Buy Animated Explainer Video: Elevate Your Brand’s Storytelling Today

An animated explainer video is a short, engaging video designed to convey complex ideas through animated graphics in a clear and visually appealing way. These videos combine vibrant visuals, motion, and storytelling to explain key information about your product or service, making it memorable for your target audience. See how animated explainer videos are made and how to buy animated explainer video for your business.

Animated explainer videos are an effective way to showcase your brand’s creativity while delivering tangible results. They can elevate your business by increasing viewer engagement and helping your potential customers understand your offering. Whether used to promote a product, service, or concept, these short videos can help drive traffic, boost conversion rates, and grow your business.

Typically lasting 1-3 minutes, a good explainer video can be used across various platforms, including websites, landing pages, YouTube, and even television. Whether you’re aiming for business growth or simply want to make your message stand out, an animated explainer video is the perfect tool for capturing your viewer’s attention.

Benefits of Explainer Videos

An animated explainer video is a great way to boost your digital marketing. Here are some of its key benefits:

Effective Communication: Animated videos simplify complex information, making communicating your value proposition easier and helping standout against competition.
Increased Engagement: Animated explainer videos are highly engaging, capturing attention and keeping viewers interested. Interestingly, 91% of consumers have watched a video explainer to learn more about a product or service.
Enhanced Brand Awareness: By compellingly presenting information, these short videos boost brand recognition and recall. In fact, 90% of video marketers report that video marketing has increased brand awareness.
Improved Conversion Rates: Explainer videos can drive conversions, with 82% of consumers reporting they have been convinced to buy a product or service after watching an explainer video.
Higher Retention Rates: People remember 95% of a message from a video, compared to just 10% from text.
Improved Online Presence: Sharing animated videos across platforms like your website, landing pages, social media, and YouTube can expand your reach and attract a wider target audience.

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How to Create an Effective Animated Explainer Video

Crafting a Compelling Script

The foundation of any good explainer video lies in a well-written video script. This script serves as the roadmap for your entire animation project, ensuring your key information is communicated clearly and effectively to your target audience. A carefully crafted script ensures your animated explainer video captures viewer’s attention and drives the desired results.

To craft a compelling script, follow these steps:

Effective Communication: Animated videos simplify complex information, making communicating your value proposition easier and helping standout against competition.
Increased Engagement: Animated explainer videos are highly engaging, capturing attention and keeping viewers interested. Interestingly, 91% of consumers have watched a video explainer to learn more about a product or service.
Enhanced Brand Awareness: By compellingly presenting information, these short videos boost brand recognition and recall. In fact, 90% of video marketers report that video marketing has increased brand awareness.
Improved Conversion Rates: Explainer videos can drive conversions, with 82% of consumers reporting they have been convinced to buy a product or service after watching an explainer video.
Higher Retention Rates: People remember 95% of a message from a video, compared to just 10% from text.
Improved Online Presence: Sharing animated videos across platforms like your website, landing pages, social media, and YouTube can expand your reach and attract a wider target audience.

Your script should be concise, compelling, and match your brand’s tone of voice. Whether you write it yourself or collaborate with a specialist explainer video company, this step sets the stage for a successful animated explainer. A strong video script ensures your animated video holds viewer’s attention while clearly showing the benefits of your product or service.

By focusing on these elements, you can create a good explainer video that not only engages your audience but also drives more leads, boosts conversion rates, and enhances your digital marketing efforts.

Designing Engaging Visuals

Creating impactful visuals is key to making a great explainer video. The animation team works to produce eye-catching graphics that bring your ideas to life and help convince your audience.

Here’s how the process works:

Scene Illustration: The creative team will illustrate all the scenes as artwork that’s ready for video animation. These illustrations serve as the foundation for each part of your animation project, ensuring that every detail aligns with your brand’s vision and company colors.
Styleframe Development: If your animated explainer video includes characters or specific design elements, many of these will be developed during the styleframe phase. Styleframes help you visualize the final visual style, giving you a preview of the animated videos before full production begins.
Collaborative Process: The team will work closely with you to ensure that the illustrations meet your expectations. This collaborative approach ensures the visuals align with your brand identity, key message, and audience preferences.
Perfecting the Styleframes: The animation team will fine-tune the styleframes to your liking, incorporating your feedback into every stage. This ensures the final product is polished and visually compelling, holding your viewer’s attention from the first few seconds to the end of the explainer video.

