Visual Thinking in Business: 6 levels you can implement in your company [+Examples]

Myślenie wizualne to – w dużym skrócie – używanie wizualizacji, żeby ułatwić dostrzeżenie, zrozumienie i zapamiętanie informacji.

Jego przejawy obserwujemy, gdy widzimy na trasie znaki drogowe, oglądamy infografiki czy projektujemy nowe produkty na warsztatach Design Thinking.

Jednak jest to jedynie wierzchołek góry lodowej. Bo myślenie wizualne można z powodzeniem wykorzystać w medycynie, tworzeniu notatek czy – i o tym będzie dziś – w biznesie.

Dlaczego myślenie wizualne jest istotne w obecnych czasach

Wszyscy wiemy, że każdy jest dziś codziennie bombardowany ogromną ilością informacji. Nie mamy czasu przeczytać każdego maila, artykułu czy prezentacji, które trafiają w nasze ręce.

I nie tylko my. Nasi pracownicy czy klienci mają podobnie. Więc jeżeli przygotowujemy dla nich materiały dot. strategii lub produktu, których sami nie chcielibyśmy konsumować, to oni zapewne też się w trakcie wyłączą.

Myślenie wizualne pozwala skompresować przekazywane informacje w krótkie i lekkostrawne pigułki wiedzy. Tak, aby informacja, którą chcemy przekazać, trafiła do adresata, a nie została przez niego odrzucona już na wstępie.

Przykład naszej ulotki prezentującej możliwości myślenia wizualnego

6 poziomów myślenia wizualnego

Myślenie wizualne można wdrażać na kilku poziomach. Najprostsze usprawnienia można zacząć robić praktycznie bez większego przygotowania. Te najbardziej złożone wymagają już dużej wiedzy oraz doświadczenia. 

Poziom 1: Uzupełnienie tekstu o zdjęcia lub ikony

Jedną z najprostszych metod jest dodanie zdjęcia lub ikony, która uzupełnia przekaz. Dzięki temu odciążamy naszego rozmówcę i ułatwiamy mu połączenie kropek.

Oczywiście element wizualny musi zostać dobrany trafnie, bo inaczej nie spełni swojej roli.

W tym slajdzie z naszej oferty zdjęcie podsumowuje i uzupełnia to, co jest powiedziane za pomocą tekstu

Poziom 2: Przełożenie liczb na wykresy

To jest prawdopodobnie najpopularniejszy przejaw myślenia wizualnego. Liczby w tabelce “niewiele mówią” czytelnikom, ale gdy przełożymy je na wykres, nagle wnioski nasuwają się same.

Liczba użytkowników TikToka w tabeli:

Liczba użytkowników TikToka na wykresie:

Wykres dużo łatwiej zrozumieć niż samą listę liczb

Poziom 3: Wizualne uporządkowanie tekstu

Jeżeli mówisz o czymś złożonym jak np. strategia biznesowa czy marketingowa, możesz zbudować mapę myśli, która uporządkuje cały temat. 

My np. taką zrobiliśmy do naszego tekstu o wsparciu sprzedaży.

Prosta wizualnie mindmapa pomaga uporządkować złożony temat, jakim jest wsparcie sprzedaży

Poziom 4: Skompresowanie tekstu do jednej wizualizacji

To zadanie jest sporo trudniejsze niż poprzednie.

O ile w Poziomie 3 po prostu wizualizowaliśmy jakiś temat, to tutaj musimy również podjąć decyzję o usunięciu zbędnych elementów, żeby zmieścić całość na jednej wizualizacji.

Przykładem takiej kompresji jest analiza SWOT, czyli prosty podział informacji strategicznych, który pomaga szybko złapać istotę przewag i słabości danej firmy

Poziom 5: Przełożenie abstrakcyjnych pojęć na wizualizacje

Ten poziom wymaga zwykle jeszcze większej wiedzy. Wynika to z tego, że całość oblekamy w zwięzłą wizualizację, która musi zostać stworzona zgodnie z zasadami designu.

Choć ta piramida żywienia jest obecnie uznawana za nieaktualną (tu zobaczysz współczesną piramidę ogłoszoną w 2016 r.), pomogła podsumować ogrom wiedzy dietetycznej w jednej grafice, która trafiła do setek milionów ludzi. udzi. Źródło: link

Poziom 6: Przełożenie informacji na rozbudowane wizualizacje danych

Ten poziom jest połączeniem wszystkich poprzednich. 

