YouTube Ad Maker: Best Practices for Creating Effective Animated Ads

Drive higher conversions with our YouTube ad maker services, specializing in creating animated video ads that boost your brand’s performance.

YouTube is one of the most powerful platforms for video advertising, offering a vast audience and a variety of tools to create engaging ads. With over 2.56 billion active users, YouTube provides an unparalleled opportunity for businesses to reach their target audience. Effective YouTube online ads can significantly increase brand awareness, generate leads, and drive traffic to a website. By leveraging precise targeting options, businesses can show their ads to specific demographics, interests, and behaviors, ensuring that their message reaches the right people.

Creating impactful YouTube ads involves more than just visual appeal; it requires a deep understanding of your target audience and the ability to tailor your content accordingly. Tailoring animation to your audience is crucial, as it ensures that your messaging, visuals, and animation are relatable and engaging. For instance, ads targeting younger audiences may use bold, vibrant animations and fast-paced content, while advertisements for professional services may require a more refined and polished approach.

Are you interested in this topic? That’s great, because we have prepared a wealth of interesting information for you.

The Importance of YouTube Ads for Businesses

For businesses, investing in YouTube ads is crucial for increasing brand awareness, generating leads, and driving traffic to a website. YouTube is one of the largest video-sharing platforms, with billions of viewers every month, which makes video ads a powerful tool for reaching new customers. By leveraging effective YouTube video ads, businesses can create compelling content that resonates with their audience on both desktop and mobile devices.

YouTube video ads offer precise targeting options, enabling businesses to show their ads to specific demographics, interests, and behaviors. Whether using a YouTube ad maker or creating content from scratch, brands can craft personalized advertisements that drive viewer clicks and increase conversions.

Formats of YouTube Ads

YouTube offers a variety of ad formats, each designed to serve different marketing objectives. Understanding these formats is crucial for creating effective campaigns.

youtube ad maker - formats of youtube ads

There are several formats for YouTube ads, each offering different ways to reach viewers:

Skippable In-Stream Ads: these ads play before, during, or after a YouTube video and can be skipped after five seconds. They are perfect for creating engaging ads with a strong hook in the first five seconds. Advertisers are only charged when viewers watch at least 30 seconds or interact with the ad, making them ideal for storytelling and engagement.
Non-Skippable In-Stream Ads: these shorter advertisements cannot be skipped and ensure that the full ad is viewed. They are typically 15 to 20 seconds long and are best used when you want to guarantee that your message is seen by viewers.
Discovery Ads: these ads appear in YouTube search results and alongside related videos, helping businesses capture viewer clicks from people searching for relevant content. They are excellent for generating interest and clicks from genuinely curious users.
Bumper Ads: six-second video ads that are non-skippable, ideal for quick, maximum impact messaging. They are great for building brand awareness and reaching a broad audience with short, memorable messages.
Overlay Ads: these are text or image ads that appear on the lower part of a YouTube video, designed to subtly capture attention without interrupting the video.
Masthead Ads: these ads appear at the top of the YouTube homepage and are ideal for maximizing brand exposure and reach. They offer a high-impact visual presence and are often used for major product launches or brand awareness campaigns.

Choosing the right format is essential to ensuring your YouTube ads make the desired impact, whether it’s building brand recognition or driving traffic to your site.

1. Benefits of Using a YouTube Ad Video Maker

A free video ad maker allows businesses to create professional-looking ads without incurring significant costs. These tools often provide templates and drag-and-drop interfaces, making it easy to incorporate video clips into your ads. This approach enables small businesses and startups to compete with larger corporations in the advertising space. What other benefits can we talk about here?

Why use a YouTube Ad Video Maker?

Using a YouTube ad video maker offers businesses a simple and efficient way to create professional-looking video ads without requiring extensive design skills or the need to hire a production team. These tools provide an intuitive interface, allowing even beginners to craft high-quality advertising videos with minimal effort. The ease of use and automation available in many ad makers help streamline production, making it possible to quickly produce engaging YouTube video ads.

Moreover, YouTube is a powerful platform for reaching a large audience. With YouTube ads having the potential to reach 2.56 billion users globally, the importance of using an efficient ad maker to reach this vast audience cannot be understated. This figure represents the total number of users who may be exposed to ads over time, rather than daily. This tool ensures that your brand remains visible and relevant, especially since 70% of YouTube watch time now comes from mobile devices, making it essential to have optimized, fast-delivery video ads. By using Google Ads, which include YouTube ads, businesses can significantly increase their reach and target specific audiences more effectively.

