Animation in Social Media Marketing

In today’s digital world, video content dominates online platforms. As people swipe, scroll, and tap through endless content, the need for creating stand-out material has never been more critical. Social media is an ideal space for businesses to connect with their audiences, build brand awareness, and drive sales. A social media video production agency plays a critical role in producing content that captivates viewers and boosts engagement across various channels. These agencies are specialists in crafting videos designed for platforms like Facebook, YouTube, Instagram, and TikTok, ensuring businesses stay relevant and reach their targeted audience effectively.

By partnering with a video production company, businesses can create engaging videos that elevate their social media presence. Whether it’s creating a compelling story or crafting a visually appealing promotional video, these agencies help turn ideas into powerful visual content that connects with viewers.

Definition of Animation in Social Media Marketing

To commence our journey into the art of incorporating animation into social media marketing, it’s vital to establish a foundational understanding. In this context, animation refers to the process of crafting moving images through a sequence of static frames. This artistic technique breathes life and movement into your content, endowing it with visual allure and memorability. Whether it’s conveying whimsy, knowledge, or emotion, animation possesses the unique ability to articulate messages, narratives, and brand identity in a manner that no other medium can.

Bahlsen Polska -The company shared the animation in social media, e.g. on Linkedin.

What is a Social Media Video Production Agency?

A social media video production agency is an expert in the field of video content creation for social media platforms. These agencies combine creative strategy with cutting-edge technology to produce high-quality social videos that are tailored to the unique needs of each business. The goal is to engage viewers, spark conversations, and convert interest into measurable actions, such as more sales or higher brand awareness.

Their services go beyond just producing videos. These agencies work closely with businesses to develop social media video content and comprehensive strategies that align with the brand’s goals and message. From the conceptual stage to post-production, they ensure the final product is optimized for maximum impact on social platforms. This could involve creating short, engaging TikTok videos for a younger audience or crafting detailed corporate videos that build trust and authority.

Services offered by a Social Media Video Production Agency

Create videos with a video production company provides businesses access to a wide array of services, each designed to elevate a brand’s social media strategy. Some of the core services offered include:

Video production and filming – Using high-quality equipment to capture footage for a variety of purposes, from corporate videos to TV commercials and promotional videos.
Scripting and concept development – The agency collaborates with the business to write scripts and develop creative concepts that resonate with the targeted audience.
Video editing and post-production – Expert editing ensures that the final video content is polished, professional, and ready for distribution across multiple social platforms.
Marketing and distribution – After the videos are produced, the agency will often help with the strategic distribution on social channels, ensuring the content reaches the right people at the right time.

SHARP global consumer electronics manufacturer originating from Japan. The video animation in social media and on YouTube

For businesses looking to increase their visibility and engagement on social media, a video production team can help create a series of social media marketing videos or even produce multiple videos over time to support an ongoing campaign. These agencies ensure that each single video or series of videos aligns with the overall brand strategy and business goals.

The Growing Importance of Visual Content

The mounting significance of visual content across social media platforms is a well-documented trend. Statistics highlight the undeniable shift towards visual engagement.

Studies reveal that visual content garners considerably more likes, shares, and comments compared to text-only posts. Images and videos are shared up to 40 times more frequently, underscoring the persuasive influence of visual elements (Source: HubSpot).
Visual content is 40 times more likely to be shared on social media than other types of content (Source: Buffer).
Posts with images receive 2.3 times more engagement on Facebook than those without (Source: BuzzSumo).
Videos on social media like instagram videos and facebook videos generate 1200% more shares than text and images combined (Source: G2 Crowd).

Tweets with images receive 150% more retweets than text-only tweets [source: Twitter].
These statistics underscore the pivotal role that visual elements play in driving audience engagement and social sharing, making them a linchpin of successful social media strategies.

The Role of Animation in Grabbing Audience Attention

With the ability to seamlessly transition between scenes, incorporate motion, and use vibrant colors and imagery, animation is a powerful magnet for audience eyes. It not only attracts but also sustains attention by keeping viewers engaged throughout the content’s duration.

The engagement advantage of animation

What sets animation apart is its unparalleled ability to elicit emotional responses from the audience. Whether it’s through charming characters, captivating storytelling, or visually stunning effects, animation is a medium that can evoke laughter, surprise, empathy, and a myriad of other emotions. This emotional engagement translates into a deeper connection between the audience and your brand or message.

Furthermore, animations can simplify complex concepts through visual metaphors, making it easier for your audience to understand and retain the information. This results in enhanced message comprehension and, consequently, a more profound impact.

