How to get people to follow the recommendations of the Ministry of Health, doctors and pharmacists? [Visual Thinking in Medicine]

You have a fever, you feel weak, and your cough is getting worse. Normally this wouldn’t concern you, but there is a coronavirus raging in the world so you have doubts.

Just in case, you call the hotline. The lady on the other end of the phone patiently explains what you should do in such a situation and which symptoms to pay attention to. She tells you how to properly wash your hands and what agents to use. She asks you to call again if you start to feel worse.

You try to remember as much as you can, but when you hang up the phone, the phone call is a bit of a blur.

Studies show that we forget between 29 and 72% of what the doctor tells us. [1] In addition, the more information we get at once, the more we forget.

And not only do we forget. There are also problems with comprehension, especially among older people.

 

People often can’t understand instructions, even in their native language

23% of English-speaking and 34% of Spanish-speaking U.S. seniors could not understand medical information in their native language. This is according to a 1999 study by Professor Julie Gazmararian  of 3260 people aged 65+. [2]

elderly people graph map

 English and Spanish-speaking Americans who could not understand medical information in their native language. (Gazmararian et al.)

The low level of understanding of medical information by the elderly may make them unable to take proper care of their health. It is unreasonable to expect someone to take medication regularly if they do not understand and remember what the doctor has said.

The consequences of such a situation can be tragic – the patient’s health and life are at stake.

This applies not only to the elderly. In 2004, the Institute of Medicine released information that 48% of American adults cannot read enough to fully understand and follow medical instructions.

The release of this figure to the public was preceded by meticulous research commissioned by the Institute. It’s not that Americans can’t read at all, it’s a matter of the complexity of medical language. [3]

 

Doctors try to convey knowledge to patients in the simplest way possible.

Unfortunately, the language often lacks colloquial expressions for medical terms. What is obvious to a specialist, can be black magic to us! We wrote more about this topic, in a business context, in the article: The Curse of Knowledge.

What can we do to make people understand, remember and follow medical instructions?

 Visual instructions reassure and educate patients

Dr. Francois Luks, a pediatric surgeon at Hasbro Hospital in the United States, appreciates the value of visuals. When he explains a diagnosis or surgical procedure to a patient, he pulls out a piece of paper and a pencil. He believes the images help patients understand complicated medical jargon.

Dr. Luks says that a boy with a serious pancreatic injury arrived at his hospital and he had to act quickly. The parents were in a panic and flooded the doctor with questions but there was no time for a long explanation. Dr. Luks took out a piece of paper, sketched the pancreas and briefly showed the stages of the operation. Then he ran into the operating theatre.

The boy came out of the surgery unscathed. The parents thanked the doctor for  the drawing explaining the surgery. It made them feel less nervous during the surgery and the patient to this day keeps the doctor’s sketch as a memento. [4]

 

The effectiveness of images in medical communication is not only in the realm of anecdotes. It has been proven in numerous studies, collected and described by Professor Peter Houts in a review on the role of visualization in enhancing medical communication.

 

What kind of research?

Researchers Delp and Jones conducted an experiment involving 234 people. All participants had sustained an injury and were in hospital for treatment. After being discharged, they were expected to care for the wound themselves. The healing process depended on how meticulously they cared for the wound.

They were given printed instructions in two variants. Half of the subjects got it in text form and half in text form with visualizations.

Three days later, they were asked if they had read the instructions. If they did, they were asked to answer questions and tell how they cared for the wound.

it was found that patients who received the instructions with pictures:

  • were more likely to read it;
  • remembered more of it;
  • adhered to the instructions better.

The recommendations were followed by 77% of this group, compared to 54% of the patients who received the text-only instructions. [1]

In Delp and Jones’ experiment, patients who were given instructions with pictures were more likely to read them, remembered significantly more about the instructions and followed them better.

