
Text that comes to life! Kinetic typography is animation that brings words to life, engages emotions, and strengthens the message. Discover its potential and see examples of applications in various industries.
Buy Animated Explainer Video: Elevate Your Brand’s Storytelling Today
Buy an animated explainer video and simplify complex concepts! Explainer videos increase engagement, conversion, and brand awareness.
Top Techniques in Character Animation for Games
Game character animation: motion capture, rigging, facial animation, and physics. See how advanced tech creates realistic and immersive gameplay
Understanding Psychology Animation – Effects on emotions and perception
Discover the psychological mechanisms behind how animations move, educate, and inspire us. Explore the fascinating world where art meets science and transforms the way we perceive emotions and stories—click to learn more!
Top 26 Explainer Video Companies Worldwide to Boost Your Brand’s Message
Explore top-tier explainer video companies that can empower your brand to deliver impactful messages and meet your marketing objectives. See how animated explainer videos can engage your audience, increase website traffic, and enhance conversion rates!
10 Software Explainer Videos Examples That Will Inspire You
Explainer videos are essential for transforming complex software ideas into clear, engaging stories. They increase brand visibility, simplify features, and quickly increase conversions. See how top brands use them to captivate audiences and increase their influence.
Mastering the Animation Process: A Step-by-Step Guide
Curious about how animations are made? This guide explains each stage in the animation production process, from the initial concept to the final polished video. Learn how every step brings an animation to life and why each part is crucial to the project’s success.
Top 15 animation techniques You should master for stunning visuals
This article explores 15 essential animation techniques for creating stunning visuals. We provide an overview of each method, from traditional hand-drawn animation to modern digital approaches.
Sustainable Futures: Animation in Environmental Education
Introduction Sustainability isn’t just a trend—it’s essential. As environmental challenges grow, so does the need for education on these issues. Teaching people about sustainability is key to building a future where communities can thrive while caring for the planet....
The Art of Video Storytelling: Crafting Compelling Narratives
Video storytelling is a transformative approach that draws audience’s attention by blending visual elements and narrative structure to create immersive, memorable experiences. Unlike static text or images, video storytelling brings brand stories to life, helping audience members engage more deeply by evoking emotions and personal connections. Today, video storytelling is among others, a powerful marketing strategy for brands across sectors, including education, entertainment, and advertising, as it enables messages to connect on a deeper level.
Educational Video Production
The production of educational videos is an important aspect of today’s schooling system, in which learning needs to be made interactive. Video producers and production companies specialize in crafting materials for educational institutions, such as universities, colleges, and online video platforms. They offer various educational video production services, including scriptwriting, filming, editing, and creating animated videos and virtual reality experiences. This expertise is crucial for institutions looking to produce video content that appeals to various learning styles and simplifies complex topics.
Boosting Engagement: Top Animated Banner Ads Strategies for Higher Conversions
Animated banners are visually engaging and dynamic advertisements that use motion and graphics to capture user attention more effectively than static ads. Unlike static banners, which display one set of content, animated banner ads rotate through multiple visuals, texts, and messages to keep viewers engaged. They often include smooth transitions, interactive elements, and striking visual storytelling, making them a powerful tool for businesses seeking to stand out in a crowded digital landscape.
Expert 2D animation agency services – a comprehensive guide
2D animation has become a powerful tool for storytelling, marketing and education. Are you a business owner looking to create engaging content or a creative professional looking to bring your ideas to life? No matter what your industry, working with an expert 2D animation agency can make all the difference in growing your business.
How to Create Engaging Animations: A Step-by-Step Guide for Beginners from Concept to Final Video
Animation has become an essential tool in modern content creation, offering a dynamic way to engage audiences by bringing still images to life. Whether you’re creating animated videos for marketing, education, or entertainment, learning how to animate can unlock endless creative possibilities. According to HubSpot, 54% of consumers want to see more video content from brands, showcasing the growing demand for engaging video content in today’s digital landscape. Video animation allows you to transform static visuals into moving, compelling stories that capture viewers’ attention that simply cannot be matched by content made the traditional way.