Types of Animation in Social Media Marketing

Animation is a versatile medium, and there are several distinct styles that can be harnessed to convey your message effectively on social media platforms. Here are some of the primary types of animation used in social media marketing:

2D Animation
3D Animation
Stop motion animation
GIFs and cinemagraphs
Live action (animation hybrids)

2D Animation

2D animation is a classic and widely recognized form of animation. It involves creating two-dimensional images and manipulating them in a sequence to simulate motion. 2D animations are known for their simplicity and elegance. They are particularly suitable for conveying narratives, educational content, and branding messages in a visually appealing and straightforward manner.

How can 𝐑𝐏𝐀 (𝐑𝐨𝐛𝐨𝐭𝐢𝐜 𝐏𝐫𝐨𝐜𝐞𝐬𝐬 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧) help your business? 2D animation by Exlain Visually for Flobotics

3D Animation

3D animation introduces depth and realism to the world of animation. It involves the creation of three-dimensional objects, characters, and environments. 3D animation is often used for product demonstrations, architectural visualization, and creating immersive brand experiences. Its ability to simulate real-world elements makes it ideal for showcasing intricate details and enhancing the viewer’s engagement.

Wallpaper* x Porsche: Driven by Dreams present a cutting-edge blend of technology, art, and animation.

Stop motion animation

Stop motion animation is a unique and tactile form of animation. It involves capturing a series of still images with physical objects, moving them slightly between each shot, and then playing the images in sequence to create the illusion of movement. Stop motion animations have a distinct charm and can be highly engaging. They are often used for quirky brand promotions, product unboxings, and creating memorable, nostalgic content.

GIFs and cinemagraphs

GIFs (Graphics Interchange Format) and cinemagraphs are short, looped animations that have gained immense popularity on social media. GIFs are a series of images played in quick succession to create a brief, often humorous, or eye-catching visual element. Cinemagraphs, on the other hand, are a combination of a static image with one or more moving elements, creating a subtle yet mesmerizing effect. Both GIFs and cinemagraphs are effective in capturing attention and conveying messages in a concise format.

Live action (animation hybrids)

Hybrid content merges live-action footage with animated elements. This approach allows brands to combine the authenticity of real-life footage with the creativity and flexibility of animation. By seamlessly integrating animated graphics or characters into live-action videos, marketers can tell compelling stories, clarify complex concepts, and create content that stands out in a crowded digital landscape.

Benefits of working with a social media video production agency

Partnering with the best video production company offers a host of advantages, particularly in today’s highly competitive digital landscape. Businesses that use professionally produced videos are more likely to attract attention, increase engagement, and convert viewers into loyal customers.

Expertise in video production and marketing – Agencies have specialized skills in creating social media content that is both visually appealing and strategically aligned with a brand’s goals. Whether you’re aiming to capture the attention of a younger audience on TikTok or connect with potential clients through professional corporate videos, a social media agency ensures your content stands out.
Access to high-Quality equipment and software – Professional agencies utilize state-of-the-art equipment for filming, editing, and post-production, delivering a level of quality that is difficult to achieve in-house. This ensures that your social videos, whether they are promotional or part of a larger video campaign, are polished and ready to impress.
Time-saving and cost-effective – Producing high-quality social media videos in-house requires significant time and investment in equipment, training, and expertise. By outsourcing to an experienced agency, businesses can save time and reduce costs while ensuring that the content meets the highest standards.
Maximizing engagement through viral content – Agencies specialize in crafting viral content designed to capture attention quickly and generate buzz across social platforms. This can significantly increase brand visibility and lead generation, driving measurable results.

Practical tips for successful animation integration

When incorporating animation into your social media marketing strategy, several key considerations can enhance your success.

Identifying Your target audience – Before creating animated content, it’s crucial to have a clear understanding of your target audience. What are their preferences, interests, and pain points? Tailor your animation style and messaging to resonate with your specific demographic. This ensures that your content is relatable and engages your intended viewers.
Setting clear marketing goals – Define your marketing objectives and the role that animation will play in achieving them. Whether it’s increasing brand awareness, driving website traffic, or boosting conversions, setting clear goals will help you measure the success of your animation campaigns and guide your content creation.
Choosing the right animation style – Selecting the appropriate animation style is crucial. Consider factors like your brand’s identity, the message you want to convey, and the preferences of your audience. Options include 2D, 3D, stop motion, or even a combination of styles. The chosen style should align with your marketing goals and the emotional impact you want to achieve.
Creating a compelling narrative – Animation is a storytelling medium, and an engaging narrative is the heart of successful animation. Craft a story that captivates your audience, communicates your brand message, and drives the desired action. Whether it’s humor, drama, or educational content, a well-constructed narrative can make your animation more memorable.
Focusing on Consistency and Branding – Maintain consistency in your animation content to reinforce your brand identity. Use consistent colors, characters, and visual elements to make your brand instantly recognizable. This consistency builds trust and reinforces your brand in the minds of your audience.
Adhering to Platform-Specific Guidelines – Different social media platforms have unique guidelines for video content. Be aware of these platform-specific requirements to ensure your animations display optimally and reach a wider audience. From aspect ratios to video lengths, adhering to these guidelines will maximize the impact of your animation on each platform.