 

Pictorial instructions in the fight against the coronavirus outbreak

To make handwashing more effective during the ongoing coronavirus outbreak, the Ministry of Health and the State Sanitary Inspectorate, created a visual instruction. [5]

A picture-and-text graphic circulated the Polish Internet, and was displayed on housing estate staircases, in workplaces and government offices.

The same instructions in text-only form would not have had the same impact.

The Center for Disease Control and Prevention, a division of the U.S. Department of Health, decided on a similar move. They  educated citizens on preventative measures that can reduce the chances of contracting coronavirus, using a mix of text and visuals. [6]

Center for Disease Control and Prevention infographic on preventative measures that can reduce the chances of contracting coronavirus.

Visual instructions and the memorization of information

Peter Houts came to the conclusion over 20 years ago that visual instructions could support physicians.

He and his colleagues conducted an experiment in 1998 involving 21 patients. They were read instructions on how to manage their disease symptoms. Each participant was subjected to the experiment twice:

  • The first time, they just listened to the recording.
  • The second time, the participants had supporting visualizations in front of them while listening to the instructions. They also had the visualizations in front of them while taking the test.

By having the subjects participate in both trials, the only variable was the presence of the visualizations. The outcome of the experiment strongly fell in favor of the graphics.

The respondents who listened to the text got 15% of the answers correct, while the participants in the “picture” group got as many as 85% correct. Although the study sample was small, the result was statistically significant. It has been proven that visualizations help us to understand and remember instructions better. Other studies confirm the positive impact of visualizations. [1]

In Houts’ experiment, the subjects who listened to the text got 15% of the answers correct, while the subjects in the “picture” group got as many as 85% correct.

How visualization helps you understand difficult terms

Robert Michielutte et al. gave 217 women brochures on cervical cancer prevention. [1]

This is an important topic, as in Poland women often do not go to the gynecologist for check-ups or go too late. Consequently, the survival rate is only 50%. [7]

The researchers decided to see if the form in which women get information about disease prevention makes a difference. They gave half of the women a booklet with text alone, and half with text accompanied by pictures.

Comprehension of the text was tested by asking the women eight questions. Once again, the form the information was presented was found to be important.

65% of the subjects in the group that received the illustrated booklets answered 7 or 8 questions correctly, while the same number of correct answers were given by only 53% of the women in the text group.

Importantly, the study took into account the literacy level of the women.

Women who were better at reading comprehension performed almost the same on the tests, regardless of the type of pamphlet they received – 7 or 8 points were scored by 72% of women who read the pamphlet without pictures, and only 2% less, or 70%, by those who received the text alone. This is a small difference and is not statistically significant.

The reverse is true for low-literate women: 7 or 8 points were given to only 35% of the women who read the booklet without pictures, and 61% of the respondents who received it with pictures. Depending on the degree of literacy, we will understand the content of the instructions better or worse. [1]

graphs

Percentage of women who read well with comprehension and less literate women who understood the instructions with pictures and with text alone in a study by Robert Michielutte et al.

When do illustrations have an advantage over photographs?

– How in words can you describe this heart without filling a whole book? Yet the more detail you write concerning it, the more you will confuse the mind of the hearer – wrote Leonardo da Vinci. [8]

The famous thinker’s advice was taken by Dr. Robert Jackler and Chris Gralapp. Dr. Jackler is a brilliant surgeon and Gralapp is an illustrator. They joined forces and with the help of pictures they explain to medical students and doctors the stages of complicated operations. They have published, among other things, an atlas of skull based surgery.

One of their readers is Dr. Richard Gurgel, who specializes in ear and skull based tumor surgery. Despite his years of experience, the day before surgery he always studies Gralapp and Jackler’s illustrations.

he says, the images are clear enough to allow me to perform the surgery in my head before I do it on a living organism.

