13 business animation ideas – practical videomarketing

Well-crafted animation can help in many elements of business. To help you get the most out of your animation, we’ve put together a list of ways you can use your video. Explore business animation ideas and unlock new opportunities for your brand!

Are you ready to unlock the full potential of animation in your business strategy? By incorporating animation videos into your marketing efforts, you can significantly enhance engagement, simplify complex ideas, and boost brand awareness. Discover business animation ideas and make your content stand out!

Most businesses use animation to acquire leads, train employees, present products, implement procedures, or increase conversions. However, simply uploading a video once on a single platform can limit its impact. To maximize your investment, it’s crucial to explore multiple channels and strategies for sharing your animated content. Here, we’ll guide you through practical business animation ideas to elevate your marketing game.

Understanding business animation

Business animation is an effective method that helps companies communicate complex ideas in an informative and engaging way. It can be used for:

creating explainer videos,
animated social media posts,
animated training videos.

All of them aim to grab the attention of the audience and effectively convey key messages.

By using visual storytelling, companies can make their content more memorable and impactful. And trust us, it doesn’t matter if it’s 2D animation, 3D animation, or stop-motion animation. Each style offers unique opportunities to engage the target audience.

Implementing animation in business

When implementing animation in business, it’s essential to choose the right animation style that aligns with your brand’s identity. For instance, whiteboard animations are excellent for explaining complex concepts in a simple manner, while character animation can be used to depict relatable characters that resonate with your audience.

By integrating animated visuals into your marketing strategy, you can enhance the visual appeal of your business web pages and social media platforms.

Benefits of animation for business – explanation

Animation offers numerous benefits for businesses, making it a valuable tool in modern marketing strategies.

Simplifying complex topics – Animated visuals can make complex product features easier to understand by providing a clear and engaging story. This is particularly useful for explaining abstract concepts or technical details in a way that resonates with a broad audience.
Creating emotional resonance – Animation videos can use visual metaphors to make a message more emotionally resonant. By evoking emotions such as humor, nostalgia, or empathy, businesses can create a lasting impression on viewers.
Increasing engagement – Animation videos can grab attention and create connections with the audience. They are more likely to be shared on social media, which can lead to increased brand awareness and website traffic.
Cost-effectiveness – Producing animated videos is often more cost-effective than live-action videos, as it eliminates the need for actors, sets, and expensive equipment.
Flexibility and adaptability – Animated content can be easily customized and adapted for different platforms, from social media to presentations, allowing businesses to maintain a consistent brand image across various channels.

By leveraging these advantages, you can strengthen your marketing efforts, increase customer engagement, and ultimately drive growth and success.

Top animation concepts for business

In the realm of business animation, several concepts stand out for their effectiveness in engaging audiences and conveying complex ideas. These concepts include explainer videos, which simplify intricate product features into engaging narratives, often incorporating short motion graphic animation to make them more compelling. Beyond explainers, animated social media posts can boost brand awareness by creating engaging visuals that capture attention. Exploring business animation ideas can help brands maximize the impact of these formats across different marketing channels.

By leveraging these animation concepts, you can enhance their marketing strategies, foster deeper customer connections, and ultimately drive growth and brand recognition.

Explainer videos and beyond

Explainer videos are a popular choice for businesses looking to simplify complex product features in an engaging story. These videos can be used on landing pages, social media, or even embedded in articles to enhance user engagement. They are particularly effective at highlighting key features of a product or service in a clear and engaging manner. Incorporating business animation ideas can make these videos even more dynamic, ensuring they resonate with the target audience and drive better results.

Diet App animated explainer video

Beyond explainers, animated social media posts can boost brand awareness by creating engaging visuals that capture attention.

Social media and customer engagement

Social media platforms are ideal for sharing animated social media posts that drive engagement and brand awareness. By using visual metaphors and animated characters in these posts, businesses can create content that resonates emotionally with their audience.

Moreover, customer journey animations can foster a deeper connection with customers by illustrating their journey in a compelling narrative.

#1: Put it on YouTube

YouTube is the second largest search engine in the western world and search results for videos appear on Google, the largest search engine.

