Maximize the impact of your content with effective animated graphic video production

Benefits of Animated Training Videos

Animated training videos are an effective way to deliver engaging and effective training content, offering numerous benefits that set them apart from traditional methods. By leveraging animation, organizations can transform their training programs into experiences that increase understanding, retention, and engagement.

Better understanding of the message

  • Simplify complex concepts: Animated videos make it easier to understand complex ideas by visually presenting them in an accessible way.
  • Engage diverse audiences: These videos offer a universal format that appeals to a wide range of audiences with different learning styles and experiences.
  • Increase understanding: Compared to traditional methods, animation effects and vivid visualizations allow for faster comprehension of the content, making it more accessible and understandable.

Knowledge retention is improved

  • Improved knowledge retention through visual communication: Visual storytelling significantly increases the ability to remember information longer.
  • Memorable experiences: Animated training videos create visually engaging learning moments that stick in the mind, turning mandatory training into a rewarding experience.
  • Learner engagement: These videos make learning fun, so employees are more likely to participate in training and retain key information longer.

Clear call to action (CTA)

  • Motivation to action: Animation encourages viewers to apply new skills, complete courses, or participate in activities
  • Highlight key messages: The lively and dynamic nature of animation makes important information more visible and memorable.
  • Drive engagement: A clear and engaging call-to-action ensures that training content not only informs but also inspires action.

Increased shareability

  • Personalized branding: Animated training videos can include branding elements such as company logos, colors, and messaging to reflect the organization’s identity.
  • Wide distribution: These videos can be easily shared across platforms, making them ideal for large teams or geographically dispersed employee groups.
  • Content tailored to your audience: Personalization makes videos deeply relevant to everyday experiences and the learning journey educating their audience, increasing their overall impact.

Ease of production

  • Simplified production process: Unlike live-action, animation eliminates the need to hire studios, recruit actors, and hire large production crews.
  • Flexibility: Edits and updates can be made quickly and efficiently, ensuring animated content remains relevant.
  • Fast turnaround: Animated training videos can be produced more quickly than traditional methods, making them ideal for organizations with tight deadlines or changing needs.

Economical

  • Affordable and scalable: Animated videos offer a cost-effective alternative to live-action, delivering high quality at a fraction of the cost.
  • Reusable: The versatility of animated videos educational allows them to be reused across different training programs and audiences, maximizing your return on investment.
  • Long-term investment: The ability to adapt and update animated training videos remains a valuable solution for years to come.

Planning and pre-production

Effective animated training video production begins with careful planning and pre-production. This step lays the foundation for creating engaging training content that aligns with the organization’s goals and ensures their effective implementation.

Defining training objectives

The first step in the production process is to define clear and measurable learning goals. Without clearly defined goals, it is difficult to ensure that animated videos meet their intended goals.

  • For example, at Coventry Studios, objectives are set through detailed discussions and planning sessions, ensuring that learning content is aligned with the intended learning outcomes.
  • The scenario is the backbone of the project, transforming the objectives into an engaging narrative that includes pertinent scenarios to effectively convey key ideas and ensure that the training materials resonate with the target audience.

Creating a Storyboard for Animation Modules

A strong Storyboard is a key element to the success of any animated training film, providing direction and clarity to the entire creative process.

  • Translates learning objectives into a narrative that grabs attention and simplifies complex concepts.
  • A well-written script defines the flow of information, including examples or animated tutorial videos to make the content more accessible.
  • A detailed plan provides clear guidelines for animators, streamlining the production process and ensuring that all animation projects are efficient and organized.

Storyboarding and Planning

Storyboarding is a key step in the pre-production stage where the vision for animated educational videos begins to take shape.

  • Each frame of the video is drawn out in detail, providing a visual breakdown of the training module.
  • This step ensures that the animation style, characters, and graphics are consistent with the narrative of the script.
  • A thoughtful storyboard not only supports creativity, but also ensures that the animation production process is both effective and efficient.

Key Animation Concepts

The use of animation enhances the quality of training content, increasing engagement and improving knowledge retention.

  • Character animation brings scenarios to life, making content more accessible and memorable.
  • Dynamic motion graphics are ideal for illustrating abstract concepts, making difficult ideas easier to understand.
  • These techniques are incredibly versatile and can be used to create explanatory, instructional, and educational videos tailored to specific training needs.

Design and Animation

The design and animation stage is where animated training videos come to life, transforming ideas and objectives into visually engaging and interactive content. This stage focuses on creating engaging characters, introducing motion graphics, and using visual templates to deliver an effective learning experience.

Creating Engaging Characters

Character animation plays a key role in making educational content more understandable and memorable.