Case Studies: Successful examples of animated social media marketing

Real-world examples can offer valuable insights into the effectiveness of animation in social media marketing. Let’s explore some notable case studies:

Disney’s animated teasers and trailers

Disney, a global entertainment giant, is no stranger to the power of animation. The company has consistently leveraged animated teasers and trailers to create excitement around their movies. Through a combination of vivid visuals, captivating storytelling, and meticulous animation, Disney has successfully piqued the curiosity of audiences and generated anticipation for their films. This strategy has resulted in a loyal fan base and numerous box office successes.

Inside Out 3 (2025) – Teaser Trailer | Disney Pixar (@ Copyright by Disney)

Dropbox’s creative use of GIFs

Dropbox, a cloud storage company, is renowned for its creative use of GIFs in social media marketing. By using short, animated sequences, Dropbox effectively conveys the simplicity and efficiency of its service. These engaging GIFs showcase product features, demonstrate user benefits, and even add a touch of humor. This creative approach has not only increased user engagement but also contributed to the brand’s reputation for innovative marketing.

MailChimp’s memorable 2D animations

MailChimp, an email marketing service, has made a mark with its memorable 2D animations. Through playful and whimsical animations, MailChimp has effectively conveyed complex concepts about email marketing and made them accessible to a wide audience. These animations serve to educate users and promote the brand’s services in an engaging and entertaining manner.

Airbnb’s cinemagraphs for location highlights

Airbnb, a global online marketplace for lodging, has utilized cinemagraphs to highlight the beauty of the destinations they offer. Cinemagraphs, which are subtle, looped animations, have been used to capture the essence of various locations. By showcasing the charm of these places through cinemagraphs, Airbnb has enticed travelers and encouraged them to explore new destinations. This approach has not only increased bookings but also enhanced the brand’s visual storytelling.

Best Cinemagraphs Compilation, YouTube: New York City Files

Tools and resources for creating animated content

Creating animated content requires the right tools, resources, and creative talent. Let’s explore the essential elements for bringing your animation vision to life.

Animation software options

Adobe After Effects – Adobe After Effects is a versatile and widely-used software for creating motion graphics and visual effects. It offers a wide range of features and is favored by professionals for its flexibility and robust capabilities.
Toon Boom Harmony – Toon Boom Harmony is a powerful 2D animation software known for its advanced tools for traditional and digital animation. It’s widely used in the animation industry for creating professional-grade animations.
Blender – Blender is a free, open-source 3D modeling and animation software. It’s an excellent choice for those looking for a cost-effective option with a thriving community and extensive features.

Stock assets and resources

Envato Elements – Envato Elements offers a vast collection of stock footage, music, and animations, making it a valuable resource for animators looking for high-quality assets to enhance their projects.
iStock – iStock by Getty Images provides a wide range of stock photos, illustrations, videos, and animations. It’s a reputable source for finding visual content to complement your animations.

Hiring professional animators vs. DIY options

Choosing whether to hire professional animators or opt for DIY animation depends on your project’s complexity, budget, and timeline.

Hiring professional animators: Hiring experienced animators brings a wealth of expertise to your project, ensuring high-quality results. It’s an ideal choice for complex animations or when you need a polished and professional finish.

Vector animation for Mitsubishi Electric: Explain Visually

DIY options: For simpler animations and budget-conscious projects, DIY animation tools and templates can be a cost-effective solution. These tools often come with pre-designed assets and templates, making it easier for individuals or small businesses to create animations on their own.

The choice between professional animators and DIY options should align with your project’s goals and resources, allowing you to find the best fit for your specific needs.

Measuring the impact of animation in Social Media Marketing

To evaluate the effectiveness of your animated social media marketing campaigns, it’s essential to employ the right measurement tools and strategies.

Key Performance Indicators (KPIs) for measuring success

Engagement Metrics – Assess the level of engagement your animated content receives. Key metrics include likes, shares, comments, and click-through rates. High engagement indicates that your content resonates with your audience and encourages interaction.
Conversion Rates – Monitor how many viewers take the desired action after viewing your animated content, such as signing up for a newsletter, making a purchase, or downloading a resource. Conversion rates indicate the effectiveness of your animation in driving specific actions.
View Counts – Track the number of views your animated content receives. A high view count can be a positive indicator of reach and initial interest in your content. It’s important to differentiate between organic and paid views for a more accurate assessment.

Analytics and tracking tools

Social Media Analytics – Social media platforms provide built-in analytics tools that offer insights into the performance of your animated content. Platforms like Facebook, Instagram, and Twitter provide data on engagement, reach, and audience demographics.
Google Analytics – Utilize Google Analytics to track website traffic generated by your social media animation campaigns. You can set up tracking parameters to monitor the impact of specific social media posts on your website’s performance.
Email Marketing Analytics – If your animation is integrated into email marketing campaigns, email marketing platforms like MailChimp and Constant Contact offer analytics to measure open rates, click-through rates, and conversion data.