And while many companies are aware of SEO on Google, few know that it’s worth taking care of SEO on YouTube as well. Remember to choose a catchy description, thumbnail, tags and other settings that affect the positioning of your material on YouTube.

business animation ideas

An example of a well uploaded animation one of our clients put on YouTube

#2: Post on Facebook, Twitter, LinkedIn and Instagram

Videos are becoming more popular on social media.

There are also social channels created primarily for video: a few years ago Snapchat, today Tik Tok.

However, it is important not to upload a link to YouTube. It is better to embed the file directly on the platform.

#3: Share on Facebook and LinkedIn groups

Private and public groups on Facebook are other channels that have been growing in strength recently. Groups on LinkedIn have weakened, but there are still a lot of people in the groups. Thus, it is a field to increase your brand recognition.

It is important to contribute to a group with the right introduction. If it is strictly an advertising message, it will not be well received. If your video talks about something in an interesting way, such as IISD talking about the importance of environmental protection [animation below], it may be of interest to group members.

#4: Embed the YouTube video on the page

Animations attract and hold the viewer’s attention and make your message more attractive.

Additionally, by embedding the video in your article, you don’t refer potential customers to another platform (via a link), but keep them on your web page. People will spend more time reading the article, which according to some sources [1], is good for SEO.

You can embed animations both in selected articles and on the homepage.

#5: Send your video to customers and friends of the company via email, LinkedIn or Facebook

We often think that when we upload a video to social media, everyone will see it. Unfortunately, it is rare that the video will be shown to all your friends. Therefore, it is worthwhile to send it to some contacts directly. This can result in more engagement.

Reactions to our client’s post on Linkedin about the animation we have made for his company.

#6: Put on the intranet for employees

Depending on the content of your material, it will help employees to better identify with the brand, teach them how to use new programs, and allow them to learn procedures faster.

Sometimes the intranet has file size restrictions, e.g. videos can be up to 50MB, so ask the administrator to prepare a smaller file size of the video.

#7: Use in Landing Page

As animations attract and hold attention, they can increase the effectiveness of your landing page.

We described a case study example from Rypple’s landing page here: 7 examples of explainer video, which provided companies with leads and increased sales.

#8: Distribute in a newsletter

Use all available channels to share your animation. Don’t rely only on social media.

#9: Show at lectures, webinars or presentations

It is a great way to distinguish yourself from others and to grab people’s attention.
What is more, if shown at the beggining of your presentation or lecture, it can smoothly introduce people to the topic.

#10: Display during trade shows or conferences on LCD screens

This will attract people to your stand and show that the company is open to modern solutions.

#11: Use during recruitment

Apart from attracting attention, you will show yourself as a modern company that moves with the times.

#12: Use in paid advertising on YouTube or Facebook

By advertising animations on Facebook and YouTube, you can reach potential customers at a relatively low cost. This is because these platforms offer increasingly advanced features for personalizing ads and reaching specific users.

For example, 3S Play Group’s campaign on Facebook helped generate leads at 10 times less cost than before.

#13: Use during internal trainings and onboarding

Animations add variety at training sessions. They can also be a great summary of training or explaining more complicated issues in a visual way.

Studies show that animations affect the amount of information remembered. According to Lewalter, a researcher studying this issue, it is because the animation takes over the role of imagination, and relieves the mind.

Video also does a great job of explaining procedures.

Read more about the effectiveness of whiteboard animation in conveying information and anglicizing audiences: What is whiteboard animation (and how your business can benefit from it).

The animation we made for TechnoNICOL about the history of the company.

Choosing the right animation style

When selecting an animation style, consider the message you want to convey and the tone you wish to set. Different styles, such as 2D animation or 3D animation, can evoke different emotional responses and suit various types of content.

For example, 2D animation is often used for explainer videos due to its simplicity and clarity, while 3D animation can provide a more immersive experience for complex or intangible ideas. Ultimately, the choice should align with your brand’s visual identity and the preferences of your target audience.

Consider the example of 3D animation in advertising, where modern applications leverage AI to support the marketing strategies of clients in the real estate industry.

This technology allows for the creation of immersive, photorealistic experiences that captivate potential buyers by providing detailed visualizations of properties.

By using AI-enhanced 3D animations, real estate agents and developers can showcase properties in lifelike environments, enabling buyers to explore homes remotely and visualize potential renovations or furniture placements. This enhances buyer engagement and streamlines the decision-making process, making it easier for buyers to imagine themselves in the space.