Customizing Ads to Match Brand Style and Message

A YouTube ad video maker allows you to fully customize your video ads to align with your brand. Whether it’s choosing the right visuals, fonts, and images, or adding your logo, sound, and message, these tools provide complete flexibility. You can also incorporate free templates to streamline the process, ensuring your advertisements stay on-brand.

Customization is vital for creating effective YouTube video ads that resonate with your viewers. The average YouTube user spends 29 hours per month on the platform (as of July 2024), highlighting the opportunity to engage deeply with audiences if your advertising videos are visually appealing and tailored to your brand‘s identity.

Time and Cost Savings

One of the greatest advantages of using a YouTube ad maker is the ability to save both time and money. Rather than hiring a professional production team, which can be costly and time-consuming, a YouTube ad video maker allows businesses to produce high-quality video ads in-house. This helps reduce overall production costs and maintain full control over the creative process – from the initial concept to the final upload.

In 2024, YouTube saw ad revenue reach $8.66 billion, showcasing how businesses are increasingly leveraging the platform for marketing purposes. By using free video tools and pre-designed YouTube ad templates, you can create and deploy ads more frequently, ensuring that your business remains visible across YouTube and other social platforms. This strategy is particularly crucial since 40% of shoppers reported making purchases after discovering brands on YouTube.

2. Best Practices for Creating Effective YouTube Ads

Tailoring Animation to Your Target Audience

To create effective YouTube video ads, it is crucial to tailor your content to your specific target audience. Understanding your viewers’ demographics, interests, and behavior will allow you to create advertising videos that resonate more deeply and drive higher viewer clicks. For instance, ads targeting younger audiences may use bold, vibrant animations and fast-paced content, while advertisements for professional services may require a more refined and polished approach.

When tailoring YouTube video ads to your audience, ensure that your messaging, visuals, and animation are relatable and engaging for the specific group you want to reach. The more personal and relevant your ad feels, the more likely it will engage viewers.

Creating Engaging, Short Stories That Capture Attention

With so many advertising videos competing for attention, it’s critical to capture the viewer’s interest within the first five seconds. To do this, create a short, engaging story that quickly draws the viewer in. Whether it’s through eye-catching visuals, an emotional hook, or humor, your ad needs to be designed to prevent the viewer from skipping.

Data shows that users tend to decide whether to watch or skip a video within those first five seconds, making it essential to grab their attention immediately. Additionally, keep the overall video short and to the point. Studies have shown that 15-second ads drive 46% higher site visits than 30-second ads. 30-second ads drive 24% higher conversions than 15-second ads.

Incorporating a Strong and Clear Call-to-Action (CTA)

An essential component of effective YouTube video ads is a clear and compelling call-to-action (CTA). After capturing the viewer’s attention, guide them on what to do next, whether it’s visiting a website, signing up for a service, or making a purchase. Make sure the CTA stands out visually and is easy to follow. Use persuasive language that prompts immediate action, such as “Buy Now” or “Learn More.”

By strategically incorporating CTAs into your advertising videos, you’ll increase viewer clicks and conversions, helping your ad achieve its goal. Don’t forget to align your CTA with the story you’ve built, ensuring it feels natural and impactful.

3. Optimizing YouTube Ads for Mobile

The Importance of Mobile Optimization

With the majority of YouTube’s viewership coming from mobile devices, optimizing your YouTube video ads for mobile is no longer optional – it’s essential. As of 2024, 70% of YouTube watch time occurs on mobile devices, making it critical for businesses to design ads that perform well on smaller screens. Ignoring mobile optimization can result in lower viewer engagement and poor ad performance, reducing the overall impact of your campaign.

Best Practices for Mobile-Friendly Ads

To ensure your ads are optimized for mobile, it’s important to focus on creating clear and concise messages that can be easily understood within a few seconds. Given the limited screen space on mobile devices, your visuals should be simple yet impactful. Avoid clutter and use large, readable fonts, bright colors, and high-contrast images to capture attention. Additionally, focus on vertical video formats, as they fit better on mobile screens.

Another key strategy is to make the first five seconds of your ad count. Many users skip ads after a few seconds, so capturing attention immediately with a strong visual or compelling message is critical to keeping them engaged. Consider using mobile-friendly templates that are designed specifically for these types of ads to ensure your message is delivered effectively.