Corporate Animation Trends Shaping Video Marketing in 2025
As we step into 2024, the landscape of animated corporate video continues to evolve, becoming an indispensable tool in brand marketing strategies. With the rise of digital platforms and a heightened focus on visual storytelling, businesses are increasingly leveraging animated videos to capture attention and convey complex messages in a clear, engaging manner.
YouTube Ad Maker: Best Practices for Creating Effective Animated Ads
YouTube video ads are a form of advertising videos that appear on the YouTube platform, designed to promote products or services to a wide audience. These ads can be shown before, during, or after a YouTube video, grabbing the attention of viewers within the first few seconds. Using a YouTube ad video maker simplifies the process of creating these ads, allowing businesses to deliver impactful advertisements that engage their target market.
Expert video animation agency – Bringing Your ideas to life
Welcome to the world of animation! Your presence here suggests that you’re intrigued by our agency’s work and the services we offer. Animation it’s our passion and our life. The daily collaboration with our clients brings us immense joy and excitement. We’ve decided to create a comprehensive guide to share what we do, how our collaboration and animation creation process works, and the benefits of choosing Explain Visually. Let us take you on a journey through our animated universe!
Video Animation Service – benefits, types and costs
Introduction In today’s digital era, video animation services have become a pivotal tool for businesses across various industries. From marketing campaigns to educational content, animated video services provide a dynamic way to convey complex ideas and engage...
Legal Clarity: Demystifying Law with Animated Explanations
Introduction In the fast-paced business world, legal clarity is essential for success. Companies must navigate complex regulations, contracts, and requirements, where misunderstandings can lead to financial penalties, damaged reputations, and disruptions. Ensuring all...
Expert video animation service: elevate Your brand story
Video animation has become an indispensable tool for brands looking to captivate audiences and convey complex messages with clarity and style. In today’s fast-paced digital landscape, where attention spans are shorter than ever, animated content stands out as a powerful medium to engage viewers and leave a lasting impression.
Culinary creativity: animation in the food and beverage industry
Introduction The food and beverage industry is continually evolving, driven by changes in consumer preferences and technological advancements. In this dynamic environment, innovative marketing and educational tools are crucial for brands aiming to stand out and...
Price of an explainer video – how much does it cost and why
Explainer video costs usually range from €2,000 to €6,000. Many people wonder why there is such a wide price range and what factors influence the final price of the service. The style of the video, its length, and purpose are key elements that are taken into account...
What is 2D animation? A beginner’s guide to getting started
What is 2D animation? 2D animation is without a shadow of a doubt the cornerstone of visual storytelling. For many years, it has captivated audiences with its ability to bring characters and narratives to life through dynamic visualization and creative storytelling. The art form seamlessly combines artistic creativity with technical expertise, making it an attractive field for aspiring artists looking to explore their potential. We’ve written a guide to demystifying the intricacies of 2D animation. This guide was a great, fun, and interesting adventure for us! Take a look at our insights and practical advice. This article will be especially useful for those who are just starting out in animation.
Retail Revolution: Enhancing Customer Experience with Animation
Introduction In today’s busy retail world, standing out means more than just having good products and services. The focus is now on making the customer experience great, which is key to being successful in retail. With technology moving fast, customers want shopping...
How did we help the Sperling TAX&LAW office increase website traffic and attract potential clients?
Who is the Client? Sperling is a renowned legal and tax consultancy firm based in Rzeszów, specializing in comprehensive services for small and medium-sized enterprises. They assist with legal and tax issues, ensuring clients receive professional and trustworthy...
Healthcare in motion: transforming patient education through animation
Introduction: The healthcare industry is changing rapidly thanks to new technologies that make it easier to care for patients and improve their health. One of the most exciting advancements is the use of animation in patient education. Explaining medical information...
Tech Tales: animation’s role in communicating complex IT solutions
Introduction: The Role of Animation in Contemporary Communication and Its Relevance in IT Animation has evolved significantly from its roots in entertainment to become a crucial tool in contemporary communication, especially within the information technology (IT)...