Gralapp and Jackler’s work is so popular that its authors have made it available online. This is because sometimes surgeons would call them from the operating rooms asking for some information. Now they can easily access the book online and use it during their procedures. [9]

Details of the human physique is sometimes difficult to capture in photographs, and can clearly be seen in illustrations. This has been exploited by Dr. Robert Jackler, who uses images created with Chris Gralapp to explain to medical students and doctors the steps involved in very complex operations. Source: “Ear Surgery Illustrated”
When dealing with such complicated issues, where every detail can determine someone’s life or death, precision is important.

So it would seem that in this case, photographs would be the best solution. Meanwhile, the secret to the effectiveness of Gralapp and Jackler’s instructions lies in illustrations.

Illustrations have an advantage over pictures because they simplify what is inherently complex. Also, you can use them to show what cannot be shown with pictures because of their microscopic size.

– As an illustrator I eliminate the unnecessary – Gralapp quips. [9]

Comics also educate – both patients and doctors

Marisa Acocella Marchetto had it all – beauty, money, and love. She enjoyed life to the fullest. She loved shoes, lipstick and good wine, then one day fate turned when she discovered a tumor on her breast.

Thus began her fight with cancer, which she immortalized in her drawings. Without taboos, and with humor she showed all stages of the disease. The result of her several months’ battle is a comic book “Cancer vixen”, which helped thousands of women around the world to understand the disease. It was also appreciated by scientists and the medical profession.

It is mentioned, among others, by Professor Michael J. Green and Professor Kimberly R. Myers in an article on the role of comic books in medicine. In their opinion, both patients and doctors can benefit from pictorial stories. The former can learn more about their condition and feel that they are not alone. The latter can look at the problem from the patients’ perspective.

Moreover, in their opinion, such strong visual messages allow for an immediate understanding of complex content. This is often impossible with conventional texts.

As an example, the professors cite a frame from Marchetto’s comic strip in which the author is with her mother at the doctor’s office before having a breast biopsy. The doctor is explaining the procedure. The women sit across from each other terrified.

The bubble above the doctor shows blurred lines and a few random words from the doctor – “lymph nodes”, “cancer”, “non-invasive”. You can see that the women are confused and understand very little. Thus, with just one picture, the cartoonist has exposed the problem of doctors communicating effectively with patients.

Just think of how much space and time it takes to convey this message with text compared to conveying it with one undersized frame, enthuse Professor Michael J. Green and Professor Kimberly R. Myers. [10]

The cartoons make complex medical content easier to understand while humorously demonstrating the flaws in everyday doctor-patient communication. Source: Michael J. Green, Kimberly R. Myers, Graphic medicine: use of comics in medical education and patient care in: “BMJ”, 2010

The importance of age in understanding pictorial instructions

At the beginning of this document we mentioned a study on American seniors. So does the age of the patient matter in the perception of a leaflet?

Researchers Sojourner and Wogalter decided to find out. They presented the study participants with materials in different forms: as text, images or text with images.

As with the other experiments, those who received text with visuals performed best and remembered the most information. What makes this experiment different from the others, however, is that the researchers took into account the age of the subjects.

They compared the responses of a young group (average age 19) and an older group (average age 68). The older group had overall poorer performance than the younger group, but in both groups, those who received text with pictures performed significantly better than subjects who received only text or pictures. [1]

Although the younger generation is said to be more digitized, research shows that when it comes to instructions, pictures are effective regardless of age. 

 

Summary

Medical language is often difficult for patients, students, and physicians themselves to understand.

Attaching well-chosen images to texts helps people to understand it better. As studies by Houts, Delp, Michielutte and others have shown, patients are better able to understand instructions through drawings and are more likely to follow them.

This is why illustrated medication leaflets are often more effective than those containing text alone.

An example of a visual instruction on how to take medication, prepared by Klaudia, Creative Director of ExplainVisually our Creative Director, for her partner. 

 

As the example from Dr. Luks and Dr. Jackler shows, doctors are becoming more open to using images to explain complex medical issues.