  • Bringing Learning Materials to Life: Animated characters transform abstract ideas into humanized, relatable scenarios.
  • Increasing Engagement: Organizations like Educational Voice design characters that connect with audiences on an emotional level, strengthening their engagement.
  • Interactive Characters: Animated characters make learning fun by ensuring that audiences remain focused and engaged throughout the training session.

Introducing Motion Graphics

Motion graphics are a key tool for illustrating abstract concepts and emphasizing important points in training content.

  • Dynamic visuals: Motion graphics highlight key information in a visually engaging way, making complex concepts easier to understand.
  • 2D animation integration: In Educational Voice, motion graphics are seamlessly combined with 2D animation techniques, creating a balance between clarity and creativity.
  • An extra layer of engagement: Whether explaining complex technical processes or summarizing key takeaways, motion graphics capture the audience’s attention and effectively communicate the message.

Visual elements and templates

Consistency and branding are key to delivering professional training materials, and using visual templates helps achieve this.

  • Pre-made visuals: Using pre-designed templates and visuals ensures that training content is consistent and aesthetically consistent with the company’s image.
  • Optimized production process: Templates simplify the production process, saving time while maintaining high visual quality.
  • Consistent visual identity: A unified image reinforces the organization’s branding, helping training content better reflect the company’s values ​​and goals.

Maximize Impact with Effective Production of Animated Training Videos1

Bringing Stories to Life with 2D Animation

2D Animation is a versatile and incredibly effective medium for creating animated training videos, combining creativity with clarity.

  • Beautiful visuals: This format uses 2D graphics that move and interact in a visually compelling way, simplifying complex concepts and presenting them in an accessible way.
  • Ideal for instructional videos: 2D animation works particularly well for creating instructional videos and explanatory videos, providing a balance between functionality and creativity.
  • Easily digestible content: By transforming abstract information into easy-to-understand visuals, 2D animation ensures that training content is both effective and accessible.

Software and Tools

Choosing the right software is crucial in producing animated training videos, as it affects the quality, functionality, and ease of the animation process. Both experienced animators and beginners can find tools tailored to their needs.

Professional Animation Software

To create high-quality animations, professional software provides advanced features and flexibility:

  • Toon Boom Harmony: Known for its advanced capabilities, this software is widely used by professional animators to create 2D animations with intricate details and fluid movements. Ideal for producing animated educational videos and instructional videos.
  • Adobe After Effects: A favorite tool of motion graphics designers, it is perfect for creating dynamic motion graphics, animation effects, and integrating visual storytelling into training videos. Its rich feature set makes it ideal for projects that require a high level of customization and precision.

These tools are essential for professionals who want to deliver polished, visually engaging animations that meet complex training goals.

Beginner-friendly animation tools

For those just starting out in animation, beginner-friendly platforms simplify the creative process:

  • Powtoon: Offers an intuitive interface with ready-made templates and pre-animated characters, allowing you to quickly create professional-looking animated training videos. A great choice for producing explainer videos and training materials without the need for advanced technical skills.
  • Vyond: Known for its flexibility, it allows you to easily design personalized animated content. With drag-and-drop features and a library of ready-made assets, it is ideal for small businesses or teams looking to create cost-effective animations in a short time.

Production and voiceover

The production phase is where all the planning and design stages come together to create polished and engaging animated training videos. From creating animations to adding a professional voice-over, this step ensures that your content is effective and engaging.

Animation Production Process

Creating animated training videos requires several key steps, starting with a well-defined script that serves as the foundation for the entire process:

  • Script as a foundation: A detailed script ensures that training content aligns with the organization’s goals and engages the target audience.
  • Content that exceeds expectations: Studios like Educational Voice focus on creating animations that not only meet but also exceed the expectations of viewers, ensuring high quality and effectiveness.
  • Step by step: The production process includes character and graphic design, animating scenes, and integrating additional elements such as interactive features and sound effects.

Recording a professional voiceover

Recordings Voice-overs are a key element of animated instructional videos, adding context, increasing engagement, and making content more interactive:

  • Professionalism is key: High-quality voice-overs require experienced professionals who can adapt their tone and style to the goals of the training module.
  • Customized voice-overs: In Educational Voice, voice-overs are precisely matched to the pace and message of the animation to ensure maximum impact on viewers.
  • Increasing interactivity: Professional voice-overs add a human element to animations, making the training experience more engaging and accessible.

Adding voice-overs to animated videos

Integrating voice-overs with animations is a technical but essential step in the process creative:

  • Adding context: Narrators provide additional information that complements visuals and helps learners understand and remember complex concepts.
  • Integration tools: Software such as Adobe After Effects and Toon Boom Harmony allows for seamless integration of voiceovers with animations.
  • Engaging animations: With the right narration, animations become not only informative but also highly interactive, encouraging active participation from viewers.

Production and Voice-Over

The production process is where all of the planning, design, and scripting activities come together to create impactful animated training videos. It requires meticulous attention to detail to ensure that the animation aligns with training goals and engages the audience.

