Best corporate videos – 9 examples to help you create the best video for your company18min

Want to create the best corporate videos that really stand out? In this article, we cut through the noise and present the best corporate videos with real world examples. We give you ready-made inspiration and practical ideas for your own project. See what works, why it works and how you can apply these insights to your next corporate video.

You probably have a lot of questions.

• What to pay attention to?
• What is involved in the production of a video?
• How much do corporate films cost?

If you type in “corporate films” in Google, over two million results come up. You open one page after another… but you quickly discover that they often contain only a few lines of text, which do not bring anything new to the topic.

At least that’s the impression we get. That is why we took a different approach. We want to provide you with the information you are looking for. That is why we divided the article into two parts. In this part we give you good examples. In the second part, soon to be put on our website, we focus on what to avoid when making a corporate video.

What is a corporate video?

Are you encountering the concept of corporate video content for the first time, or perhaps you are already familiar with the format but are unsure whether it is right for your company? Whatever the answer, we assure you – you’re in the right place.

Let’s start with those who are new to this type of content. Corporate video refers to a broad category of video content created by professional companies to communicate with internal or external audiences. These videos can introduce the company, explain the products, highlight the company culture and even train employees. The main goal is to present the brand’s story and values in an attractive, visual way that maintains interest and builds trust with viewers.

If you already know what corporate videos are, but are still wondering about their impact, read on. You might be surprised at how well a business video can work for your brand.

Importance of corporate videos in business

Before we dive into the corporate video examples, let’s briefly discuss why these films are so important for your business:

• Corporate videos are a proven way to raise brand awareness and ensure your company is remembered by potential customers and partners.
• They allow you to showcase company culture, highlight employee interviews or spotlights, and communicate your mission statement and company values.
• Customer testimonial videos and employee spotlights offer social proof, helping to build trust with both new and existing customers.
• You can use video to welcome new employees, present employee benefits and give an insight into the working environment.
• Embedding video content on your website can boost SEO, lower bounce rates, and increase time spent on your pages.

Corporate videos – examples

Let’s get to the heart of the matter: real, effective corporate video examples that prove how versatile and impactful this format can be. Each example below demonstrates a different approach, video format, or creative direction. Use them as inspiration for your next video project.

#1 FORTE

The goal for the corporate film for FORTE was to present the company’s meticulous furniture production control system. It was later shown at an international furniture fair.

The film was made in whiteboard animation style, i.e. drawn by hand. The technique was not accidental. This form of animation shortens the distance between the company and its customers. It is lighter in the reception than vector animation.

To organize the entire production process in the minds of the audience, the most important stages of control were shown at the beginning. They were then developed one by one and explained in the animation.

The color scheme used was in line with the brand’s visual identity. Thanks to its clarity and creative approach, the FORTE video is often listed among the best corporate videos in the manufacturing sector.

#2 Coca-Cola

Corporate films in the form of animation have the advantage of being able to show… almost everything. In the case of Coca-Cola animation, it was about presenting the company’s content marketing strategy. The content was prepared primarily for internal purposes, but it was also used for marketing as a corporate video.

Why was it effective? The fast-paced action and minimalist color scheme did their job in this video. The images grab the viewer’s attention, which would be hard to do with just voiceover recording.

#3 RIPO

Lithuanian furniture manufacturing company RIPO focused on minimalism in its corporate film.

After watching, the viewer immediately knows what the company does, what it offers, where it is based, and how to contact RIPO.

RIPO cleverly combined classic film, subtitles and animation elements. The success of this animation is due to the concept and good editing. Although there is no fast-paced action, you want to keep watching because there is always something happening on the screen and the transitions from one frame to another are interesting.

#4 Cubic Inch

Corporate videos are meant to showcase a company’s products or services or present the company itself. In the case of the animation for Cubic Inch it was suppose to do both.