Beyond transactions: building trust with animated content in finance
Introduction In the finance sector, trust is the base upon which businesses build lasting relationships with their clients. Given the complexity of financial products and the significant impact these products can have on individuals' lives, ensuring that customers...
Services unleashed: the impact of animation in the service industry
Introduction Animation has long captivated audiences with its ability to bring imagination to life, tracing its roots back to the earliest forms of visual storytelling. From the hand-drawn animations of Disney's golden age to the computer-generated imagery (CGI) of...
Lights, Camera, Production – Transforming Industries with Animated Visuals
Introduction In the fast-paced world of business, catching the eye and keeping it is not easy. That's where animated visuals step in, enabling effective communication. Picture this: a world where your message isn't just heard. But seen, felt, and remembered. Animated...
Animation in Social Media Marketing
In today’s digital world, video content dominates online platforms. As people swipe, scroll, and tap through endless content, the need for creating stand-out material has never been more critical. Social media is an ideal space for businesses to connect with their...
Animating Success: Revolutionizing B2B Marketing with the Power of Animation
Animation in B2B – a powerful tool for success. Discover it now!
How we helped SkuteczneRaporty.pl win new clients.
Company representative involved in the project: Academy founder Bartosz Czapiewski. Advisor, trainer and speaker specialising in the field of analysis and reporting. On top of EffectiveReports, Bartosz also runs the blogs SkuteczneRaporty.pl and ExcelBI.pl. Challenge:...
How we helped Bahlsen to educate its employees more effectively?
About the client: Bahlsen is one of the largest biscuit manufacturers in Europe, known in Poland because of brands such as LEIBNIZ, Krakuski and HIT. Size of the organisation: World - 2600 employees Company departments involved in the project: Communications...
How our materials helped Biocodex employees get the most out of their workshop?
About the client: Biocodex is a French pharmaceutical company that develops, manufactures, and distributes world-class pharmaceutical products and health solutions to patients in more than 120 countries. Biocodex subsidiaries are spread all over the world. One of them...
How we helped VIDA demonstrate the competitive advantage of their offering?
About the client: VIDA provides cyber security solutions powered by artificial intelligence. Size of the organisation: More than 20 employees. Company departments involved in the project: Marketing Department, Technical Department, Sales DepartmentChallenge: Many...
How we helped SHARP inform the market about its new air purifier
About the client: SHARP is a global consumer electronics manufacturer originating from Japan. Size of the organisation: Poland - 500+ employees World - 48,000+ employees Company departments involved in the project: End client: Sharp Consumer Electronics Marketing...
Animation that helped Flobotics get prospective clients to interact with their website
About the company: Flobotics is an RPA (Robotics Process Automation) development consulting company that automates dual and repetitive business processes for companies worldwide, focusing especially on healthcare and finance industry. Company size:11-50 employees...
Visual thinking in business – what it is, how it works and how it can help
What is visual thinking?
Imagine this situation…
You get up in the morning. You reach for your cell phone and there is a black and white screen and a wall of text. You walk over to your desk and check your planner. A wall of text again! Even the division into days of the week is gone. In addition, all calendars have disappeared from the house, including those hanging on the wall.
Hybrid animation – what it is, advantages, examples
Hybrid animation is, in simple terms, the integration of 2D and 3D animation. This combination of different techniques allows you to take advantage of the benefits of each technique, and thus create a better animation.An example of hybrid animation is combining 2D and...
Communication in change management: how to improve it, and what to keep in mind?
Research shows half of the company's change initiatives fail, and only 34% achieve the intended result. (Gartner, 2020) Where does resistance to change come from? Often workplace changes are perceived as “imposed” and unnecessary. No one likes imposed changes or...
Need help naming a product? Here’s how to find the best name for all your products
What’s in a name? Everything! Whether it’s the product or brand name, getting the perfect name is a critical aspect of product success. And we have a long list of terrible names to prove it. Nintendo Wii U Drysack Wine Nokia Lumia (Lumia means ‘prostitute’ in...
How we helped European Rover Challenge make an animation to attract sponsors
About the Client: European Rover Challenge (ERC) is the largest robotics and space event in Europe, organized since 2014. The multi-day event attracts students from universities, professionals working in the space sector and space enthusiasts from around the world...