W takiej wizualizacji:
– dopasowujemy odpowiednie ikony,
– obrazujemy dane za pomocą adekwatnych wykresów,
– wyodrębniamy najważniejsze kategorie,
– usuwamy zbędne informacje,
– i podsumowujemy całość w jednej grafice. 

Ta wizualizacja została stworzona w celach rozrywkowych, ale jest przykładem świetnej wizualizacji danych i informacji. Źródło: link

Skoro znamy już poziomy myślenia wizualnego, to przejdźmy do konkretnych przykładów biznesowych.

 

Jak myślenie wizualne wygląda w biznesie: przykłady

Biznes pełen jest abstrakcyjnych pojęć.

“Strategia”, “cloud” czy “zorientowanie na klienta” to na tyle szerokie pojęcia, że często stają się pustymi frazesami. Myślenie wizualne pozwala je osadzić na konkretnych przykładach, ułatwiając odbiorcom zrozumienie “Co autor miał na myśli?”.

Poniżej kilka przykładów zastosowania takich metod.

 

Infografika

Komunikacja wewnętrzna

Wyobraź sobie, że chcesz opowiedzieć pracownikom o strategii lub wartościach firmy. Jak uniknąć pustych frazesów? Możesz ubrać przekaz w trafne infografiki.

Przykład jak pomagaliśmy osadzić abstrakcyjne wartości firmy farmaceutycznej na konkretnych przykładach

Nasz remix infografiki opowiadającej o strategii biznesowej Tesli

Komunikacja zewnętrzna

Chcesz, żeby klienci zrozumieli zalety Twojej oferty w parę sekund? To im to pokaż.

www 3s

Fragment strony dla integratorów 3S, którą dla nich projektowaliśmy

www 3s

Przykład ręcznie robionej infografiki, którą edukowaliśmy klientów TESCO nt. działań firmy na rzecz niemarnowania żywności

wstrząs anafilaktyczny, mama i dziecko

Infografika edukacyjna dla lekarzy

Animacje

Komunikacja wewnętrzna

Jeżeli masz możliwość wyświetlenia video, to możesz również dotrzeć do swoich pracowników animacją, tak jak zrobiła to Coca-Cola, omawiając swoją strategię contentową.

Omówienie strategii contentowej Coca-Coli

Komunikacja zewnętrzna

Możesz też opowiedzieć klientom o produkcie w formie krótkiej historii. Tak jak zrobiliśmy to dla SHARPa.

Explainer video SHARP

Slajdy

Wciąż wiele firm komunikuje się za pomocą slajdów. Problem polega niestety na tym, że wiele z nich to przykra w odbiorze ściana tekstu. I zamiast mieścić się w 10 czy 15 slajdach, prezentacje ciągną się na dziesiątki, a czasem i setki plansz.

Myślenie wizualne pomaga w kompresji informacji, zatem pomaga też w redukcji liczby slajdów.

 

Komunikacja wewnętrzna

wstrząs anafilaktyczny, mama i dziecko

Slajd który był częścią prezentacji dot. digitalizacji, wygłaszanej przez prezesa jednego z polskich banków:

Komunikacja zewnętrzna

wstrząs anafilaktyczny, mama i dziecko

Slajd, który w obrazowy sposób pokazuje cechy produktów firmy Enspirion

lightb

Slajd, który opowiada inwestorom nt. planowanego rozwoju rynku

Komiks:

Czasem abstrakcyjny przekaz najlepiej wyrazić prostą, komiksową historią.

Komunikacja wewnętrzna

Abstrakcyjne zasady można przenieść na historie obrazujące tzw. DOs and DONTs, czyli co powinniśmy robić, a czego nie.

Mondelez 2

Mondelez stworzyło komiksy do edukacji swoich handlowców nt. merchandisingu

Komunikacja zewnętrzna

Komiks Coca-Coli inspirujący klientów do recyklingu:

Graphic Recording:

Graphic Recording to notatki wizualne, realizowane w czasie rzeczywistym. Pomagają porządkować spotkania, nie zapomnieć o poruszanych wątkach oraz służą jako przypomnienie i podsumowanie materiału. Więcej na ten temat pisaliśmy w tekście Czym jest Graphic Recording i Graphic Facilitation.