Creating effective animated videos

To create animated videos that truly resonate with your audience, it’s essential to focus on developing a strong core concept that aligns with your brand’s message.

During the brainstorming process, it’s crucial to generate creative ideas that resonate with your brand’s message and appeal to your target audience. By crafting a compelling narrative and visual style, you can ensure that your animated content captivates your viewers, reinforces your brand’s identity, and drives meaningful results for your business.

Brainstorming and concept development

A strong core concept is the foundation of a captivating animated video. It’s crucial to brainstorm ideas that resonate with your brand’s message and appeal to your target audience.

This involves identifying key themes, emotions, and visuals that will engage viewers and convey your message effectively. Working with an animation studio can provide valuable expertise in developing a compelling narrative and visual style.

Integrating brand visuals and animation techniques

Seamlessly integrating brand visuals into your animated content reinforces your brand’s identity and enhances recognition. This includes using consistent colors, logos, and typography throughout the animation. Exploring business animation ideas can help you find creative ways to make your branding more impactful across different platforms.

By employing various animation techniques, such as add motion graphics or green screen videos, you can create engaging visuals that capture attention and convey complex ideas in a simple manner. Collaborating with an animation studio can help ensure that your creative vision is brought to life effectively.

Measuring success and ROI

To measure the effectiveness of your animation videos, track engagement metrics such as views, clicks, and shares. Additionally, monitor conversion metrics like sales, leads, and sign-ups to assess the direct impact on your business.

Calculating the ROI involves tracking revenue generated, cost savings, and increases in brand awareness. By analyzing these data points, you can refine future animation projects by identifying successful elements and areas for improvement.

Final thoughts

Incorporating animation into your business strategy can significantly enhance your marketing efforts by:

simplifying complex topics,
creating emotional resonance,
increasing engagement.

Animation offers a versatile tool for communicating with your audience effectively. By leveraging these business animation ideas, you can drive traffic to your website, create brand awareness, and encourage viewers to take action.

By embracing the power of animation, businesses can unlock new avenues for communication and engagement. So, why not explore the potential of animation today and discover how it can transform your marketing strategy?

If you’re looking to elevate your marketing strategy with engaging visuals and compelling stories, consider partnering with an animation studio like Explain Visually.

Our team specializes in crafting bespoke animated clips that capture your brand’s essence and resonate with your target audience.

Whether you need explainer videos, animated social media posts, or animated training videos, we can help you bring your creative vision to life and maximize the impact of your animation investment. Browse our portfolio.

Oscar Krysik

With over 10 years of experience working with renowned brands such as Lipton, Listerine, and Ben & Jerry’s, I have developed comprehensive communication plans, executed brand launches, and devised effective brand strategies. I am committed to understanding key messages and ensuring they reach the right audience. My experience also includes brand creation, exemplified by the launch of Benji’s Planet, a premium dog food brand. As a brand and marketing consultant, I help businesses craft their brand identity and communicate their value propositions effectively. I regularly update my skills with new certifications and stay abreast of marketing trends to ensure my strategies are cutting-edge. Outside of work, I am passionate about design, graphic arts, and enjoy bouldering in my free time. Contact me for expert brand and marketing consultation.

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Promotional videos are usually short advertising videos. They are designed to convince customers to buy a particular product or use a company's service. There are many types of promotional videos, but we present six of the most popular. Each can be filmed using either...

Animated ads – types, examples, prices

Animated ads are one of the most popular forms of video marketing. They are usually much cheaper to produce than a traditional film shot on camera. They also allow for greater creative freedom. Below we discuss the types of animated ads along with examples and prices...

Corporate video production – 7 sins not to commit if you want a boring video

Producing corporate videos often comes with high hopes. The company hopes to enhance its image, build trust among customers and excitement among employees. Unfortunately, the truth is that most corporate films are... boring. Why is this the case? And what can you do...

Visual Thinking in Business: 6 levels you can implement in your company [+Examples]

Myślenie wizualne to - w dużym skrócie - używanie wizualizacji, żeby ułatwić dostrzeżenie, zrozumienie i zapamiętanie informacji. Jego przejawy obserwujemy, gdy widzimy na trasie znaki drogowe, oglądamy infografiki czy projektujemy nowe produkty na warsztatach Design...