Hopefully, in the treatment of coronavirus and other ailments, doctors and patients will be supported visually. Especially since the most vulnerable are the elderly, for whom visual instruction is especially useful.

Intake/dose instructions from Thailand

 So how can pharmaceutical and medical companies and institutions help?

Professor Peter Houts has seven recommendations:

  1. Health educators should look for ways to incorporate visuals into medical and health promotion communications.

Think about how you can use visuals to support the key points of your message.

  1. Use as simple drawings or photographs as possible.

Not every visualization is effective. So it’s important to get it right and not distract your audience with unnecessary details.

  1. Simplify the language.

If patients will not understand the main message, visualizations will not save the situation.

  1. Guide the recipient through your visualizations.

If you introduce clear captions for the illustrations, you will reduce the risk that the patient will misinterpret the visuals.

  1. Be culturally sensitive in your creation and selection of images.

Especially if you are communicating with people who have not had much exposure to Western medicine.

  1. Doctors, pharmacists, and other professionals should be actively involved in creating the visualizations.

Such collaboration will make it easier for illustrators to achieve their goals.

  1. Test the effectiveness of the visualization.

Most studies show that adding images positively affects attention, comprehension, memory, and adherence to instructions. However, research results have not always been consistent.

Therefore, you should test the effectiveness of this form of communication in each case, because it is possible that in some cases text alone will be more effective. Houts suggests to use the methodology described by Delp and Jones [11].

 

Authors: Martyna Kozłowska i Maciej Budkowski

If you want to learn more on our projects for medical idustry and how we can help you, contact us.

[FM_form id="11"]

Bibliography:

 

[1] Peter S. Houts, Cecilia C. Doak, Leonard G. Doak, Matthew J. Loscalzo, The role of pictures in improving health communication: A review of research on attention, comprehension, recall, and adherence w: „Patient Education and Counseling” nr. 61, 2006

[2] Gazmararian JA, Baker DW, Williams MV, Parker RM, Scott TL, Green DC, Fehrenbach SN, Ren J, Koplan JP,Health Literacy Among Medicare Enrollees in a Managed Care Organization, JAMA, nr. 281, 1999

[3] Institute of Medicine, Health Literacy: A Prescription to End Confusion. Washington, DC: National Academies Press, 2004

[4] The Importance of Medical Illustration in Patient Communication: https://in-training.org/importance-medical-illustration-patient-communication-15851

[5] Jak myć ręce? Instrukcja mycia rąk: https://gis.gov.pl/zdrowie/zasady-prawidlowego-mycia-rak/ 

[6] Stop the spread of germs: https://www.cdc.gov/coronavirus/2019-ncov/downloads/stop-the-spread-of-germs.pdf

[7] Rak szyjki macicy rozwija się długo – profilaktyka jest łatwo dostępna: http://kurier.pap.pl/profilaktyka/rak-szyjki-macicy-rozwija-sie-dlugo-profilaktyka-jest-latwo-dostepna

[8] Antony Merlin Josea, Anatomy and Leonardo da Vinci w: YALE JOURNAL OF BIOLOGY AND MEDICINE 74 (2001), pp. 185-195

[9] Illustrations convey body’s secrets: https://med.stanford.edu/news/all-news/2011/08/illustrations-convey-bodys-secrets.html

[10] Michael J. Green, Kimberly R. Myers, Graphic medicine: Use of comics in medical education and patient care w: „BMJ”, 2010

[11]  Delp C, Jones J. Communicating information to patients: the use of cartoon illustrations to improve comprehension of instructions. Acad Emerg Med 1996;3:264–70.

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About the author

Oscar Krysik

With over 10 years of experience working with renowned brands such as Lipton, Listerine, and Ben & Jerry’s, I have developed comprehensive communication plans, executed brand launches, and devised effective brand strategies. I am committed to understanding key messages and ensuring they reach the right audience. My experience also includes brand creation, exemplified by the launch of Benji’s Planet, a premium dog food brand. As a brand and marketing consultant, I help businesses craft their brand identity and communicate their value propositions effectively. I regularly update my skills with new certifications and stay abreast of marketing trends to ensure my strategies are cutting-edge. Outside of work, I am passionate about design, graphic arts, and enjoy bouldering in my free time. Contact me for expert brand and marketing consultation.

