Top Techniques in Character Animation for Games

Character animation for games is the art of bringing life to still artwork, transforming static visuals into dynamic characters that interact seamlessly within immersive digital worlds. Unlike other forms of animation, it is uniquely tailored to the demands of games, where characters need to move naturally, respond in real-time, and engage players throughout the gameplay. This goes beyond simple movement – character animation for games is about creating characters with depth, emotion, and a sense of presence that makes the game world feel alive and interactive.

In games, every action a character takes – whether it’s running, jumping, or fighting – needs to feel authentic and fluid. Techniques like motion capture and procedural animation play a crucial role in achieving this, allowing animators to create realistic characters whose movements mirror those of real people. At the same time, creative liberties are often taken to reflect the unique personality and abilities of each character, from exaggerated walk cycles to dynamic combat moves that defy real life physics. This balance between reality and creativity is what makes character animation for games both challenging and rewarding.

The process begins with designing a compelling character model, shaped through careful artwork and refined by advanced tools like Adobe Animate or Maya. Each character is developed with gameplay in mind, ensuring that their movements align with the game’s mechanics while enhancing the player’s experience. Whether it’s a hero navigating a vast open world or a quirky NPC adding charm to the background, character animation for games ensures every moment feels engaging and purposeful.

Ultimately, character animation for games is about more than just movement – it’s about creating an emotional connection between players and the characters they control or encounter. By combining technical expertise, creative storytelling, and cutting-edge tools, animators craft experiences where characters become memorable parts of the story and gameplay. It’s this fusion of art and interactivity that makes character animation for games a vital component of modern gaming.

Applications of Character Animation

Character animation serves a wide range of purposes, from connecting with audiences to educating and entertaining them. It plays a pivotal role in shaping the way we experience movies, games, and even interactive tools like augmented reality. By transforming static artwork into dynamic and engaging characters, character animation breathes life into visual storytelling and makes it more impactful.

In the world of movies and TV shows, character animation is indispensable. It builds entire worlds populated with memorable characters that capture the audience’s imagination. From the enchanting movements of classic animations like Snow White to the cutting-edge use of motion capture for creating hyper-realistic characters, this specialized field of animation ensures that every frame tells a story. These characters not only engage viewers emotionally but also drive the narratives of some of the most iconic films.

In games, character animation takes on an even greater significance. It’s not just about making characters move but about creating realistic and believable interactions within a virtual world. Walk cycles, combat sequences, and even subtle facial expressions are designed to enhance gameplay and immerse players in the experience. Animators rely on advanced tools like Maya, Adobe Animate, and physics-based animation techniques to ensure that each character feels authentic and contributes to the fun of the game.

Beyond entertainment, character animation is also used in educational and business applications, such as e-learning modules and interactive web presentations. By leveraging techniques like procedural animation and realistic character modeling, these projects make complex concepts more engaging and accessible. Whether it’s a cool animated sequence in a classroom setting or a branded character for a marketing campaign, character animation has the power to captivate audiences across various industries.

Character Design and Development

Basics of Video Game Character Design

Designing characters for video games is much like meeting a new friend – it starts with a simple idea and grows through layers of detail until the character comes to life. This process begins with sketches and evolves into fully-realized character models using advanced computer programs like Adobe Animate and Maya. Designers consider not only the character’s appearance but also how they will move and interact within the game world, ensuring they feel both engaging and authentic.

In game cinematics, character design is particularly crucial. These cinematic sequences serve as pivotal storytelling moments where characters must not only look stunning but also move and express emotions in a way that feels realistic. Thoughtful character animation in these scenes enhances the story, making gameplay more immersive and fun for players.

The Character Design Process

The process of character design begins with the visual design – shaping the overall look of the character. Artists draw inspiration from the personality, function, and the unique style of the project to craft a design that fits seamlessly ixnto the game. Every element, from facial features to walk cycles, is considered to ensure the character aligns with the narrative and gameplay.

A key step in the design process is creating the character model, which forms the foundation for animation. This model acts as a digital representation of the character, enabling animators to add movement, emotion, and interaction. Once completed, the character model is used in various animations, from action-packed combat to subtle facial expressions. This integration of design and functionality ensures that the character not only looks visually appealing but also enhances the overall gameplay experience.

A Look at Gender Representation in Character Design

The published data highlights disparities in character design within the gaming industry. A 2015 analysis of the top 50 endless runner mobile games by the Washnigton Post revealed that 98% of these games featured male protagonists, with 90% of male characters offered for free. In contrast, only 46% of games included female characters, and just 15% of those were available without additional cost. On average, accessing a female character required an additional purchase of $7.53, often exceeding the base price of the game.

This data underscores the importance of inclusivity in character design. As the gaming industry evolves, creating characters that represent diverse identities and experiences is essential for engaging broader audiences and ensuring that all players feel included.

Through a meticulous blend of artistry, tools, and storytelling, character design brings depth and personality to the characters we play, watch, and engage with in the digital world.

Character Animation for Games

The Character Design Process

The character design process is an intricate journey where creativity meets functionality, focusing on translating conceptual ideas into character models ready for animation. The process begins by defining the character’s personality and purpose within the game, ensuring they align with both the story and gameplay mechanics. This involves blending the project style with innovative design elements to create a visually appealing and engaging character.