Testing Across Various Devices for Optimal Performance

It’s crucial to test your YouTube video ads across multiple devices and platforms to ensure they perform well on different screen sizes and operating systems. From smartphones to tablets, each device offers a unique viewing experience, and testing will help identify any design or performance issues. Tools like YouTube Analytics can offer insights into how your ad performs on mobile versus desktop, allowing you to refine your ad for better results.

Testing across different devices will also reveal if your ad loads quickly and plays smoothly. A slow-loading ad can frustrate viewers and result in high drop-off rates. Therefore, ensure your ads are optimized for quick online streaming and that all graphics and video elements are compressed for faster performance.

4.Tools & Platforms for Creating YouTube Ad Videos

Creating high-quality YouTube ads doesn’t require a large production team or extensive design experience. With a wide array of YouTube ad video maker tools available, businesses can easily craft professional, engaging video ads that resonate with their target audience. These platforms offer both free and paid options, making it accessible for small and large businesses alike to create stunning YouTube video ads quickly and efficiently.

Overview of Popular Tools

Some of the most popular tools for creating YouTube ad videos include Canva, Adobe Spark, and Biteable. These platforms provide customizable YouTube ad templates that can help streamline the design process, even for beginners. By using pre-designed templates, businesses can focus on crafting the message while the platform handles the technical aspects of animation, transitions, and effects. Canva is a favorite for its drag-and-drop functionality, while Adobe Spark offers more advanced design capabilities, making it a go-to for those looking for a polished, high-quality result.

For those on a budget, free platforms like Biteable allow users to access free templates, stock footage, and music to create effective advertising videos without the need for expensive software. This makes it easy for companies to maintain a consistent online presence, regularly updating their ads to keep up with evolving trends and customer preferences.

Customization and Efficiency

One of the key advantages of using a YouTube ad maker is the ability to fully customize your video ads to align with your brand identity. From adjusting logos and fonts to choosing the perfect sound and graphics, these tools offer extensive options to ensure your ad stands out. Many of these platforms are equipped with features that allow for the easy integration of lower thirds, transitions, and overlays, which can help capture the viewer’s attention without distracting from the core message.

The efficiency of these platforms is another standout benefit. With intuitive interfaces and drag-and-drop functionalities, businesses can create compelling YouTube ads in a fraction of the time it would take with traditional methods. This speed of creation allows brands to react swiftly to market changes, launching ads to capitalize on trends, promotions, or seasonal opportunities.

Streamlining the Video Creation Process

By using these platforms, businesses can save both time and resources. Rather than outsourcing to a production team, companies can produce and edit their own YouTube ad videos internally, which reduces overhead costs and ensures complete creative control. Platforms like Veed and Animoto further simplify the process by offering cloud-based solutions, allowing team members to collaborate on video creation remotely.

These platforms are designed to be user-friendly, which is ideal for marketers who may not have a background in video production. They provide easy-to-use interfaces and templates, making it accessible to anyone looking to create impactful video ads. This also means businesses can produce content more frequently, keeping their marketing campaigns fresh and up-to-date across various social platforms.

Don’t have the time or resources to create your ads?

If you’re short on time or expertise, the team at Explain Visually is here to help. We specialize in crafting professional animations that effectively convey your message and engage your audience. Contact us today to find out how we can assist you in creating compelling video ads that stand out!

5. Optimizing Your YouTube Ads for Algorithm Success

Creating impactful YouTube ads is not just about the visuals and messaging; it’s also essential to optimize your video content for YouTube’s algorithm to ensure your ads reach the right audience. By following key optimization strategies, businesses can improve their ad visibility in search results and increase viewer clicks and engagement on social media.

How to Optimize Videos for YouTube’s Algorithm?

To improve the ranking of your YouTube ads, it’s crucial to focus on several algorithm-driven factors. One of the most important aspects is the use of keywords. When creating your YouTube video, incorporate relevant keywords into the title, description, and tags of your video. This helps YouTube’s algorithm understand the content of your ad and display it to the appropriate audience during search results or related content recommendations.

In addition to keywords, optimizing your metadata is equally important. This includes writing a compelling description that highlights key points of your advertising video, and ensuring your tags are relevant to the product or service you’re promoting. A well-optimized video is more likely to appear in related videos sections or even in search results, increasing the chances of attracting more viewer clicks.