Podcast Visual Communication For Storytelling featuring Maciej Budkowski

Maciej Budkowski, Managing Directorof our company, got invited to The Business Storyteller Podcast by Piktochart. As we can read on their website: "this is a series of conversations with inspiring leaders and entrepreneurs to share their knowledge and experience in...

Visual thinking in business – what it is, how it works and how it can help

What is visual thinking? Imagine this situation... You get up in the morning. You reach for your cell phone and there is a black and white screen and a wall of text. You walk over to your desk and check your planner. A wall of text again! Even the division into days...

Best corporate videos – 9 examples to help you create the best video for your company

Want to create the best corporate videos that really stand out? In this article, we cut through the noise and present the best corporate videos with real world examples. We give you ready-made inspiration and practical ideas for your own project. See what works, why...

Pictures vs. illustrations vs. instructional video – when to use what to make our instruction effective

Imagine you are sitting comfortably on a plane, reading a book. Suddenly you feel turbulence that is much stronger than usual. You start to get anxious, especially since you see people around you panicking. Then you hear the captain's voice from the speakers: "Please...

SaaS Customer Segmentation: The Cornerstone of SaaS Pricing

If you want to set your SaaS prices correctly, you need to know exactly who you’re targeting. Well-executed saas customer segmentation will allow you to tailor your prices to customer needs and capabilities. Without effective customer segmentation, it’s easy to make a mistake: you might scare off potential customers with prices that are too high, or fail to maximise your profit potential by offering rates that are too low to the wrong customer segment.

How to get people to follow the recommendations of the Ministry of Health, doctors and pharmacists? [Visual Thinking in Medicine]

You have a fever, you feel weak, and your cough is getting worse. Normally this wouldn't concern you, but there is a coronavirus raging in the world so you have doubts. Just in case, you call the hotline. The lady on the other end of the phone patiently explains what...

Sales enablement: what it is, why implement it and how to do it

Sales enablement is primarily about making salespeople's work easier and faster for them to achieve sales targets. How does it work in practice? It is a bit like the organization of a football club. Let's look at Robert Lewandowski. Before the Bayern star steps out...

How did we help 3S Group generate leads using animation?

About the company: 3S Group - Polish provider of telecommunication services, data center and ICT solutions, and part of PLAY operator since 2019. 3S Group supports the realization of its clients' business visions by designing and implementing ICT solutions....

How we helped Israeli startup to win a 1,000,000$

About the company: Seegnature (now Reach): Israeli startup that creates an application for remote discussion and signing of contracts. Department: Company Founders. Problem: Seegnature entered the competition for the best insurance startup in Israel. The company...

How did Michelin sell tires in a country with no cars? Three examples of big brand content marketing that shows the power of good content

Before 1900, there were only 3,000 cars in France. At that time, brothers André and Édouard Michelin decided to start a company that sold tires.[1] Sound like a recipe for failure? Probably many people thought so, as how do you sell tires to people who don't need...

6 things without which your sales support and sales materials will be ineffective

You know the scenario? The conversation is going well, and the customer is interested. Finally, the potential customer says to the salesperson: "Then please send an offer. I'm having a meeting with my boss/team/partner and I'll let you know what the response is." The...

Content marketing that supports sales – what is a content funnel and how to use it

Content marketing is a strategic process that guides potential customers from their first encounter with your brand all the way to becoming loyal, paying customers. Today, we’ll show you how to build your own content marketing funnel, create content for each stage of...

How to maximize ROI of your explainer video (22 non-bullshit practical tips)

These are the insights we got after producing hundreds of explainer videos. Before you start 1) Check if the ROI numbers add up. Sometimes they don’t. The easiest formula to calculate ROI is: Predicted Reach (i.e. 10 000 people) x Avg. deal size (i.e. 100$) x...

Illustration vs animation: which is more effective (based on research)

Today, we are unveiling for you the secrets of truly effective visual communication. Should you rely on illustration, or perhaps animation, to convey your message? Discover what scientific research reveals about the power of storytelling through imagery.

Whiteboard animation: Best Business Cases

Whiteboard animation videos are special animated films, which educate customers about a company, a brand or its products. They have been used by marketing, sales and HR departments of the biggest companies for 10 years, but only just starting to gain popularity in...

