- What to pay attention to?
- What is involved in the production of a video?
- How much do corporate films cost?
If you type in “corporate films” in Google over two million results come up. You open one page after another… but you quickly discover that they often contain only a few lines of text, which do not bring anything new to the topic.
At least that’s the impression we get. That is why we took a different approach. We want to provide you with the information you are looking for. That is why we divided the article into two parts. In this part we give you good examples. In the second part, soon to be put on our website, we focus on what to avoid when making a corporate video.
Corporate videos – examples
The goal for the corporate film for FORTE was to present the company’s meticulous furniture production control system. It was later shown at an international furniture fair.
The film was made in whiteboard animation style, i.e. drawn by hand. The technique was not accidental. This form of animation shortens the distance between the company and its customers. It is lighter in the reception than vector animation.
To organize the entire production process in the minds of the audience, the most important stages of control were shown at the beginning. They were then developed one by one and explained in the animation.
The color scheme used was in line with the brand’s visual identity.
Corporate films in the form of animation have the advantage of being able to show… almost everything. In the case of Coca-Cola animation, it was about presenting the company’s content marketing strategy. The content was prepared primarily for internal purposes, but it was also used for marketing as a corporate video.
Why was it effective? The fast-paced action and minimalist color scheme did their job in this video. The images grab the viewer’s attention, which would be hard to do with just voiceover recording.
Lithuanian furniture manufacturing company RIPO focused on minimalism in its corporate film.
After watching, the viewer immediately knows what the company does, what it offers, where it is based, and how to contact RIPO.
RIPO cleverly combined classic film, subtitles and animation elements. The success of this animation is due to the concept and good editing. Although there is no fast-paced action, you want to keep watching because there is always something happening on the screen and the transitions from one frame to another are interesting.
#4 Cubic Inch
Corporate videos are meant to showcase a company’s products or services or present the company itself. In the case of the animation for Cubic Inch it was suppose to do both.
It is not easy to show a production process, expecially a technical one. An animation about Cubic.Parts system, which makes ordering parts for machines faster and easier, did just that – show how the system works and what are its benefits.
It was possible thanks to the use of computer animation, known as vector animation. You can read more about the advantages of this form of animations in this article.
Corporate videos are often done in one fashion… using stock footage. Dissolve decided to make fun of this by creating their own corporate video titled: “It’s a generic corporate video.”
The company, using its own stock material that it offers to customers, parodied the ubiquitous similar internet ads.
It won the Shorty Award for best use of social media in business.
#6 Thai Life Insurance
Corporate films don’t always have to convey a lot of information. It can be about building an image, and creating a vision for the brand.
That’s why Thai Life Insurance decided to focus on emotions. Its corporate company video titled “Unsung hero” is about doing good and being part of a larger shared human family.
The video has been viewed by 99 million people on the company’s YouTube channel alone. Not to mention the social media reach. What a success.
The goal of the animation for TechnoNICOL was to introduce its clients to the interesting history of the company and show its human side. This corporate film was prepared on the occasion of the 25th anniversary of the establishment of the company.
By using whiteboard animation, the film shortens the distance between the company and the audience. This form also allows for the use of real company building materials during production. Such a touch is eye-catching and memorable.
In 2014, Airbnb introduced a new symbol in its logo, intended to be associated with belonging (“belong”). It decided to communicate this to its users through a corporate video in the form of animation.
The video has only a soundtrack. There are subtitles, but no voiceover. Throughout the animation, we see how the logo evolves, travels around the world, creating a community and connecting people.
What makes this animation stand out is the smooth transitions and the way the shapes work together. This way, although there is no emotion at play or elaborate story, we are curious about what will happen next and want to watch until the end.
How to communicate when everyone is different and speaks different languages? This is the question that Slack answers in its corporate film. The 2015 animation was done with flair.
The key idea here was the animation – the fact that the characters are animals with different characters, functions in the company, and responsible for different tasks. What unites them is Slack.
The success of this corporate film was determined by:
- the idea for the main theme; and
- the level of graphic animation.
Corporate videos in ExplainVisually
Corporate videos are a great marketing tool. They increase brand awareness, and allow a company to shape and modify its image.
However, not every corporate film is as effective as the ones presented above. The most important element is the idea and concept at the script stage.
If you want to find out how ExplainVisually creates these kind of videos and how we can help your company, feel free to contact us.
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