A critical aspect of this process is integrating the technical requirements of the game. The character model must be optimized for smooth animation, with features like well-defined skeletal rigs and adaptable geometry for diverse movements. Tools such as Adobe Animate and Maya enable designers to add intricate details, ensuring that every motion, from basic walk cycles to complex fight sequences, feels both natural and unique.

One of the standout features of the character design process is its focus on adaptability. Characters in games must seamlessly transition between different animations, whether they are performing a dramatic leap, interacting with their environment, or expressing subtle emotions during gameplay. This requires a design that balances aesthetics with technical precision, enabling animators to explore dynamic possibilities without compromising on quality.

Moreover, the process isn’t confined to just heroes and main characters; side characters, NPCs, and even background elements are treated with care to ensure consistency across the game world. Every character designed contributes to making the gameplay more immersive and engaging, showcasing the importance of a well-rounded approach to character animation.

By incorporating advanced tools, thoughtful artistic direction, and precise technical execution, the character design process creates a foundation for characters that captivate players, enrich the gameplay experience, and bring the digital world to vibrant life.

3D Character Animation Techniques

Keyframe Animation

Keyframe animation is a traditional yet versatile technique in character animation, used extensively in both games and movies to craft smooth and realistic character movements. The process involves defining key points, or keyframes, along a timeline, which outline the essential poses or positions of a character’s movement. The software then fills in the frames between these keyframes, creating seamless and fluid transitions.

Key features of keyframe animation include:

  • Precision: Allows animators to fine-tune every aspect of a character’s motion.
  • Control: Offers complete creative authority over timing, poses, and expression.
  • Versatility: Works well for a wide range of animations, from exaggerated movements to realistic physics-based actions.
  • Applications: Commonly used in cutscenes, gameplay sequences, and stylized character animations.

This technique is particularly effective for creating animations that are both believable and expressive, such as an action of funny dancing or a dramatic leap, enhancing the overall quality of the project.

Motion Capture for Realistic Characters

Motion capture (often referred to as “mocap”) is a revolutionary technique that captures the movements of real people and maps them onto digital character models. Using a system of cameras and motion-tracking sensors, animators can record an actor’s movements in real time and apply them directly to a character’s rig, creating realistic and engaging animations.

Benefits of motion capture include:

  • Authenticity: Captures natural movement, making characters feel like they’ve stepped out of real life.
  • Efficiency: Reduces time spent on manually animating complex motions.
  • Detailed Expressions: Excels at replicating facial expressions and body language, crucial for emotionally charged scenes.
  • Engaging Storytelling: Enhances immersion by making characters more believable and relatable.

Motion capture is widely used in games to create lifelike gameplay mechanics, such as combat animations or realistic walk cycles, as well as in movies for high-quality character animation. However, even with mocap data, animators refine and enhance the results to match the artistic style and requirements of the project.

By combining the strengths of keyframe animation and motion capture, modern character animation achieves an exceptional balance of artistry and realism, bringing digital characters to life in ways that captivate audiences across mediums.

Character Rigging and Setup

Character rigging is a fundamental process in game development, akin to constructing a skeletal framework within a puppet to facilitate smooth and lifelike movements. This procedure involves creating a digital skeleton for the character, enabling realistic animations that enhance the believability of the character within the game environment.

The rigging process typically includes:

  • Skeleton Creation: Developing a hierarchical bone structure that defines how different parts of the character move in relation to each other.
  • Skinning: Attaching the 3D model’s mesh to the skeleton so that it deforms naturally during animation.
  • Control Rig Setup: Establishing control mechanisms that animators use to manipulate the character’s poses and movements efficiently.

The time required for character rigging and development can vary depending on the complexity of the character and the project’s specific needs. Concept formation can take between 8 to 24 hours or more, depending on the level of detail. The modeling stage typically requires around 32 to 160 hours to complete. Rigging and texturing usually take 15 hours or more. In total, the development of one character model can take approximately 100 working hours before completion.

Investing time in proper rigging is crucial, as it directly impacts the animation process’s efficiency and the final product’s quality. Well-executed rigging ensures that characters move convincingly, interact seamlessly with the game world, and contribute to an engaging player experience.

In summary, character rigging is an essential step in game development that transforms static models into dynamic entities, ready to perform a wide range of actions that bring the game’s narrative and mechanics to life.

animation techniques

Skeleton and Inverse Kinematics

The skeleton is the digital framework at the heart of character animation, serving as the structural foundation that enables movement and animation. Much like the bones in a living organism, this digital skeleton provides the structure to which the character model is bound, allowing for precise control of each movement. Every character in a game or movie relies on this skeletal system to perform anything from simple walk cycles to complex combat sequences.

The Role of Skeletons in Animation

  • Structural Basis: The skeleton defines how a character moves and interacts within the digital world.
  • Efficiency: A well-designed skeleton ensures smooth movement and minimizes computational overhead, which is essential for real-time gameplay.
  • Customization: Artists can adjust bones and joints to match the personality and role of the character, ensuring their actions feel natural and unique.

Inverse Kinematics: Realistic Motion Simplified

Inverse kinematics (IK) is an advanced animation technique that calculates the movement of joints to achieve a desired endpoint position, such as placing a hand on a wall or a foot on uneven terrain. Unlike forward kinematics, where joints are animated sequentially, IK solves for the necessary joint rotations automatically, making character movements more realistic and efficient.

