Expert guide to animation video production – Best practices and trends

In this expert guide, we’ll explore best practices and current trends in animated film production, providing valuable insights for both newcomers and seasoned professionals in the field. We’ll delve into the key elements of successful animated films, from concept development and scriptwriting to animation styles and sound design. We’ll also explore the latest trends shaping the industry and offer practical tips on how to elevate your animated projects.

See what we have prepared for you. And if you are determined to work with a professional animation company, we encourage you to visit our official website, where you will find many examples of our work.

What is animated video production?

Animation video production is a creative process that brings static images to life through the art of motion. This innovative technique encompasses a wide range of styles, including computer-generated 2D and 3D designs, character animation, and dynamic motion graphics. By skillfully crafting a sequence of slightly varied images and arranging them in rapid succession, animators create the captivating illusion of movement that defines animated videos.

The popularity of animated videos stems from their unparalleled versatility and limitless creative potential. With animation, storytellers and marketers can transcend the boundaries of reality, bringing even the most fantastical concepts to life on screen. This flexibility, coupled with its cost-effectiveness compared to live-action production, makes animation an attractive option for businesses and content creators alike.

For those new to the world of animated video production, the process may initially appear complex. However, partnering with an experienced animated video production company can significantly ease this journey. These professionals possess extensive knowledge of various animation styles and techniques, guiding clients through each step of the production process. Their expertise ensures that your vision is transformed into a compelling animated video that effectively communicates your message and engages your target audience.

Importance of animated videos in modern marketing

Animated videos are an effective way to simplify complex ideas and make your message more memorable. They can help you stand out from the competition and engage your audience in a unique and creative way. Animated videos can be used to explain complex products or services, making them more accessible to a wider audience.

Additionally, animated marketing video has the power to evoke emotions and create a strong connection with viewers, leading to increased brand loyalty and customer trust. These versatile marketing tools can be easily updated and modified, allowing businesses to keep their content fresh and relevant without the need for costly reshoots.

Coca-Cola – Happiness Factory (2006, Netherlands)

Did you know that animated videos have been shown to boost conversion rates, with studies indicating that including an explainer video on a landing page can increase conversions by up to 80%? Furthermore, the shareability of animated videos on social media platforms can significantly expand a brand’s reach, potentially leading to viral content that exponentially increases exposure and engagement.

Why animated videos matter and why do You need them?

Animated videos are powerful tools for capturing audience attention and conveying complex information in an engaging, memorable way. They offer unparalleled creative freedom, allowing businesses to bring abstract concepts to life and tell compelling brand stories. In today’s fast-paced digital landscape, animated videos provide a versatile and cost-effective solution for standing out from the competition and connecting with viewers on an emotional level.

The role of animated videos in explaining complex concepts

Animated videos excel at simplifying intricate ideas by breaking them down into visually digestible components. Through the use of metaphors, visual analogies, and step-by-step illustrations, animations can make even the most complicated subjects accessible to a wide audience. This visual approach enhances comprehension and retention, allowing viewers to grasp difficult concepts more easily than they would through text or static images alone.

Additionally, animated videos can present information in a non-threatening and entertaining manner, making learning more enjoyable and reducing cognitive load.

How animated videos can increase engagement and conversion rates

Animated videos have a unique ability to capture and maintain viewer attention, leading to higher engagement rates across various platforms. Their visually appealing nature and dynamic storytelling capabilities create an emotional connection with the audience, making the content more memorable and shareable. By simplifying complex information and presenting it in an easily digestible format, animated videos can reduce confusion and hesitation in potential customers, ultimately leading to increased conversion rates.

How do animated videos benefit your business?

You already know what an animated film is and how important a role it plays in contemporary, broadly understood marketing activities. What about your company? You are certainly wondering what benefits animation can bring to you. Why do you need animation?

