Top educational video producers driving effective learning

When Spotify needed to train 4,000 employees across 17 countries, they didn’t turn to lengthy PDF manuals or endless PowerPoint presentations. Instead, they partnered with educational video producers to create engaging, multilingual training modules.

Complex training programmes failing to engage employees.

University lectures struggling to maintain student attention.

Corporate communications landing in spam folders, unread and ignored.

These challenges share a common solution: professionally crafted educational video content. It simplifies difficult concepts and connects with diverse audiences across multiple platforms.

Below, explore why teaming up with specialised video makers transforms learning from primary classrooms to corporate boardrooms. Discover ten standout agencies, including the creative minds at Explain Visually.

In this in-depth guide, you will uncover:

What defines an educational video producer and how they structure the creation process.

The tangible benefits and sector-specific advantages of video-based learning.

An example of the innovative educational video production company on the market.

How Explain Visually applies cutting-edge methods to distil complex concepts into clear, memorable visuals.

Are you an educational institution, an informal learning provider, a charity or a corporate training team? This article gives you knowledge and tools to partner effectively with a video production agency. It shows how to produce engaging videos and achieve measurable learning outcomes

Who are educational video producers?

Think of them as…

problem-solvers who happen to work with cameras and computers. When a company struggles to explain complex processes to new employees, or when a university professor wants to make dry statistics more engaging, these professionals step in to bridge that gap.

These are the professionals who take your complicated ideas and turn them into videos that actually make sense. They sit down with subject matter experts and ask the right questions.They then figure out how to present information in ways that stick with viewers.

What sets them apart isn’t just their technical skills it’s their ability to think like both educators and storytellers. They understand that good educational content needs structure, clear objectives, and engaging delivery. They know when to use animation versus live footage, how to pace information so it doesn’t overwhelm viewers, and how to add interactive elements that keep people engaged rather than just passively watching.

Who are educational video producers?

Their role encompasses:

Needs analysis. They meet with stakeholders to nail down learning goals, identify who’ll be watching and decide whether a short online module, classroom lesson or hybrid format works best.

Concept & script development. They turn raw information into a clear, engaging storyline writing scripts and sketching storyboards so each scene builds on the last.

Creative design & animation. They bring scripts to life through visuals from crisp motion graphics to detailed 2D/3D animations and filmed footage. All guided by instructional design principles.

Production & direction.They oversee every detail on set or in the studio camera setups, lighting, voice-over sessions and art direction so the tone and style stay consistent.

Post production & finalisation.They polish the footage cutting together clips, balancing sound, tweaking colours and layer in interactive bits like quizzes or clickable hotspots.

Delivery & analytics. They package and publish the video on your chosen platforms, then track who watches, how much they watch and what they remember.

Top educational video producers driving effective learning – discover Explain Visually

Do we at Explain Visually know how to present the most intricate concepts into compelling visual narratives? We don’t just know how – we specialize in it, and according to our clients’ feedback… we do it flawlessly!

We have produced over 500 animations, a significant portion of which is dedicated to educational content.

Our approach combines cutting-edge animation techniques with deep understanding of educational psychology. For years, we have successfully created videos that inform (often teach as well) but above all, they inspire action.

We’ve built our reputation through years of collaboration with startups, SMEs, corporations, and governments. We help them bridge complex ideas and clear communication. Our extensive experience spans multiple sectors, from finance and healthcare to technology and education, with each project strengthening our expertise in visual storytelling.

Our comprehensive service portfolio includes everything you need to bring your message to life

We excel in 2D animation that breathes life into flat concepts, making abstract ideas tangible and memorable. Whether you need explainer videos or (since you’re here) educational content tailored to a specific audience, we’ve got you covered: our animated videos simplify without dumbing down.

Watch one of our projects: an explainer video for the Goethe-Institut on setting up a German language learning room.

Our rich portfolio demonstrates our versatility across languages and formats. Explore our work on our YouTube channel, where we showcase projects in both Polish and English, giving you a clear view of how we adapt content for diverse audiences while maintaining consistent quality and messaging impact.