How to sell when your product is not much different from the competition?

"If there is no difference, there is only indifference" said Louis Nizer Customers may think the same when your products are not much different from the competition. Of course you can lower the price but this may start a price war. Thousands of companies have faced a...

Vegan food market in Poland

Imagine that you go to Facebook and there are pictures of sausages, kabanos to be exact, everywhere. They are posted by your friends, the fan pages you like, and strangers on groups you belong to. Sounds like science fiction? Meanwhile, it is reality as kabanos are...

Veganism, vegetarianism and marketing: how to advertise and sell vegan products?

Veganism is on the rise. There is no question about it. To give you just a few recent examples... New vegan product a sales hit The first example is the British bakery chain Gregg. I first heard of its existence when it released vegan sausage rolls and I read about it...

How our animation helped the „Wiecej niż LEK” website earn their first 100 000 EUR

About the project: “Więcej niż LEK” is a Medical Information Portal which is used to run high quality e-learning courses for students and graduates of medical colleges, which prepare them for, among other things, for the Final Medical Examination and the Final...

How to calculate if the explainer video will pay off?

As we wrote earlier in the text about explainer video, the production of such an animation usually costs from 2 000 to 7 000 EUR. How to calculate whether this expense will pay off? And how to estimate the explainer video's possible results? In this text, we...

7 examples of explainer videos that provided companies with leads and increased sales

Rypple, which provides cloud services, wanted to show that its solution increases the efficiency of managers and employees. The B2B business was showing more and more interest in modern ways of storing data, but the competition was not idle and more and more similar...

Product videos—types, prices, advantages and disadvantages (classic film, whiteboard animation, vector animation, and 3D animation)

Product videos are becoming more and more popular because they help to tell about the product in a few minutes. Thanks to them, the customer does not have to read a wall of text on the website or in the brochure. Sellers also feel relieved because they don't have to...

11 tips and tricks that will make it easier for you to make an explainer video

You want to commission a explainer video production. It is an important project because you need to talk about a strategic initiative, generate more leads, or implement a new procedure. You gave the company a general idea and...wait until they hit your vision? This is...

Our Team

Claudia Together with the late Michael (my fiancé at the time), I am a co-founder of ExplainVisually. At the beginning of the company's existence, I was a creative 3-in-1: I wrote scripts, storyboards, and drew films. This was the case with the first 84 films, but in...

The cooperation between TESCO and ExplainVisually has been extended to the Czech Republic and Slovakia

The shelves of supermarkets bend under the food. But what happens to food that is not bought? The last project in cooperation with TESCO brought us the answer to this question. We got a call from Gosia Tokarz, who asked us if we can prepare 7 by 2 meters infographics...

How did Nice To Fit You build brand awareness on the Spanish market? [Case Study]

How did Millenium Bank educate its employees on standards of customer service? [Case Study]

About the company: Millenium Bank – one of the main banks in Poland, part of Banco Commercial Portuges. Department: Department of Quality–responsible for providing equal and high level of customer and sales service in the bank’s facilities. Problem: Keeping the...

4 unobvious reasons that make your offer land in the basket

Thank you for the offer, we have decided to cooperate with another supplier;At this point we have suspended the project, we will contact you when we get back to it;Unfortunately, we are not interested. Every salesperson has heard these answers. Often, the reason for...

Our video telling a story about the most creative Polish School

Among dozens of projects that we have carried out this year, the film for the Kornel Makuszyński Elementary School in Radowo Małe is one of our favourites. And not only our favourite: the video scored over 1300 shares on Facebook. Why this project is so important to...

How did Orange tell their employees about the Continuous Improvement? [Case Study]

About the company: Orange – the biggest telecommunication operator in Poland and one of the main companies in the world, made it to the Fortune Global 500 list. Department: Customer Experience, trying to design the ideal customer experience and supporting the...

What is Graphic Recording (and Graphic Facilitation)?

When the lecturer starts his speech on the stage, the atmosphere of concentration fills the lecture hall. It is his name that brought the crowd to this conference. The slides complete his words, and hundreds of people are focused on him and try to remember as much as...

What is whiteboard animation (and how your business can benefit from it)?