The Role of High-Quality Visuals, Sound, and Appropriate Length

High-quality visuals and sound can make a huge difference in how the algorithm ranks your YouTube ads. The algorithm favors videos that provide a good user experience, so investing in clear, professional visuals and crisp audio is essential. Videos with poor production quality can lead to lower engagement, which may cause your ad to rank lower in search results.

The length of your YouTube video is also an important factor to consider. While short ads often perform well in keeping viewers’ attention, you should strike a balance between delivering your message effectively and retaining audience interest. Aim for an ad that’s long enough to communicate your key points but short enough to keep viewers engaged, ideally between 15-30 seconds for maximum impact.

Importance of A/B Testing and Refining Based on Analytics

One of the most powerful ways to optimize your YouTube ads for success is through A/B testing. This involves creating multiple versions of your video ad with slight variations – such as different thumbnails, CTAs, or intros – and analyzing which version performs best. Testing allows you to refine your YouTube videos over time, improving engagement rates and increasing viewer clicks.

Utilize YouTube Analytics to track key performance metrics, including watch time, click-through rates (CTR), and conversion rates. These insights can help you make data-driven decisions on how to tweak your content. For example, if one version of your YouTube ad is generating more viewer clicks, you can focus on promoting that version, or use the insights to improve future social media campaigns.

6. Measuring the Success of Your YouTube Ads

To truly understand the impact of your YouTube video ads, it’s vital to track their performance effectively. Utilizing YouTube Analytics offers a comprehensive view of how your ads are resonating with viewers. Key metrics to monitor include views, click-through rates (CTR), and conversions. According to Google Help and AIR Media-Tech, an average, “good” YouTube CTR ranges between 2% and 10% or 4% to 10%, respectively, depending on the industry. This statistic highlights the importance of optimizing your ads to achieve better engagement.

Tracking Performance via YouTube Analytics

YouTube Analytics is a powerful tool for evaluating the success of your advertising videos. By examining metrics such as total views and viewer retention, you can gauge how well your content is capturing audience interest. A high view count indicates that your ad is reaching a wide audience, while retention rates reveal whether viewers are engaging with your message throughout the video.

Monitoring Click-Through Rate (CTR) and Conversion Rate

What is the average conversion rate for YouTube ads? According to Upbeat Agency, the average conversion rate for YouTube ads is 12%. This means that if 100 people watch your ad, one to two of them will do what you ask. Note, however, that “12%” is an average figure. Regularly analyzing these metrics allows you to identify trends and areas for improvement, ensuring your YouTube video ads are continuously optimized for success.

Adjusting Targeting and Bidding Strategies Based on Data

Based on the insights gathered from YouTube Analytics, it’s important to adjust your targeting and bidding strategies accordingly. If certain demographics show higher engagement or conversion rates, consider reallocating your budget to target these segments more effectively. Additionally, fine-tuning your bidding strategies based on performance data can maximize your ad spend, ensuring that your video ads reach the right audience at the right time.

By actively measuring the success of your YouTube ads and making informed adjustments, you can enhance their effectiveness and ultimately drive more traffic and sales for your business. Leveraging the power of a YouTube ad video maker in conjunction with robust analytics ensures that your advertising efforts yield maximum impact, reaching and resonating with your target customers.

Conclusion: The Impact of Well-Designed YouTube Ads

YouTube remains a vital platform for businesses looking to expand their reach through online video ads. By leveraging tools like a free video ad maker and staying updated with the latest trends in advertising, such as AI and vertical video, businesses can create impactful campaigns that drive results. Whether you’re focusing on Google Ads or exploring other platforms, understanding how to effectively use YouTube can significantly enhance your marketing strategy.

Now is the time to take action. Start creating impactful advertisement video ads using the right tools to reach your audience more effectively. By investing in high-quality YouTube ads, you can drive traffic, generate leads, and ultimately boost sales for your business. Embrace the power of YouTube video ads and watch your brand flourish!

Sources (statistics):

Kamila Ołdakowska

I possess 3 years of experience in marketing, which I have been actively cultivating since the beginning of my second year of undergraduate studies, starting with a role at a consulting company. Currently, as a Marketing Specialist at Explain Visually, I apply my knowledge to devise strategies that enable companies to effectively communicate their core values through animations. My experience also encompasses content creation that drives companies toward their strategic goals. I am presently pursuing a master’s degree in project management, enhancing my ability to organize and execute complex marketing projects. I continually refine my skills by keeping up with the latest marketing trends, ensuring that my experience and contributions to each project are of the highest caliber.