What makes us different from other educational video producers

Our distinctive edge in educational video production (education sector)

– We start with strategy, not software. While others jump straight into production, we invest time in understanding your specific learning objectives and audience psychology.

– We blend multiple animation styles (2D, whiteboard, vector, promotional video)! Our hybrid approach combines multiple animation styles within single projects, creating dynamic visual experiences that maintain engagement throughout longer content pieces.

– We provide end-to-end analytics support, tracking not just views but actual learning outcomes, helping you measure the real impact of your investment.

– Our team includes educational consultants who ensure every video aligns with proven instructional design principles, maximising retention and comprehension.

– We offer flexible production timelines and scalable solutions, from a single explainer video to a comprehensive series of corporate training programs.

Benefits of educational videos

Benefits of educational videos

Improved understanding and recall

By pairing clear visuals with concise narration, videos help learners grasp concepts more quickly and remember them longer than text alone.

Learning on your own terms

Video resources are available on any device at any time. They let people study at their own pace, whether on a smartphone between meetings or on a classroom whiteboard.

Effortless multi-channel sharing

A single video can be edited into short clips, embedded in emails, uploaded to LMS or shared on social media, maximising reach without extra content creation.

Active engagement through interactivity

Simple additions like embedded quizzes, clickable choices or pause-and-reflect moments turn viewers into participants, boosting completion and understanding.

Universal clarity and reach

Clean animations and straightforward storytelling break language or literacy barriers. Subtitles and voice-overs also make content accessible to diverse audiences.

Read also: Expert video animation service: elevate Your brand story.

Education video production for specific needs

No two learning challenges are the same and off-the-shelf video templates often leave organisations wanting more. That’s where specialised educational video producers shine, crafting every detail to match your unique goals.

Need a crisp, five-part onboarding series that welcomes new hires with energy?

Looking for immersive corporate training programmes that keep even the busiest professionals hooked?

Or perhaps eye-catching promotional films to launch your latest online course?

Whatever you envision, bespoke video teams sculpt tone, pacing, visuals and interactive features so that each frame speaks directly to your audience.

From the very first consultation, these producers get under the skin of your project:

  • profiling target learners,
  • refining messages,
  • selecting the best distribution channels.

That groundwork ensures your videos look good, resonate, educate and stick. And when your needs evolve, post-delivery support offers analytics insights, content updates and fresh iterations, so your resources stay fresh and effective.

In short, when a one-size-fits-all approach comes up short, bespoke educational video production adapts every element to your context. This drives measurable learning outcomes and true audience engagement.

This whiteboard animation (final video) was created for Więcej niż LEK a platform supporting medical students and recent graduates as they prepare for their Medical Final Exam.

Within its first year of release, the animation contributed to generating over PLN 400,000 in revenue for the company.

See more in our Case Studies.

Video in modern education – what the future brings?

Smart classrooms have transformed learning from one-way lectures into dynamic exploration. Students manipulate content directly on interactive boards and share their work wirelessly. They also collaborate on projects that blend traditional knowledge with cutting-edge technology. It’s particularly powerful for digital natives who’ve grown up expecting information to be visual, interactive, and instantly accessible.

Did you learn through traditional teaching methods, where chalk and a blackboard were the primary tools for delivering information? If so, don’t worry; many of us did too 😄. You know exactly how much has changed and how high expectations now are for lecturers, trainers, and other educators.

True impact emerges when video production companies use instructional design principles.They weave quizzes, branching scenarios, and clickable hotspots into educational content. This shift turns passive viewers into active participants. Gamification elements – achievement badges and progress levels – tap into students’ natural competitive drive and reinforce learning goals.

Explain Visually’s approach to educational films

Our philosophy centers on the belief that every complex concept can be made accessible through thoughtful visual design and strategic storytelling. We engineer learning experiences that transform how your audience understands and retains information.

Our process begins with comprehensive needs analysis, where we collaborate closely with subject matter experts to identify knowledge gaps, learning objectives, and potential comprehension barriers.

This foundational work ensures that every animation sequence, every transition, and every interactive element serves a specific educational purpose. We specialise in creating educational films that serve multiple purposes simultaneously. A single video might function as a marketing tool for prospective students, a training resource for current learners, and a reference guide for ongoing education.