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Customer Segmentation: The Cornerstone of SaaS Pricing

Most personas are eye-rollingly useless. Product Managers usually create these personas to satisfy Agile’s user story framework, adding nothing (or even causing harm) to the process of creating breakthrough products and offers. The managers who create these useless...

Sales enablement: what it is, why implement it and how to do it

Sales enablement is primarily about making salespeople's work easier and faster for them to achieve sales targets. How does it work in practice? It is a bit like the organization of a football club. Let's look at Robert Lewandowski. Before the Bayern star steps out...

How did we help 3S Group generate leads using animation?

About the company: 3S Group - Polish provider of telecommunication services, data center and ICT solutions, and part of PLAY operator since 2019.     3S Group supports the realization of its clients' business visions by designing and implementing ICT solutions....

How we helped Israeli startup to win a 1,000,000$

About the company: Seegnature (now Reach): Israeli startup that creates an application for remote discussion and signing of contracts. Department: Company Founders. Problem: Seegnature entered the competition for the best insurance startup in Israel. The company...

How did Michelin sell tires in a country with no cars? Three examples of big brand content marketing that shows the power of good content

Before 1900, there were only 3,000 cars in France. At that time, brothers André and Édouard Michelin decided to start a company that sold tires.[1] Sound like a recipe for failure? Probably many people thought so, as how do you sell tires to people who don't need...

6 things without which your sales support and sales materials will be ineffective

You know the scenario? The conversation is going well, and the customer is interested. Finally, the potential customer says to the salesperson: "Then please send an offer. I'm having a meeting with my boss/team/partner and I'll let you know what the response is." The...

Content marketing that supports sales – what is a content funnel and how to use it

After publishing an article about content marketing of three global giants: Michelin, Pirelli and Guinness, our subscribers were strongly surprised as not many knew the stories.   The artice has not yet been translated to English, but in a shortcut: - When...

How to maximize ROI of your explainer video (22 non-bullshit practical tips)

These are the insights we got after producing hundreds of explainer videos.  Before you start 1) Check if the ROI numbers add up. Sometimes they don’t.   The easiest formula to calculate ROI is: Predicted Reach (i.e. 10 000 people) x Avg. deal size (i.e. 100$) x...

Animation versus illustration: which is more effective [based on research]

Walt Disney said: "Animation can represent anything the human mind can imagine. This ability makes it the most versatile and direct form of communication. At the same time, it is created to be appreciated by mass audiences."[1] Although this quote comes from one of...

Whiteboard animation: Best Business Cases

Whiteboard animation videos are special animated films, which educate customers about a company, a brand or its products. They have been used by marketing, sales and HR departments of the biggest companies for 10 years, but only just starting to gain popularity in...

13 ideas for using animation in business – practical videomarketing

Well-crafted animation can help in many elements of business. Most often, it supports companies in acquiring leads, training employees, presenting a product or service to customers, implementing procedures, or increasing conversions. Since you've already invested in...

How to sell when your product is not much different from the competition?

"If there is no difference, there is only indifference" said Louis Nizer Customers may think the same when your products are not much different from the competition. Of course you can lower the price but this may start a price war. Thousands of companies have faced a...

Vegan food market in Poland

Imagine that you go to Facebook and there are pictures of sausages, kabanos to be exact, everywhere. They are posted by your friends, the fan pages you like, and strangers on groups you belong to. Sounds like science fiction? Meanwhile, it is reality as kabanos are...

Veganism, vegetarianism and marketing: how to advertise and sell vegan products?