Production begins with a detailed script that provides the foundation for the subsequent stages. A well-thought-out and well-written script ensures that the content meets and exceeds the expectations of the training participants. Studios like Educational Voice emphasize creating content that not only effectively conveys information, but also engages the audience at every stage. From character and visual design to scene animation, every element is carefully crafted to deliver coherent and engaging training materials.

Adding a professional voiceover to the animation is a crucial step that elevates the quality of the final product. High-quality narration brings content to life, making it more accessible and interactive. Voice-overs require a high level of professionalism because the way they are presented must match the tone and goals of the training module. In Educational Voice, voice-over artists adapt the narration to the content, ensuring that the message is clear and effective.

Integrating voice-overs with animation enhances the overall experience by providing additional context and guiding the viewer through the visuals. Tools such as Adobe After Effects and Toon Boom Harmony allow for the seamless blending of narration with animation, creating a cohesive and engaging video. With professional voice-overs, organizations can make their training content more interactive and ensure that participants remain focused and engaged throughout the training.

Interactivity and Engagement

Adding Interactive Elements

  • Increasing Participant Participation: Introducing interactive features like quizzes, clickable buttons, and calls to action actively engage participants during the training session.
  • Advanced Interactivity: Tools like Adobe After Effects and Toon Boom Harmony allow you to seamlessly add these elements to animated training videos.
  • Creating Immersive Experiences: Interactive components make content more engaging and help participants retain information better through active participation.

Leverage Social Media

  • Familiar learning environment: Social media platforms provide a convenient and familiar place where participants can more easily engage with content.
  • Increased accessibility and reach: Sharing and promoting animations on platforms like LinkedIn, YouTube, and Instagram allows you to reach a wider audience.
  • Blend education with marketing: Social media can be a tool for both education and branding, integrating training videos with organizational goals.

Entertainment and engagement

  • Transforming difficult topics: Animation brings an element of fun and creativity to even dry or complicated training topics, making them more engaging for participants.
  • Attention-grabbing: The dynamic and colorful nature of animation ensures that key messages stand out and maintain interest throughout the training.
  • Key to effective training: By combining entertainment with engagement, animation creates a learning experience that is not only effective, but also unforgettable.

Maximize Impact with Effective Production of Animated Training Videos2

Feedback and improving materials

Collecting and using user feedback is a key step in ensuring the effectiveness of animated training videos. Feedback mechanisms allow organizations like Coventry Studios to assess how users interact with training modules. This information provides valuable data that helps identify areas for improvement, allowing you to refine your content and better tailor it to meet your participants’ needs.

An iterative design approach is integral to this process. Regular updates based on feedback allow for continuous improvement and optimization of training modules. This approach not only addresses potential issues, but also improves the overall quality of the training experience, ensuring that content remains relevant and engaging. Regular updates based on feedback enable organizations to create training materials that are both effective and impactful, supporting an environment of continuous learning and improvement.

Training for Diverse Audiences

Creating animated training videos that reflect diversity and inclusion is key to engaging a wide range of learners. Studios such as Coventry Studios and Educational Voice emphasize developing content that appeals to different demographics. By adapting the scenarios to be relatable and inclusive, training materials become more effective in meeting the needs of diverse audiences.

Accessibility is another essential element in creating effective training content. Ensuring that videos are accessible to all learners, regardless of their abilities, increases both engagement and learning outcomes. Educational Voice integrates strategies that align with educational goals while adhering to accessibility standards, allowing you to create content that is both impactful and widely accessible. This approach ensures that training materials are inclusive and effectively achieve their intended goals.

Economy Aspects

Cost-Effective Animation Solutions

  • Streamlined Production: Coventry Studios offers cost-effective options using pre-designed templates and efficient production processes. This reduces production time while maintaining high quality.
  • Affordable quality: These solutions ensure that high-quality animations can be produced within budget constraints, making them accessible to companies of all sizes.
  • Long-term value: Cost-effective animations are reusable and customizable, providing an excellent return on investment for training materials.

In-house vs. outsourced

  • Assessing costs and goals: Companies must weigh the benefits of producing animations in-house versus outsourcing to determine the best solution for their needs.
  • Advantages of outsourcing: Working with local studios can be more cost-effective due to access to specialized software, skilled animators and streamlined processes.
  • In-house production: While in-house production offers more control, it often requires a significant investment in tools, training, and resources that may not be cost-effective for smaller projects.

Maximize Impact with Effective Production of Animated Training Videos3

“Best Practices” for Effective Animated Films

A Precise Analysis of Project Scale

  • Assess content complexity: Determine the level of detail and knowledge your animation needs to convey.
  • Prepare a realistic budget: Consider the experience level of the production team and the expected quality of the final product.
  • Set clear milestones: Discuss key goals and expectations with the team to track progress and ensure on-time delivery.