Komunikacja wewnętrzna

Notatka z warsztatu dla Ambasady USA w Warszawie nt. koncepcji American Spaces

Komunikacja zewnętrzna

Za pomocą graphic recordingu można również podsumowywać wystąpienia na konferencji oraz podcasty.

Podsumowanie wystąpienia na konferencji Mazovia Circular Congress

Wizualne podsumowanie naszego podcastu z Anną Streżyńską

O co zadbać, zabierając się za myślenie wizualne

Jak widać jest spora różnica między dodaniem ikonki do slajdu, a stworzeniem złożonej wizualizacji podsumowujacej strategię firmy.

Im bardziej zaawansowanym myślicielem wizualnym jesteśmy, tym więcej jesteśmy w stanie zrobić. Poniżej parę informacji nt. elementów o które warto zadbać zanim zaczniemy działać.

1. Zrozumienie grupy docelowej oraz kontekstu

 

Lekcje dot. dbania o zdrowie będą wyglądały inaczej gdy są kierowane do nastoletnich sportowców niż gdyby były kierowane do 50-letnich bankierów. 

Zmieni się kolorystyka (bogata paleta barw zamiast stonowanej kolorystyki), forma (np. rysunek zamiast grafiki komputerowej) czy język.

Warto też poznać szerszy kontekst, tzn. gdzie będzie pokazywany dany materiał, co takiego było dotychczas najtrudniejsze do zrozumienia itp., itd.

2. Zebranie wszystkich informacji w jednym miejscu.

 

Żeby połączyć kropki w sensowny kształt, trzeba najpierw te kropki zebrać. Dlatego tak ważne jest, aby osoba zajmująca się myśleniem wizualnym miała dostęp do wszystkich niezbędnych informacji.

3. Zrozumienie sedna przekazu.

 

Bez dotarcia do sedna przekazu trudno jest ten przekaz zwizualizować. Dlatego profesjonalista zajmujący się myśleniem wizualnym będzie często zadawał wiele pytań, zanim przystąpi do pracy.

4. Uporządkowanie informacji.

 

Co jest najważniejsze? Co można pominąć? O czym mówimy najpierw, a o czym dopiero na końcu? Na te pytania trzeba znaleźć odpowiedź.

5. Wykorzystanie dobrych praktyk designu i/lub storytellingu.

 

Gdy już wiemy co przekazujemy, nadchodzi (dopiero) czas na dobranie do tego odpowiedniej formy wizualnej. Tutaj trzeba mieć wiedzę z zakresu designu, aby obraz był przejrzysty i atrakcyjny wizualnie.

6. Przygotowanie materiału do publikacji.

 

W zależności od tego czy materiał będzie wysyłany, prezentowany czy wyświetlany na evencie, trzeba dobrać do niego odpowiednią formę. 

 

No dobrze, to jak to wdrożyć?

[FM_form id="25"]

3 sposoby na wdrożenie myślenia wizualnego w swojej firmie

1) Wdrożenie na własną rękę

 

Jeżeli chcesz się dokształcić w temacie myślenia wizualnego, to polecamy książki:

“Narysuj swoje myśli” Dan Roam,

“Slajdologia” Nancy Duarte,

“Myślenie wizualne w biznesie” Karolina Jóżwik, Szymon Zwoliński

“Notatki wizualne” Natalia Mikołajek

Poza tym pomocne będą portale z ikonami takie jak:

iconmonstr.com,

freepik.com,

czy thenounproject.com

Oraz portale ze zdjęciami stockowymi:

shutterstock.com,

gettyimages.com,

czy darmowy unsplash.com

 

Oraz aplikacje do tworzenia grafik takie jak:

Canva

oraz Figma.

2) Szkolenie w firmie, która się w tym specjalizuje

Możemy pomóc Tobie lub Twoim kolegom z pracy w opanowaniu myślenia wizualnego.

Mieliśmy przyjemność propagować ten nurt w Polsce już w 2010 roku (a więc ponad 10 lat temu!). Przez te lata pracowaliśmy m.in. dla takich firm jak Google, IKEA czy ING.

Jeżeli chcielibyście przeszkolić swój zespół, możecie poczytać o tym więcej tutaj.