Veganism is on the rise. There is no question about it. To give you just a few recent examples... New vegan product a sales hit The first example is the British bakery chain Gregg. I first heard of its existence when it released vegan sausage rolls and I read about it...

How our animation helped the „Wiecej niż LEK” website earn their first 100 000 EUR

About the project:  “Więcej niż LEK” is a Medical Information Portal which is used to run high quality e-learning courses for students and graduates of medical colleges, which prepare them for, among other things, for the Final Medical Examination and the Final...

How to calculate if the explainer video will pay off?

As we wrote earlier in the text about explainer video, the production of such an animation usually costs from 2 000 to 7 000 EUR. How to calculate whether this expense will pay off? And how to estimate the explainer video's possible results?   In this text, we...

7 examples of explainer video, which provided companies with leads and increased sales

Rypple, which provides cloud services, wanted to show that its solution increases the efficiency of managers and employees. The B2B business was showing more and more interest in modern ways of storing data, but the competition was not idle and more and more similar...

Product videos—types, prices, advantages and disadvantages (classic film, whiteboard animation, vector animation, and 3D animation)

Product videos are becoming more and more popular because they help to tell about the product in a few minutes. Thanks to them, the customer does not have to read a wall of text on the website or in the brochure. Sellers also feel relieved because they don't have to...

11 tips and tricks that will make it easier for you to make an explainer video

You want to commission a explainer video production. It is an important project because you need to talk about a strategic initiative, generate more leads, or implement a new procedure. You gave the company a general idea and...wait until they hit your vision? This is...

Our Team

Claudia Together with the late Michael (my fiancé at the time), I am a co-founder of ExplainVisually. At the beginning of the company's existence, I was a creative 3-in-1: I wrote scripts, storyboards, and drew films. This was the case with the first 84 films, but in...

The cooperation between TESCO and ExplainVisually has been extended to the Czech Republic and Slovakia

The shelves of supermarkets bend under the food. But what happens to food that is not bought? The last project in cooperation with TESCO brought us the answer to this question. We got a call from Gosia Tokarz, who asked us if we can prepare 7 by 2 meters infographics...

How did Millenium Bank educate its employees on standards of customer service? [Case Study]

About the company: Millenium Bank – one of the main banks in Poland, part of Banco Commercial Portuges. Department: Department of Quality–responsible for providing equal and high level of customer and sales service in the bank’s facilities.   Problem: Keeping the...

4 unobvious reasons that make your offer land in the basket

Thank you for the offer, we have decided to cooperate with another supplier;At this point we have suspended the project, we will contact you when we get back to it;Unfortunately, we are not interested. Every salesperson has heard these answers. Often, the reason for...

Our video telling a story about the most creative Polish School

Among dozens of projects that we have carried out this year, the film for the Kornel Makuszyński Elementary School in Radowo Małe is one of our favourites. And not only our favourite: the video scored over 1300 shares on Facebook. Why this project is so important to...

How did Orange tell their employees about the Continuous Improvement? [Case Study]

About the company: Orange – the biggest telecommunication operator in Poland and one of the main companies in the world, made it to the Fortune Global 500 list. Department: Customer Experience, trying to design the ideal customer experience and supporting the...

What is Graphic Recording (and Graphic Facilitation)?

When the lecturer starts his speech on the stage, the atmosphere of concentration fills the lecture hall. It is his name that brought the crowd to this conference. The slides complete his words, and hundreds of people are focused on him and try to remember as much as...

What is whiteboard animation (and how your business can benefit from it)?

Whiteboard animation is becoming more and more popular in business because of the clear and transparent way it provides information. Research shows that it has an advantage over text messages, and often also over static images and ordinary films. That is why it is...

What is explainer video (and how your business can benefit from it)?

  Explainer videos are short movies which explain complicated issues in an easy way. Typically they deliver information about companies, products and services. Today, explainer videos are used by thousands of companies around the world, including the largest...