Our client testimonials consistently highlight tangible business outcomes achieved through our educational video productions.

We understand that different educational objectives require different approaches

For informal learning providers, we create content that feels accessible and non-intimidating.

For primary and secondary schools, we develop age-appropriate materials that align with curriculum standards.

For corporate training scenarios, we focus on practical application and real-world relevance.

For online learning and online courses, we develop immersive e-learning videos.They seamlessly blend interactive elements, real-world scenarios, and built-in assessments to keep learners engaged.

This adaptability allows us to serve diverse audiences while maintaining our high standards for educational effectiveness.

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About the author

martyna kozłowska explainvisually

Maciej Budkowski

He has studied psychology at the University of Warsaw, and business at Warsaw School of Economics, as well as at University of Cambridge Judge Business School. During his studies, he has researched how people think when they are overwhelmed by information.It has inspired him to focus on communication that explains complex subjects in a simple way. In Explain Visually, he has lead projects for companies such as IKEA, Carlsberg, Pratt & Whitney, Orange, and Pfizer. Fan of rational, science-based approach, and building marketing and sales on robust fundamentals.

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What is visual thinking?

Imagine this situation…

You get up in the morning. You reach for your cell phone and there is a black and white screen and a wall of text. You walk over to your desk and check your planner. A wall of text again! Even the division into days of the week is gone. In addition, all calendars have disappeared from the house, including those hanging on the wall.

Hybrid animation – what it is, advantages, examples

Hybrid animation is, in simple terms, the integration of 2D and 3D animation. This combination of different techniques allows you to take advantage of the benefits of each technique, and thus create a better animation.An example of hybrid animation is combining 2D and...

Need help naming a product? Here’s how to find the best name for all your products

What’s in a name? Everything! Whether it’s the product or brand name, getting the perfect name is a critical aspect of product success. And we have a long list of terrible names to prove it.  Nintendo Wii U Drysack Wine  Nokia Lumia (Lumia means ‘prostitute’ in...

How we helped European Rover Challenge make an animation to attract sponsors

About the Client: European Rover Challenge (ERC) is the largest robotics and space event in Europe, organized since 2014. The multi-day event attracts students from universities, professionals working in the space sector and space enthusiasts from around the world...

How to write a script for an animation? 16 practical tips

Explaining how to write an animation script can take up a whole book! But if you are here, it means that you do not have time to go so deep into the topic. Therefore, in this text, I have compiled 16 practical tips on how to write an effective animation script. All...

Animation for Winaico that helped save salespeople time

About the company: Winaico is a German photovoltaic module manufacturer, that has been in existence since 2008. The company operates in Europe, USA, Japan and Australia. Company size: up to 100 people Company departments involved in the project: Country Manager...

How did we help Santander educate employees about the new way of designing the product?

About the company Santander Bank - the largest bank in the Eurozone Company size: Poland (11,000 employees), worldwide (190,000 employees) Company departments and people involved in the project: Service Design & Design Research Department: Head of Service Design,...

Animated video: 6 application examples

Animated video can serve various purposes. It can advertise a new product of a company, help it enter the market, explain regulations to potential customers, or explain socially important issues to an illiterate population. Looking for an example of an animation that fits your needs? Contact us today to bring your vision to life!

Promotional Video Production: How to prepare to work with a studio to make your film a success

The stakes are high because the video will be shown at a trade show, a company event or during a video campaign. If the project doesn't make it to the clients, the money will go down the drain and the person responsible for the production may end up without a job!...

6 animation trends that will capture the market in 2022

When we compare animations from a dozen or so years ago with those created today, you can see the difference in the degree of advancement, and also in the style and graphics. This is largely a matter of fashion. Below I will list a few trends that I think will conquer...

16 interesting animations from 16 countries

The following list of animations from 16 countries worldwide is highly subjective. Each is interesting and unique for different reasons, which we write about in the text.England An animation released in 2018 by the British cookie company McVitie. The campaign...

