About the client:

Biocodex is a French pharmaceutical company that develops, manufactures, and distributes world-class pharmaceutical products and health solutions to patients in more than 120 countries. Biocodex subsidiaries are spread all over the world. One of them is located in Poland.

Size of the organisation:

World – 1,664+ employees

Company departments involved in the project:

Marketing Department, HR Department


Biocodex was in the process of launching a new company mission based on four pillars:

  1. People
  2. Innovation
  3. Achievements
  4. CSR (Corporate Social Responsibility)

The challenge was to convey the company’s new mission in a way that was easy to understand while at the same time engaging employees. An additional challenge was that the source material had to be translated from French to Polish while keeping the intended meaning.


  1. Communicate the company’s new mission and create an opportunity for employees to get involved, share their experiences, and understand how it relates to their area of work.
  2. Create a sense of unison between the employees after the pandemic. To strengthen commitment by allowing them to present their interpretations of the company’s mission and to show that each one of them can have an impact on how the company’s mission will be implemented.



Biocodex organised a three-day meeting that used creative working methods. There was no strict training material, and each of the days focused on allowing employees to just work together creatively using visual and manual methods.

The first day included a workshop in which participants worked with the LEGO® SERIOUS PLAY® method, fostering the extraction of key findings.

In this workshop, they created models from LEGO bricks, which were then used to tell a story related to the four pillars of the company’s mission. In doing so, participants shared their experiences but also interpreted the mission statement, voiced their opinions, and communicated what resonated with them and what didn’t.

During the workshop, digital graphic recording was done, resulting in one board that collected all the stories in one place.

The purpose of the graphic recording was to extract the most important issues and topics, to capture keywords, and to find recurring themes among the 63 stories that the participants created.




colorful map, customer goal

In this way, the very text-heavy, descriptive company mission was translated into a more comprehensible and digestible visual form.

Additionally, abstract concepts were visualized, such as: talent, transparency, cooperation, which stimulated creativity among the participants.

Comments from the external facilitator who led the client workshop:

There were a lot of people at the workshop and each of them told their own story and gave their perspective. Without the right way to pull this together, this information would get blurred, and would not be remembered.

Graphic recording, on the other hand, highlighted the most important elements in the form of keywords and allowed the client to be left with something tangible, something that captured the essence of what the employees felt, something that could be used after the session.


dr Monika Sońta

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