3) Zlecenie projektów opartych o myślenie wizualne zewnętrznej firmie

Jeżeli chcesz zrealizować grafiki, animacje czy warsztaty, możesz to zlecić na zewnątrz. My zajmujemy się tym od 2010 roku, także chętnie pomożemy w realizacji też Twoich projektów.

Przez te lata zrealizowaliśmy ponad 350 inicjatyw w 19 językach, pracując zarówno dla małych firm jak i dla korporacji takich jak Carlsberg, Pfizer czy Santander.

Jeżeli chcesz dowiedzieć się jak możemy Ci pomóc, możesz poczytać więcej tutaj.

Myślenie wizualne w biznesie:
czym jest, jak działa i jak może pomóc [Przykłady]

Animacja rysunkowa: 8 przykładów zastosowania

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About the author

Oscar Krysik

With over 10 years of experience working with renowned brands such as Lipton, Listerine, and Ben & Jerry’s, I have developed comprehensive communication plans, executed brand launches, and devised effective brand strategies. I am committed to understanding key messages and ensuring they reach the right audience. My experience also includes brand creation, exemplified by the launch of Benji’s Planet, a premium dog food brand. As a brand and marketing consultant, I help businesses craft their brand identity and communicate their value propositions effectively. I regularly update my skills with new certifications and stay abreast of marketing trends to ensure my strategies are cutting-edge. Outside of work, I am passionate about design, graphic arts, and enjoy bouldering in my free time. Contact me for expert brand and marketing consultation.

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Explaining how to write an animation script can take up a whole book! But if you are here, it means that you do not have time to go so deep into the topic. Therefore, in this text, I have compiled 16 practical tips on how to write an effective animation script. All...

Animation for Winaico that helped save salespeople time

About the company: Winaico is a German photovoltaic module manufacturer, that has been in existence since 2008. The company operates in Europe, USA, Japan and Australia. Company size: up to 100 people Company departments involved in the project: Country Manager...

How did we help Santander educate employees about the new way of designing the product?

About the company Santander Bank - the largest bank in the Eurozone Company size: Poland (11,000 employees), worldwide (190,000 employees) Company departments and people involved in the project: Service Design & Design Research Department: Head of Service Design,...

Animated video: 6 application examples

Animated video can serve various purposes. For example, it can advertise a new product of a company, help it enter the market, explain regulations to potential customers, or explain socially important issues to an illiterate population. This type of video is becoming...

Promotional Video Production: How to prepare to work with a studio to make your film a success

The stakes are high because the video will be shown at a trade show, a company event or during a video campaign. If the project doesn't make it to the clients, the money will go down the drain and the person responsible for the production may end up without a job!...

6 animation trends that will capture the market in 2022

When we compare animations from a dozen or so years ago with those created today, you can see the difference in the degree of advancement, and also in the style and graphics. This is largely a matter of fashion. Below I will list a few trends that I think will conquer...

How to choose an animation studio? 9 tips

Wybór studia animacji może przesądzić o sukcesie końcowego video. I choć tekst na ten temat pisany przez studio animacji z pewnością nie jest w pełni obiektywny, przykłady własne służą tylko zilustrowaniu poszczególnych kwestii. Niezależnie od tego, na jakie studio...

Brand videos: how they differ from other videos and how to make them… with examples

Perhaps you are wondering how to reach your customers effectively? How to make them see your brand's potential and answer their needs? A brand video may help. It is a video or animation that will:   Build brand awareness Include your logo and other distinctive...

16 interesting animations from 16 countries

The following list of animations from 16 countries worldwide is highly subjective. Each is interesting and unique for different reasons, which we write about in the text.England An animation released in 2018 by the British cookie company McVitie. The campaign...

Promotional videos for businesses – 6 types you need to know

Promotional videos are usually short advertising videos. They are designed to convince customers to buy a particular product or use a company's service. There are many types of promotional videos, but we present six of the most popular. Each can be filmed using either...

Animated ads – types, examples, prices

Animated ads are one of the most popular forms of video marketing. They are usually much cheaper to produce than a traditional film shot on camera. They also allow for greater creative freedom. Below we discuss the types of animated ads along with examples and prices...

Corporate video production – 7 sins not to commit if you want a boring video

Producing corporate videos often comes with high hopes. The company hopes to enhance its image, build trust among customers and excitement among employees. Unfortunately, the truth is that most corporate films are... boring. Why is this the case? And what can you do...

