Top 10 Best Animation Apps for Creative Storytelling in 2025

Best animation apps – level up your storytelling

Read a comprehensive guide that will help you navigate the world of animation apps and software. This article is aimed at both experienced animators and amateurs taking their first steps in animation. Discover the best animation apps for your needs – read on!

Animation has become an essential tool for creative storytelling, captivating audiences across platforms. As technology advances, the animation industry continues to grow. It offers innovative solutions and opportunities that are aimed at both beginners and professionals. This topic is very interesting and generates a lot of interest, so we decided to bring it closer to you and present you in brief the 10 best and currently most popular animation apps that are revolutionizing creative storytelling in 2025. From 2D to 3D animation, we’ll cover a range of options to suit different skill levels and project requirements.

Let’s explore the world of animation apps and software, keeping in mind that while these tools are powerful, the expertise and creativity of professional animators can elevate your projects to new heights.

Expert partner in animation and visual storytelling

At Explain Visually, we are industry leaders in creating compelling animated content for businesses and organizations. As the authors of this comprehensive guide, we bring our extensive expertise in animation and visual storytelling to help you navigate the world of animation apps and software. With years of experience in crafting engaging visual narratives, we understand the power of animation in conveying complex ideas and captivating audiences.

 

ExplainVisually showreel

Our team of expert animators and storytellers specializes in transforming your ideas into stunning, professional-quality animations. We offer a wide range of services tailored to meet your specific needs:

  • Marketing and sales materials that intrigue customers and boost conversions.
  • Strategic internal communications to engage employees and clarify company initiatives.
  • Procedure implementations that simplify complex processes for your team.
  • Custom animations for product demonstrations, explainer videos, and brand storytelling.
  • OnePagers and sales presentations that effectively communicate your value proposition.

Our proven approach ensures your message is delivered with maximum impact. By partnering with us, you gain access to cutting-edge animation techniques and a team dedicated to bringing your vision to life.

Introduction to animation videos

Let’s start with a basic introduction to animated videos. Animation apps have transformed the way we create and consume visual content. These tools help artists and marketers animate their ideas with moving images and characters. With the rapid advancement of technology, animation apps have become more accessible and feature-rich, allowing users to create professional-quality animations with ease.

The animation industry has seen tremendous growth in recent years, driven by the increasing demand for animated content across various sectors. From entertainment and education to marketing and social media, animated videos have become a preferred medium for engaging audiences and conveying complex ideas. Music animated videos, in particular, have gained popularity across various platforms.

 

At Explain Visually, we’ve witnessed firsthand the impact of animated storytelling on audience engagement and information retention. Our team of expert animators leverages cutting-edge animation tools to create compelling visual narratives that simplify complex concepts and captivate viewers across industries. By harnessing the power of animation, we’ve helped countless clients transform their ideas into memorable, shareable content that resonates with their target audience.

As a result, animation apps also have evolved to cater to a wide range of users, from hobbyists to professional animators working in studios.

You can read more about creating 2D animations in one of our guides: What is 2D animation? A beginner’s guide to getting started.

What are animation apps?

Animation apps are software applications designed to create animated content, ranging from simple 2D animations to complex 3D visual effects. These tools provide users with a digital canvas and a set of features to draw, animate, and edit characters, objects, and scenes. Animation apps typically offer a combination of drawing tools, timeline editors, and rendering capabilities to produce smooth and visually appealing animations. Many also allow users to edit audio clips, enhancing the overall audiovisual experience.

The versatility of modern animation apps extends beyond traditional cartoon-style animations. Today’s software lets users create diverse animated content, including motion graphics, film and TV effects, web animations, and AR experiences. This growth in capabilities has made animation essential in many industries, including advertising, education, gaming, and science.

Source: Autodesk Maya 2025

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Animation apps are characterized by:

  • Intuitive interfaces that simplify the animation process, often featuring drag-and-drop functionality and customizable workspaces to accommodate different workflow preferences.
  • A variety of drawing and painting tools for creating assets, including pressure-sensitive brushes, vector tools, and texture mapping capabilities to achieve diverse artistic styles.
  • Timeline-based editing for precise control over animation sequences, allowing animators to fine-tune timing, pacing, and movement with frame-by-frame accuracy.
  • Support for different animation techniques, such as frame-by-frame animation for traditional hand-drawn styles, keyframe animation for smoother transitions, and procedural animation for generating complex movements automatically.
  • Advanced rigging and skeletal systems that enable realistic character animations, allowing for nuanced expressions and fluid movements in both 2D and 3D environments.
  • Powerful rendering engines that can produce high-quality output, often with options for real-time previews to streamline the creative process.
  • Export options for various file formats and platforms, ensuring compatibility with different distribution channels and devices, from social media to cinematic productions.