Engaging visuals not only make your animated explainer more memorable but also help communicate key information effectively. With a focus on detail, creativity, and visual style, the animation process ensures your video explainer resonates with your audience and drives results. Whether it’s for landing pages, social media, or your website, these animated videos will showcase your product or service in the best possible way.

Bringing the Story to Life

The magic of a good explainer video happens when the animation team transforms static illustrations into dynamic, captivating animated videos that engage your target audience and communicate your message effectively.

Here’s how the animation project unfolds:

Animating the Scenes: The team brings the visuals to life by animating each scene, adding motion and energy that make your video explainer compelling and immersive. This step ensures your product or service is presented in a way that captures viewer’s attention and keeps them engaged.
Incorporating Illustrations: The animation seamlessly integrates with the artwork created during the design phase. These animated graphics combine creativity and precision to showcase your brand while delivering key information clearly and effectively.
Collaborative Refinement: Throughout the process, the creative team will work closely with you to ensure the animation aligns with your vision, brand colors, and overall visual style. Your feedback will guide the team in perfecting every detail, resulting in a good explainer video tailored to your needs.
Delivering the Final Product: Once the animation is complete, the final explainer video is rendered into a full HD movie file, ready for deployment across landing pages, YouTube, websites, or social media.

By bringing the story to life, the animation transforms your concept into a visually stunning animated explainer video that resonates with your audience, drives more leads, and boosts conversion rates. Whether your goal is to explain a product or service, showcase your brand, or increase business growth, the final video animation delivers a powerful impact, ensuring your story is both memorable and effective.

Using Animated Explainer Videos to Boost Your Brand

Animated explainer videos are a highly effective way to enhance your brand’s visibility, engagement, and growth. By leveraging video marketing, you can communicate your message clearly while captivating your target audience.

Drive Traffic: Including animated videos on your website can boost organic traffic by up to 157%. These explainer videos not only improve SEO but also attract potential customers searching for your product or service.
Increase Awareness and Understanding: Video explainers simplify complex concepts, making your message easy to understand. In fact, 97% of marketers report that videos help customers better understand products or services.
Boost Conversions: Adding a good explainer video to your landing pages can increase conversions by 86%. A well-designed animation project ensures your viewers not only watch but also take action.
Promote Products or Services: Whether you want to explain a product or service or showcase your brand, explainer videos are perfect for increasing sales. Studies show that 76% of companies using videos have seen a direct boost in sales.
Simplify Complex Concepts: Animated explainer videos break down intricate ideas into easy-to-digest animated graphics, helping viewers retain 95% of the information presented in a video, compared to just 10% when reading text.
Versatility Across Platforms: These short videos can be displayed on your website, shared on YouTube, or posted across social media, making them ideal for driving traffic and increasing brand awareness.

buy animated explainer video

By using animated explainer videos, you can captivate your audience, communicate key information, and achieve your business growth goals. These videos help hold viewer’s attention, increase conversion rates, and drive more leads for your brand.

Why Choose ExplainVisually for Your Animated Explainer Video

At ExplainVisually, we specialize in creating animated explainer videos that go beyond being just visually appealing – they’re effective tools for achieving your business growth goals. Here’s why our animation studio stands out:

A Creative Team Dedicated to Your Vision

Our creative team works closely with you to fully understand your project’s needs and bring your vision to life. Whether it’s a video explainer, infographic, or whiteboard animation, we tailor every detail to reflect your brand identity and capture your target audience’s attention.

Expertise Across Industries

We have completed over 500 projects in 19 languages for businesses in diverse sectors, from cybersecurity systems to digital transformation strategies. Our experience ensures we understand how video marketing can effectively communicate key information to both B2B and B2C clients.