It is not easy to show a production process, expecially a technical one. An animation about Cubic.Parts system, which makes ordering parts for machines faster and easier, did just that – show how the system works and what are its benefits.

It was possible thanks to the use of computer animation, known as vector animation. You can read more about the advantages of this form of animations in this article.

#5 Dissolve

Corporate videos are often done in one fashion… using stock footage. Dissolve decided to make fun of this by creating their own corporate video titled: “It’s a generic corporate video.”

The company, using its own stock material that it offers to customers, parodied the ubiquitous similar internet ads.

It won the Shorty Award for best use of social media in business. Many consider it one of the best corporate videos for its creativity and clever self-awareness.

#6 Thai Life Insurance

Corporate films don’t always have to convey a lot of information. It can be about building an image, and creating a vision for the brand.

That’s why Thai Life Insurance decided to focus on emotions. Its corporate company video titled “Unsung hero” is  about doing good and being part of a larger shared human family.

The video has been viewed by 99 million people on the company’s YouTube channel alone. Not to mention the social media reach. What a success.

#7 TechnoNICOL

The goal of the animation for TechnoNICOL was to introduce its clients to the interesting history of the company and show its human side. This corporate film was prepared on the occasion of the 25th anniversary of the establishment of the company.

By using whiteboard animation, the film shortens the distance between the company and the audience. This form also allows for the use of real company building materials during production. Such a touch is eye-catching and memorable.

#8 Airbnb

In 2014, Airbnb introduced a new symbol in its logo, intended to be associated with belonging (“belong”). It decided to communicate this to its users through a corporate video in the form of animation.

The video has only a soundtrack. There are subtitles, but no voiceover. Throughout the animation, we see how the logo evolves, travels around the world, creating a community and connecting people.

What makes this animation stand out is the smooth transitions and the way the shapes work together. This way, although there is no emotion at play or elaborate story, we are curious about what will happen next and want to watch until the end.

#9 Slack

How to communicate when everyone is different and speaks different languages? This is the question that Slack answers in its corporate film. The 2015 animation was done with flair.

The key idea here was the animation – the fact that the characters are animals with different characters, functions in the company, and responsible for different tasks. What unites them is Slack.

The success of this corporate film was determined by:

• the idea for the main theme; and
• the level of graphic animation.

Corporate video production company – Explain Visually

Best corporate videos are a great marketing tool. They increase brand awareness, and allow a company to shape and modify its image.

However, not every corporate film is as effective as the ones presented above. The most important element is the idea and concept at the script stage.

If you want to find out how Explain Visually creates these kind of videos and how we can help your company, feel free to contact us.

At Explain Visually, we believe that every company deserves a video that delivers real business results.

We guide you through the entire production process, from the first spark of an idea to the final cut. Our experienced team ensures your best corporate video is tailored to your brand, your goals, and your audience. This is our passion, which has developed into fruitful collaborations.

What sets us apart?

Every project starts with an in-depth analysis of the client’s brand and objectives. In our team, we do not use ready-made templates! Your video will be unique, with a script and style perfectly tailored to your needs.

You get a clear quote that includes everything – script, animation, music and voiceover. You know right from the start how much you will pay and for what.

Our in-house team of animators, scriptwriters and producers have completed over 450 projects for companies across Europe and beyond. We are passionate about creating high quality productions that make an impact.

You don’t need to have experience in video production. We’ll guide you every step of the way, listen to your feedback and ensure you retain full control over the end result.

Our best corporate videos have helped clients attract new customers, increase website traffic and effectively communicate their value. See how we have supported companies such as Santander, Orange and Bahlsen in our detailed Case Studies.

See for yourself – explore our work:

Watch our portfolio on YouTube. Experience the creativity and variety of our projects first-hand in our curated playlist.

Don’t settle for an average video. Choose a partner trusted by industry leaders and discover what a truly great corporate video can do for your business.

If you want to find out how ExplainVisually creates these kind of videos and how we can help your company, feel free to contact us.