Engage visitors

Animated video production offers a unique and creative approach to content creation that surpasses traditional video methods. While conventional video production can leave a lasting impression on viewers, it often faces limitations such as location constraints and lighting challenges. In contrast, animated videos provide unparalleled flexibility and customization options, allowing every element to be meticulously crafted to align with your brand identity and resonate with your target audience.

The versatility of animation enables you to bring any concept to life, regardless of how abstract or imaginative it may be. This freedom allows you to create truly unique and memorable experiences that can set your brand apart. Animated videos excel at simplifying complex ideas and presenting information in an easily digestible format, making them particularly effective for explaining products, services, or processes.

Enhance understanding and knowledge

Animated videos serve as powerful educational tools, offering a unique advantage in conveying complex information in an accessible and engaging manner. Their ability to break down intricate concepts into visually appealing and easily digestible content makes them invaluable for informing and educating audiences.

By investing in animated video development, you’re not just creating content; you’re crafting powerful educational experiences that can significantly enhance your audience’s understanding of complex topics. This approach not only informs but also cultivates a deeper connection with viewers, positioning your brand as a valuable source of knowledge and expertise in your field.

Boost sales and drive results

By incorporating animated videos into your marketing strategy, you create multiple touchpoints for audience interaction, guiding potential customers through the sales funnel more effectively. This approach not only attracts a wider audience but also nurtures leads by providing them with easily digestible information about your brand, products, or services.

The result is a more informed and engaged audience that is significantly more likely to convert, whether that means making a purchase, signing up for a newsletter, or reaching out for more information. In today’s competitive digital landscape, animated videos serve as a powerful tool for turning viewer interest into tangible business results.

What are the types of video animation and which animation style works best?

The types of video animation

A diverse array of animation techniques is available, each capable of meeting your specific animated video production requirements.

2D animation

This animation style (2D) creates a flat, two-dimensional visual effect. It utilizes pre-existing digital images, often crafted using software such as Adobe Photoshop or After Effects. These images are then manipulated to create the illusion of movement across the screen, resulting in a dynamic yet visually simple animated production.

“The Lion King” – DisneyMusicVEVO

This article is a must read! What is 2D animation? A beginner’s guide to getting started.

3D animation

This technique utilizes three-dimensional space to create lifelike animations, as seen in Pixar films. Unlike 2D, 3D animations have depth and volume on screen. Rotoscoping can transform live-action footage into 3D animations, while depth and camera movements add complexity.

“Mufasa: The Lion King ” (Official Trailer) – Walt Disney Studios

This may interest You

Stop motion animation is a unique and captivating form of 3D animation that stands apart from computer-generated imagery (CGI), despite both falling under the broader umbrella of 3D animation techniques. While the industry often uses the term “3D animation” to refer to CGI, stop motion offers a distinct and tangible approach to bringing objects to life on screen.

Stop motion involves photographing physical objects, typically miniature models or puppets, in slightly different positions frame by frame. When these images are played back in rapid succession, they create the illusion of movement. This technique requires meticulous attention to detail and patience, as animators must carefully manipulate objects between each frame.

Infographic animation

This innovative technique transforms static data visualizations into compelling, motion-driven stories. By infusing traditional infographics with animation, it captivates viewers more effectively than static counterparts. The fusion of clear data representation and dynamic movement simplifies complex information, enhancing comprehension and recall. Animated infographics excel at maintaining audience interest, making them a powerful medium for communicating data-rich narratives in today’s fast-paced digital landscape. This approach not only boosts engagement but also significantly improves information retention among viewers.

How can 𝐑𝐏𝐀 (𝐑𝐨𝐛𝐨𝐭𝐢𝐜 𝐏𝐫𝐨𝐜𝐞𝐬𝐬 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧) help your business? Animation for Flobotics – Explain Visually

Character animation

This advanced animation method brings imaginary figures to life, endowing them with seemingly genuine emotions, thoughts, and unique identities through precise, deliberate motions. These animated personas act as adaptable instruments, able to represent a wide range of individuals and their underlying drives. Integrating such lifelike characters allows companies to create videos with a more personable and engaging ambiance, successfully steering clear of an excessively rigid or businesslike feel.