A/B testing and optimizing animation campaigns

A/B testing is a valuable technique for optimizing your animation campaigns. Create variations of your animated content with slight differences and test them on your audience to determine which performs better. This method helps refine your content for maximum impact. Test elements like animation styles, call-to-action placements, and messaging to find the most effective combinations.

Optimizing animation campaigns also involves analyzing audience feedback and comments to identify areas for improvement. Be open to making adjustments based on audience preferences and behavior to continually enhance the impact of your animated social media marketing efforts.

Addressing technical issues and accessibility concerns

Optimize for mobile – As a significant portion of social media usage occurs on mobile devices, with statistics revealing that approximately 4,7 billion people worldwide access social media through their mobile phones, ensure that your animated content is responsive and mobile-friendly. This will enhance the user experience across different devices and screen sizes.

Captioning and transcripts – For videos with spoken content, add captions or provide transcripts. This not only improves accessibility but also enhances SEO by making your content searchable.
Test across platforms – Test your animated content across various social media platforms and devices to ensure compatibility and proper rendering. Each platform may have specific requirements for video formats and sizes.

Staying current with evolving trends

Continuous Learning – Stay updated with the latest animation trends and techniques. Online courses, tutorials, and communities can be valuable resources for keeping your skills and content current.
Monitor Industry Changes – Be aware of changes in social media algorithms, platform features, and user preferences. Stay flexible and adapt your strategies to align with evolving trends.
Competitor Analysis – Keep an eye on what your competitors are doing with animation in their social media marketing. Analyze their successful campaigns to gain insights into emerging trends and effective practices.

By addressing technical issues, ensuring accessibility, and staying abreast of evolving trends, you can navigate the potential challenges and pitfalls associated with animation in social media marketing effectively.

The future of animation in Social Media Marketing

As technology continues to advance, we can expect animation in social media marketing to evolve further. Realistic 3D animations, interactive animations, and AI-driven personalized animations are on the horizon. The integration of animation in augmented and virtual reality experiences is also poised to be a game-changer. The future holds a plethora of possibilities, and brands that embrace these innovations will continue to captivate and connect with their audiences.

NEW AI ANIMATION | FREE Video Generator | Different styles | Prompt Tutorial | (youtube.com )

New AI Animation, FREE Video Generator with different styles (Prompt Tutorial )

The Social Media video production process

The process of producing social videos involves multiple steps, each crucial to ensuring the final product is impactful and aligned with the campaign’s objectives. Here’s an overview of the typical creative process:

Strategy and planning – This stage involves defining the goals of the video, identifying the target audience, and setting up a detailed plan that aligns with the business’s marketing strategy.
Scripting and concept development – The agency works with the business to develop a compelling script and storyboard. These elements serve as the foundation for the video content, ensuring the message resonates with the intended audience and has a strong hook.
Video production and filming – Once the script is finalized, the video production team steps in to film the content using high-quality equipment. This stage is crucial for capturing the footage needed for platforms like YouTube, TikTok, and Instagram Stories.
Editing and post-production – In this stage, the video is refined, with music, sound effects, and visual enhancements added. The video length is adjusted to suit the platform, and the final content is prepared for distribution.
Marketing and distribution – Finally, the social media video production agency helps distribute the video across social channels like Facebook and Instagram. They also monitor the video’s performance to ensure it is reaching the right targeted audience.

Skuteczneraporty.pl homepage as well on their YouTube channel. A 2-minute 2D animation, that clearly shows what Power Query is all about.

Social Media Video Agency | Explain Visually

Explain Visually Agency is renowned for its quality social media videos. We’re a leading social video production firm focused on delivering engaging social videos that attract and engage audiences and drive outcomes. We are committed to helping your brand improve social networking visibility across all platforms. Learn how our expertise in video production is unmatched in a competitive digital environment. Tell me a story!

How to choose the right Social Media Video Production Agency

Selecting the right social media video production agency can make a huge difference in the success of your marketing efforts. With so many agencies offering a variety of services, it’s essential to choose one that aligns with your brand’s vision and goals.

Here are a few factors to consider when making your choice:

Experience – Look for an agency with a proven track record in producing engaging videos for social platforms. Review their portfolio to ensure they have experience with the types of content you need, whether it’s corporate videos, promotional videos, or short-form content like YouTube videos.
Expert team – Check the qualifications and expertise of the agency’s video production team. A strong creative team will ensure that your vision is brought to life in the best possible way.
Transparent pricing – Discuss pricing upfront. A good agency will provide clear and transparent pricing packages, allowing you to choose the services that fit within your budget.