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What is visual thinking?

Imagine this situation…

You get up in the morning. You reach for your cell phone and there is a black and white screen and a wall of text. You walk over to your desk and check your planner. A wall of text again! Even the division into days of the week is gone. In addition, all calendars have disappeared from the house, including those hanging on the wall.

Hybrid animation – what it is, advantages, examples

Hybrid animation is, in simple terms, the integration of 2D and 3D animation. This combination of different techniques allows you to take advantage of the benefits of each technique, and thus create a better animation.An example of hybrid animation is combining 2D and...

Communication in change management: how to improve it, and what to keep in mind?

Research shows half of the company's change initiatives fail, and only 34% achieve the intended result. (Gartner, 2020) Where does resistance to change come from? Often workplace changes are perceived as “imposed” and unnecessary. No one likes imposed changes or...

Need help naming a product? Here’s how to find the best name for all your products

What’s in a name? Everything! Whether it’s the product or brand name, getting the perfect name is a critical aspect of product success. And we have a long list of terrible names to prove it. Nintendo Wii U Drysack Wine Nokia Lumia (Lumia means ‘prostitute’ in...

How we helped European Rover Challenge make an animation to attract sponsors

About the Client: European Rover Challenge (ERC) is the largest robotics and space event in Europe, organized since 2014. The multi-day event attracts students from universities, professionals working in the space sector and space enthusiasts from around the world...

How to write a script for an animation? 16 practical tips

Explaining how to write an animation script can take up a whole book! But if you are here, it means that you do not have time to go so deep into the topic. Therefore, in this text, I have compiled 16 practical tips on how to write an effective animation script. All...

Animation for Winaico that helped save salespeople time

About the company: Winaico is a German photovoltaic module manufacturer, that has been in existence since 2008. The company operates in Europe, USA, Japan and Australia. Company size: up to 100 people Company departments involved in the project: Country Manager...

How did we help Santander educate employees about the new way of designing the product?

About the company Santander Bank - the largest bank in the Eurozone Company size: Poland (11,000 employees), worldwide (190,000 employees) Company departments and people involved in the project: Service Design & Design Research Department: Head of Service Design,...

Animated video: 6 application examples

Animated video can serve various purposes. It can advertise a new product of a company, help it enter the market, explain regulations to potential customers, or explain socially important issues to an illiterate population. Looking for an example of an animation that fits your needs? Contact us today to bring your vision to life!

Promotional Video Production: How to prepare to work with a studio to make your film a success

The stakes are high because the video will be shown at a trade show, a company event or during a video campaign. If the project doesn't make it to the clients, the money will go down the drain and the person responsible for the production may end up without a job!...

6 animation trends that will capture the market in 2022

When we compare animations from a dozen or so years ago with those created today, you can see the difference in the degree of advancement, and also in the style and graphics. This is largely a matter of fashion. Below I will list a few trends that I think will conquer...

How to choose an animation studio? 9 tips

Wybór studia animacji może przesądzić o sukcesie końcowego video. I choć tekst na ten temat pisany przez studio animacji z pewnością nie jest w pełni obiektywny, przykłady własne służą tylko zilustrowaniu poszczególnych kwestii. Niezależnie od tego, na jakie studio...

Brand videos: how they differ from other videos and how to make them… with examples

Perhaps you are wondering how to reach your customers effectively? How to make them see your brand's potential and answer their needs? A brand video may help. It is a video or animation that will: Build brand awareness Include your logo and other distinctive...

16 interesting animations from 16 countries

The following list of animations from 16 countries worldwide is highly subjective. Each is interesting and unique for different reasons, which we write about in the text.England An animation released in 2018 by the British cookie company McVitie. The campaign...

Promotional videos for businesses – 6 types you need to know

Promotional videos are usually short advertising videos. They are designed to convince customers to buy a particular product or use a company's service. There are many types of promotional videos, but we present six of the most popular. Each can be filmed using either...

Animated ads – types, examples, prices

Animated ads are one of the most popular forms of video marketing. They are usually much cheaper to produce than a traditional film shot on camera. They also allow for greater creative freedom. Below we discuss the types of animated ads along with examples and prices...