Character animation (example), Source: Adobe

Whiteboard animation 

This video style features dynamic illustrations drawn on a white background, simulating a hand sketching images in real-time. Commonly used for explainer videos, whiteboard animations excel at breaking down intricate concepts into easily digestible visual narratives. The progressive reveal of content keeps viewers engaged, making it an effective tool for conveying complex ideas in a simple, memorable format.

Categories of OSS and BSS. Explainer video for Suntech – Explain Visually

Are you interested in this topic? You can find more examples of well-made whiteboard animation here.

Other types of animated films: educational, visual stories, vector animations and more

Educational animation

Educational animations are designed to teach complex concepts or skills in an engaging and accessible manner. These animations often use a combination of visuals, narration, and interactive elements to enhance learning. They can cover a wide range of subjects, from scientific processes to historical events.

Educational animations are widely used in e-learning platforms, online courses, and classroom settings to supplement traditional teaching methods.

Animated explainer video for the European Rover Challenge – Explain Visually

Visual stories

Visual storytelling through animation is a powerful medium for conveying narratives, emotions, and ideas. These animations can range from short-form content to feature-length films and are characterized by strong narrative structures, emphasis on visual aesthetics, character-driven plots and emotional resonance.

Visual stories in animation can be found in various genres, including drama, comedy, fantasy, and documentary-style presentations. They often leverage the unique capabilities of animation to create worlds and characters that would be impossible or impractical in live-action productions.

 

Visual Stories You can find more examples of our well-made visual stories here.

Vector animations

Vector animations are created using mathematical equations to define shapes, lines, and colors, resulting in scalable graphics that maintain quality at any size. Key features of vector animations include crisp, clean lines and shapes, smooth scaling without loss of quality and smaller file sizes compared to raster-based animations.

Vector animations are particularly popular in logo animations, animated explainer videos, and web-based content due to their versatility and efficiency.

Vector animation for Mitsubishi Electric – Explain Visually

Our animation production workflow

Our animated video production process - Explain Visually

When a client approaches us with an animated video concept, we collaborate closely to define the core message and target audience. Our writers then craft scripts while developing a visual style guide. Next, we create style frames – static images representing key moments – to experiment with different aesthetics.

Once the client approves the style, we move to storyboarding, creating a comic strip-like sequence of the animation. This crucial stage allows for easy adjustments before full animation begins. With client approval, we proceed to full animation and sound design.

What if something doesn’t go your way, if your vision is in conflict with what we propose? Are you worried about corrections? Don’t worry!

Throughout the process, we encourage client feedback, offering some rounds of revisions at each stage to ensure complete satisfaction with the final animated video.

Budgeting for animated video production

You are certainly very curious about the costs associated with ordering animation from a professional company? This topic is extensive, because the price is always determined individually for each client and the specifics of the order. It depends on several factors, which we discussed in a separate article: The price of an explanatory film – how much does it cost and why?

Award winning animation studio explains!

At Explain Visually, there is no “one size fits all” price for animated video productions. This is because as an animation production company, our prices are tailored to our clients’ needs and budgets. If the animated video is more complex and requires more animators/work time, this will also increase the price. If t 

he client would like to have a voiceover artist, music artist, or producer involved in the animation, this will also affect the price of the animation. And of course, the longer the animation, the more expensive it will likely be.

All of these variables in pricing mean that we work closely with our clients to make sure we meet their budget needs, as well as their animation needs.

Why partner with Explain Visually for your animated content?

Animated video agency Explain Visually offers a bespoke animation production experience, with our in-house team of experts guiding projects from concept to completion. We craft memorable content designed to forge emotional connections with your target audience. Our specialty lies in creative video production, where we transform client briefs into unique, standout concepts that set you apart from competitors. Our approach ensures your message resonates and leaves a lasting impression.