Best animation software for beginners

For those new to animation, choosing the right software can be overwhelming. Fortunately, there are several user-friendly options that cater specifically to beginners. These apps offer intuitive interfaces, basic animation tools, and helpful tutorials to guide users through the animation process. By starting with beginner-friendly software, aspiring animators can learn the fundamentals of animation without feeling overwhelmed by complex features.

FlipaClip

FlipaClip is a popular animation app that has gained a significant following among beginners and hobbyists. This user-friendly app allows users to create 2D animations directly on their mobile devices, making it accessible for those who want to start animating without investing in expensive hardware or software.

FlipaClip offers a range of essential tools for creating frame-by-frame animations, including various brush types, layers, and onion skinning. The app’s intuitive interface makes it easy for beginners to understand the basics of animation while providing enough features for more advanced users to create complex animations.

Basic layout on a horizontal tablet

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FlipaClip offers a range of tools for creating frame-by-frame animations

  • Various brushes, lasso, fill, eraser, ruler shapes, and mirror tool.
  • Up to 10 animation layers with effects like Glow and Pixel.
  • Add sound effects, voiceovers, and music tracks.
  • Simplifies the animation process.
  • Ensures seamless workflow.
  • Save animations as MP4, GIF, or PNG sequences.

FlipaClip offers both free and paid versions. The free version provides basic features, while the premium subscription (FlipaClip Plus) unlocks additional tools and removes ads. As of 2025, the app has moved to a subscription model, which has received mixed reactions from users.

Pencil2D

Pencil2D is an open-source animation software that focuses on simplicity and ease of use. This best free animation software is perfect for beginners who want to explore traditional hand-drawn animation techniques without a steep learning curve.

The software offers both bitmap and vector drawing capabilities, allowing users to switch between raster and vector workflows seamlessly. Pencil2D’s straightforward interface and basic toolset make it an excellent choice for those just starting their animation journey, while its cross-platform compatibility ensures accessibility for users on different operating systems.

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Pencil2D offers a range of tools for creating frame-by-frame animations:

  • Bitmap and vector drawing capabilities.
  • Onion skinning for easier frame transitions.
  • Layer-based editing.
  • Timeline and keyframe management.
  • Export options including image sequences and video formats.

The software supports both raster and vector workflows, allowing users to switch between them seamlessly. One of the most attractive features of Pencil2D is its pricing – it is completely free to use, even for commercial purposes. This makes it an excellent option for students, hobbyists, and small businesses looking to create animations without investing in expensive software. The open-source nature of Pencil2D also means that it is continually being improved and updated by a community of developers.

Krita

Krita is open-source digital painting and animation software that has gained popularity among beginners and professionals alike. Its user-friendly interface and comprehensive set of tools make it an excellent choice for those starting their animation journey.

Source: Animation with Krita (User Manual)

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Krita offers a range of features for creating 2D animations:

  • Frame-by-frame animation with support for thousands of frames on the timeline.
  • Onion skinning to help with creating smooth transitions between frames.
  • Multiple layers and audio support for complex animations.
  • Playback controls with pausing, playing, and timeline scrubbing.
  • Tweening capabilities for opacity and position changes.
  • Export options to video or still images.

Perhaps the most attractive aspect of Krita for beginners is its pricing – it’s completely free and open-source. This means aspiring animators can access professional-grade tools without any financial investment. The active community behind Krita also ensures regular updates and improvements to the software.

We also encourage you to read our other article: Animated ads – types, examples, prices.

Top animation tools for creative storytelling

For those looking to take their animation skills to the next level, there are several powerful tools designed for creative storytelling. These animation apps offer advanced features, professional-grade tools, and extensive libraries of assets to help bring your stories to life. Whether you’re creating animated shorts, explainer videos, or feature-length films, these tools provide the capabilities needed to produce high-quality animations.

Adobe Animate CC

Adobe Animate CC is a versatile animation software that has long been a favorite among professional animators and graphic designers. As part of the Adobe Creative Cloud suite, it integrates seamlessly with other Adobe applications, providing a comprehensive workflow for creating animated content.

Adobe Animate CC offers a wide range of tools for creating both 2D and interactive animations. With its comprehensive set of editing tools, animators can fine-tune every aspect of their creations. Its powerful vector drawing tools, combined with advanced rigging and inverse kinematics capabilities, allow animators to create complex character animations with ease. The software also supports HTML5 Canvas, WebGL, and SVG output, making it ideal for creating animations for web and mobile platforms.