Promotional videos for businesses – 6 types you need to know

Every business owner dreams of making their brand stand out, reaching a wider audience, and leaving the competition far behind with their ideas. But does it really have to remain just a dream? Today, we’ll show you how to engage your customers on a personal level and inspire action. Promotional videos for business might just be the game changer you need.

Animated ads – types, examples, prices

Animated ads are one of the most popular forms of video marketing. They are usually much cheaper to produce than a traditional film shot on camera. They also allow for greater creative freedom. Below we discuss the types of animated ads along with examples and prices...

Visual Thinking in Business: 6 levels you can implement in your company [+Examples]

Myślenie wizualne to - w dużym skrócie - używanie wizualizacji, żeby ułatwić dostrzeżenie, zrozumienie i zapamiętanie informacji. Jego przejawy obserwujemy, gdy widzimy na trasie znaki drogowe, oglądamy infografiki czy projektujemy nowe produkty na warsztatach Design...

Podcast Visual Communication For Storytelling featuring Maciej Budkowski

Maciej Budkowski, Managing Directorof our company, got invited to The Business Storyteller Podcast by Piktochart. As we can read on their website: "this is a series of conversations with inspiring leaders and entrepreneurs to share their knowledge and experience in...

Visual thinking in business – what it is, how it works and how it can help

What is visual thinking? Imagine this situation... You get up in the morning. You reach for your cell phone and there is a black and white screen and a wall of text. You walk over to your desk and check your planner. A wall of text again! Even the division into days...

Pictures vs. illustrations vs. instructional video – when to use what to make our instruction effective

Imagine you are sitting comfortably on a plane, reading a book. Suddenly you feel turbulence that is much stronger than usual. You start to get anxious, especially since you see people around you panicking. Then you hear the captain's voice from the speakers: "Please...

SaaS Customer Segmentation: The Cornerstone of SaaS Pricing

If you want to set your SaaS prices correctly, you need to know exactly who you’re targeting. Well-executed saas customer segmentation will allow you to tailor your prices to customer needs and capabilities. Without effective customer segmentation, it’s easy to make a mistake: you might scare off potential customers with prices that are too high, or fail to maximise your profit potential by offering rates that are too low to the wrong customer segment.

How to get people to follow the recommendations of the Ministry of Health, doctors and pharmacists? [Visual Thinking in Medicine]

You have a fever, you feel weak, and your cough is getting worse. Normally this wouldn't concern you, but there is a coronavirus raging in the world so you have doubts. Just in case, you call the hotline. The lady on the other end of the phone patiently explains what...

How did we help 3S Group generate leads using animation?

About the company: 3S Group - Polish provider of telecommunication services, data center and ICT solutions, and part of PLAY operator since 2019.     3S Group supports the realization of its clients' business visions by designing and implementing ICT solutions....

How we helped Israeli startup to win a 1,000,000$

About the company: Seegnature (now Reach): Israeli startup that creates an application for remote discussion and signing of contracts. Department: Company Founders. Problem: Seegnature entered the competition for the best insurance startup in Israel. The company...

6 things without which your sales support and sales materials will be ineffective

You know the scenario? The conversation is going well, and the customer is interested. Finally, the potential customer says to the salesperson: "Then please send an offer. I'm having a meeting with my boss/team/partner and I'll let you know what the response is." The...

How to build a content marketing sales funnel that converts?

Content marketing is a strategic process that guides potential customers from their first encounter with your brand all the way to becoming loyal, paying customers. Today, we’ll show you how to build your own content marketing funnel, create content for each stage of the funnel, and turn your marketing efforts into real sales results. Buckle up! You’re about to receive a fast-track delivery of valuable insights!

Illustration vs animation: which is more effective (based on research)

Today, we are unveiling for you the secrets of truly effective visual communication. Should you rely on illustration, or perhaps animation, to convey your message? Discover what scientific research reveals about the power of storytelling through imagery.

Whiteboard animation: Best Business Cases

Whiteboard animation videos are special animated films, which educate customers about a company, a brand or its products. They have been used by marketing, sales and HR departments of the biggest companies for 10 years, but only just starting to gain popularity in...