Corporate video production – 7 sins not to commit if you want a boring video

Producing corporate videos often comes with high hopes. The company hopes to enhance its image, build trust among customers and excitement among employees. Unfortunately, the truth is that most corporate films are... boring. Why is this the case? And what can you do...

Visual Thinking in Business: 6 levels you can implement in your company [+Examples]

Myślenie wizualne to - w dużym skrócie - używanie wizualizacji, żeby ułatwić dostrzeżenie, zrozumienie i zapamiętanie informacji. Jego przejawy obserwujemy, gdy widzimy na trasie znaki drogowe, oglądamy infografiki czy projektujemy nowe produkty na warsztatach Design...

Podcast Visual Communication For Storytelling featuring Maciej Budkowski

Maciej Budkowski, Managing Directorof our company, got invited to The Business Storyteller Podcast by Piktochart. As we can read on their website: "this is a series of conversations with inspiring leaders and entrepreneurs to share their knowledge and experience in...

Visual thinking in business – what it is, how it works and how it can help

What is visual thinking? Imagine this situation... You get up in the morning. You reach for your cell phone and there is a black and white screen and a wall of text. You walk over to your desk and check your planner. A wall of text again! Even the division into days...

Corporate videos – 9 examples to help you create the best video for your company

You want to create a corporate video. You probably have a lot of questions. What to pay attention to? What is involved in the production of a video? How much do corporate films cost? If you type in "corporate films" in Google over two million results come up. You...

Pictures vs. illustrations vs. instructional video – when to use what to make our instruction effective

Imagine you are sitting comfortably on a plane, reading a book. Suddenly you feel turbulence that is much stronger than usual. You start to get anxious, especially since you see people around you panicking. Then you hear the captain's voice from the speakers: "Please...

Customer Segmentation: The Cornerstone of SaaS Pricing

Most personas are eye-rollingly useless. Product Managers usually create these personas to satisfy Agile’s user story framework, adding nothing (or even causing harm) to the process of creating breakthrough products and offers. The managers who create these useless...

How to get people to follow the recommendations of the Ministry of Health, doctors and pharmacists? [Visual Thinking in Medicine]

You have a fever, you feel weak, and your cough is getting worse. Normally this wouldn't concern you, but there is a coronavirus raging in the world so you have doubts. Just in case, you call the hotline. The lady on the other end of the phone patiently explains what...

Sales enablement: what it is, why implement it and how to do it

Sales enablement is primarily about making salespeople's work easier and faster for them to achieve sales targets. How does it work in practice? It is a bit like the organization of a football club. Let's look at Robert Lewandowski. Before the Bayern star steps out...

How did we help 3S Group generate leads using animation?

About the company: 3S Group - Polish provider of telecommunication services, data center and ICT solutions, and part of PLAY operator since 2019. 3S Group supports the realization of its clients' business visions by designing and implementing ICT solutions....

How we helped Israeli startup to win a 1,000,000$

About the company: Seegnature (now Reach): Israeli startup that creates an application for remote discussion and signing of contracts. Department: Company Founders. Problem: Seegnature entered the competition for the best insurance startup in Israel. The company...

How did Michelin sell tires in a country with no cars? Three examples of big brand content marketing that shows the power of good content

Before 1900, there were only 3,000 cars in France. At that time, brothers André and Édouard Michelin decided to start a company that sold tires.[1] Sound like a recipe for failure? Probably many people thought so, as how do you sell tires to people who don't need...

6 things without which your sales support and sales materials will be ineffective

You know the scenario? The conversation is going well, and the customer is interested. Finally, the potential customer says to the salesperson: "Then please send an offer. I'm having a meeting with my boss/team/partner and I'll let you know what the response is." The...

Content marketing that supports sales – what is a content funnel and how to use it

After publishing an article about content marketing of three global giants: Michelin, Pirelli and Guinness, our subscribers were strongly surprised as not many knew the stories. The artice has not yet been translated to English, but in a shortcut: - When...

How to maximize ROI of your explainer video (22 non-bullshit practical tips)

These are the insights we got after producing hundreds of explainer videos. Before you start 1) Check if the ROI numbers add up. Sometimes they don’t. The easiest formula to calculate ROI is: Predicted Reach (i.e. 10 000 people) x Avg. deal size (i.e. 100$) x...

Animation versus illustration: which is more effective [based on research]

Walt Disney said: "Animation can represent anything the human mind can imagine. This ability makes it the most versatile and direct form of communication. At the same time, it is created to be appreciated by mass audiences."[1] Although this quote comes from one of...