Key advantages of inverse kinematics include:

  • Realistic Interaction: Ensures the character’s movements adapt to their environment, such as stepping naturally on a sloped surface.
  • Time-Saving: Simplifies the animation process for complex joint systems like arms and legs.
  • Enhanced Gameplay: Makes characters react dynamically to in-game physics, improving the overall player experience.

Application in Games

While specific statistics on the adoption rate of inverse kinematics in modern AAA games are not readily available, the technique is widely recognized and utilized in the industry to enhance realism in gameplay. Games like The Last of Us and Assassin’s Creed use IK to create immersive and believable character animations, ensuring their characters move fluidly in response to their surroundings.

By combining the structural integrity of a skeleton with the flexibility of inverse kinematics, animators can create lifelike characters that seamlessly interact with their digital environments. This synergy of artistry and technology is essential for crafting realistic character animations that captivate and engage players.

Animation Techniques and Principles

Traditional Animation Techniques for Character Animations

Traditional animation techniques have been a cornerstone of the animation industry for many years, both in movies and games, creating stunning and intricate character animations. These techniques, while often overshadowed by modern technologies, remain vital in crafting unique and engaging character movements that connect with audiences on an emotional level.

One of the most iconic methods is frame-by-frame animation, a classic technique where each movement of the characters is hand-drawn, frame by frame. This labor-intensive process allows animators to capture the nuances of motion and emotion, giving each character a distinct personality and style. Even though it can be time-consuming, this approach produces high-quality animations that feel organic and expressive, making it a popular choice for both games and film.

Traditional animation techniques continue to influence contemporary character animation, blending with modern tools like Maya and Adobe Animate to create memorable animations that still retain a hand-crafted charm. These timeless techniques are an integral part of character animation, ensuring that every character feels real, expressive, and alive, whether in a game or on the screen.

Creating Realistic Character Movement

Character movement plays a crucial role in making games both fun and believable. By leveraging techniques such as motion capture and the application of physics, animators can craft movements that feel natural and immersive. These realistic movements enhance the overall gameplay experience, making the characters seem like they truly belong in their digital world.

One of the key aspects of creating realistic character movements is the use of physics. This involves applying mathematical models to simulate the forces and motions that govern real-life movement. Whether it’s the weight of a character’s step, the inertia of a jump, or the way their body responds to external forces, physics ensures that every movement feels grounded and authentic. These techniques allow animators to create realistic characters that react in believable ways, whether they’re running, jumping, or engaging in more complex actions.

Creating realistic character movement is essential to character animation, as it brings a sense of life and dynamism to the game or film. The combination of motion capture, physics, and animation principles ensures that each character feels responsive and true to their environment, making the game or story more engaging and enjoyable for the audience.

Facial Animation and Expressions

Facial Animation Techniques

Facial animation is a crucial aspect of character animation, playing a vital role in conveying emotions, personality, and depth to the character. The face is one of the most expressive parts of the body, and animating it correctly can make a character feel alive and relatable. Whether it’s a subtle smile, a look of surprise, or the intensity of an emotional scene, facial animation brings characters to life and enhances the storytelling experience.

Key techniques involved in facial animation include:

  • Creating Expressions: The ability to generate a range of expressions – such as happiness, anger, fear, or confusion – is fundamental to making a character believable.
  • Lip-Syncing: This technique ensures that the character’s mouth movements match the dialogue, contributing to the realism of the character’s speech and making interactions more immersive.
  • Eye Movement and Blinking: Subtle eye movements and blinking are essential to add realism, as eyes are one of the first things viewers notice when assessing a character’s emotional state.
  • Muscle Deformation: Advanced techniques like muscle simulation allow for the realistic deformation of facial muscles, ensuring that every expression feels natural and accurate.

Character Animation for Games

The combination of these techniques makes facial animation one of the most complex and important areas in creating realistic characters.

The Importance of Facial Animation in Games and Movies

Facial animation plays a significant role in both games and movies by deepening the emotional connection between the audience and the characters. It’s not just about making a character speak – it’s about making them feel alive, relatable, and emotionally engaging.

  • Emotional Expression: Proper facial animation helps characters express their emotions clearly, making their reactions more understandable and relatable to the audience.
  • Enhanced Storytelling: Characters that react with the right facial expressions can convey important plot points or emotional shifts, enriching the story without needing additional dialogue.
  • Realism and Immersion: In games, lifelike facial animations contribute to more immersive experiences, allowing players to connect emotionally with their in-game avatars.

Polishing and Refining Facial Animation

Facial animation truly comes to life when it’s polished and refined. While the initial animation may be functional, it’s through careful adjustments that the character’s expressions become deeply expressive and authentic. Animators dedicate time to smoothing out the rough edges, ensuring that every emotion feels genuine and appropriately timed for maximum impact.

Key steps in polishing facial animation include:

  • Timing Adjustments: The rhythm of a character’s movements, especially in comedic scenes, is crucial. Animators tweak the timing of the expressions to achieve the perfect emotional beat, whether for humor or drama.
  • Fine Details: Subtle movements, such as eye motions, blinking, and small facial muscle contractions, are refined to enhance the believability of the animation. These small touches help convey the character’s inner emotions and make them feel more lifelike.
  • Expression Refinement: In many cases, animators refine facial expressions to ensure they align perfectly with the character’s personality and the mood of the scene. This attention to detail is what separates basic animation from something that truly feels organic.