About Adobe Animate (Software avice)

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Adobe Animate CC offers a range of tools for creating frame-by-frame animations:

  • Vector and bitmap drawing tools.
  • Timeline-based animation.
  • Puppet tools for character animation.
  • Audio integration.
  • Publishing options for multiple platforms (HTML5 Canvas, WebGL, SVG, and more).
  • Integration with other Adobe Creative Cloud apps.

As of January 2025, Adobe Animate CC is available through Adobe’s Creative Cloud subscription.

OpenToonz

OpenToonz is a powerful open-source animation software that has gained popularity among independent animators and small studios. Originally developed by Studio Ghibli, this software offers professional-grade tools for creating 2D animations.

OpenToonz provides a comprehensive set of features for traditional animation, including advanced drawing tools, a sophisticated color palette system, and powerful compositing capabilities. Its node-based effects system allows for complex visual effects, while the Plastic tool offers advanced deformation and rigging options for character animation.

Source: Official Website OpenToonz

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OpenToonz offers a wide range of tools for creating 2D animations:

  • Vector and raster drawing capabilities.
  • Frame-by-frame and keyframe animation.
  • Onion skinning for easier frame transitions.
  • Layer-based editing with up to 10 layers.
  • Timeline and Xsheet management.
  • Various effects and compositing options.
  • Audio integration and synchronization, including the ability to import personal audio files.
  • Export options for multiple formats including MP4, GIF, and PNG sequences.

One of the most attractive features of OpenToonz is that it is completely free and open-source. This makes it an excellent option for independent animators, small studios, and those on a tight budget.

Toon Boom Harmony

Toon Boom Harmony is a professional-grade animation software widely used in the animation industry. It offers a comprehensive set of tools for creating high-quality 2D animations, from concept to final production.

New to Toon Boom Harmony Premium

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Toon Boom Harmony provides advanced features such as:

  • Powerful rigging tools for complex character animations.
  • Node-based compositing for sophisticated visual effects.
  • Bitmap and vector drawing capabilities.
  • Advanced color palette management.
  • 3D integration for creating 2D/3D hybrid animations.
  • Camera and multi-plane features for depth and perspective.

Pricing for Toon Boom Harmony varies depending on the version and licensing options. As of 2025, they offer subscription-based models for individuals and teams, with prices starting from around $25 per month for the Essentials version.

Moho (Anime Studio)

Moho, formerly known as Anime Studio, is a versatile 2D animation software that caters to both beginners and professionals. It’s particularly popular for its intuitive interface and powerful character animation tools.

Source: Official Website Moho

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Key features of Moho include:

  • Smart Bones system for easy and flexible character rigging.
  • Freehand drawing tools with pressure sensitivity support.
  • Physics engine for realistic motion and interactions.
  • Audio synchronization for lip-syncing and timing.
  • Built-in character templates and assets.
  • Support for both frame-by-frame and cut-out animation techniques.

Moho offers two versions: Moho Debut for beginners and Moho Pro for professionals. They also offer subscription-based options for more flexibility.

3D animation apps

As 3D animation continues to dominate the entertainment and visualization industries, several powerful 3D animation apps have emerged to meet the growing demand. These tools offer advanced modeling, rigging, and animation capabilities, allowing artists to create stunning 3D animations for films, games, and virtual reality experiences.

See an example of our animation showing 3D models of products made for customers.

Autodesk Maya

Autodesk Maya is widely regarded as the industry standard for 3D animation and visual effects. Used by major studios and independent artists alike, Maya offers a comprehensive suite of tools for modeling, rigging, animation, and rendering.

Maya’s powerful animation tools include advanced character rigging systems, motion capture integration, and sophisticated dynamics simulations. The software’s extensibility through scripting and plugins makes it highly customizable, allowing studios to tailor it to their specific production needs. While Maya has a steep learning curve, its unparalleled capabilities make it the go-to choice for professional 3D animators.

Source: Autodesk Maya 2025

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The latest version, Maya 2025, introduces several new features and improvements:

  • Smart Extrude feature for more efficient face extrusion in 3D modeling
  • Redesigned Dope Sheet editor and Motion Trail Editor for enhanced animation workflows
  • Integration with Arnold renderer for high-quality, photorealistic renders
  • Powerful dynamics and effects tools for simulating phenomena like cloth, hair, fluids, and particles
  • Comprehensive features for character rigging and skinning

Regarding pricing, as of January 2025, Autodesk Maya is available through subscription.

Blender

Blender is a free, open-source 3D creation suite that has gained significant popularity in recent years. This versatile software offers a complete set of tools for 3D modeling, animation, rendering, and even video editing.

Blender’s animation toolset includes a powerful rigging system, non-linear animation editor, and support for motion capture data. The software’s Grease Pencil feature also allows for 2D animation within a 3D environment, offering unique creative possibilities. With its active community and continuous development, Blender has become a viable alternative to commercial 3D animation software.