Diverse Range of Services

We offer a variety of animation styles, including:

Whiteboard animations: Personal, hand-drawn visuals for storytelling.
Digital whiteboard: Combining traditional techniques with modern video production.
Vector animations: Perfect for abstract concepts or in-depth views of your product or service.
3D animations: More expensive, however offering more opportunities to show even complicated products.

In addition to animated graphics, we provide infographics, presentations, voiceover artists, and more to create a one stop shop for all your creative B2B needs.

Proven Success with Clients

Our clients’ testimonials highlight what sets us apart:

Achieving Business Goals: “We believe we have created a pioneering educational video in the PV industry that will help to educate our customers for many years to come.” – Winaico
Consulting and Feedback: “ExplainVisually understands clients’ pain points and always delivers on time.” – 3S Group
Quality and Timeliness: “The quality exceeded our expectations, and the materials were delivered within tight deadlines.” – IKEA GSS

Recognized Excellence

Ranked among the top 10 animation studios globally on Clutch.co.
No. 1 on The Manifest for whiteboard animation agencies.
Featured in Brief Magazine’s “50 Most Creative in Business.”

A Process Designed for Your Success

We use storytelling techniques and proven methodologies like SPIN, Challenger Sale, and SNAP to craft materials that are memorable and results-driven. Our animation process is transparent, with 24/7 access to project updates and real-time communication through Asana.

Trusted by Industry Leaders

We’ve created animations for over 100 companies, including Santander, Nestlé, IKEA, and more, helping them sell, educate, and promote effectively.

Why It Matters

Many studios can make visually pleasing animations, but at ExplainVisually, we focus on creating videos that achieve results – whether it’s boosting conversion rates, generating more leads, or increasing brand awareness.

Contact us to see how we can craft a good explainer video that not only looks great but delivers measurable success for your business.

Frequently Asked Questions About Animated Explainer Videos

What is an animated explainer video?

An animated explainer video is a short, engaging video that uses animation to communicate complex ideas in a simple, visually appealing way. It’s an excellent tool for promoting a product or service, educating employees, or building brand awareness.

How long should an explainer video be?

The length depends on the purpose:

Marketing and sales animations: Typically between 30 seconds and 2 minutes, ideal for capturing viewer’s attention and keeping them engaged.
Internal communications videos: Usually longer, around 2-4 minutes, to effectively explain detailed procedures or strategies.

The duration should reflect your goals and your target audience’s interest level.

How long does it take to produce an animation?

The production process generally takes 4-6 weeks, depending on the animation’s length, complexity, and the availability of the client for providing feedback.

What elements make a good explainer video?

A good explainer video includes:

A clear and compelling script.
Engaging animated graphics tailored to your brand.
Professional voiceover artists and appropriate background music.
A well-defined call-to-action to drive conversion rates or business growth.

Can I provide my own script?

Absolutely! If you have a script ready, our creative team will use it. Alternatively, we can craft one from scratch based on your input, ensuring it aligns with your visual style and business objectives.

Can I make changes to the script before video production begins?

Yes, the script-writing phase includes 2-3 rounds of revisions, allowing you to provide feedback and refine the content. Once finalized, the script guides the rest of the animation project.

What will the explainer video look like?

You’ll first see a storyboard, which outlines the visual style, colors, and scene arrangements. After your approval, we animate the scenes and refine the video based on your input during revision rounds.

What will the voiceover sound like?

We provide samples of professional voiceover artists for you to choose from, ensuring the voice matches your brand’s tone and message.

What if I don’t like the explainer video? Can I request changes?

Yes, you can request revisions at various stages of the project. We include a set number of feedback rounds during script, storyboard, and animation phases to ensure the final product meets your expectations.

Why choose ExplainVisually for your animated explainer video?

We have over a decade of experience, creating more than 580 animations for clients across 19 languages. Our expertise in visual thinking, storytelling, and marketing ensures we deliver not just visually appealing content, but effective, goal-driven animations.

Let us know if you’d like further details or to discuss your specific project!