Prepare a budget for the project

    • Set a delivery date: Set a clear deadline for the production team to help manage their workload effectively.
    • Discuss expectations: Communicate regularly with the team about meeting milestones to keep the project on track.
    • Easy to monitor progress: Clearly defined goals allow for

Set a clear timeline

      • Understand your audience: Gain a deep understanding of your target audience’s characteristics, course expectations, and learning approaches.
      • Plan LMS integration: Make sure your learning management system (LMS) is robust enough to support and deliver a series of animated training videos.
      • Work with experienced studios: Work with trusted animation studios that have a proven track record of delivering large-scale projects in your industry.

Create Animated Educational Videos

Animated educational videos are a powerful tool that can simplify even the most complex concepts, making learning becomes enjoyable and easy for your audience. With the right tools and approach, creating engaging content can be a simple process. Here’s a step-by-step guide to help you create animated educational videos using tools like Animaker.

Step 1: Plan your video

      • Create an account: Visit the Animaker website, log in to your account, or create one if you don’t already have one.
      • Get to know the interface: Familiarize yourself with the five main sections of Animaker:
        • Library: Access all your assets, including characters, props, icons, stock footage, and music.
        • Workspace: The place where your video comes to life.
        • Scenes, menu bar, and timeline: Tools for organizing and controlling the flow of your video.

Step 2: Choose your software

      • Use the Library: Choose assets like pre-made characters, props, and icons to build your video.
      • Customize characters: Create your own characters or use pre-made ones from the Animaker library to match your educational content.
      • Choose stock elements: Use music files, images, and animated backgrounds to enhance your animation.

Step 3: Design and animate

      • Add backgrounds: Choose from solid or gradient colors, or use Animaker’s animated, image, and video backgrounds to create compelling scenes.
      • Add text and effects: Add text to your scenes, customize fonts and colors, and apply effects or animations to highlight key points. points.
      • Improve your animations: Use Animaker tools to animate characters, props, and backgrounds to make your video dynamic and engaging.

Animated Training Video Examples

Animated training videos are a versatile tool that can be customized to fit a variety of training needs, from safety procedures to leadership skills to technical processes. Here are some examples that show their effectiveness and application:

Animated health and safety videos

      • Presentation of dangerous scenarios: Animation allows for realistic representation of situations that would be too dangerous to film in real life.
      • Increase awareness: By visually presenting the potential consequences of unsafe behavior, participants are better prepared to follow safety procedures.
      • Economical alternative: Compared to live action, animation requires fewer resources and is a safer way to convey training content.

Leadership training

      • Process visualization: Animation provides a clear overview of leadership processes, using visual aids such as step-by-step diagrams and illustrations. step.
      • Improved learning flow: A well-animated training video eliminates distractions, allowing participants to easily follow the content.
      • Increased efficiency: Animation simplifies complex leadership concepts with engaging visualizations, improving the overall learning experience.

Technical training

      • Revealing hidden details: Animation is great for visualizing things that are hard to capture on camera, such as internal mechanisms or microscopic processes.
      • Summarizing key ideas: Training videos can emphasize key points with clear visualizations and animations, making complex systems more understandable.
      • Explaining advanced systems: Animation is great for to present complex technical systems and processes, providing clarity to participants.

Summary

Animated videos have become a powerful tool for organizations across industries, offering an engaging and effective way to deliver training content. By simplifying complex concepts, increasing engagement, and ensuring longer knowledge retention, these videos address the needs of diverse audiences and support effective learning processes.

Organizations like F.Learning Studio and Explain Visually specialize in producing high-quality animated educational videos. F.Learning Studio has created over 2,000 minutes of educational animations, and Explain Visually has completed over 500 projects in 19 languages. These teams have become trusted partners for companies in the education, healthcare, and corporate training sectors. Their expertise lies in creating visually compelling content that aligns with business goals while engaging learners.

At Explain Visually, we focus on transforming complex ideas into memorable visual stories. Using techniques like animation effects, interactive elements, and motion graphics, we help companies deliver training content that resonates with their audiences. Whether you’re training employees on technical systems, developing leadership skills, or raising awareness of safety and health, our team will ensure that your message is not only clear, but also effective.

If you’re looking to create animated training videos that really make a difference, Explain Visually is here to help. Contact us to transform your ideas into visually compelling, effective, and engaging learning experiences. Let’s elevate your training programs and motivate your audiences together!

 

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About the author

Kamila Ołdakowska

I possess 3 years of experience in marketing, which I have been actively cultivating since the beginning of my second year of undergraduate studies, starting with a role at a consulting company. Currently, as a Marketing Specialist at Explain Visually, I apply my knowledge to devise strategies that enable companies to effectively communicate their core values through animations. My experience also encompasses content creation that drives companies toward their strategic goals. I am presently pursuing a master’s degree in project management, enhancing my ability to organize and execute complex marketing projects. I continually refine my skills by keeping up with the latest marketing trends, ensuring that my experience and contributions to each project are of the highest caliber.