How to write a script for an animation? 16 practical tips
Explaining how to write an animation script can take up a whole book! But if you are here, it means that you do not have time to go so deep into the topic. Therefore, in this text, I have compiled 16 practical tips on how to write an effective animation script. All...
Animation for Winaico that helped save salespeople time
About the company: Winaico is a German photovoltaic module manufacturer, that has been in existence since 2008. The company operates in Europe, USA, Japan and Australia. Company size: up to 100 people Company departments involved in the project: Country Manager...
How did we help Santander educate employees about the new way of designing the product?
About the company Santander Bank - the largest bank in the Eurozone Company size: Poland (11,000 employees), worldwide (190,000 employees) Company departments and people involved in the project: Service Design & Design Research Department: Head of Service Design,...
Animated video: 6 application examples
Animated video can serve various purposes. It can advertise a new product of a company, help it enter the market, explain regulations to potential customers, or explain socially important issues to an illiterate population. Looking for an example of an animation that fits your needs? Contact us today to bring your vision to life!
Promotional Video Production: How to prepare to work with a studio to make your film a success
The stakes are high because the video will be shown at a trade show, a company event or during a video campaign. If the project doesn't make it to the clients, the money will go down the drain and the person responsible for the production may end up without a job!...
6 animation trends that will capture the market in 2022
When we compare animations from a dozen or so years ago with those created today, you can see the difference in the degree of advancement, and also in the style and graphics. This is largely a matter of fashion. Below I will list a few trends that I think will conquer...
How to choose an animation studio? 9 tips
Wybór studia animacji może przesądzić o sukcesie końcowego video. I choć tekst na ten temat pisany przez studio animacji z pewnością nie jest w pełni obiektywny, przykłady własne służą tylko zilustrowaniu poszczególnych kwestii. Niezależnie od tego, na jakie studio...
Brand videos: how they differ from other videos and how to make them… with examples
Perhaps you are wondering how to reach your customers effectively? How to make them see your brand's potential and answer their needs? A brand video may help. It is a video or animation that will: Build brand awareness Include your logo and other distinctive...
16 interesting animations from 16 countries
The following list of animations from 16 countries worldwide is highly subjective. Each is interesting and unique for different reasons, which we write about in the text.England An animation released in 2018 by the British cookie company McVitie. The campaign...
Promotional videos for businesses – 6 types you need to know
Promotional videos are usually short advertising videos. They are designed to convince customers to buy a particular product or use a company's service. There are many types of promotional videos, but we present six of the most popular. Each can be filmed using either...
Animated ads – types, examples, prices
Animated ads are one of the most popular forms of video marketing. They are usually much cheaper to produce than a traditional film shot on camera. They also allow for greater creative freedom. Below we discuss the types of animated ads along with examples and prices...
Corporate video production – 7 sins not to commit if you want a boring video
Producing corporate videos often comes with high hopes. The company hopes to enhance its image, build trust among customers and excitement among employees. Unfortunately, the truth is that most corporate films are... boring. Why is this the case? And what can you do...
![Visual Thinking in Business: 6 levels you can implement in your company [+Examples]](https://explainvisually.co/wp-content/uploads/2021/10/mys-wiz-tlo-strona-400x250.jpg.webp)
Visual Thinking in Business: 6 levels you can implement in your company [+Examples]
Myślenie wizualne to - w dużym skrócie - używanie wizualizacji, żeby ułatwić dostrzeżenie, zrozumienie i zapamiętanie informacji. Jego przejawy obserwujemy, gdy widzimy na trasie znaki drogowe, oglądamy infografiki czy projektujemy nowe produkty na warsztatach Design...
Visual thinking in business – what it is, how it works and how it can help
What is visual thinking? Imagine this situation... You get up in the morning. You reach for your cell phone and there is a black and white screen and a wall of text. You walk over to your desk and check your planner. A wall of text again! Even the division into days...