Blender 4.3 Screenshot Source: Wikipedia

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Key improvements include:

  • New animation layer system.
  • 3D onion skinning.
  • Node-based rigging components.
  • Improved workflow and usability.
  • Focus on direct manipulation in the 3D viewport.

Regarding pricing, Blender is completely free and open-source software. It is licensed under the GNU General Public License, which means users can freely use, modify, and distribute the software without any cost. This pricing model makes Blender attractive for anyone seeking a powerful 3D tool without costly licenses.

Cinema 4D

Cinema 4D, developed by Maxon, is a professional 3D modeling, animation, and rendering application known for its user-friendly interface and powerful features. It has become a popular choice among animators, particularly in the fields of motion graphics, visual effects, and architectural visualization.

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Cinema 4D offers a comprehensive set of tools for 3D animation, including:

  • Intuitive interface suitable for beginners and professionals.
  • Advanced character animation tools with a powerful rigging system.
  • MoGraph module for creating complex motion graphics.
  • Integration with popular compositing software like Adobe After Effects.
  • Physical and GPU rendering options for high-quality output.

The software is praised for its stability and relatively gentle learning curve compared to other professional 3D animation tools. Cinema 4D’s integration with standard software makes it versatile for many production pipelines. As of January 2025, Cinema 4D is available through subscription plans.

Choosing the right animation app

Selecting the appropriate animation app is crucial for achieving your creative goals efficiently. Consider your skill level, project requirements, and budget when making your decision. For beginners, apps like FlipaClip or Pencil2D offer a gentle learning curve and basic features to get started. More advanced users might prefer the comprehensive toolsets of Adobe Animate CC or Autodesk Maya.

 

 

Example of an animation about the European Rover Challenge prepared by the experts from Explain Visually.

Another option to consider is partnering with professional animation services. At Explain Visually, we specialize in creating high-quality animated content for businesses and organizations. Our team of expert animators utilizes cutting-edge tools and techniques to bring your stories to life, ensuring a polished and professional result. Be sure to check out our projects on YouTube.

Consider Your skill level

When choosing an animation app, it’s essential to assess your current skill level honestly. Beginners may find complex software overwhelming, which can hinder their progress and enthusiasm for animation. Starting with user-friendly apps helps novices learn basics without the clutter of advanced features.

Conversely, experienced animators may find basic apps limiting and may require more sophisticated tools to achieve their desired results. As you advance, you can transition to more sophisticated software for greater control. Many professional animators use a combination of tools, selecting the best app for each specific task or project requirement.

Consider Your project requirements

When selecting an animation app, it’s crucial to consider the specific needs of your project. Different types of animations require different tools and features. For example, if you’re creating a 2D cartoon, you might opt for software like Toon Boom Harmony or Adobe Animate CC. However, if you’re working on 3D character animation for a video game, Autodesk Maya or Blender might be more suitable.

Consider the following factors when evaluating your project requirements:

  • Animation style (2D3D, stop motion, vector animation, etc.).
  • Output format (video, GIF, interactive content).
  • Required features (rigging, particle effects, motion graphics).
  • Collaboration needs (multi-user support, asset sharing).
  • Rendering capabilities and output quality.

Get started with animation apps

Our advise? To begin your animation journey, start by experimenting with free or trial versions of animation apps. Many software packages offer tutorials and forums to help you learn basics and enhance skills. Practice regularly, study the principles of animation, and don’t be afraid to explore different styles and techniques. Be patient, consistent, and humble. Learning is a process that takes time and commitment.

Or maybe you want to gradually master the ability to create simple animations using apps, but also want to take advantage of other solutions?

Check out an example of one of our animations that helped Flobotics encourage potential customers to visit their website.

For those seeking professional-quality animations without the learning curve, consider partnering with animation experts like Explain Visually. Our team of skilled animators and storytellers can bring your ideas to life with stunning visuals and engaging narratives. We offers top-notch animation services tailored to your specific needs. Discover how we can elevate your storytelling through the power of animation. Let’s talk!

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About the author

Oscar Krysik

With over 10 years of experience working with renowned brands such as Lipton, Listerine, and Ben & Jerry’s, I have developed comprehensive communication plans, executed brand launches, and devised effective brand strategies. I am committed to understanding key messages and ensuring they reach the right audience. My experience also includes brand creation, exemplified by the launch of Benji’s Planet, a premium dog food brand. As a brand and marketing consultant, I help businesses craft their brand identity and communicate their value propositions effectively. I regularly update my skills with new certifications and stay abreast of marketing trends to ensure my strategies are cutting-edge. Outside of work, I am passionate about design, graphic arts, and enjoy bouldering in my free time. Contact me for expert brand and marketing consultation.