With a personalized approach, we strive for animated video content that is consistent with your brand. Our animated video production company will manage the entire process, from script to storyboard, video thumbnail, style and beyond. The animated video production process is our strength, passion and life. We will do it best!

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About the author

Oscar Krysik

With over 10 years of experience working with renowned brands such as Lipton, Listerine, and Ben & Jerry’s, I have developed comprehensive communication plans, executed brand launches, and devised effective brand strategies. I am committed to understanding key messages and ensuring they reach the right audience. My experience also includes brand creation, exemplified by the launch of Benji’s Planet, a premium dog food brand. As a brand and marketing consultant, I help businesses craft their brand identity and communicate their value propositions effectively. I regularly update my skills with new certifications and stay abreast of marketing trends to ensure my strategies are cutting-edge. Outside of work, I am passionate about design, graphic arts, and enjoy bouldering in my free time. Contact me for expert brand and marketing consultation.

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How our animation helped the „Wiecej niż LEK” website earn their first 100 000 EUR

About the project:  “Więcej niż LEK” is a Medical Information Portal which is used to run high quality e-learning courses for students and graduates of medical colleges, which prepare them for, among other things, for the Final Medical Examination and the Final...

How to calculate if the explainer video will pay off?

As we wrote earlier in the text about explainer video, the production of such an animation usually costs from 2 000 to 7 000 EUR. How to calculate whether this expense will pay off? And how to estimate the explainer video's possible results?   In this text, we...

7 examples of explainer video, which provided companies with leads and increased sales

Rypple, which provides cloud services, wanted to show that its solution increases the efficiency of managers and employees. The B2B business was showing more and more interest in modern ways of storing data, but the competition was not idle and more and more similar...

Product videos—types, prices, advantages and disadvantages (classic film, whiteboard animation, vector animation, and 3D animation)

Product videos are becoming more and more popular because they help to tell about the product in a few minutes. Thanks to them, the customer does not have to read a wall of text on the website or in the brochure. Sellers also feel relieved because they don't have to...

11 tips and tricks that will make it easier for you to make an explainer video

You want to commission a explainer video production. It is an important project because you need to talk about a strategic initiative, generate more leads, or implement a new procedure. You gave the company a general idea and...wait until they hit your vision? This is...

Our Team

Claudia Together with the late Michael (my fiancé at the time), I am a co-founder of ExplainVisually. At the beginning of the company's existence, I was a creative 3-in-1: I wrote scripts, storyboards, and drew films. This was the case with the first 84 films, but in...

The cooperation between TESCO and ExplainVisually has been extended to the Czech Republic and Slovakia

The shelves of supermarkets bend under the food. But what happens to food that is not bought? The last project in cooperation with TESCO brought us the answer to this question. We got a call from Gosia Tokarz, who asked us if we can prepare 7 by 2 meters infographics...

How did Millenium Bank educate its employees on standards of customer service? [Case Study]

About the company: Millenium Bank – one of the main banks in Poland, part of Banco Commercial Portuges. Department: Department of Quality–responsible for providing equal and high level of customer and sales service in the bank’s facilities.   Problem: Keeping the...

4 unobvious reasons that make your offer land in the basket

Thank you for the offer, we have decided to cooperate with another supplier;At this point we have suspended the project, we will contact you when we get back to it;Unfortunately, we are not interested. Every salesperson has heard these answers. Often, the reason for...

Our video telling a story about the most creative Polish School

Among dozens of projects that we have carried out this year, the film for the Kornel Makuszyński Elementary School in Radowo Małe is one of our favourites. And not only our favourite: the video scored over 1300 shares on Facebook. Why this project is so important to...

How did Orange tell their employees about the Continuous Improvement? [Case Study]

About the company: Orange – the biggest telecommunication operator in Poland and one of the main companies in the world, made it to the Fortune Global 500 list. Department: Customer Experience, trying to design the ideal customer experience and supporting the...

What is Graphic Recording (and Graphic Facilitation)?