Refining facial animation ensures that the character‘s emotions are conveyed clearly, making them more relatable to the audience. Every tweak, from a subtle shift in the eyebrows to a nuanced lip movement, plays a significant role in enhancing the emotional depth and realism of the character. This polishing process is an essential step in creating believable character animation, ensuring the character’s expressions connect with viewers in a way that feels natural and immersive.

In games and films, this refined approach to facial animation is what enables characters to transcend their digital form and feel like real, dynamic beings with their own emotions and personality.

Advanced Techniques and Tools

Creating Immersive Game Cutscenes

Cutscenes in games are like mini-movies that play an integral role in telling the story, conveying key plot points, and enhancing the overall gameplay experience. These cinematic moments are crafted using character animation techniques to create smooth and realistic animations that pull players deeper into the game’s world. Through carefully choreographed animations, cutscenes showcase crucial moments, such as character interactions, battles, and emotional scenes, contributing to a more immersive and engaging narrative.

Creating compelling game cutscenes often involves the use of advanced animation software like Maya, Unreal Engine, and Adobe Animate. These tools allow animators to capture fluid motion and fine details that make the cutscenes visually stunning. By utilizing these tools, animators can ensure that every movement – whether it’s a character’s facial expression, gesture, or action – supports the narrative and brings the story to life.

  • Smooth Animations: Smooth, well-timed animations are crucial for creating cutscenes that feel natural and emotionally engaging.
  • Narrative-Driven Animation: Each cutscene must be animated with the story’s emotional tone and the character’s personality in mind, ensuring that the animation contributes to the story.
  • Tools for Realism: Advanced tools and motion capture technologies are used to capture realistic movements, enhancing the immersion of the game.

Creating immersive game cutscenes is an essential aspect of character animation in modern games. They help bridge the gap between gameplay and storytelling, making the game world feel more vibrant and real.

Unique Character Movement in Games

In games, characters often perform feats that break the laws of real life – such as running at impossible speeds, leaping across vast distances, or defying gravity. This unique character movement adds a sense of magic and excitement to the gameplay, making it both thrilling and fantastical. These movements aren’t just for show; they are carefully designed to align with the character’s abilities and personality, enhancing both the visual experience and the gameplay mechanics.

  • Personality-Driven Movement: Each character should move in a way that fits their personality and abilities, whether that’s a graceful dancer, an acrobatic superhero, or a clumsy but determined hero. Their movements should be an extension of who they are.
  • Physics-Breaking Actions: Games often feature actions that defy real-world physics, like double jumps, slow-motion maneuvers, or high-flying combat. These abilities are integral to the game’s excitement and narrative.
  • Immersive and Engaging Gameplay: Unique movement makes the game more magical, exciting, and visually dynamic, keeping players engaged and invested in the character’s journey.

Unique character movement plays a vital role in character animation, contributing to the fun, excitement, and wonder that make games an unforgettable experience. Whether it’s a superhero leaping across buildings or a small character gliding through a magical world, these extraordinary movements are what bring the game’s fantasy to life.

Conclusion and Future of Character Animation

The Future of Character Animation in Games

The future of character animation in games is poised for significant advancements, driven by technological innovations and creative developments. Emerging technologies, such as artificial intelligence (AI), are set to revolutionize the animation process, enabling more lifelike and engaging characters. AI algorithms can now generate realistic movements and expressions based on minimal input, dramatically speeding up the animation process.

The global animation market was valued at USD 394.6 billion in 2022 and is expected to reach USD 528.8 billion by 2030, growing at a compound annual growth rate (CAGR) of 5.00% during the forecast period.

In the realm of video games, the integration of AI is anticipated to enhance the realism and interactivity of character animations. By 2025, developers are expected to harness AI algorithms to create dynamic animation systems that adapt to player behavior in real-time, allowing characters to exhibit more nuanced emotions and behaviors, thereby enhancing immersion and player engagement.

Furthermore, the 3D animation market is projected to double to approximately $40 billion by 2028, with a CAGR of 11.7% from 2021 to 2028, highlighting the increasing demand for advanced animation techniques in the gaming industry.

These statistics underscore the growing importance of character animation in games, with technological advancements paving the way for more realistic, emotionally expressive, and interactive characters. The future of character animation is indeed exciting and full of possibilities, promising a more immersive and engaging experience for players worldwide.

Final Thoughts and Recommendations

Character animation is far more than just making things move; it is the art of breathing life into ideas, stories, and visions, transforming static concepts into dynamic, emotionally engaging characters. At its core, character animation is about connecting with the audience on an emotional level, allowing them to relate to and empathize with the characters on screen. Whether through realistic movements, expressive facial animations, or unique character designs, the emotional depth of a character is what makes them memorable and impactful.

To create truly exceptional character animations, it’s essential to focus on the foundational elements of character design, 3D character animation techniques, and facial animation. These basics provide the groundwork for all great animations, ensuring that every character is not only visually appealing but also relatable and engaging.

As the field of character animation continues to evolve with advancements in technology and creativity, it holds vast potential for more lifelike, emotionally resonant, and immersive characters in games and movies. The future promises even greater possibilities, from enhanced motion capture to AI-driven animation tools, all of which will make the process more efficient and the characters even more compelling.

In conclusion, character animation is an ever-evolving craft that plays a crucial role in shaping stories and making them come alive. By mastering the core techniques and embracing the innovations of the future, animators will continue to create characters that not only look real but feel real, deepening the emotional connection between the audience and the stories they love.