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About the client: VIDA provides cyber security solutions powered by artificial intelligence. Size of the organisation: More than 20 employees. Company departments involved in the project: Marketing Department, Technical Department, Sales DepartmentChallenge: Many...

How we helped SHARP inform the market about its new air purifier

About the client: SHARP is a global consumer electronics manufacturer originating from Japan. Size of the organisation:  Poland - 500+ employees World - 48,000+ employees Company departments involved in the project: End client: Sharp Consumer Electronics Marketing...

The Manifest Names ExplainVisually as one of the Most Reviewed Video Production Agencies in New York

The ExplainVisually team is delighted to announce that we’ve been recently recognized by The Manifest as one of the most-reviewed video production agencies in New York. We are proud to be part of this list and excited to finally unveil this with all of you. This...

Animation that helped Flobotics get prospective clients to interact with their website

About the company: Flobotics is an RPA (Robotics Process Automation) development consulting company that automates dual and repetitive business processes for companies worldwide, focusing especially on healthcare and finance industry. Company size:11-50 employees...

Visual thinking in business – what it is, how it works and how it can help

What is visual thinking?

Imagine this situation…

You get up in the morning. You reach for your cell phone and there is a black and white screen and a wall of text. You walk over to your desk and check your planner. A wall of text again! Even the division into days of the week is gone. In addition, all calendars have disappeared from the house, including those hanging on the wall.

Hybrid animation – what it is, advantages, examples

Hybrid animation is, in simple terms, the integration of 2D and 3D animation. This combination of different techniques allows you to take advantage of the benefits of each technique, and thus create a better animation.An example of hybrid animation is combining 2D and...

Communication in change management: how to improve it, and what to keep in mind?

Research shows half of the company's change initiatives fail, and only 34% achieve the intended result. (Gartner, 2020) Where does resistance to change come from? Often workplace changes are perceived as “imposed” and unnecessary. No one likes imposed changes or...

Need help naming a product? Here’s how to find the best name for all your products

What’s in a name? Everything! Whether it’s the product or brand name, getting the perfect name is a critical aspect of product success. And we have a long list of terrible names to prove it.  Nintendo Wii U Drysack Wine  Nokia Lumia (Lumia means ‘prostitute’ in...

How we helped European Rover Challenge make an animation to attract sponsors

About the Client: European Rover Challenge (ERC) is the largest robotics and space event in Europe, organized since 2014. The multi-day event attracts students from universities, professionals working in the space sector and space enthusiasts from around the world...

How to write a script for an animation? 16 practical tips

Explaining how to write an animation script can take up a whole book! But if you are here, it means that you do not have time to go so deep into the topic. Therefore, in this text, I have compiled 16 practical tips on how to write an effective animation script. All...

Animation for Winaico that helped save salespeople time

About the company: Winaico is a German photovoltaic module manufacturer, that has been in existence since 2008. The company operates in Europe, USA, Japan and Australia. Company size: up to 100 people Company departments involved in the project: Country Manager...

How did we help Santander educate employees about the new way of designing the product?

About the company Santander Bank - the largest bank in the Eurozone Company size: Poland (11,000 employees), worldwide (190,000 employees) Company departments and people involved in the project: Service Design & Design Research Department: Head of Service Design,...

Animated video: 6 application examples

Animated video can serve various purposes. For example, it can advertise a new product of a company, help it enter the market, explain regulations to potential customers, or explain socially important issues to an illiterate population. This type of video is becoming...

Promotional Video Production: How to prepare to work with a studio to make your film a success

The stakes are high because the video will be shown at a trade show, a company event or during a video campaign. If the project doesn't make it to the clients, the money will go down the drain and the person responsible for the production may end up without a job!...

6 animation trends that will capture the market in 2022

When we compare animations from a dozen or so years ago with those created today, you can see the difference in the degree of advancement, and also in the style and graphics. This is largely a matter of fashion. Below I will list a few trends that I think will conquer...

How to choose an animation studio? 9 tips

Wybór studia animacji może przesądzić o sukcesie końcowego video. I choć tekst na ten temat pisany przez studio animacji z pewnością nie jest w pełni obiektywny, przykłady własne służą tylko zilustrowaniu poszczególnych kwestii. Niezależnie od tego, na jakie studio...

Brand videos: how they differ from other videos and how to make them… with examples

Perhaps you are wondering how to reach your customers effectively? How to make them see your brand's potential and answer their needs? A brand video may help. It is a video or animation that will:   Build brand awareness Include your logo and other distinctive...