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About the client: Biocodex is a French pharmaceutical company that develops, manufactures, and distributes world-class pharmaceutical products and health solutions to patients in more than 120 countries. Biocodex subsidiaries are spread all over the world. One of them...

How we helped VIDA demonstrate the competitive advantage of their offering?

About the client: VIDA provides cyber security solutions powered by artificial intelligence. Size of the organisation: More than 20 employees. Company departments involved in the project: Marketing Department, Technical Department, Sales DepartmentChallenge: Many...

How we helped SHARP inform the market about its new air purifier

About the client: SHARP is a global consumer electronics manufacturer originating from Japan. Size of the organisation:  Poland - 500+ employees World - 48,000+ employees Company departments involved in the project: End client: Sharp Consumer Electronics Marketing...

The Manifest Names ExplainVisually as one of the Most Reviewed Video Production Agencies in New York

The ExplainVisually team is delighted to announce that we’ve been recently recognized by The Manifest as one of the most-reviewed video production agencies in New York. We are proud to be part of this list and excited to finally unveil this with all of you. This...

Animation that helped Flobotics get prospective clients to interact with their website

About the company: Flobotics is an RPA (Robotics Process Automation) development consulting company that automates dual and repetitive business processes for companies worldwide, focusing especially on healthcare and finance industry. Company size:11-50 employees...

Visual thinking in business – what it is, how it works and how it can help

What is visual thinking?

Imagine this situation…

You get up in the morning. You reach for your cell phone and there is a black and white screen and a wall of text. You walk over to your desk and check your planner. A wall of text again! Even the division into days of the week is gone. In addition, all calendars have disappeared from the house, including those hanging on the wall.

Hybrid animation – what it is, advantages, examples

Hybrid animation is, in simple terms, the integration of 2D and 3D animation. This combination of different techniques allows you to take advantage of the benefits of each technique, and thus create a better animation.An example of hybrid animation is combining 2D and...

Communication in change management: how to improve it, and what to keep in mind?

Research shows half of the company's change initiatives fail, and only 34% achieve the intended result. (Gartner, 2020) Where does resistance to change come from? Often workplace changes are perceived as “imposed” and unnecessary. No one likes imposed changes or...

Need help naming a product? Here’s how to find the best name for all your products

What’s in a name? Everything! Whether it’s the product or brand name, getting the perfect name is a critical aspect of product success. And we have a long list of terrible names to prove it.  Nintendo Wii U Drysack Wine  Nokia Lumia (Lumia means ‘prostitute’ in...

How we helped European Rover Challenge make an animation to attract sponsors

About the Client: European Rover Challenge (ERC) is the largest robotics and space event in Europe, organized since 2014. The multi-day event attracts students from universities, professionals working in the space sector and space enthusiasts from around the world...

How to write a script for an animation? 16 practical tips

Explaining how to write an animation script can take up a whole book! But if you are here, it means that you do not have time to go so deep into the topic. Therefore, in this text, I have compiled 16 practical tips on how to write an effective animation script. All...

Animation for Winaico that helped save salespeople time

About the company: Winaico is a German photovoltaic module manufacturer, that has been in existence since 2008. The company operates in Europe, USA, Japan and Australia. Company size: up to 100 people Company departments involved in the project: Country Manager...

How did we help Santander educate employees about the new way of designing the product?

About the company Santander Bank - the largest bank in the Eurozone Company size: Poland (11,000 employees), worldwide (190,000 employees) Company departments and people involved in the project: Service Design & Design Research Department: Head of Service Design,...

Animated video: 6 application examples

Animated video can serve various purposes. For example, it can advertise a new product of a company, help it enter the market, explain regulations to potential customers, or explain socially important issues to an illiterate population. This type of video is becoming...

Promotional Video Production: How to prepare to work with a studio to make your film a success

The stakes are high because the video will be shown at a trade show, a company event or during a video campaign. If the project doesn't make it to the clients, the money will go down the drain and the person responsible for the production may end up without a job!...

6 animation trends that will capture the market in 2022

When we compare animations from a dozen or so years ago with those created today, you can see the difference in the degree of advancement, and also in the style and graphics. This is largely a matter of fashion. Below I will list a few trends that I think will conquer...

How to choose an animation studio? 9 tips

Wybór studia animacji może przesądzić o sukcesie końcowego video. I choć tekst na ten temat pisany przez studio animacji z pewnością nie jest w pełni obiektywny, przykłady własne służą tylko zilustrowaniu poszczególnych kwestii. Niezależnie od tego, na jakie studio...