By asking the right questions and reviewing past work, you can ensure that the agency you choose is a perfect fit for your business. Be sure to inquire about their experience in producing social media marketing videos, their approach to crafting viral content, and how they measure success through video engagement and lead generation.

Conclusion

The world of social media is constantly evolving, and video content remains one of the most powerful tools for businesses to connect with their audience. A social media video production agency offers the expertise and resources necessary to create compelling social videos that engage viewers, increase brand visibility, and drive more sales.

By choosing the right agency, businesses can take their social media strategy and video marketing strategy to new heights, create video content high-quality that captures attention and generates results. Always consider an agency’s experience, portfolio, and ability to adapt to your brand’s needs. With the right partner, your social media videos can transform your digital presence and help you achieve your business goals.

Ready to bring your story to life? Let’s create animation magic together! Reach out and let’s get started on your visual masterpiece. Contact us.

Kamila Ołdakowska

I possess 3 years of experience in marketing, which I have been actively cultivating since the beginning of my second year of undergraduate studies, starting with a role at a consulting company. Currently, as a Marketing Specialist at Explain Visually, I apply my knowledge to devise strategies that enable companies to effectively communicate their core values through animations. My experience also encompasses content creation that drives companies toward their strategic goals. I am presently pursuing a master’s degree in project management, enhancing my ability to organize and execute complex marketing projects. I continually refine my skills by keeping up with the latest marketing trends, ensuring that my experience and contributions to each project are of the highest caliber.

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The ExplainVisually team is delighted to announce that we’ve been recently recognized by The Manifest as one of the most-reviewed video production agencies in New York. We are proud to be part of this list and excited to finally unveil this with all of you. This...

Animation that helped Flobotics get prospective clients to interact with their website

About the company: Flobotics is an RPA (Robotics Process Automation) development consulting company that automates dual and repetitive business processes for companies worldwide, focusing especially on healthcare and finance industry. Company size:11-50 employees...

Visual thinking in business – what it is, how it works and how it can help

What is visual thinking? Imagine this situation... You get up in the morning. You reach for your cell phone and there is a black and white screen and a wall of text. You walk over to your desk and check your planner. A wall of text again! Even the division into days...

Hybrid animation – what it is, advantages, examples

Hybrid animation is, in simple terms, the integration of 2D and 3D animation. This combination of different techniques allows you to take advantage of the benefits of each technique, and thus create a better animation.An example of hybrid animation is combining 2D and...

Communication in change management: how to improve it, and what to keep in mind?

Research shows half of the company's change initiatives fail, and only 34% achieve the intended result. (Gartner, 2020) Where does resistance to change come from? Often workplace changes are perceived as “imposed” and unnecessary. No one likes imposed changes or...

Need help naming a product? Here’s how to find the best name for all your products

What’s in a name? Everything! Whether it’s the product or brand name, getting the perfect name is a critical aspect of product success. And we have a long list of terrible names to prove it. Nintendo Wii U Drysack Wine Nokia Lumia (Lumia means ‘prostitute’ in...

How we helped European Rover Challenge make an animation to attract sponsors

About the Client: European Rover Challenge (ERC) is the largest robotics and space event in Europe, organized since 2014. The multi-day event attracts students from universities, professionals working in the space sector and space enthusiasts from around the world...

How to write a script for an animation? 16 practical tips

Explaining how to write an animation script can take up a whole book! But if you are here, it means that you do not have time to go so deep into the topic. Therefore, in this text, I have compiled 16 practical tips on how to write an effective animation script. All...

Animation for Winaico that helped save salespeople time

About the company: Winaico is a German photovoltaic module manufacturer, that has been in existence since 2008. The company operates in Europe, USA, Japan and Australia. Company size: up to 100 people Company departments involved in the project: Country Manager...

How did we help Santander educate employees about the new way of designing the product?

About the company Santander Bank - the largest bank in the Eurozone Company size: Poland (11,000 employees), worldwide (190,000 employees) Company departments and people involved in the project: Service Design & Design Research Department: Head of Service Design,...

Animated video: 6 application examples

Animated video can serve various purposes. For example, it can advertise a new product of a company, help it enter the market, explain regulations to potential customers, or explain socially important issues to an illiterate population. This type of video is becoming...

Promotional Video Production: How to prepare to work with a studio to make your film a success

The stakes are high because the video will be shown at a trade show, a company event or during a video campaign. If the project doesn't make it to the clients, the money will go down the drain and the person responsible for the production may end up without a job!...

6 animation trends that will capture the market in 2022

When we compare animations from a dozen or so years ago with those created today, you can see the difference in the degree of advancement, and also in the style and graphics. This is largely a matter of fashion. Below I will list a few trends that I think will conquer...