Corporate videos – 9 examples to help you create the best video for your company
You want to create a corporate video. You probably have a lot of questions. What to pay attention to? What is involved in the production of a video? How much do corporate films cost? If you type in "corporate films" in Google over two million results come up. You...
Pictures vs. illustrations vs. instructional video – when to use what to make our instruction effective
Imagine you are sitting comfortably on a plane, reading a book. Suddenly you feel turbulence that is much stronger than usual. You start to get anxious, especially since you see people around you panicking. Then you hear the captain's voice from the speakers: "Please...
Customer Segmentation: The Cornerstone of SaaS Pricing
Most personas are eye-rollingly useless. Product Managers usually create these personas to satisfy Agile’s user story framework, adding nothing (or even causing harm) to the process of creating breakthrough products and offers. The managers who create these useless...
![How to get people to follow the recommendations of the Ministry of Health, doctors and pharmacists? [Visual Thinking in Medicine]](https://explainvisually.co/wp-content/uploads/2020/03/tlo-artykul-instrukcje-medyczne-myslenie-izualne-400x250.jpg.webp)
How to get people to follow the recommendations of the Ministry of Health, doctors and pharmacists? [Visual Thinking in Medicine]
You have a fever, you feel weak, and your cough is getting worse. Normally this wouldn't concern you, but there is a coronavirus raging in the world so you have doubts. Just in case, you call the hotline. The lady on the other end of the phone patiently explains what...
Sales enablement: what it is, why implement it and how to do it
Sales enablement is primarily about making salespeople's work easier and faster for them to achieve sales targets. How does it work in practice? It is a bit like the organization of a football club. Let's look at Robert Lewandowski. Before the Bayern star steps out...
How did we help 3S Group generate leads using animation?
About the company: 3S Group - Polish provider of telecommunication services, data center and ICT solutions, and part of PLAY operator since 2019. 3S Group supports the realization of its clients' business visions by designing and implementing ICT solutions....
How we helped Israeli startup to win a 1,000,000$
About the company: Seegnature (now Reach): Israeli startup that creates an application for remote discussion and signing of contracts. Department: Company Founders. Problem: Seegnature entered the competition for the best insurance startup in Israel. The company...
How did Michelin sell tires in a country with no cars? Three examples of big brand content marketing that shows the power of good content
Before 1900, there were only 3,000 cars in France. At that time, brothers André and Édouard Michelin decided to start a company that sold tires.[1] Sound like a recipe for failure? Probably many people thought so, as how do you sell tires to people who don't need...
6 things without which your sales support and sales materials will be ineffective
You know the scenario? The conversation is going well, and the customer is interested. Finally, the potential customer says to the salesperson: "Then please send an offer. I'm having a meeting with my boss/team/partner and I'll let you know what the response is." The...
Content marketing that supports sales – what is a content funnel and how to use it
After publishing an article about content marketing of three global giants: Michelin, Pirelli and Guinness, our subscribers were strongly surprised as not many knew the stories. The artice has not yet been translated to English, but in a shortcut: - When...
How to maximize ROI of your explainer video (22 non-bullshit practical tips)
These are the insights we got after producing hundreds of explainer videos. Before you start 1) Check if the ROI numbers add up. Sometimes they don’t. The easiest formula to calculate ROI is: Predicted Reach (i.e. 10 000 people) x Avg. deal size (i.e. 100$) x...
![Animation versus illustration: which is more effective [based on research]](https://explainvisually.co/wp-content/uploads/2020/10/bambi-missouri-sędzia-explainvisually-animacja-disney-400x250.jpg.webp)
Animation versus illustration: which is more effective [based on research]
Walt Disney said: "Animation can represent anything the human mind can imagine. This ability makes it the most versatile and direct form of communication. At the same time, it is created to be appreciated by mass audiences."[1] Although this quote comes from one of...
Whiteboard animation: Best Business Cases
Whiteboard animation videos are special animated films, which educate customers about a company, a brand or its products. They have been used by marketing, sales and HR departments of the biggest companies for 10 years, but only just starting to gain popularity in...
Vegan food market in Poland
Imagine that you go to Facebook and there are pictures of sausages, kabanos to be exact, everywhere. They are posted by your friends, the fan pages you like, and strangers on groups you belong to. Sounds like science fiction? Meanwhile, it is reality as kabanos are...