Brand videos: how they differ from other videos and how to make them… with examples

Perhaps you are wondering how to reach your customers effectively? How to make them see your brand's potential and answer their needs? A brand video may help. It is a video or animation that will:   Build brand awareness Include your logo and other distinctive...

16 interesting animations from 16 countries

The following list of animations from 16 countries worldwide is highly subjective. Each is interesting and unique for different reasons, which we write about in the text.England An animation released in 2018 by the British cookie company McVitie. The campaign...

Promotional videos for businesses – 6 types you need to know

Promotional videos are usually short advertising videos. They are designed to convince customers to buy a particular product or use a company's service. There are many types of promotional videos, but we present six of the most popular. Each can be filmed using either...

Animated ads – types, examples, prices

Animated ads are one of the most popular forms of video marketing. They are usually much cheaper to produce than a traditional film shot on camera. They also allow for greater creative freedom. Below we discuss the types of animated ads along with examples and prices...

Corporate video production – 7 sins not to commit if you want a boring video

Producing corporate videos often comes with high hopes. The company hopes to enhance its image, build trust among customers and excitement among employees. Unfortunately, the truth is that most corporate films are... boring. Why is this the case? And what can you do...

Visual Thinking in Business: 6 levels you can implement in your company [+Examples]

Myślenie wizualne to - w dużym skrócie - używanie wizualizacji, żeby ułatwić dostrzeżenie, zrozumienie i zapamiętanie informacji. Jego przejawy obserwujemy, gdy widzimy na trasie znaki drogowe, oglądamy infografiki czy projektujemy nowe produkty na warsztatach Design...

Podcast Visual Communication For Storytelling featuring Maciej Budkowski

Maciej Budkowski, Managing Directorof our company, got invited to The Business Storyteller Podcast by Piktochart. As we can read on their website: "this is a series of conversations with inspiring leaders and entrepreneurs to share their knowledge and experience in...

Visual thinking in business – what it is, how it works and how it can help

What is visual thinking? Imagine this situation... You get up in the morning. You reach for your cell phone and there is a black and white screen and a wall of text. You walk over to your desk and check your planner. A wall of text again! Even the division into days...

Corporate videos – 9 examples to help you create the best video for your company

You want to create a corporate video. You probably have a lot of questions. What to pay attention to? What is involved in the production of a video? How much do corporate films cost? If you type in "corporate films" in Google  over two million results come up. You...

Pictures vs. illustrations vs. instructional video – when to use what to make our instruction effective

Imagine you are sitting comfortably on a plane, reading a book. Suddenly you feel turbulence that is much stronger than usual. You start to get anxious, especially since you see people around you panicking. Then you hear the captain's voice from the speakers: "Please...

Customer Segmentation: The Cornerstone of SaaS Pricing

Most personas are eye-rollingly useless. Product Managers usually create these personas to satisfy Agile’s user story framework, adding nothing (or even causing harm) to the process of creating breakthrough products and offers. The managers who create these useless...

How to get people to follow the recommendations of the Ministry of Health, doctors and pharmacists? [Visual Thinking in Medicine]

You have a fever, you feel weak, and your cough is getting worse. Normally this wouldn't concern you, but there is a coronavirus raging in the world so you have doubts. Just in case, you call the hotline. The lady on the other end of the phone patiently explains what...

Sales enablement: what it is, why implement it and how to do it

Sales enablement is primarily about making salespeople's work easier and faster for them to achieve sales targets. How does it work in practice? It is a bit like the organization of a football club. Let's look at Robert Lewandowski. Before the Bayern star steps out...

How did we help 3S Group generate leads using animation?

About the company: 3S Group - Polish provider of telecommunication services, data center and ICT solutions, and part of PLAY operator since 2019.     3S Group supports the realization of its clients' business visions by designing and implementing ICT solutions....

How we helped Israeli startup to win a 1,000,000$

About the company: Seegnature (now Reach): Israeli startup that creates an application for remote discussion and signing of contracts. Department: Company Founders. Problem: Seegnature entered the competition for the best insurance startup in Israel. The company...

How did Michelin sell tires in a country with no cars? Three examples of big brand content marketing that shows the power of good content

Before 1900, there were only 3,000 cars in France. At that time, brothers André and Édouard Michelin decided to start a company that sold tires.[1] Sound like a recipe for failure? Probably many people thought so, as how do you sell tires to people who don't need...

6 things without which your sales support and sales materials will be ineffective

You know the scenario? The conversation is going well, and the customer is interested. Finally, the potential customer says to the salesperson: "Then please send an offer. I'm having a meeting with my boss/team/partner and I'll let you know what the response is." The...