Kamila Ołdakowska

I possess 3 years of experience in marketing, which I have been actively cultivating since the beginning of my second year of undergraduate studies, starting with a role at a consulting company. Currently, as a Marketing Specialist at Explain Visually, I apply my knowledge to devise strategies that enable companies to effectively communicate their core values through animations. My experience also encompasses content creation that drives companies toward their strategic goals. I am presently pursuing a master’s degree in project management, enhancing my ability to organize and execute complex marketing projects. I continually refine my skills by keeping up with the latest marketing trends, ensuring that my experience and contributions to each project are of the highest caliber.

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Pictures vs. illustrations vs. instructional video – when to use what to make our instruction effective

Imagine you are sitting comfortably on a plane, reading a book. Suddenly you feel turbulence that is much stronger than usual. You start to get anxious, especially since you see people around you panicking. Then you hear the captain's voice from the speakers: "Please...

Customer Segmentation: The Cornerstone of SaaS Pricing

Most personas are eye-rollingly useless. Product Managers usually create these personas to satisfy Agile’s user story framework, adding nothing (or even causing harm) to the process of creating breakthrough products and offers. The managers who create these useless...

How to get people to follow the recommendations of the Ministry of Health, doctors and pharmacists? [Visual Thinking in Medicine]

You have a fever, you feel weak, and your cough is getting worse. Normally this wouldn't concern you, but there is a coronavirus raging in the world so you have doubts. Just in case, you call the hotline. The lady on the other end of the phone patiently explains what...

Sales enablement: what it is, why implement it and how to do it

Sales enablement is primarily about making salespeople's work easier and faster for them to achieve sales targets. How does it work in practice? It is a bit like the organization of a football club. Let's look at Robert Lewandowski. Before the Bayern star steps out...

How did we help 3S Group generate leads using animation?

About the company: 3S Group - Polish provider of telecommunication services, data center and ICT solutions, and part of PLAY operator since 2019. 3S Group supports the realization of its clients' business visions by designing and implementing ICT solutions....

How we helped Israeli startup to win a 1,000,000$

About the company: Seegnature (now Reach): Israeli startup that creates an application for remote discussion and signing of contracts. Department: Company Founders. Problem: Seegnature entered the competition for the best insurance startup in Israel. The company...

How did Michelin sell tires in a country with no cars? Three examples of big brand content marketing that shows the power of good content

Before 1900, there were only 3,000 cars in France. At that time, brothers André and Édouard Michelin decided to start a company that sold tires.[1] Sound like a recipe for failure? Probably many people thought so, as how do you sell tires to people who don't need...

6 things without which your sales support and sales materials will be ineffective

You know the scenario? The conversation is going well, and the customer is interested. Finally, the potential customer says to the salesperson: "Then please send an offer. I'm having a meeting with my boss/team/partner and I'll let you know what the response is." The...

Content marketing that supports sales – what is a content funnel and how to use it

After publishing an article about content marketing of three global giants: Michelin, Pirelli and Guinness, our subscribers were strongly surprised as not many knew the stories. The artice has not yet been translated to English, but in a shortcut: - When...

How to maximize ROI of your explainer video (22 non-bullshit practical tips)

These are the insights we got after producing hundreds of explainer videos. Before you start 1) Check if the ROI numbers add up. Sometimes they don’t. The easiest formula to calculate ROI is: Predicted Reach (i.e. 10 000 people) x Avg. deal size (i.e. 100$) x...

Animation versus illustration: which is more effective [based on research]

Walt Disney said: "Animation can represent anything the human mind can imagine. This ability makes it the most versatile and direct form of communication. At the same time, it is created to be appreciated by mass audiences."[1] Although this quote comes from one of...

Whiteboard animation: Best Business Cases

Whiteboard animation videos are special animated films, which educate customers about a company, a brand or its products. They have been used by marketing, sales and HR departments of the biggest companies for 10 years, but only just starting to gain popularity in...

13 ideas for using animation in business – practical videomarketing

Well-crafted animation can help in many elements of business. Most often, it supports companies in acquiring leads, training employees, presenting a product or service to customers, implementing procedures, or increasing conversions. Since you've already invested in...

How to sell when your product is not much different from the competition?

"If there is no difference, there is only indifference" said Louis Nizer Customers may think the same when your products are not much different from the competition. Of course you can lower the price but this may start a price war. Thousands of companies have faced a...