16 interesting animations from 16 countries

The following list of animations from 16 countries worldwide is highly subjective. Each is interesting and unique for different reasons, which we write about in the text.England An animation released in 2018 by the British cookie company McVitie. The campaign...

Promotional videos for businesses – 6 types you need to know

Promotional videos are usually short advertising videos. They are designed to convince customers to buy a particular product or use a company's service. There are many types of promotional videos, but we present six of the most popular. Each can be filmed using either...

Animated ads – types, examples, prices

Animated ads are one of the most popular forms of video marketing. They are usually much cheaper to produce than a traditional film shot on camera. They also allow for greater creative freedom. Below we discuss the types of animated ads along with examples and prices...

Corporate video production – 7 sins not to commit if you want a boring video

Producing corporate videos often comes with high hopes. The company hopes to enhance its image, build trust among customers and excitement among employees. Unfortunately, the truth is that most corporate films are... boring. Why is this the case? And what can you do...

Visual Thinking in Business: 6 levels you can implement in your company [+Examples]

Myślenie wizualne to - w dużym skrócie - używanie wizualizacji, żeby ułatwić dostrzeżenie, zrozumienie i zapamiętanie informacji. Jego przejawy obserwujemy, gdy widzimy na trasie znaki drogowe, oglądamy infografiki czy projektujemy nowe produkty na warsztatach Design...

Podcast Visual Communication For Storytelling featuring Maciej Budkowski

Maciej Budkowski, Managing Directorof our company, got invited to The Business Storyteller Podcast by Piktochart. As we can read on their website: "this is a series of conversations with inspiring leaders and entrepreneurs to share their knowledge and experience in...

Visual thinking in business – what it is, how it works and how it can help

What is visual thinking? Imagine this situation... You get up in the morning. You reach for your cell phone and there is a black and white screen and a wall of text. You walk over to your desk and check your planner. A wall of text again! Even the division into days...

Corporate videos – 9 examples to help you create the best video for your company

You want to create a corporate video. You probably have a lot of questions. What to pay attention to? What is involved in the production of a video? How much do corporate films cost? If you type in "corporate films" in Google  over two million results come up. You...

Pictures vs. illustrations vs. instructional video – when to use what to make our instruction effective

Imagine you are sitting comfortably on a plane, reading a book. Suddenly you feel turbulence that is much stronger than usual. You start to get anxious, especially since you see people around you panicking. Then you hear the captain's voice from the speakers: "Please...

Customer Segmentation: The Cornerstone of SaaS Pricing

Most personas are eye-rollingly useless. Product Managers usually create these personas to satisfy Agile’s user story framework, adding nothing (or even causing harm) to the process of creating breakthrough products and offers. The managers who create these useless...

How to get people to follow the recommendations of the Ministry of Health, doctors and pharmacists? [Visual Thinking in Medicine]

You have a fever, you feel weak, and your cough is getting worse. Normally this wouldn't concern you, but there is a coronavirus raging in the world so you have doubts. Just in case, you call the hotline. The lady on the other end of the phone patiently explains what...

Sales enablement: what it is, why implement it and how to do it

Sales enablement is primarily about making salespeople's work easier and faster for them to achieve sales targets. How does it work in practice? It is a bit like the organization of a football club. Let's look at Robert Lewandowski. Before the Bayern star steps out...

How did we help 3S Group generate leads using animation?

About the company: 3S Group - Polish provider of telecommunication services, data center and ICT solutions, and part of PLAY operator since 2019.     3S Group supports the realization of its clients' business visions by designing and implementing ICT solutions....

How we helped Israeli startup to win a 1,000,000$

About the company: Seegnature (now Reach): Israeli startup that creates an application for remote discussion and signing of contracts. Department: Company Founders. Problem: Seegnature entered the competition for the best insurance startup in Israel. The company...

How did Michelin sell tires in a country with no cars? Three examples of big brand content marketing that shows the power of good content

Before 1900, there were only 3,000 cars in France. At that time, brothers André and Édouard Michelin decided to start a company that sold tires.[1] Sound like a recipe for failure? Probably many people thought so, as how do you sell tires to people who don't need...

6 things without which your sales support and sales materials will be ineffective

You know the scenario? The conversation is going well, and the customer is interested. Finally, the potential customer says to the salesperson: "Then please send an offer. I'm having a meeting with my boss/team/partner and I'll let you know what the response is." The...

Content marketing that supports sales – what is a content funnel and how to use it

After publishing an article about content marketing of three global giants: Michelin, Pirelli and Guinness, our subscribers were strongly surprised as not many knew the stories.   The artice has not yet been translated to English, but in a shortcut: - When...