Whiteboard animation is becoming more and more popular in business because of the clear and transparent way it provides information. Research shows that it has an advantage over text messages, and often also over static images and ordinary films. That is why it is...

What is explainer video (and how your business can benefit from it)?

Explainer videos are short movies which explain complicated issues in an easy way. Typically they deliver information about companies, products and services. Today, explainer videos are used by thousands of companies around the world, including the largest...

The curse of knowledge: How it affects managers & marketers

Klątwa wiedzy jest efektem psychologicznym, który w ogromnym stopniu wpływa na naszą pracę oraz życie osobiste. W wielu wypadkach niestety negatywnie. Szczególnie narażone na jego skutki są osoby odpowiedzialne za komunikację w firmie – managerowanie, marketerzy,...

Goodbye to the best boss I’ve ever had

“I heard that you quit your job,” the words echoed in my ears. It was a call from Michał. How on earth did he already know?, I thought. It must have been our Lebanese friend who told him. He was the only person who knew. “Yes, that’s true. The message was being...

Klaudia Tolman of ExplainVisually in the jury of 50 Top Creative list

Klaudia Tolman, our Creative Director, is going to be one of the jurors in the 9th edition of the ranking of 50 Top Creative in Business. The ranking aims to honour companies and people: put their money on innovations and out-of-the-box solutions in their businesses,...

We got the results of the first nationwide research on Visual Thinking

Last year we co-created the very first nationwide research on Visual Thinking. Why did we decide to take part in reliable research on the effectiveness of visual thinking? For years now we have been hearing from our clients, that what we do, works. But it’s one thing...

Maciej Budkowski and Klaudia Tolman to host an “Expert” cycle meeting for Brief.pl

For the last 5 years, we have been building and developing our know-how. During that time we’ve carried out over 200 projects in 19 languages for dozens of corporations, startups and GOs. But never before have we publicly spoken about our agency experiences. This time...

Maciej Budkowski and Klaudia Tolman in the #agencja podcast

Just released, there’s an #agencja podcast featuring our managing team, Klaudia and Maciek. In the podcast we’re telling about our daily work. Link to the podcast –...

ExplainVisually’s film about European Funds submitted to Camerimage

In 2015 we made a film with the Mazovian Unit of EU Programmes Implementation in Warsaw. Its aim was to tell in a simple way how to gain European Funds. The project went very well and many organisations associated with European Funds considered it to set a good...

ExplainVisually’s infographics to support Polish Football Association

Maciek, our Managing Director, has been a huge fan of football for over 20 years and he’s always been dreaming about cooperation with the Polish Football Association. So when they actually called us to say that they needed to explain to football coaches complex...

ExplainVisually a laureate of the competition 50 Most Creative in Polish Business!

We are a laureate of this year’s ranking of 50 Most Creative in Business. 50 Creative is the biggest competition in its field in Poland. The ranking is carried out each year by Brief.pl. Amongst former laureates are CD Project, Brand24, iTaxi, LifeTube, Booksy or...

How to spend money to be happy? Our infographic in “Głos Mordoru” (“Voice of Mordor”)

“Money doesn’t bring happiness” or “You cannot have too much of a good thing”? Turns out, it depends on what you do with it. Those are the conclusions of Elizabeth Dunn and Michael Norton, Professors of British Columbia University and Harvard University. In their book...

Summary 2017

Christmas time has passed, so it’s time for some summary. We can’t describe this year with one word. 2017 was demanding, tragic, developing, successful, sad and joyful. In the period of 12 months we made over 70 films, which means we scored almost 200 total since the...

Our video helped to win 1,000,000$ in a Israeli’s startup competition

A week ago Seegnature, an Israeli InsurTech start-up, used our whiteboard animation during a pitch - presentation to the investors. The stake was high. Pitch is a key moment for a start-up. Several minutes of presentation may determine the company’s future. Especially...

HR Case Study: recruitment video

It was the end of May 2016, when we realized we could not put it off any longer. Everybody took their place, and we started the meeting. “We have to recruit new drawing artists! I can’t do it by myself any longer! We won’t manage when the new projects come…!” Klaudia...

Explainer video production process

Explainer video production process typically takes a few weeks (3-8). The production time depends on the film's duration, its complexity, the flow of works, communication between both parties (or three parties if an Agency also takes part in the discussion), work...