Vegan food market in Poland

Imagine that you go to Facebook and there are pictures of sausages, kabanos to be exact, everywhere. They are posted by your friends, the fan pages you like, and strangers on groups you belong to. Sounds like science fiction? Meanwhile, it is reality as kabanos are...

Veganism, vegetarianism and marketing: how to advertise and sell vegan products?

Veganism is on the rise. There is no question about it. To give you just a few recent examples... New vegan product a sales hit The first example is the British bakery chain Gregg. I first heard of its existence when it released vegan sausage rolls and I read about it...

How our animation helped the „Wiecej niż LEK” website earn their first 100 000 EUR

About the project: “Więcej niż LEK” is a Medical Information Portal which is used to run high quality e-learning courses for students and graduates of medical colleges, which prepare them for, among other things, for the Final Medical Examination and the Final...

How to calculate if the explainer video will pay off?

As we wrote earlier in the text about explainer video, the production of such an animation usually costs from 2 000 to 7 000 EUR. How to calculate whether this expense will pay off? And how to estimate the explainer video's possible results? In this text, we...

7 examples of explainer video, which provided companies with leads and increased sales

Rypple, which provides cloud services, wanted to show that its solution increases the efficiency of managers and employees. The B2B business was showing more and more interest in modern ways of storing data, but the competition was not idle and more and more similar...

Product videos—types, prices, advantages and disadvantages (classic film, whiteboard animation, vector animation, and 3D animation)

Product videos are becoming more and more popular because they help to tell about the product in a few minutes. Thanks to them, the customer does not have to read a wall of text on the website or in the brochure. Sellers also feel relieved because they don't have to...

11 tips and tricks that will make it easier for you to make an explainer video

You want to commission a explainer video production. It is an important project because you need to talk about a strategic initiative, generate more leads, or implement a new procedure. You gave the company a general idea and...wait until they hit your vision? This is...

Our Team

Claudia Together with the late Michael (my fiancé at the time), I am a co-founder of ExplainVisually. At the beginning of the company's existence, I was a creative 3-in-1: I wrote scripts, storyboards, and drew films. This was the case with the first 84 films, but in...

The cooperation between TESCO and ExplainVisually has been extended to the Czech Republic and Slovakia

The shelves of supermarkets bend under the food. But what happens to food that is not bought? The last project in cooperation with TESCO brought us the answer to this question. We got a call from Gosia Tokarz, who asked us if we can prepare 7 by 2 meters infographics...

How did Nice To Fit You build brand awareness on the Spanish market? [Case Study]

How did Millenium Bank educate its employees on standards of customer service? [Case Study]

About the company: Millenium Bank – one of the main banks in Poland, part of Banco Commercial Portuges. Department: Department of Quality–responsible for providing equal and high level of customer and sales service in the bank’s facilities. Problem: Keeping the...

4 unobvious reasons that make your offer land in the basket

Thank you for the offer, we have decided to cooperate with another supplier;At this point we have suspended the project, we will contact you when we get back to it;Unfortunately, we are not interested. Every salesperson has heard these answers. Often, the reason for...

Our video telling a story about the most creative Polish School

Among dozens of projects that we have carried out this year, the film for the Kornel Makuszyński Elementary School in Radowo Małe is one of our favourites. And not only our favourite: the video scored over 1300 shares on Facebook. Why this project is so important to...

How did Orange tell their employees about the Continuous Improvement? [Case Study]

About the company: Orange – the biggest telecommunication operator in Poland and one of the main companies in the world, made it to the Fortune Global 500 list. Department: Customer Experience, trying to design the ideal customer experience and supporting the...

What is Graphic Recording (and Graphic Facilitation)?

When the lecturer starts his speech on the stage, the atmosphere of concentration fills the lecture hall. It is his name that brought the crowd to this conference. The slides complete his words, and hundreds of people are focused on him and try to remember as much as...

What is whiteboard animation (and how your business can benefit from it)?

Whiteboard animation is becoming more and more popular in business because of the clear and transparent way it provides information. Research shows that it has an advantage over text messages, and often also over static images and ordinary films. That is why it is...