How to choose an animation studio? 9 tips

Wybór studia animacji może przesądzić o sukcesie końcowego video. I choć tekst na ten temat pisany przez studio animacji z pewnością nie jest w pełni obiektywny, przykłady własne służą tylko zilustrowaniu poszczególnych kwestii. Niezależnie od tego, na jakie studio...

Brand videos: how they differ from other videos and how to make them… with examples

Perhaps you are wondering how to reach your customers effectively? How to make them see your brand's potential and answer their needs? A brand video may help. It is a video or animation that will: Build brand awareness Include your logo and other distinctive...

16 interesting animations from 16 countries

The following list of animations from 16 countries worldwide is highly subjective. Each is interesting and unique for different reasons, which we write about in the text.England An animation released in 2018 by the British cookie company McVitie. The campaign...

Promotional videos for businesses – 6 types you need to know

Promotional videos are usually short advertising videos. They are designed to convince customers to buy a particular product or use a company's service. There are many types of promotional videos, but we present six of the most popular. Each can be filmed using either...

Animated ads – types, examples, prices

Animated ads are one of the most popular forms of video marketing. They are usually much cheaper to produce than a traditional film shot on camera. They also allow for greater creative freedom. Below we discuss the types of animated ads along with examples and prices...

Corporate video production – 7 sins not to commit if you want a boring video

Producing corporate videos often comes with high hopes. The company hopes to enhance its image, build trust among customers and excitement among employees. Unfortunately, the truth is that most corporate films are... boring. Why is this the case? And what can you do...

Visual Thinking in Business: 6 levels you can implement in your company [+Examples]

Myślenie wizualne to - w dużym skrócie - używanie wizualizacji, żeby ułatwić dostrzeżenie, zrozumienie i zapamiętanie informacji. Jego przejawy obserwujemy, gdy widzimy na trasie znaki drogowe, oglądamy infografiki czy projektujemy nowe produkty na warsztatach Design...

Podcast Visual Communication For Storytelling featuring Maciej Budkowski

Maciej Budkowski, Managing Directorof our company, got invited to The Business Storyteller Podcast by Piktochart. As we can read on their website: "this is a series of conversations with inspiring leaders and entrepreneurs to share their knowledge and experience in...

Visual thinking in business – what it is, how it works and how it can help

Corporate videos – 9 examples to help you create the best video for your company

You want to create a corporate video. You probably have a lot of questions. What to pay attention to? What is involved in the production of a video? How much do corporate films cost? If you type in "corporate films" in Google over two million results come up. You...

Pictures vs. illustrations vs. instructional video – when to use what to make our instruction effective

Imagine you are sitting comfortably on a plane, reading a book. Suddenly you feel turbulence that is much stronger than usual. You start to get anxious, especially since you see people around you panicking. Then you hear the captain's voice from the speakers: "Please...

Customer Segmentation: The Cornerstone of SaaS Pricing

Most personas are eye-rollingly useless. Product Managers usually create these personas to satisfy Agile’s user story framework, adding nothing (or even causing harm) to the process of creating breakthrough products and offers. The managers who create these useless...

How to get people to follow the recommendations of the Ministry of Health, doctors and pharmacists? [Visual Thinking in Medicine]

You have a fever, you feel weak, and your cough is getting worse. Normally this wouldn't concern you, but there is a coronavirus raging in the world so you have doubts. Just in case, you call the hotline. The lady on the other end of the phone patiently explains what...

Sales enablement: what it is, why implement it and how to do it

Sales enablement is primarily about making salespeople's work easier and faster for them to achieve sales targets. How does it work in practice? It is a bit like the organization of a football club. Let's look at Robert Lewandowski. Before the Bayern star steps out...

How did we help 3S Group generate leads using animation?

About the company: 3S Group - Polish provider of telecommunication services, data center and ICT solutions, and part of PLAY operator since 2019. 3S Group supports the realization of its clients' business visions by designing and implementing ICT solutions....

How we helped Israeli startup to win a 1,000,000$

About the company: Seegnature (now Reach): Israeli startup that creates an application for remote discussion and signing of contracts. Department: Company Founders. Problem: Seegnature entered the competition for the best insurance startup in Israel. The company...

How did Michelin sell tires in a country with no cars? Three examples of big brand content marketing that shows the power of good content

Before 1900, there were only 3,000 cars in France. At that time, brothers André and Édouard Michelin decided to start a company that sold tires.[1] Sound like a recipe for failure? Probably many people thought so, as how do you sell tires to people who don't need...

6 things without which your sales support and sales materials will be ineffective

You know the scenario? The conversation is going well, and the customer is interested. Finally, the potential customer says to the salesperson: "Then please send an offer. I'm having a meeting with my boss/team/partner and I'll let you know what the response is." The...

Content marketing that supports sales – what is a content funnel and how to use it

After publishing an article about content marketing of three global giants: Michelin, Pirelli and Guinness, our subscribers were strongly surprised as not many knew the stories. The artice has not yet been translated to English, but in a shortcut: - When...