How to maximize ROI of your explainer video (22 non-bullshit practical tips)

These are the insights we got after producing hundreds of explainer videos.  Before you start 1) Check if the ROI numbers add up. Sometimes they don’t.   The easiest formula to calculate ROI is: Predicted Reach (i.e. 10 000 people) x Avg. deal size (i.e. 100$) x...

Animation versus illustration: which is more effective [based on research]

Walt Disney said: "Animation can represent anything the human mind can imagine. This ability makes it the most versatile and direct form of communication. At the same time, it is created to be appreciated by mass audiences."[1] Although this quote comes from one of...

Whiteboard animation: Best Business Cases

Whiteboard animation videos are special animated films, which educate customers about a company, a brand or its products. They have been used by marketing, sales and HR departments of the biggest companies for 10 years, but only just starting to gain popularity in...

13 ideas for using animation in business – practical videomarketing

Well-crafted animation can help in many elements of business. Most often, it supports companies in acquiring leads, training employees, presenting a product or service to customers, implementing procedures, or increasing conversions. Since you've already invested in...

How to sell when your product is not much different from the competition?

"If there is no difference, there is only indifference" said Louis Nizer Customers may think the same when your products are not much different from the competition. Of course you can lower the price but this may start a price war. Thousands of companies have faced a...

Vegan food market in Poland

Imagine that you go to Facebook and there are pictures of sausages, kabanos to be exact, everywhere. They are posted by your friends, the fan pages you like, and strangers on groups you belong to. Sounds like science fiction? Meanwhile, it is reality as kabanos are...

Veganism, vegetarianism and marketing: how to advertise and sell vegan products?

Veganism is on the rise. There is no question about it. To give you just a few recent examples... New vegan product a sales hit The first example is the British bakery chain Gregg. I first heard of its existence when it released vegan sausage rolls and I read about it...

How our animation helped the „Wiecej niż LEK” website earn their first 100 000 EUR

About the project:  “Więcej niż LEK” is a Medical Information Portal which is used to run high quality e-learning courses for students and graduates of medical colleges, which prepare them for, among other things, for the Final Medical Examination and the Final...

How to calculate if the explainer video will pay off?

As we wrote earlier in the text about explainer video, the production of such an animation usually costs from 2 000 to 7 000 EUR. How to calculate whether this expense will pay off? And how to estimate the explainer video's possible results?   In this text, we...

7 examples of explainer video, which provided companies with leads and increased sales

Rypple, which provides cloud services, wanted to show that its solution increases the efficiency of managers and employees. The B2B business was showing more and more interest in modern ways of storing data, but the competition was not idle and more and more similar...

Product videos—types, prices, advantages and disadvantages (classic film, whiteboard animation, vector animation, and 3D animation)

Product videos are becoming more and more popular because they help to tell about the product in a few minutes. Thanks to them, the customer does not have to read a wall of text on the website or in the brochure. Sellers also feel relieved because they don't have to...

11 tips and tricks that will make it easier for you to make an explainer video

You want to commission a explainer video production. It is an important project because you need to talk about a strategic initiative, generate more leads, or implement a new procedure. You gave the company a general idea and...wait until they hit your vision? This is...

Our Team

Claudia Together with the late Michael (my fiancé at the time), I am a co-founder of ExplainVisually. At the beginning of the company's existence, I was a creative 3-in-1: I wrote scripts, storyboards, and drew films. This was the case with the first 84 films, but in...

The cooperation between TESCO and ExplainVisually has been extended to the Czech Republic and Slovakia

The shelves of supermarkets bend under the food. But what happens to food that is not bought? The last project in cooperation with TESCO brought us the answer to this question. We got a call from Gosia Tokarz, who asked us if we can prepare 7 by 2 meters infographics...

How did Millenium Bank educate its employees on standards of customer service? [Case Study]

About the company: Millenium Bank – one of the main banks in Poland, part of Banco Commercial Portuges. Department: Department of Quality–responsible for providing equal and high level of customer and sales service in the bank’s facilities.   Problem: Keeping the...

4 unobvious reasons that make your offer land in the basket

Thank you for the offer, we have decided to cooperate with another supplier;At this point we have suspended the project, we will contact you when we get back to it;Unfortunately, we are not interested. Every salesperson has heard these answers. Often, the reason for...

Our video telling a story about the most creative Polish School

Among dozens of projects that we have carried out this year, the film for the Kornel Makuszyński Elementary School in Radowo Małe is one of our favourites. And not only our favourite: the video scored over 1300 shares on Facebook. Why this project is so important to...

How did Orange tell their employees about the Continuous Improvement? [Case Study]

About the company: Orange – the biggest telecommunication operator in Poland and one of the main companies in the world, made it to the Fortune Global 500 list. Department: Customer Experience, trying to design the ideal customer experience and supporting the...