Podcast Visual Communication For Storytelling featuring Maciej Budkowski

Maciej Budkowski, Managing Directorof our company, got invited to The Business Storyteller Podcast by Piktochart. As we can read on their website: "this is a series of conversations with inspiring leaders and entrepreneurs to share their knowledge and experience in...

Visual thinking in business – what it is, how it works and how it can help

What is visual thinking? Imagine this situation... You get up in the morning. You reach for your cell phone and there is a black and white screen and a wall of text. You walk over to your desk and check your planner. A wall of text again! Even the division into days...

Corporate videos – 9 examples to help you create the best video for your company

You want to create a corporate video. You probably have a lot of questions. What to pay attention to? What is involved in the production of a video? How much do corporate films cost? If you type in "corporate films" in Google  over two million results come up. You...

Pictures vs. illustrations vs. instructional video – when to use what to make our instruction effective

Imagine you are sitting comfortably on a plane, reading a book. Suddenly you feel turbulence that is much stronger than usual. You start to get anxious, especially since you see people around you panicking. Then you hear the captain's voice from the speakers: "Please...

Customer Segmentation: The Cornerstone of SaaS Pricing

Most personas are eye-rollingly useless. Product Managers usually create these personas to satisfy Agile’s user story framework, adding nothing (or even causing harm) to the process of creating breakthrough products and offers. The managers who create these useless...

How to get people to follow the recommendations of the Ministry of Health, doctors and pharmacists? [Visual Thinking in Medicine]

You have a fever, you feel weak, and your cough is getting worse. Normally this wouldn't concern you, but there is a coronavirus raging in the world so you have doubts. Just in case, you call the hotline. The lady on the other end of the phone patiently explains what...

Sales enablement: what it is, why implement it and how to do it

Sales enablement is primarily about making salespeople's work easier and faster for them to achieve sales targets. How does it work in practice? It is a bit like the organization of a football club. Let's look at Robert Lewandowski. Before the Bayern star steps out...

How did we help 3S Group generate leads using animation?

About the company: 3S Group - Polish provider of telecommunication services, data center and ICT solutions, and part of PLAY operator since 2019.     3S Group supports the realization of its clients' business visions by designing and implementing ICT solutions....

How we helped Israeli startup to win a 1,000,000$

About the company: Seegnature (now Reach): Israeli startup that creates an application for remote discussion and signing of contracts. Department: Company Founders. Problem: Seegnature entered the competition for the best insurance startup in Israel. The company...

How did Michelin sell tires in a country with no cars? Three examples of big brand content marketing that shows the power of good content

Before 1900, there were only 3,000 cars in France. At that time, brothers André and Édouard Michelin decided to start a company that sold tires.[1] Sound like a recipe for failure? Probably many people thought so, as how do you sell tires to people who don't need...

6 things without which your sales support and sales materials will be ineffective

You know the scenario? The conversation is going well, and the customer is interested. Finally, the potential customer says to the salesperson: "Then please send an offer. I'm having a meeting with my boss/team/partner and I'll let you know what the response is." The...

Content marketing that supports sales – what is a content funnel and how to use it

After publishing an article about content marketing of three global giants: Michelin, Pirelli and Guinness, our subscribers were strongly surprised as not many knew the stories.   The artice has not yet been translated to English, but in a shortcut: - When...

How to maximize ROI of your explainer video (22 non-bullshit practical tips)

These are the insights we got after producing hundreds of explainer videos.  Before you start 1) Check if the ROI numbers add up. Sometimes they don’t.   The easiest formula to calculate ROI is: Predicted Reach (i.e. 10 000 people) x Avg. deal size (i.e. 100$) x...

Animation versus illustration: which is more effective [based on research]

Walt Disney said: "Animation can represent anything the human mind can imagine. This ability makes it the most versatile and direct form of communication. At the same time, it is created to be appreciated by mass audiences."[1] Although this quote comes from one of...

Whiteboard animation: Best Business Cases

Whiteboard animation videos are special animated films, which educate customers about a company, a brand or its products. They have been used by marketing, sales and HR departments of the biggest companies for 10 years, but only just starting to gain popularity in...