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About the author

Kamila Ołdakowska

I possess 3 years of experience in marketing, which I have been actively cultivating since the beginning of my second year of undergraduate studies, starting with a role at a consulting company. Currently, as a Marketing Specialist at Explain Visually, I apply my knowledge to devise strategies that enable companies to effectively communicate their core values through animations. My experience also encompasses content creation that drives companies toward their strategic goals. I am presently pursuing a master’s degree in project management, enhancing my ability to organize and execute complex marketing projects. I continually refine my skills by keeping up with the latest marketing trends, ensuring that my experience and contributions to each project are of the highest caliber.

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Introduction: The Role of Animation in Contemporary Communication and Its Relevance in IT Animation has evolved significantly from its roots in entertainment to become a crucial tool in contemporary communication, especially within the information technology (IT)...

Beyond transactions: building trust with animated content in finance

Introduction In the finance sector, trust is the base upon which businesses build lasting relationships with their clients. Given the complexity of financial products and the significant impact these products can have on individuals' lives, ensuring that customers...

Services unleashed: the impact of animation in the service industry

 Introduction Animation has long captivated audiences with its ability to bring imagination to life, tracing its roots back to the earliest forms of visual storytelling. From the hand-drawn animations of Disney's golden age to the computer-generated imagery (CGI) of...

Lights, Camera, Production – Transforming Industries with Animated Visuals

Introduction In the fast-paced world of business, catching the eye and keeping it is not easy. That's where animated visuals step in, enabling effective communication. Picture this: a world where your message isn't just heard. But seen, felt, and remembered. Animated...

Animation in Social Media Marketing

In today’s digital world, video content dominates online platforms. As people swipe, scroll, and tap through endless content, the need for creating stand-out material has never been more critical. Social media is an ideal space for businesses to connect with their...

Animating Success: Revolutionizing B2B Marketing with the Power of Animation

Animation in B2B – a powerful tool for success. Discover it now!

How we helped SkuteczneRaporty.pl win new clients.

Company representative involved in the project: Academy founder Bartosz Czapiewski. Advisor, trainer and speaker specialising in the field of analysis and reporting. On top of EffectiveReports, Bartosz also runs the blogs SkuteczneRaporty.pl and ExcelBI.pl. Challenge:...

How we helped Bahlsen to educate its employees more effectively?

About the client: Bahlsen is one of the largest biscuit manufacturers in Europe, known in Poland because of brands such as LEIBNIZ, Krakuski and HIT. Size of the organisation: World - 2600 employees Company departments involved in the project: Communications...

How our materials helped Biocodex employees get the most out of their workshop?

About the client: Biocodex is a French pharmaceutical company that develops, manufactures, and distributes world-class pharmaceutical products and health solutions to patients in more than 120 countries. Biocodex subsidiaries are spread all over the world. One of them...

How we helped VIDA demonstrate the competitive advantage of their offering?

About the client: VIDA provides cyber security solutions powered by artificial intelligence. Size of the organisation: More than 20 employees. Company departments involved in the project: Marketing Department, Technical Department, Sales DepartmentChallenge: Many...

How we helped SHARP inform the market about its new air purifier

About the client: SHARP is a global consumer electronics manufacturer originating from Japan. Size of the organisation:  Poland - 500+ employees World - 48,000+ employees Company departments involved in the project: End client: Sharp Consumer Electronics Marketing...

The Manifest Names ExplainVisually as one of the Most Reviewed Video Production Agencies in New York

The ExplainVisually team is delighted to announce that we’ve been recently recognized by The Manifest as one of the most-reviewed video production agencies in New York. We are proud to be part of this list and excited to finally unveil this with all of you. This...

Animation that helped Flobotics get prospective clients to interact with their website

About the company: Flobotics is an RPA (Robotics Process Automation) development consulting company that automates dual and repetitive business processes for companies worldwide, focusing especially on healthcare and finance industry. Company size:11-50 employees...

Visual thinking in business – what it is, how it works and how it can help

What is visual thinking? Imagine this situation... You get up in the morning. You reach for your cell phone and there is a black and white screen and a wall of text. You walk over to your desk and check your planner. A wall of text again! Even the division into days...

Hybrid animation – what it is, advantages, examples

Hybrid animation is, in simple terms, the integration of 2D and 3D animation. This combination of different techniques allows you to take advantage of the benefits of each technique, and thus create a better animation.An example of hybrid animation is combining 2D and...

Communication in change management: how to improve it, and what to keep in mind?

Research shows half of the company's change initiatives fail, and only 34% achieve the intended result. (Gartner, 2020) Where does resistance to change come from? Often workplace changes are perceived as “imposed” and unnecessary. No one likes imposed changes or...

Need help naming a product? Here’s how to find the best name for all your products

What’s in a name? Everything! Whether it’s the product or brand name, getting the perfect name is a critical aspect of product success. And we have a long list of terrible names to prove it.  Nintendo Wii U Drysack Wine  Nokia Lumia (Lumia means ‘prostitute’ in...

How we helped European Rover Challenge make an animation to attract sponsors

About the Client: European Rover Challenge (ERC) is the largest robotics and space event in Europe, organized since 2014. The multi-day event attracts students from universities, professionals working in the space sector and space enthusiasts from around the world...