How to maximize ROI of your explainer video (22 non-bullshit practical tips)

These are the insights we got after producing hundreds of explainer videos. Before you start 1) Check if the ROI numbers add up. Sometimes they don’t. The easiest formula to calculate ROI is: Predicted Reach (i.e. 10 000 people) x Avg. deal size (i.e. 100$) x...

Animation versus illustration: which is more effective [based on research]

Walt Disney said: "Animation can represent anything the human mind can imagine. This ability makes it the most versatile and direct form of communication. At the same time, it is created to be appreciated by mass audiences."[1] Although this quote comes from one of...

Whiteboard animation: Best Business Cases

Whiteboard animation videos are special animated films, which educate customers about a company, a brand or its products. They have been used by marketing, sales and HR departments of the biggest companies for 10 years, but only just starting to gain popularity in...

13 ideas for using animation in business – practical videomarketing

Well-crafted animation can help in many elements of business. Most often, it supports companies in acquiring leads, training employees, presenting a product or service to customers, implementing procedures, or increasing conversions. Since you've already invested in...

How to sell when your product is not much different from the competition?

"If there is no difference, there is only indifference" said Louis Nizer Customers may think the same when your products are not much different from the competition. Of course you can lower the price but this may start a price war. Thousands of companies have faced a...

Vegan food market in Poland

Imagine that you go to Facebook and there are pictures of sausages, kabanos to be exact, everywhere. They are posted by your friends, the fan pages you like, and strangers on groups you belong to. Sounds like science fiction? Meanwhile, it is reality as kabanos are...

Veganism, vegetarianism and marketing: how to advertise and sell vegan products?

Veganism is on the rise. There is no question about it. To give you just a few recent examples... New vegan product a sales hit The first example is the British bakery chain Gregg. I first heard of its existence when it released vegan sausage rolls and I read about it...

How our animation helped the „Wiecej niż LEK” website earn their first 100 000 EUR

About the project: “Więcej niż LEK” is a Medical Information Portal which is used to run high quality e-learning courses for students and graduates of medical colleges, which prepare them for, among other things, for the Final Medical Examination and the Final...

How to calculate if the explainer video will pay off?

As we wrote earlier in the text about explainer video, the production of such an animation usually costs from 2 000 to 7 000 EUR. How to calculate whether this expense will pay off? And how to estimate the explainer video's possible results? In this text, we...

7 examples of explainer video, which provided companies with leads and increased sales

Rypple, which provides cloud services, wanted to show that its solution increases the efficiency of managers and employees. The B2B business was showing more and more interest in modern ways of storing data, but the competition was not idle and more and more similar...

Product videos—types, prices, advantages and disadvantages (classic film, whiteboard animation, vector animation, and 3D animation)

Product videos are becoming more and more popular because they help to tell about the product in a few minutes. Thanks to them, the customer does not have to read a wall of text on the website or in the brochure. Sellers also feel relieved because they don't have to...

11 tips and tricks that will make it easier for you to make an explainer video

You want to commission a explainer video production. It is an important project because you need to talk about a strategic initiative, generate more leads, or implement a new procedure. You gave the company a general idea and...wait until they hit your vision? This is...

Our Team

Claudia Together with the late Michael (my fiancé at the time), I am a co-founder of ExplainVisually. At the beginning of the company's existence, I was a creative 3-in-1: I wrote scripts, storyboards, and drew films. This was the case with the first 84 films, but in...

The cooperation between TESCO and ExplainVisually has been extended to the Czech Republic and Slovakia

The shelves of supermarkets bend under the food. But what happens to food that is not bought? The last project in cooperation with TESCO brought us the answer to this question. We got a call from Gosia Tokarz, who asked us if we can prepare 7 by 2 meters infographics...

How did Nice To Fit You build brand awareness on the Spanish market? [Case Study]

How did Millenium Bank educate its employees on standards of customer service? [Case Study]

About the company: Millenium Bank – one of the main banks in Poland, part of Banco Commercial Portuges. Department: Department of Quality–responsible for providing equal and high level of customer and sales service in the bank’s facilities. Problem: Keeping the...

4 unobvious reasons that make your offer land in the basket

Thank you for the offer, we have decided to cooperate with another supplier;At this point we have suspended the project, we will contact you when we get back to it;Unfortunately, we are not interested. Every salesperson has heard these answers. Often, the reason for...

Our video telling a story about the most creative Polish School

Among dozens of projects that we have carried out this year, the film for the Kornel Makuszyński Elementary School in Radowo Małe is one of our favourites. And not only our favourite: the video scored over 1300 shares on Facebook. Why this project is so important to...