13 ideas for using animation in business – practical videomarketing

Well-crafted animation can help in many elements of business. Most often, it supports companies in acquiring leads, training employees, presenting a product or service to customers, implementing procedures, or increasing conversions. Since you've already invested in...

How to sell when your product is not much different from the competition?

"If there is no difference, there is only indifference" said Louis Nizer Customers may think the same when your products are not much different from the competition. Of course you can lower the price but this may start a price war. Thousands of companies have faced a...

Vegan food market in Poland

Imagine that you go to Facebook and there are pictures of sausages, kabanos to be exact, everywhere. They are posted by your friends, the fan pages you like, and strangers on groups you belong to. Sounds like science fiction? Meanwhile, it is reality as kabanos are...

Veganism, vegetarianism and marketing: how to advertise and sell vegan products?

Veganism is on the rise. There is no question about it. To give you just a few recent examples... New vegan product a sales hit The first example is the British bakery chain Gregg. I first heard of its existence when it released vegan sausage rolls and I read about it...

How our animation helped the „Wiecej niż LEK” website earn their first 100 000 EUR

About the project:  “Więcej niż LEK” is a Medical Information Portal which is used to run high quality e-learning courses for students and graduates of medical colleges, which prepare them for, among other things, for the Final Medical Examination and the Final...

How to calculate if the explainer video will pay off?

As we wrote earlier in the text about explainer video, the production of such an animation usually costs from 2 000 to 7 000 EUR. How to calculate whether this expense will pay off? And how to estimate the explainer video's possible results?   In this text, we...

7 examples of explainer video, which provided companies with leads and increased sales

Rypple, which provides cloud services, wanted to show that its solution increases the efficiency of managers and employees. The B2B business was showing more and more interest in modern ways of storing data, but the competition was not idle and more and more similar...

Product videos—types, prices, advantages and disadvantages (classic film, whiteboard animation, vector animation, and 3D animation)

Product videos are becoming more and more popular because they help to tell about the product in a few minutes. Thanks to them, the customer does not have to read a wall of text on the website or in the brochure. Sellers also feel relieved because they don't have to...

11 tips and tricks that will make it easier for you to make an explainer video

You want to commission a explainer video production. It is an important project because you need to talk about a strategic initiative, generate more leads, or implement a new procedure. You gave the company a general idea and...wait until they hit your vision? This is...

Our Team

Claudia Together with the late Michael (my fiancé at the time), I am a co-founder of ExplainVisually. At the beginning of the company's existence, I was a creative 3-in-1: I wrote scripts, storyboards, and drew films. This was the case with the first 84 films, but in...

The cooperation between TESCO and ExplainVisually has been extended to the Czech Republic and Slovakia

The shelves of supermarkets bend under the food. But what happens to food that is not bought? The last project in cooperation with TESCO brought us the answer to this question. We got a call from Gosia Tokarz, who asked us if we can prepare 7 by 2 meters infographics...

How did Millenium Bank educate its employees on standards of customer service? [Case Study]

About the company: Millenium Bank – one of the main banks in Poland, part of Banco Commercial Portuges. Department: Department of Quality–responsible for providing equal and high level of customer and sales service in the bank’s facilities.   Problem: Keeping the...

4 unobvious reasons that make your offer land in the basket

Thank you for the offer, we have decided to cooperate with another supplier;At this point we have suspended the project, we will contact you when we get back to it;Unfortunately, we are not interested. Every salesperson has heard these answers. Often, the reason for...

Our video telling a story about the most creative Polish School

Among dozens of projects that we have carried out this year, the film for the Kornel Makuszyński Elementary School in Radowo Małe is one of our favourites. And not only our favourite: the video scored over 1300 shares on Facebook. Why this project is so important to...

How did Orange tell their employees about the Continuous Improvement? [Case Study]

About the company: Orange – the biggest telecommunication operator in Poland and one of the main companies in the world, made it to the Fortune Global 500 list. Department: Customer Experience, trying to design the ideal customer experience and supporting the...

What is Graphic Recording (and Graphic Facilitation)?

When the lecturer starts his speech on the stage, the atmosphere of concentration fills the lecture hall. It is his name that brought the crowd to this conference. The slides complete his words, and hundreds of people are focused on him and try to remember as much as...

What is whiteboard animation (and how your business can benefit from it)?