What is explainer video (and how your business can benefit from it)?

Explainer videos are short movies which explain complicated issues in an easy way. Typically they deliver information about companies, products and services. Today, explainer videos are used by thousands of companies around the world, including the largest...

The curse of knowledge: How it affects managers & marketers

Klątwa wiedzy jest efektem psychologicznym, który w ogromnym stopniu wpływa na naszą pracę oraz życie osobiste. W wielu wypadkach niestety negatywnie. Szczególnie narażone na jego skutki są osoby odpowiedzialne za komunikację w firmie – managerowanie, marketerzy,...

Goodbye to the best boss I’ve ever had

“I heard that you quit your job,” the words echoed in my ears. It was a call from Michał. How on earth did he already know?, I thought. It must have been our Lebanese friend who told him. He was the only person who knew. “Yes, that’s true. The message was being...

Klaudia Tolman of ExplainVisually in the jury of 50 Top Creative list

Klaudia Tolman, our Creative Director, is going to be one of the jurors in the 9th edition of the ranking of 50 Top Creative in Business. The ranking aims to honour companies and people: put their money on innovations and out-of-the-box solutions in their businesses,...

We got the results of the first nationwide research on Visual Thinking

Last year we co-created the very first nationwide research on Visual Thinking. Why did we decide to take part in reliable research on the effectiveness of visual thinking? For years now we have been hearing from our clients, that what we do, works. But it’s one thing...

Maciej Budkowski and Klaudia Tolman to host an “Expert” cycle meeting for Brief.pl

For the last 5 years, we have been building and developing our know-how. During that time we’ve carried out over 200 projects in 19 languages for dozens of corporations, startups and GOs. But never before have we publicly spoken about our agency experiences. This time...

Maciej Budkowski and Klaudia Tolman in the #agencja podcast

Just released, there’s an #agencja podcast featuring our managing team, Klaudia and Maciek. In the podcast we’re telling about our daily work. Link to the podcast –...

ExplainVisually’s film about European Funds submitted to Camerimage

In 2015 we made a film with the Mazovian Unit of EU Programmes Implementation in Warsaw. Its aim was to tell in a simple way how to gain European Funds. The project went very well and many organisations associated with European Funds considered it to set a good...

ExplainVisually’s infographics to support Polish Football Association

Maciek, our Managing Director, has been a huge fan of football for over 20 years and he’s always been dreaming about cooperation with the Polish Football Association. So when they actually called us to say that they needed to explain to football coaches complex...

ExplainVisually a laureate of the competition 50 Most Creative in Polish Business!

We are a laureate of this year’s ranking of 50 Most Creative in Business. 50 Creative is the biggest competition in its field in Poland. The ranking is carried out each year by Brief.pl. Amongst former laureates are CD Project, Brand24, iTaxi, LifeTube, Booksy or...

How to spend money to be happy? Our infographic in “Głos Mordoru” (“Voice of Mordor”)

“Money doesn’t bring happiness” or “You cannot have too much of a good thing”? Turns out, it depends on what you do with it. Those are the conclusions of Elizabeth Dunn and Michael Norton, Professors of British Columbia University and Harvard University. In their book...

Summary 2017

Christmas time has passed, so it’s time for some summary. We can’t describe this year with one word. 2017 was demanding, tragic, developing, successful, sad and joyful. In the period of 12 months we made over 70 films, which means we scored almost 200 total since the...

Our video helped to win 1,000,000$ in a Israeli’s startup competition

A week ago Seegnature, an Israeli InsurTech start-up, used our whiteboard animation during a pitch - presentation to the investors. The stake was high. Pitch is a key moment for a start-up. Several minutes of presentation may determine the company’s future. Especially...

HR Case Study: recruitment video

It was the end of May 2016, when we realized we could not put it off any longer. Everybody took their place, and we started the meeting. “We have to recruit new drawing artists! I can’t do it by myself any longer! We won’t manage when the new projects come…!” Klaudia...

Explainer video production process

Explainer video production process typically takes a few weeks (3-8). The production time depends on the film's duration, its complexity, the flow of works, communication between both parties (or three parties if an Agency also takes part in the discussion), work...