Whiteboard animation: Best Business Cases

Whiteboard animation videos are special animated films, which educate customers about a company, a brand or its products. They have been used by marketing, sales and HR departments of the biggest companies for 10 years, but only just starting to gain popularity in...

How to sell when your product is not much different from the competition?

"If there is no difference, there is only indifference" said Louis Nizer Customers may think the same when your products are not much different from the competition. Of course you can lower the price but this may start a price war. Thousands of companies have faced a...

Vegan food market in Poland

Imagine that you go to Facebook and there are pictures of sausages, kabanos to be exact, everywhere. They are posted by your friends, the fan pages you like, and strangers on groups you belong to. Sounds like science fiction? Meanwhile, it is reality as kabanos are...

Veganism, vegetarianism and marketing: how to advertise and sell vegan products?

Veganism is on the rise. There is no question about it. To give you just a few recent examples... New vegan product a sales hit The first example is the British bakery chain Gregg. I first heard of its existence when it released vegan sausage rolls and I read about it...

How our animation helped the „Wiecej niż LEK” website earn their first 100 000 EUR

About the project: “Więcej niż LEK” is a Medical Information Portal which is used to run high quality e-learning courses for students and graduates of medical colleges, which prepare them for, among other things, for the Final Medical Examination and the Final...

How to calculate if the explainer video will pay off?

As we wrote earlier in the text about explainer video, the production of such an animation usually costs from 2 000 to 7 000 EUR. How to calculate whether this expense will pay off? And how to estimate the explainer video's possible results? In this text, we...

7 examples of explainer videos that provided companies with leads and increased sales

Rypple, which provides cloud services, wanted to show that its solution increases the efficiency of managers and employees. The B2B business was showing more and more interest in modern ways of storing data, but the competition was not idle and more and more similar...

Product videos—types, prices, advantages and disadvantages (classic film, whiteboard animation, vector animation, and 3D animation)

Product videos are becoming more and more popular because they help to tell about the product in a few minutes. Thanks to them, the customer does not have to read a wall of text on the website or in the brochure. Sellers also feel relieved because they don't have to...

11 tips and tricks that will make it easier for you to make an explainer video

You want to commission a explainer video production. It is an important project because you need to talk about a strategic initiative, generate more leads, or implement a new procedure. You gave the company a general idea and...wait until they hit your vision? This is...

Our Team

Claudia Together with the late Michael (my fiancé at the time), I am a co-founder of ExplainVisually. At the beginning of the company's existence, I was a creative 3-in-1: I wrote scripts, storyboards, and drew films. This was the case with the first 84 films, but in...

The cooperation between TESCO and ExplainVisually has been extended to the Czech Republic and Slovakia

The shelves of supermarkets bend under the food. But what happens to food that is not bought? The last project in cooperation with TESCO brought us the answer to this question. We got a call from Gosia Tokarz, who asked us if we can prepare 7 by 2 meters infographics...

How did Nice To Fit You build brand awareness on the Spanish market? [Case Study]

How did Millenium Bank educate its employees on standards of customer service? [Case Study]

About the company: Millenium Bank – one of the main banks in Poland, part of Banco Commercial Portuges. Department: Department of Quality–responsible for providing equal and high level of customer and sales service in the bank’s facilities. Problem: Keeping the...

4 unobvious reasons that make your offer land in the basket

Thank you for the offer, we have decided to cooperate with another supplier;At this point we have suspended the project, we will contact you when we get back to it;Unfortunately, we are not interested. Every salesperson has heard these answers. Often, the reason for...

Our video telling a story about the most creative Polish School

Among dozens of projects that we have carried out this year, the film for the Kornel Makuszyński Elementary School in Radowo Małe is one of our favourites. And not only our favourite: the video scored over 1300 shares on Facebook. Why this project is so important to...

How did Orange tell their employees about the Continuous Improvement? [Case Study]

About the company: Orange – the biggest telecommunication operator in Poland and one of the main companies in the world, made it to the Fortune Global 500 list. Department: Customer Experience, trying to design the ideal customer experience and supporting the...

What is Graphic Recording (and Graphic Facilitation)?

When the lecturer starts his speech on the stage, the atmosphere of concentration fills the lecture hall. It is his name that brought the crowd to this conference. The slides complete his words, and hundreds of people are focused on him and try to remember as much as...