How to write a script for an animation? 16 practical tips

Explaining how to write an animation script can take up a whole book! But if you are here, it means that you do not have time to go so deep into the topic. Therefore, in this text, I have compiled 16 practical tips on how to write an effective animation script. All...

Animation for Winaico that helped save salespeople time

About the company: Winaico is a German photovoltaic module manufacturer, that has been in existence since 2008. The company operates in Europe, USA, Japan and Australia. Company size: up to 100 people Company departments involved in the project: Country Manager...

How did we help Santander educate employees about the new way of designing the product?

About the company Santander Bank - the largest bank in the Eurozone Company size: Poland (11,000 employees), worldwide (190,000 employees) Company departments and people involved in the project: Service Design & Design Research Department: Head of Service Design,...

Animated video: 6 application examples

Animated video can serve various purposes. For example, it can advertise a new product of a company, help it enter the market, explain regulations to potential customers, or explain socially important issues to an illiterate population. This type of video is becoming...

Promotional Video Production: How to prepare to work with a studio to make your film a success

The stakes are high because the video will be shown at a trade show, a company event or during a video campaign. If the project doesn't make it to the clients, the money will go down the drain and the person responsible for the production may end up without a job!...

6 animation trends that will capture the market in 2022

When we compare animations from a dozen or so years ago with those created today, you can see the difference in the degree of advancement, and also in the style and graphics. This is largely a matter of fashion. Below I will list a few trends that I think will conquer...

How to choose an animation studio? 9 tips

Wybór studia animacji może przesądzić o sukcesie końcowego video. I choć tekst na ten temat pisany przez studio animacji z pewnością nie jest w pełni obiektywny, przykłady własne służą tylko zilustrowaniu poszczególnych kwestii. Niezależnie od tego, na jakie studio...

Brand videos: how they differ from other videos and how to make them… with examples

Perhaps you are wondering how to reach your customers effectively? How to make them see your brand's potential and answer their needs? A brand video may help. It is a video or animation that will:   Build brand awareness Include your logo and other distinctive...

16 interesting animations from 16 countries

The following list of animations from 16 countries worldwide is highly subjective. Each is interesting and unique for different reasons, which we write about in the text.England An animation released in 2018 by the British cookie company McVitie. The campaign...

Promotional videos for businesses – 6 types you need to know

Promotional videos are usually short advertising videos. They are designed to convince customers to buy a particular product or use a company's service. There are many types of promotional videos, but we present six of the most popular. Each can be filmed using either...

Animated ads – types, examples, prices

Animated ads are one of the most popular forms of video marketing. They are usually much cheaper to produce than a traditional film shot on camera. They also allow for greater creative freedom. Below we discuss the types of animated ads along with examples and prices...

Corporate video production – 7 sins not to commit if you want a boring video

Producing corporate videos often comes with high hopes. The company hopes to enhance its image, build trust among customers and excitement among employees. Unfortunately, the truth is that most corporate films are... boring. Why is this the case? And what can you do...

Visual Thinking in Business: 6 levels you can implement in your company [+Examples]

Myślenie wizualne to - w dużym skrócie - używanie wizualizacji, żeby ułatwić dostrzeżenie, zrozumienie i zapamiętanie informacji. Jego przejawy obserwujemy, gdy widzimy na trasie znaki drogowe, oglądamy infografiki czy projektujemy nowe produkty na warsztatach Design...

Podcast Visual Communication For Storytelling featuring Maciej Budkowski

Maciej Budkowski, Managing Directorof our company, got invited to The Business Storyteller Podcast by Piktochart. As we can read on their website: "this is a series of conversations with inspiring leaders and entrepreneurs to share their knowledge and experience in...

Visual thinking in business – what it is, how it works and how it can help

What is visual thinking? Imagine this situation... You get up in the morning. You reach for your cell phone and there is a black and white screen and a wall of text. You walk over to your desk and check your planner. A wall of text again! Even the division into days...

Corporate videos – 9 examples to help you create the best video for your company

You want to create a corporate video. You probably have a lot of questions. What to pay attention to? What is involved in the production of a video? How much do corporate films cost? If you type in "corporate films" in Google  over two million results come up. You...

Pictures vs. illustrations vs. instructional video – when to use what to make our instruction effective

Imagine you are sitting comfortably on a plane, reading a book. Suddenly you feel turbulence that is much stronger than usual. You start to get anxious, especially since you see people around you panicking. Then you hear the captain's voice from the speakers: "Please...

Customer Segmentation: The Cornerstone of SaaS Pricing

Most personas are eye-rollingly useless. Product Managers usually create these personas to satisfy Agile’s user story framework, adding nothing (or even causing harm) to the process of creating breakthrough products and offers. The managers who create these useless...

How to get people to follow the recommendations of the Ministry of Health, doctors and pharmacists? [Visual Thinking in Medicine]

You have a fever, you feel weak, and your cough is getting worse. Normally this wouldn't concern you, but there is a coronavirus raging in the world so you have doubts. Just in case, you call the hotline. The lady on the other end of the phone patiently explains what...

Sales enablement: what it is, why implement it and how to do it

Sales enablement is primarily about making salespeople's work easier and faster for them to achieve sales targets. How does it work in practice? It is a bit like the organization of a football club. Let's look at Robert Lewandowski. Before the Bayern star steps out...

How did we help 3S Group generate leads using animation?