Veganism, vegetarianism and marketing: how to advertise and sell vegan products?
Veganism is on the rise. There is no question about it. To give you just a few recent examples... New vegan product a sales hit The first example is the British bakery chain Gregg. I first heard of its existence when it released vegan sausage rolls and I read about it...
How our animation helped the „Wiecej niż LEK” website earn their first 100 000 EUR
About the project: “Więcej niż LEK” is a Medical Information Portal which is used to run high quality e-learning courses for students and graduates of medical colleges, which prepare them for, among other things, for the Final Medical Examination and the Final...
How to calculate if the explainer video will pay off?
As we wrote earlier in the text about explainer video, the production of such an animation usually costs from 2 000 to 7 000 EUR. How to calculate whether this expense will pay off? And how to estimate the explainer video's possible results? In this text, we...
7 examples of explainer videos that provided companies with leads and increased sales
Rypple, which provides cloud services, wanted to show that its solution increases the efficiency of managers and employees. The B2B business was showing more and more interest in modern ways of storing data, but the competition was not idle and more and more similar...
Product videos—types, prices, advantages and disadvantages (classic film, whiteboard animation, vector animation, and 3D animation)
Product videos are becoming more and more popular because they help to tell about the product in a few minutes. Thanks to them, the customer does not have to read a wall of text on the website or in the brochure. Sellers also feel relieved because they don't have to...
11 tips and tricks that will make it easier for you to make an explainer video
You want to commission a explainer video production. It is an important project because you need to talk about a strategic initiative, generate more leads, or implement a new procedure. You gave the company a general idea and...wait until they hit your vision? This is...
How did Millenium Bank educate its employees on standards of customer service? [Case Study]
About the company: Millenium Bank – one of the main banks in Poland, part of Banco Commercial Portuges. Department: Department of Quality–responsible for providing equal and high level of customer and sales service in the bank’s facilities. Problem: Keeping the...
4 unobvious reasons that make your offer land in the basket
Thank you for the offer, we have decided to cooperate with another supplier;At this point we have suspended the project, we will contact you when we get back to it;Unfortunately, we are not interested. Every salesperson has heard these answers. Often, the reason for...
How did Orange tell their employees about the Continuous Improvement? [Case Study]
About the company: Orange – the biggest telecommunication operator in Poland and one of the main companies in the world, made it to the Fortune Global 500 list. Department: Customer Experience, trying to design the ideal customer experience and supporting the...
What is Graphic Recording (and Graphic Facilitation)?
When the lecturer starts his speech on the stage, the atmosphere of concentration fills the lecture hall. It is his name that brought the crowd to this conference. The slides complete his words, and hundreds of people are focused on him and try to remember as much as...
What is whiteboard animation (and how your business can benefit from it)?
Whiteboard animation is becoming more and more popular in business because of the clear and transparent way it provides information. Research shows that it has an advantage over text messages, and often also over static images and ordinary films. That is why it is...
What is explainer video (and how your business can benefit from it)?
Explainer videos are short movies which explain complicated issues in an easy way. Typically they deliver information about companies, products and services. Today, explainer videos are used by thousands of companies around the world, including the largest...
The curse of knowledge: How it affects managers & marketers
Klątwa wiedzy jest efektem psychologicznym, który w ogromnym stopniu wpływa na naszą pracę oraz życie osobiste. W wielu wypadkach niestety negatywnie. Szczególnie narażone na jego skutki są osoby odpowiedzialne za komunikację w firmie – managerowanie, marketerzy,...
HR Case Study: recruitment video
It was the end of May 2016, when we realized we could not put it off any longer. Everybody took their place, and we started the meeting. “We have to recruit new drawing artists! I can’t do it by myself any longer! We won’t manage when the new projects come…!” Klaudia...
Explainer video production process
Explainer video production process typically takes a few weeks (3-8). The production time depends on the film's duration, its complexity, the flow of works, communication between both parties (or three parties if an Agency also takes part in the discussion), work...