What is whiteboard animation (and how your business can benefit from it)?

Whiteboard animation is becoming more and more popular in business because of the clear and transparent way it provides information. Research shows that it has an advantage over text messages, and often also over static images and ordinary films. That is why it is...

What is explainer video (and how your business can benefit from it)?

Explainer videos are short movies which explain complicated issues in an easy way. Typically they deliver information about companies, products and services. Today, explainer videos are used by thousands of companies around the world, including the largest...

The curse of knowledge: How it affects managers & marketers

Klątwa wiedzy jest efektem psychologicznym, który w ogromnym stopniu wpływa na naszą pracę oraz życie osobiste. W wielu wypadkach niestety negatywnie. Szczególnie narażone na jego skutki są osoby odpowiedzialne za komunikację w firmie – managerowanie, marketerzy,...

Goodbye to the best boss I’ve ever had

“I heard that you quit your job,” the words echoed in my ears. It was a call from Michał. How on earth did he already know?, I thought. It must have been our Lebanese friend who told him. He was the only person who knew. “Yes, that’s true. The message was being...

Klaudia Tolman of ExplainVisually in the jury of 50 Top Creative list

Klaudia Tolman, our Creative Director, is going to be one of the jurors in the 9th edition of the ranking of 50 Top Creative in Business. The ranking aims to honour companies and people: put their money on innovations and out-of-the-box solutions in their businesses,...

We got the results of the first nationwide research on Visual Thinking

Last year we co-created the very first nationwide research on Visual Thinking. Why did we decide to take part in reliable research on the effectiveness of visual thinking? For years now we have been hearing from our clients, that what we do, works. But it’s one thing...

Maciej Budkowski and Klaudia Tolman to host an “Expert” cycle meeting for Brief.pl

For the last 5 years, we have been building and developing our know-how. During that time we’ve carried out over 200 projects in 19 languages for dozens of corporations, startups and GOs. But never before have we publicly spoken about our agency experiences. This time...

Maciej Budkowski and Klaudia Tolman in the #agencja podcast

Just released, there’s an #agencja podcast featuring our managing team, Klaudia and Maciek. In the podcast we’re telling about our daily work. Link to the podcast –...

ExplainVisually’s film about European Funds submitted to Camerimage

In 2015 we made a film with the Mazovian Unit of EU Programmes Implementation in Warsaw. Its aim was to tell in a simple way how to gain European Funds. The project went very well and many organisations associated with European Funds considered it to set a good...

ExplainVisually’s infographics to support Polish Football Association

Maciek, our Managing Director, has been a huge fan of football for over 20 years and he’s always been dreaming about cooperation with the Polish Football Association. So when they actually called us to say that they needed to explain to football coaches complex...

ExplainVisually a laureate of the competition 50 Most Creative in Polish Business!

We are a laureate of this year’s ranking of 50 Most Creative in Business. 50 Creative is the biggest competition in its field in Poland. The ranking is carried out each year by Brief.pl. Amongst former laureates are CD Project, Brand24, iTaxi, LifeTube, Booksy or...

How to spend money to be happy? Our infographic in “Głos Mordoru” (“Voice of Mordor”)

“Money doesn’t bring happiness” or “You cannot have too much of a good thing”? Turns out, it depends on what you do with it. Those are the conclusions of Elizabeth Dunn and Michael Norton, Professors of British Columbia University and Harvard University. In their book...

Summary 2017

Christmas time has passed, so it’s time for some summary. We can’t describe this year with one word. 2017 was demanding, tragic, developing, successful, sad and joyful. In the period of 12 months we made over 70 films, which means we scored almost 200 total since the...

Our video helped to win 1,000,000$ in a Israeli’s startup competition

A week ago Seegnature, an Israeli InsurTech start-up, used our whiteboard animation during a pitch - presentation to the investors. The stake was high. Pitch is a key moment for a start-up. Several minutes of presentation may determine the company’s future. Especially...

HR Case Study: recruitment video

It was the end of May 2016, when we realized we could not put it off any longer. Everybody took their place, and we started the meeting. “We have to recruit new drawing artists! I can’t do it by myself any longer! We won’t manage when the new projects come…!” Klaudia...

Explainer video production process

Explainer video production process typically takes a few weeks (3-8). The production time depends on the film's duration, its complexity, the flow of works, communication between both parties (or three parties if an Agency also takes part in the discussion), work...