About the company: 3S Group - Polish provider of telecommunication services, data center and ICT solutions, and part of PLAY operator since 2019.     3S Group supports the realization of its clients' business visions by designing and implementing ICT solutions....

How we helped Israeli startup to win a 1,000,000$

About the company: Seegnature (now Reach): Israeli startup that creates an application for remote discussion and signing of contracts. Department: Company Founders. Problem: Seegnature entered the competition for the best insurance startup in Israel. The company...

How did Michelin sell tires in a country with no cars? Three examples of big brand content marketing that shows the power of good content

Before 1900, there were only 3,000 cars in France. At that time, brothers André and Édouard Michelin decided to start a company that sold tires.[1] Sound like a recipe for failure? Probably many people thought so, as how do you sell tires to people who don't need...

6 things without which your sales support and sales materials will be ineffective

You know the scenario? The conversation is going well, and the customer is interested. Finally, the potential customer says to the salesperson: "Then please send an offer. I'm having a meeting with my boss/team/partner and I'll let you know what the response is." The...

Content marketing that supports sales – what is a content funnel and how to use it

After publishing an article about content marketing of three global giants: Michelin, Pirelli and Guinness, our subscribers were strongly surprised as not many knew the stories.   The artice has not yet been translated to English, but in a shortcut: - When...

How to maximize ROI of your explainer video (22 non-bullshit practical tips)

These are the insights we got after producing hundreds of explainer videos.  Before you start 1) Check if the ROI numbers add up. Sometimes they don’t.   The easiest formula to calculate ROI is: Predicted Reach (i.e. 10 000 people) x Avg. deal size (i.e. 100$) x...

Animation versus illustration: which is more effective [based on research]

Walt Disney said: "Animation can represent anything the human mind can imagine. This ability makes it the most versatile and direct form of communication. At the same time, it is created to be appreciated by mass audiences."[1] Although this quote comes from one of...

Whiteboard animation: Best Business Cases

Whiteboard animation videos are special animated films, which educate customers about a company, a brand or its products. They have been used by marketing, sales and HR departments of the biggest companies for 10 years, but only just starting to gain popularity in...

13 ideas for using animation in business – practical videomarketing

Well-crafted animation can help in many elements of business. Most often, it supports companies in acquiring leads, training employees, presenting a product or service to customers, implementing procedures, or increasing conversions. Since you've already invested in...

How to sell when your product is not much different from the competition?

"If there is no difference, there is only indifference" said Louis Nizer Customers may think the same when your products are not much different from the competition. Of course you can lower the price but this may start a price war. Thousands of companies have faced a...

Vegan food market in Poland

Imagine that you go to Facebook and there are pictures of sausages, kabanos to be exact, everywhere. They are posted by your friends, the fan pages you like, and strangers on groups you belong to. Sounds like science fiction? Meanwhile, it is reality as kabanos are...

Veganism, vegetarianism and marketing: how to advertise and sell vegan products?

Veganism is on the rise. There is no question about it. To give you just a few recent examples... New vegan product a sales hit The first example is the British bakery chain Gregg. I first heard of its existence when it released vegan sausage rolls and I read about it...

How our animation helped the „Wiecej niż LEK” website earn their first 100 000 EUR

About the project:  “Więcej niż LEK” is a Medical Information Portal which is used to run high quality e-learning courses for students and graduates of medical colleges, which prepare them for, among other things, for the Final Medical Examination and the Final...

How to calculate if the explainer video will pay off?

As we wrote earlier in the text about explainer video, the production of such an animation usually costs from 2 000 to 7 000 EUR. How to calculate whether this expense will pay off? And how to estimate the explainer video's possible results?   In this text, we...

7 examples of explainer video, which provided companies with leads and increased sales

Rypple, which provides cloud services, wanted to show that its solution increases the efficiency of managers and employees. The B2B business was showing more and more interest in modern ways of storing data, but the competition was not idle and more and more similar...

Product videos—types, prices, advantages and disadvantages (classic film, whiteboard animation, vector animation, and 3D animation)

Product videos are becoming more and more popular because they help to tell about the product in a few minutes. Thanks to them, the customer does not have to read a wall of text on the website or in the brochure. Sellers also feel relieved because they don't have to...

11 tips and tricks that will make it easier for you to make an explainer video

You want to commission a explainer video production. It is an important project because you need to talk about a strategic initiative, generate more leads, or implement a new procedure. You gave the company a general idea and...wait until they hit your vision? This is...

Our Team

Claudia Together with the late Michael (my fiancé at the time), I am a co-founder of ExplainVisually. At the beginning of the company's existence, I was a creative 3-in-1: I wrote scripts, storyboards, and drew films. This was the case with the first 84 films, but in...

The cooperation between TESCO and ExplainVisually has been extended to the Czech Republic and Slovakia

The shelves of supermarkets bend under the food. But what happens to food that is not bought? The last project in cooperation with TESCO brought us the answer to this question. We got a call from Gosia Tokarz, who asked us if we can prepare 7 by 2 meters infographics...

How did Millenium Bank educate its employees on standards of customer service? [Case Study]

About the company: Millenium Bank – one of the main banks in Poland, part of Banco Commercial Portuges. Department: Department of Quality–responsible for providing equal and high level of customer and sales service in the bank’s facilities.   Problem: Keeping the...