Content marketing that supports sales – what is a content funnel and how to use it

After publishing an article about content marketing of three global giants: Michelin, Pirelli and Guinness, our subscribers were strongly surprised as not many knew the stories.   The artice has not yet been translated to English, but in a shortcut: - When...

How to maximize ROI of your explainer video (22 non-bullshit practical tips)

These are the insights we got after producing hundreds of explainer videos.  Before you start 1) Check if the ROI numbers add up. Sometimes they don’t.   The easiest formula to calculate ROI is: Predicted Reach (i.e. 10 000 people) x Avg. deal size (i.e. 100$) x...

Animation versus illustration: which is more effective [based on research]

Walt Disney said: "Animation can represent anything the human mind can imagine. This ability makes it the most versatile and direct form of communication. At the same time, it is created to be appreciated by mass audiences."[1] Although this quote comes from one of...

Whiteboard animation: Best Business Cases

Whiteboard animation videos are special animated films, which educate customers about a company, a brand or its products. They have been used by marketing, sales and HR departments of the biggest companies for 10 years, but only just starting to gain popularity in...

13 ideas for using animation in business – practical videomarketing

Well-crafted animation can help in many elements of business. Most often, it supports companies in acquiring leads, training employees, presenting a product or service to customers, implementing procedures, or increasing conversions. Since you've already invested in...

How to sell when your product is not much different from the competition?

"If there is no difference, there is only indifference" said Louis Nizer Customers may think the same when your products are not much different from the competition. Of course you can lower the price but this may start a price war. Thousands of companies have faced a...

Vegan food market in Poland

Imagine that you go to Facebook and there are pictures of sausages, kabanos to be exact, everywhere. They are posted by your friends, the fan pages you like, and strangers on groups you belong to. Sounds like science fiction? Meanwhile, it is reality as kabanos are...

Veganism, vegetarianism and marketing: how to advertise and sell vegan products?

Veganism is on the rise. There is no question about it. To give you just a few recent examples... New vegan product a sales hit The first example is the British bakery chain Gregg. I first heard of its existence when it released vegan sausage rolls and I read about it...

How our animation helped the „Wiecej niż LEK” website earn their first 100 000 EUR

About the project:  “Więcej niż LEK” is a Medical Information Portal which is used to run high quality e-learning courses for students and graduates of medical colleges, which prepare them for, among other things, for the Final Medical Examination and the Final...

How to calculate if the explainer video will pay off?

As we wrote earlier in the text about explainer video, the production of such an animation usually costs from 2 000 to 7 000 EUR. How to calculate whether this expense will pay off? And how to estimate the explainer video's possible results?   In this text, we...

7 examples of explainer video, which provided companies with leads and increased sales

Rypple, which provides cloud services, wanted to show that its solution increases the efficiency of managers and employees. The B2B business was showing more and more interest in modern ways of storing data, but the competition was not idle and more and more similar...

Product videos—types, prices, advantages and disadvantages (classic film, whiteboard animation, vector animation, and 3D animation)

Product videos are becoming more and more popular because they help to tell about the product in a few minutes. Thanks to them, the customer does not have to read a wall of text on the website or in the brochure. Sellers also feel relieved because they don't have to...

11 tips and tricks that will make it easier for you to make an explainer video

You want to commission a explainer video production. It is an important project because you need to talk about a strategic initiative, generate more leads, or implement a new procedure. You gave the company a general idea and...wait until they hit your vision? This is...

Our Team

Claudia Together with the late Michael (my fiancé at the time), I am a co-founder of ExplainVisually. At the beginning of the company's existence, I was a creative 3-in-1: I wrote scripts, storyboards, and drew films. This was the case with the first 84 films, but in...

The cooperation between TESCO and ExplainVisually has been extended to the Czech Republic and Slovakia

The shelves of supermarkets bend under the food. But what happens to food that is not bought? The last project in cooperation with TESCO brought us the answer to this question. We got a call from Gosia Tokarz, who asked us if we can prepare 7 by 2 meters infographics...

How did Millenium Bank educate its employees on standards of customer service? [Case Study]

About the company: Millenium Bank – one of the main banks in Poland, part of Banco Commercial Portuges. Department: Department of Quality–responsible for providing equal and high level of customer and sales service in the bank’s facilities.   Problem: Keeping the...

4 unobvious reasons that make your offer land in the basket

Thank you for the offer, we have decided to cooperate with another supplier;At this point we have suspended the project, we will contact you when we get back to it;Unfortunately, we are not interested. Every salesperson has heard these answers. Often, the reason for...

Our video telling a story about the most creative Polish School

Among dozens of projects that we have carried out this year, the film for the Kornel Makuszyński Elementary School in Radowo Małe is one of our favourites. And not only our favourite: the video scored over 1300 shares on Facebook. Why this project is so important to...