Whiteboard animation is becoming more and more popular in business because of the clear and transparent way it provides information. Research shows that it has an advantage over text messages, and often also over static images and ordinary films. That is why it is...

What is explainer video (and how your business can benefit from it)?

  Explainer videos are short movies which explain complicated issues in an easy way. Typically they deliver information about companies, products and services. Today, explainer videos are used by thousands of companies around the world, including the largest...

The curse of knowledge: How it affects managers & marketers

Klątwa wiedzy jest efektem psychologicznym, który w ogromnym stopniu wpływa na naszą pracę oraz życie osobiste. W wielu wypadkach niestety negatywnie. Szczególnie narażone na jego skutki są osoby odpowiedzialne za komunikację w firmie – managerowanie, marketerzy,...

Goodbye to the best boss I’ve ever had

“I heard that you quit your job,” the words echoed in my ears. It was a call from Michał. How on earth did he already know?, I thought. It must have been our Lebanese friend who told him. He was the only person who knew. “Yes, that’s true. The message was being...

Klaudia Tolman of ExplainVisually in the jury of 50 Top Creative list

Klaudia Tolman, our Creative Director, is going to be one of the jurors in the 9th edition of the ranking of 50 Top Creative in Business. The ranking aims to honour companies and people: put their money on innovations and out-of-the-box solutions in their businesses,...

We got the results of the first nationwide research on Visual Thinking

Last year we co-created the very first nationwide research on Visual Thinking. Why did we decide to take part in reliable research on the effectiveness of visual thinking? For years now we have been hearing from our clients, that what we do, works. But it’s one thing...

Maciej Budkowski and Klaudia Tolman to host an “Expert” cycle meeting for Brief.pl

For the last 5 years, we have been building and developing our know-how. During that time we’ve carried out over 200 projects in 19 languages for dozens of corporations, startups and GOs. But never before have we publicly spoken about our agency experiences. This time...

Maciej Budkowski and Klaudia Tolman in the #agencja podcast

Just released, there’s an #agencja podcast featuring our managing team, Klaudia and Maciek. In the podcast we’re telling about our daily work. Link to the podcast –...

ExplainVisually’s film about European Funds submitted to Camerimage

In 2015 we made a film with the Mazovian Unit of EU Programmes Implementation in Warsaw. Its aim was to tell in a simple way how to gain European Funds. The project went very well and many organisations associated with European Funds considered it to set a good...

ExplainVisually’s infographics to support Polish Football Association

Maciek, our Managing Director, has been a huge fan of football for over 20 years and he’s always been dreaming about cooperation with the Polish Football Association. So when they actually called us to say that they needed to explain to football coaches complex...

ExplainVisually a laureate of the competition 50 Most Creative in Polish Business!

We are a laureate of this year’s ranking of 50 Most Creative in Business. 50 Creative is the biggest competition in its field in Poland. The ranking is carried out each year by Brief.pl. Amongst former laureates are CD Project, Brand24, iTaxi, LifeTube, Booksy or...

How to spend money to be happy? Our infographic in “Głos Mordoru” (“Voice of Mordor”)

“Money doesn’t bring happiness” or “You cannot have too much of a good thing”? Turns out, it depends on what you do with it. Those are the conclusions of Elizabeth Dunn and Michael Norton, Professors of British Columbia University and Harvard University. In their book...

Summary 2017

Christmas time has passed, so it’s time for some summary. We can’t describe this year with one word. 2017 was demanding, tragic, developing, successful, sad and joyful. In the period of 12 months we made over 70 films, which means we scored almost 200 total since the...

Our video helped to win 1,000,000$ in a Israeli’s startup competition

A week ago Seegnature, an Israeli InsurTech start-up, used our whiteboard animation during a pitch - presentation to the investors. The stake was high. Pitch is a key moment for a start-up. Several minutes of presentation may determine the company’s future. Especially...

HR Case Study: recruitment video

It was the end of May 2016, when we realized we could not put it off any longer. Everybody took their place, and we started the meeting. “We have to recruit new drawing artists! I can’t do it by myself any longer! We won’t manage when the new projects come…!” Klaudia...

Explainer video production process

Explainer video production process typically takes a few weeks (3-8). The production time depends on the film's duration, its complexity, the flow of works, communication between both parties (or three parties if an Agency also takes part in the discussion), work...