The curse of knowledge: How it affects managers & marketers

Klątwa wiedzy jest efektem psychologicznym, który w ogromnym stopniu wpływa na naszą pracę oraz życie osobiste. W wielu wypadkach niestety negatywnie. Szczególnie narażone na jego skutki są osoby odpowiedzialne za komunikację w firmie – managerowanie, marketerzy,...

Goodbye to the best boss I’ve ever had

“I heard that you quit your job,” the words echoed in my ears. It was a call from Michał. How on earth did he already know?, I thought. It must have been our Lebanese friend who told him. He was the only person who knew. “Yes, that’s true. The message was being...

Klaudia Tolman of ExplainVisually in the jury of 50 Top Creative list

Klaudia Tolman, our Creative Director, is going to be one of the jurors in the 9th edition of the ranking of 50 Top Creative in Business. The ranking aims to honour companies and people: put their money on innovations and out-of-the-box solutions in their businesses,...

We got the results of the first nationwide research on Visual Thinking

Last year we co-created the very first nationwide research on Visual Thinking. Why did we decide to take part in reliable research on the effectiveness of visual thinking? For years now we have been hearing from our clients, that what we do, works. But it’s one thing...

Maciej Budkowski and Klaudia Tolman to host an “Expert” cycle meeting for Brief.pl

For the last 5 years, we have been building and developing our know-how. During that time we’ve carried out over 200 projects in 19 languages for dozens of corporations, startups and GOs. But never before have we publicly spoken about our agency experiences. This time...

Maciej Budkowski and Klaudia Tolman in the #agencja podcast

Just released, there’s an #agencja podcast featuring our managing team, Klaudia and Maciek. In the podcast we’re telling about our daily work. Link to the podcast –...

ExplainVisually’s film about European Funds submitted to Camerimage

In 2015 we made a film with the Mazovian Unit of EU Programmes Implementation in Warsaw. Its aim was to tell in a simple way how to gain European Funds. The project went very well and many organisations associated with European Funds considered it to set a good...

ExplainVisually’s infographics to support Polish Football Association

Maciek, our Managing Director, has been a huge fan of football for over 20 years and he’s always been dreaming about cooperation with the Polish Football Association. So when they actually called us to say that they needed to explain to football coaches complex...

ExplainVisually a laureate of the competition 50 Most Creative in Polish Business!

We are a laureate of this year’s ranking of 50 Most Creative in Business. 50 Creative is the biggest competition in its field in Poland. The ranking is carried out each year by Brief.pl. Amongst former laureates are CD Project, Brand24, iTaxi, LifeTube, Booksy or...

How to spend money to be happy? Our infographic in “Głos Mordoru” (“Voice of Mordor”)

“Money doesn’t bring happiness” or “You cannot have too much of a good thing”? Turns out, it depends on what you do with it. Those are the conclusions of Elizabeth Dunn and Michael Norton, Professors of British Columbia University and Harvard University. In their book...

Summary 2017

Christmas time has passed, so it’s time for some summary. We can’t describe this year with one word. 2017 was demanding, tragic, developing, successful, sad and joyful. In the period of 12 months we made over 70 films, which means we scored almost 200 total since the...

Our video helped to win 1,000,000$ in a Israeli’s startup competition

A week ago Seegnature, an Israeli InsurTech start-up, used our whiteboard animation during a pitch - presentation to the investors. The stake was high. Pitch is a key moment for a start-up. Several minutes of presentation may determine the company’s future. Especially...

HR Case Study: recruitment video

It was the end of May 2016, when we realized we could not put it off any longer. Everybody took their place, and we started the meeting. “We have to recruit new drawing artists! I can’t do it by myself any longer! We won’t manage when the new projects come…!” Klaudia...

Explainer video production process

Explainer video production process typically takes a few weeks (3-8). The production time depends on the film's duration, its complexity, the flow of works, communication between both parties (or three parties if an Agency also takes part in the discussion), work...