4 unobvious reasons that make your offer land in the basket

Thank you for the offer, we have decided to cooperate with another supplier;At this point we have suspended the project, we will contact you when we get back to it;Unfortunately, we are not interested. Every salesperson has heard these answers. Often, the reason for...

Our video telling a story about the most creative Polish School

Among dozens of projects that we have carried out this year, the film for the Kornel Makuszyński Elementary School in Radowo Małe is one of our favourites. And not only our favourite: the video scored over 1300 shares on Facebook. Why this project is so important to...

How did Orange tell their employees about the Continuous Improvement? [Case Study]

About the company: Orange – the biggest telecommunication operator in Poland and one of the main companies in the world, made it to the Fortune Global 500 list. Department: Customer Experience, trying to design the ideal customer experience and supporting the...

What is Graphic Recording (and Graphic Facilitation)?

When the lecturer starts his speech on the stage, the atmosphere of concentration fills the lecture hall. It is his name that brought the crowd to this conference. The slides complete his words, and hundreds of people are focused on him and try to remember as much as...

What is whiteboard animation (and how your business can benefit from it)?

Whiteboard animation is becoming more and more popular in business because of the clear and transparent way it provides information. Research shows that it has an advantage over text messages, and often also over static images and ordinary films. That is why it is...

What is explainer video (and how your business can benefit from it)?

  Explainer videos are short movies which explain complicated issues in an easy way. Typically they deliver information about companies, products and services. Today, explainer videos are used by thousands of companies around the world, including the largest...

The curse of knowledge: How it affects managers & marketers

Klątwa wiedzy jest efektem psychologicznym, który w ogromnym stopniu wpływa na naszą pracę oraz życie osobiste. W wielu wypadkach niestety negatywnie. Szczególnie narażone na jego skutki są osoby odpowiedzialne za komunikację w firmie – managerowanie, marketerzy,...

Goodbye to the best boss I’ve ever had

“I heard that you quit your job,” the words echoed in my ears. It was a call from Michał. How on earth did he already know?, I thought. It must have been our Lebanese friend who told him. He was the only person who knew. “Yes, that’s true. The message was being...

Klaudia Tolman of ExplainVisually in the jury of 50 Top Creative list

Klaudia Tolman, our Creative Director, is going to be one of the jurors in the 9th edition of the ranking of 50 Top Creative in Business. The ranking aims to honour companies and people: put their money on innovations and out-of-the-box solutions in their businesses,...

We got the results of the first nationwide research on Visual Thinking

Last year we co-created the very first nationwide research on Visual Thinking. Why did we decide to take part in reliable research on the effectiveness of visual thinking? For years now we have been hearing from our clients, that what we do, works. But it’s one thing...

Maciej Budkowski and Klaudia Tolman to host an “Expert” cycle meeting for Brief.pl

For the last 5 years, we have been building and developing our know-how. During that time we’ve carried out over 200 projects in 19 languages for dozens of corporations, startups and GOs. But never before have we publicly spoken about our agency experiences. This time...

Maciej Budkowski and Klaudia Tolman in the #agencja podcast

Just released, there’s an #agencja podcast featuring our managing team, Klaudia and Maciek. In the podcast we’re telling about our daily work. Link to the podcast –...

ExplainVisually’s film about European Funds submitted to Camerimage

In 2015 we made a film with the Mazovian Unit of EU Programmes Implementation in Warsaw. Its aim was to tell in a simple way how to gain European Funds. The project went very well and many organisations associated with European Funds considered it to set a good...

ExplainVisually’s infographics to support Polish Football Association

Maciek, our Managing Director, has been a huge fan of football for over 20 years and he’s always been dreaming about cooperation with the Polish Football Association. So when they actually called us to say that they needed to explain to football coaches complex...

ExplainVisually a laureate of the competition 50 Most Creative in Polish Business!

We are a laureate of this year’s ranking of 50 Most Creative in Business. 50 Creative is the biggest competition in its field in Poland. The ranking is carried out each year by Brief.pl. Amongst former laureates are CD Project, Brand24, iTaxi, LifeTube, Booksy or...

How to spend money to be happy? Our infographic in “Głos Mordoru” (“Voice of Mordor”)

“Money doesn’t bring happiness” or “You cannot have too much of a good thing”? Turns out, it depends on what you do with it. Those are the conclusions of Elizabeth Dunn and Michael Norton, Professors of British Columbia University and Harvard University. In their book...

Summary 2017

Christmas time has passed, so it’s time for some summary. We can’t describe this year with one word. 2017 was demanding, tragic, developing, successful, sad and joyful. In the period of 12 months we made over 70 films, which means we scored almost 200 total since the...

Our video helped to win 1,000,000$ in a Israeli’s startup competition

A week ago Seegnature, an Israeli InsurTech start-up, used our whiteboard animation during a pitch - presentation to the investors. The stake was high. Pitch is a key moment for a start-up. Several minutes of presentation may determine the company’s future. Especially...

HR Case Study: recruitment video

It was the end of May 2016, when we realized we could not put it off any longer. Everybody took their place, and we started the meeting. “We have to recruit new drawing artists! I can’t do it by myself any longer! We won’t manage when the new projects come…!” Klaudia...

Explainer video production process

Explainer video production process typically takes a few weeks (3-8). The production time depends on the film's duration, its complexity, the flow of works, communication between both parties (or three parties if an Agency also takes part in the discussion), work...