What is Graphic Recording (and Graphic Facilitation)?

When the lecturer starts his speech on the stage, the atmosphere of concentration fills the lecture hall. It is his name that brought the crowd to this conference. The slides complete his words, and hundreds of people are focused on him and try to remember as much as...

What is whiteboard animation (and how your business can benefit from it)?

Whiteboard animation is becoming more and more popular in business because of the clear and transparent way it provides information. Research shows that it has an advantage over text messages, and often also over static images and ordinary films. That is why it is...

What is explainer video (and how your business can benefit from it)?

  Explainer videos are short movies which explain complicated issues in an easy way. Typically they deliver information about companies, products and services. Today, explainer videos are used by thousands of companies around the world, including the largest...

The curse of knowledge: How it affects managers & marketers

Klątwa wiedzy jest efektem psychologicznym, który w ogromnym stopniu wpływa na naszą pracę oraz życie osobiste. W wielu wypadkach niestety negatywnie. Szczególnie narażone na jego skutki są osoby odpowiedzialne za komunikację w firmie – managerowanie, marketerzy,...

Goodbye to the best boss I’ve ever had

“I heard that you quit your job,” the words echoed in my ears. It was a call from Michał. How on earth did he already know?, I thought. It must have been our Lebanese friend who told him. He was the only person who knew. “Yes, that’s true. The message was being...

Klaudia Tolman of ExplainVisually in the jury of 50 Top Creative list

Klaudia Tolman, our Creative Director, is going to be one of the jurors in the 9th edition of the ranking of 50 Top Creative in Business. The ranking aims to honour companies and people: put their money on innovations and out-of-the-box solutions in their businesses,...

We got the results of the first nationwide research on Visual Thinking

Last year we co-created the very first nationwide research on Visual Thinking. Why did we decide to take part in reliable research on the effectiveness of visual thinking? For years now we have been hearing from our clients, that what we do, works. But it’s one thing...

Maciej Budkowski and Klaudia Tolman to host an “Expert” cycle meeting for Brief.pl

For the last 5 years, we have been building and developing our know-how. During that time we’ve carried out over 200 projects in 19 languages for dozens of corporations, startups and GOs. But never before have we publicly spoken about our agency experiences. This time...

Maciej Budkowski and Klaudia Tolman in the #agencja podcast

Just released, there’s an #agencja podcast featuring our managing team, Klaudia and Maciek. In the podcast we’re telling about our daily work. Link to the podcast –...

ExplainVisually’s film about European Funds submitted to Camerimage

In 2015 we made a film with the Mazovian Unit of EU Programmes Implementation in Warsaw. Its aim was to tell in a simple way how to gain European Funds. The project went very well and many organisations associated with European Funds considered it to set a good...

ExplainVisually’s infographics to support Polish Football Association

Maciek, our Managing Director, has been a huge fan of football for over 20 years and he’s always been dreaming about cooperation with the Polish Football Association. So when they actually called us to say that they needed to explain to football coaches complex...

ExplainVisually a laureate of the competition 50 Most Creative in Polish Business!

We are a laureate of this year’s ranking of 50 Most Creative in Business. 50 Creative is the biggest competition in its field in Poland. The ranking is carried out each year by Brief.pl. Amongst former laureates are CD Project, Brand24, iTaxi, LifeTube, Booksy or...

How to spend money to be happy? Our infographic in “Głos Mordoru” (“Voice of Mordor”)

“Money doesn’t bring happiness” or “You cannot have too much of a good thing”? Turns out, it depends on what you do with it. Those are the conclusions of Elizabeth Dunn and Michael Norton, Professors of British Columbia University and Harvard University. In their book...

Summary 2017

Christmas time has passed, so it’s time for some summary. We can’t describe this year with one word. 2017 was demanding, tragic, developing, successful, sad and joyful. In the period of 12 months we made over 70 films, which means we scored almost 200 total since the...

Our video helped to win 1,000,000$ in a Israeli’s startup competition

A week ago Seegnature, an Israeli InsurTech start-up, used our whiteboard animation during a pitch - presentation to the investors. The stake was high. Pitch is a key moment for a start-up. Several minutes of presentation may determine the company’s future. Especially...

HR Case Study: recruitment video

It was the end of May 2016, when we realized we could not put it off any longer. Everybody took their place, and we started the meeting. “We have to recruit new drawing artists! I can’t do it by myself any longer! We won’t manage when the new projects come…!” Klaudia...

Explainer video production process

Explainer video production process typically takes a few weeks (3-8). The production time depends on the film's duration, its complexity, the flow of works, communication between both parties (or three parties if an Agency also takes part in the discussion), work...