How did Orange tell their employees about the Continuous Improvement? [Case Study]

About the company: Orange – the biggest telecommunication operator in Poland and one of the main companies in the world, made it to the Fortune Global 500 list. Department: Customer Experience, trying to design the ideal customer experience and supporting the...

What is Graphic Recording (and Graphic Facilitation)?

When the lecturer starts his speech on the stage, the atmosphere of concentration fills the lecture hall. It is his name that brought the crowd to this conference. The slides complete his words, and hundreds of people are focused on him and try to remember as much as...

What is whiteboard animation (and how your business can benefit from it)?

Whiteboard animation is becoming more and more popular in business because of the clear and transparent way it provides information. Research shows that it has an advantage over text messages, and often also over static images and ordinary films. That is why it is...

What is explainer video (and how your business can benefit from it)?

Explainer videos are short movies which explain complicated issues in an easy way. Typically they deliver information about companies, products and services. Today, explainer videos are used by thousands of companies around the world, including the largest...

The curse of knowledge: How it affects managers & marketers

Klątwa wiedzy jest efektem psychologicznym, który w ogromnym stopniu wpływa na naszą pracę oraz życie osobiste. W wielu wypadkach niestety negatywnie. Szczególnie narażone na jego skutki są osoby odpowiedzialne za komunikację w firmie – managerowanie, marketerzy,...

Goodbye to the best boss I’ve ever had

“I heard that you quit your job,” the words echoed in my ears. It was a call from Michał. How on earth did he already know?, I thought. It must have been our Lebanese friend who told him. He was the only person who knew. “Yes, that’s true. The message was being...

Klaudia Tolman of ExplainVisually in the jury of 50 Top Creative list

Klaudia Tolman, our Creative Director, is going to be one of the jurors in the 9th edition of the ranking of 50 Top Creative in Business. The ranking aims to honour companies and people: put their money on innovations and out-of-the-box solutions in their businesses,...

We got the results of the first nationwide research on Visual Thinking

Last year we co-created the very first nationwide research on Visual Thinking. Why did we decide to take part in reliable research on the effectiveness of visual thinking? For years now we have been hearing from our clients, that what we do, works. But it’s one thing...

Maciej Budkowski and Klaudia Tolman to host an “Expert” cycle meeting for Brief.pl

For the last 5 years, we have been building and developing our know-how. During that time we’ve carried out over 200 projects in 19 languages for dozens of corporations, startups and GOs. But never before have we publicly spoken about our agency experiences. This time...

Maciej Budkowski and Klaudia Tolman in the #agencja podcast

Just released, there’s an #agencja podcast featuring our managing team, Klaudia and Maciek. In the podcast we’re telling about our daily work. Link to the podcast –...

ExplainVisually’s film about European Funds submitted to Camerimage

In 2015 we made a film with the Mazovian Unit of EU Programmes Implementation in Warsaw. Its aim was to tell in a simple way how to gain European Funds. The project went very well and many organisations associated with European Funds considered it to set a good...

ExplainVisually’s infographics to support Polish Football Association

Maciek, our Managing Director, has been a huge fan of football for over 20 years and he’s always been dreaming about cooperation with the Polish Football Association. So when they actually called us to say that they needed to explain to football coaches complex...

ExplainVisually a laureate of the competition 50 Most Creative in Polish Business!

We are a laureate of this year’s ranking of 50 Most Creative in Business. 50 Creative is the biggest competition in its field in Poland. The ranking is carried out each year by Brief.pl. Amongst former laureates are CD Project, Brand24, iTaxi, LifeTube, Booksy or...

How to spend money to be happy? Our infographic in “Głos Mordoru” (“Voice of Mordor”)

“Money doesn’t bring happiness” or “You cannot have too much of a good thing”? Turns out, it depends on what you do with it. Those are the conclusions of Elizabeth Dunn and Michael Norton, Professors of British Columbia University and Harvard University. In their book...

Summary 2017

Christmas time has passed, so it’s time for some summary. We can’t describe this year with one word. 2017 was demanding, tragic, developing, successful, sad and joyful. In the period of 12 months we made over 70 films, which means we scored almost 200 total since the...

Our video helped to win 1,000,000$ in a Israeli’s startup competition

A week ago Seegnature, an Israeli InsurTech start-up, used our whiteboard animation during a pitch - presentation to the investors. The stake was high. Pitch is a key moment for a start-up. Several minutes of presentation may determine the company’s future. Especially...

HR Case Study: recruitment video

It was the end of May 2016, when we realized we could not put it off any longer. Everybody took their place, and we started the meeting. “We have to recruit new drawing artists! I can’t do it by myself any longer! We won’t manage when the new projects come…!” Klaudia...

Explainer video production process

Explainer video production process typically takes a few weeks (3-8). The production time depends on the film's duration, its complexity, the flow of works, communication between both parties (or three parties if an Agency also takes part in the discussion), work...