How to sell when your product is not much different from the competition?

"If there is no difference, there is only indifference" said Louis Nizer Customers may think the same when your products are not much different from the competition. Of course you can lower the price but this may start a price war. Thousands of companies have faced a...

Vegan food market in Poland

Imagine that you go to Facebook and there are pictures of sausages, kabanos to be exact, everywhere. They are posted by your friends, the fan pages you like, and strangers on groups you belong to. Sounds like science fiction? Meanwhile, it is reality as kabanos are...

Veganism, vegetarianism and marketing: how to advertise and sell vegan products?

Veganism is on the rise. There is no question about it. To give you just a few recent examples... New vegan product a sales hit The first example is the British bakery chain Gregg. I first heard of its existence when it released vegan sausage rolls and I read about it...

How our animation helped the „Wiecej niż LEK” website earn their first 100 000 EUR

About the project:  “Więcej niż LEK” is a Medical Information Portal which is used to run high quality e-learning courses for students and graduates of medical colleges, which prepare them for, among other things, for the Final Medical Examination and the Final...

How to calculate if the explainer video will pay off?

As we wrote earlier in the text about explainer video, the production of such an animation usually costs from 2 000 to 7 000 EUR. How to calculate whether this expense will pay off? And how to estimate the explainer video's possible results?   In this text, we...

7 examples of explainer videos that provided companies with leads and increased sales

Rypple, which provides cloud services, wanted to show that its solution increases the efficiency of managers and employees. The B2B business was showing more and more interest in modern ways of storing data, but the competition was not idle and more and more similar...

Product videos—types, prices, advantages and disadvantages (classic film, whiteboard animation, vector animation, and 3D animation)

Product videos are becoming more and more popular because they help to tell about the product in a few minutes. Thanks to them, the customer does not have to read a wall of text on the website or in the brochure. Sellers also feel relieved because they don't have to...

Explainer video best practices – 11 tips that will make it easier for you to make an explainer video

Our years of experience show that most companies fall into the same traps when producing an explainer video, costing them thousands of dollars and months of extra work. The good news is, your company won’t be one of them. We’ll show you how to sidestep these common pitfalls and create a video that nails your vision on the very first try.

Our Team

Claudia Together with the late Michael (my fiancé at the time), I am a co-founder of ExplainVisually. At the beginning of the company's existence, I was a creative 3-in-1: I wrote scripts, storyboards, and drew films. This was the case with the first 84 films, but in...

The cooperation between TESCO and ExplainVisually has been extended to the Czech Republic and Slovakia

The shelves of supermarkets bend under the food. But what happens to food that is not bought? The last project in cooperation with TESCO brought us the answer to this question. We got a call from Gosia Tokarz, who asked us if we can prepare 7 by 2 meters infographics...

How did Millenium Bank educate its employees on standards of customer service? [Case Study]

About the company: Millenium Bank – one of the main banks in Poland, part of Banco Commercial Portuges. Department: Department of Quality–responsible for providing equal and high level of customer and sales service in the bank’s facilities.   Problem: Keeping the...

Our video telling a story about the most creative Polish School

Among dozens of projects that we have carried out this year, the film for the Kornel Makuszyński Elementary School in Radowo Małe is one of our favourites. And not only our favourite: the video scored over 1300 shares on Facebook. Why this project is so important to...

How did Orange tell their employees about the Continuous Improvement? [Case Study]

About the company: Orange – the biggest telecommunication operator in Poland and one of the main companies in the world, made it to the Fortune Global 500 list. Department: Customer Experience, trying to design the ideal customer experience and supporting the...

What is Graphic Recording (and Graphic Facilitation)?

When the lecturer starts his speech on the stage, the atmosphere of concentration fills the lecture hall. It is his name that brought the crowd to this conference. The slides complete his words, and hundreds of people are focused on him and try to remember as much as...

What is whiteboard animation (and how your business can benefit from it)?

Whiteboard animation is becoming more and more popular in business because of the clear and transparent way it provides information. Research shows that it has an advantage over text messages, and often also over static images and ordinary films. That is why it is...

What is explainer video (and how your business can benefit from it)?