How did Orange tell their employees about the Continuous Improvement? [Case Study]

About the company: Orange – the biggest telecommunication operator in Poland and one of the main companies in the world, made it to the Fortune Global 500 list. Department: Customer Experience, trying to design the ideal customer experience and supporting the...

What is Graphic Recording (and Graphic Facilitation)?

When the lecturer starts his speech on the stage, the atmosphere of concentration fills the lecture hall. It is his name that brought the crowd to this conference. The slides complete his words, and hundreds of people are focused on him and try to remember as much as...

What is whiteboard animation (and how your business can benefit from it)?

Whiteboard animation is becoming more and more popular in business because of the clear and transparent way it provides information. Research shows that it has an advantage over text messages, and often also over static images and ordinary films. That is why it is...

What is explainer video (and how your business can benefit from it)?

  Explainer videos are short movies which explain complicated issues in an easy way. Typically they deliver information about companies, products and services. Today, explainer videos are used by thousands of companies around the world, including the largest...

The curse of knowledge: How it affects managers & marketers

Klątwa wiedzy jest efektem psychologicznym, który w ogromnym stopniu wpływa na naszą pracę oraz życie osobiste. W wielu wypadkach niestety negatywnie. Szczególnie narażone na jego skutki są osoby odpowiedzialne za komunikację w firmie – managerowanie, marketerzy,...

Goodbye to the best boss I’ve ever had

“I heard that you quit your job,” the words echoed in my ears. It was a call from Michał. How on earth did he already know?, I thought. It must have been our Lebanese friend who told him. He was the only person who knew. “Yes, that’s true. The message was being...

Klaudia Tolman of ExplainVisually in the jury of 50 Top Creative list

Klaudia Tolman, our Creative Director, is going to be one of the jurors in the 9th edition of the ranking of 50 Top Creative in Business. The ranking aims to honour companies and people: put their money on innovations and out-of-the-box solutions in their businesses,...

We got the results of the first nationwide research on Visual Thinking

Last year we co-created the very first nationwide research on Visual Thinking. Why did we decide to take part in reliable research on the effectiveness of visual thinking? For years now we have been hearing from our clients, that what we do, works. But it’s one thing...

Maciej Budkowski and Klaudia Tolman to host an “Expert” cycle meeting for Brief.pl

For the last 5 years, we have been building and developing our know-how. During that time we’ve carried out over 200 projects in 19 languages for dozens of corporations, startups and GOs. But never before have we publicly spoken about our agency experiences. This time...

Maciej Budkowski and Klaudia Tolman in the #agencja podcast

Just released, there’s an #agencja podcast featuring our managing team, Klaudia and Maciek. In the podcast we’re telling about our daily work. Link to the podcast –...

ExplainVisually’s film about European Funds submitted to Camerimage

In 2015 we made a film with the Mazovian Unit of EU Programmes Implementation in Warsaw. Its aim was to tell in a simple way how to gain European Funds. The project went very well and many organisations associated with European Funds considered it to set a good...

ExplainVisually’s infographics to support Polish Football Association

Maciek, our Managing Director, has been a huge fan of football for over 20 years and he’s always been dreaming about cooperation with the Polish Football Association. So when they actually called us to say that they needed to explain to football coaches complex...

ExplainVisually a laureate of the competition 50 Most Creative in Polish Business!

We are a laureate of this year’s ranking of 50 Most Creative in Business. 50 Creative is the biggest competition in its field in Poland. The ranking is carried out each year by Brief.pl. Amongst former laureates are CD Project, Brand24, iTaxi, LifeTube, Booksy or...

How to spend money to be happy? Our infographic in “Głos Mordoru” (“Voice of Mordor”)

“Money doesn’t bring happiness” or “You cannot have too much of a good thing”? Turns out, it depends on what you do with it. Those are the conclusions of Elizabeth Dunn and Michael Norton, Professors of British Columbia University and Harvard University. In their book...

Summary 2017

Christmas time has passed, so it’s time for some summary. We can’t describe this year with one word. 2017 was demanding, tragic, developing, successful, sad and joyful. In the period of 12 months we made over 70 films, which means we scored almost 200 total since the...

Our video helped to win 1,000,000$ in a Israeli’s startup competition

A week ago Seegnature, an Israeli InsurTech start-up, used our whiteboard animation during a pitch - presentation to the investors. The stake was high. Pitch is a key moment for a start-up. Several minutes of presentation may determine the company’s future. Especially...

HR Case Study: recruitment video

It was the end of May 2016, when we realized we could not put it off any longer. Everybody took their place, and we started the meeting. “We have to recruit new drawing artists! I can’t do it by myself any longer! We won’t manage when the new projects come…!” Klaudia...

Explainer video production process

Explainer video production process typically takes a few weeks (3-8). The production time depends on the film's duration, its complexity, the flow of works, communication between both parties (or three parties if an Agency also takes part in the discussion), work...