  Explainer videos are short movies which explain complicated issues in an easy way. Typically they deliver information about companies, products and services. Today, explainer videos are used by thousands of companies around the world, including the largest...

The curse of knowledge: How it affects managers & marketers

Klątwa wiedzy jest efektem psychologicznym, który w ogromnym stopniu wpływa na naszą pracę oraz życie osobiste. W wielu wypadkach niestety negatywnie. Szczególnie narażone na jego skutki są osoby odpowiedzialne za komunikację w firmie – managerowanie, marketerzy,...

Goodbye to the best boss I’ve ever had

“I heard that you quit your job,” the words echoed in my ears. It was a call from Michał. How on earth did he already know?, I thought. It must have been our Lebanese friend who told him. He was the only person who knew. “Yes, that’s true. The message was being...

Klaudia Tolman of ExplainVisually in the jury of 50 Top Creative list

Klaudia Tolman, our Creative Director, is going to be one of the jurors in the 9th edition of the ranking of 50 Top Creative in Business. The ranking aims to honour companies and people: put their money on innovations and out-of-the-box solutions in their businesses,...

We got the results of the first nationwide research on Visual Thinking

Last year we co-created the very first nationwide research on Visual Thinking. Why did we decide to take part in reliable research on the effectiveness of visual thinking? For years now we have been hearing from our clients, that what we do, works. But it’s one thing...

Maciej Budkowski and Klaudia Tolman to host an “Expert” cycle meeting for Brief.pl

For the last 5 years, we have been building and developing our know-how. During that time we’ve carried out over 200 projects in 19 languages for dozens of corporations, startups and GOs. But never before have we publicly spoken about our agency experiences. This time...

Maciej Budkowski and Klaudia Tolman in the #agencja podcast

Just released, there’s an #agencja podcast featuring our managing team, Klaudia and Maciek. In the podcast we’re telling about our daily work. Link to the podcast –...

ExplainVisually’s film about European Funds submitted to Camerimage

In 2015 we made a film with the Mazovian Unit of EU Programmes Implementation in Warsaw. Its aim was to tell in a simple way how to gain European Funds. The project went very well and many organisations associated with European Funds considered it to set a good...

ExplainVisually’s infographics to support Polish Football Association

Maciek, our Managing Director, has been a huge fan of football for over 20 years and he’s always been dreaming about cooperation with the Polish Football Association. So when they actually called us to say that they needed to explain to football coaches complex...

ExplainVisually a laureate of the competition 50 Most Creative in Polish Business!

We are a laureate of this year’s ranking of 50 Most Creative in Business. 50 Creative is the biggest competition in its field in Poland. The ranking is carried out each year by Brief.pl. Amongst former laureates are CD Project, Brand24, iTaxi, LifeTube, Booksy or...

How to spend money to be happy? Our infographic in “Głos Mordoru” (“Voice of Mordor”)

“Money doesn’t bring happiness” or “You cannot have too much of a good thing”? Turns out, it depends on what you do with it. Those are the conclusions of Elizabeth Dunn and Michael Norton, Professors of British Columbia University and Harvard University. In their book...

Summary 2017

Christmas time has passed, so it’s time for some summary. We can’t describe this year with one word. 2017 was demanding, tragic, developing, successful, sad and joyful. In the period of 12 months we made over 70 films, which means we scored almost 200 total since the...

Our video helped to win 1,000,000$ in a Israeli’s startup competition

A week ago Seegnature, an Israeli InsurTech start-up, used our whiteboard animation during a pitch - presentation to the investors. The stake was high. Pitch is a key moment for a start-up. Several minutes of presentation may determine the company’s future. Especially...

HR Case Study: recruitment video

It was the end of May 2016, when we realized we could not put it off any longer. Everybody took their place, and we started the meeting. “We have to recruit new drawing artists! I can’t do it by myself any longer! We won’t manage when the new projects come…!” Klaudia...

Explainer video production process

Explainer video production process typically takes a few weeks (3-8). The production time depends on the film's duration, its complexity, the flow of works, communication between both parties (or three parties if an Agency also takes part in the discussion), work...