When the lecturer starts his speech on the stage, the atmosphere of concentration fills the lecture hall. It is his name that brought the crowd to this conference. The slides complete his words, and hundreds of people are focused on him and try to remember as much as...

What is whiteboard animation (and how your business can benefit from it)?

Whiteboard animation is becoming more and more popular in business because of the clear and transparent way it provides information. Research shows that it has an advantage over text messages, and often also over static images and ordinary films. That is why it is...

What is explainer video (and how your business can benefit from it)?

  Explainer videos are short movies which explain complicated issues in an easy way. Typically they deliver information about companies, products and services. Today, explainer videos are used by thousands of companies around the world, including the largest...

The curse of knowledge: How it affects managers & marketers

Klątwa wiedzy jest efektem psychologicznym, który w ogromnym stopniu wpływa na naszą pracę oraz życie osobiste. W wielu wypadkach niestety negatywnie. Szczególnie narażone na jego skutki są osoby odpowiedzialne za komunikację w firmie – managerowanie, marketerzy,...

Goodbye to the best boss I’ve ever had

“I heard that you quit your job,” the words echoed in my ears. It was a call from Michał. How on earth did he already know?, I thought. It must have been our Lebanese friend who told him. He was the only person who knew. “Yes, that’s true. The message was being...

Klaudia Tolman of ExplainVisually in the jury of 50 Top Creative list

Klaudia Tolman, our Creative Director, is going to be one of the jurors in the 9th edition of the ranking of 50 Top Creative in Business. The ranking aims to honour companies and people: put their money on innovations and out-of-the-box solutions in their businesses,...

We got the results of the first nationwide research on Visual Thinking

Last year we co-created the very first nationwide research on Visual Thinking. Why did we decide to take part in reliable research on the effectiveness of visual thinking? For years now we have been hearing from our clients, that what we do, works. But it’s one thing...

Maciej Budkowski and Klaudia Tolman to host an “Expert” cycle meeting for Brief.pl

For the last 5 years, we have been building and developing our know-how. During that time we’ve carried out over 200 projects in 19 languages for dozens of corporations, startups and GOs. But never before have we publicly spoken about our agency experiences. This time...

Maciej Budkowski and Klaudia Tolman in the #agencja podcast

Just released, there’s an #agencja podcast featuring our managing team, Klaudia and Maciek. In the podcast we’re telling about our daily work. Link to the podcast –...

ExplainVisually’s film about European Funds submitted to Camerimage

In 2015 we made a film with the Mazovian Unit of EU Programmes Implementation in Warsaw. Its aim was to tell in a simple way how to gain European Funds. The project went very well and many organisations associated with European Funds considered it to set a good...

ExplainVisually’s infographics to support Polish Football Association

Maciek, our Managing Director, has been a huge fan of football for over 20 years and he’s always been dreaming about cooperation with the Polish Football Association. So when they actually called us to say that they needed to explain to football coaches complex...

ExplainVisually a laureate of the competition 50 Most Creative in Polish Business!

We are a laureate of this year’s ranking of 50 Most Creative in Business. 50 Creative is the biggest competition in its field in Poland. The ranking is carried out each year by Brief.pl. Amongst former laureates are CD Project, Brand24, iTaxi, LifeTube, Booksy or...

How to spend money to be happy? Our infographic in “Głos Mordoru” (“Voice of Mordor”)

“Money doesn’t bring happiness” or “You cannot have too much of a good thing”? Turns out, it depends on what you do with it. Those are the conclusions of Elizabeth Dunn and Michael Norton, Professors of British Columbia University and Harvard University. In their book...

Summary 2017

Christmas time has passed, so it’s time for some summary. We can’t describe this year with one word. 2017 was demanding, tragic, developing, successful, sad and joyful. In the period of 12 months we made over 70 films, which means we scored almost 200 total since the...

Our video helped to win 1,000,000$ in a Israeli’s startup competition

A week ago Seegnature, an Israeli InsurTech start-up, used our whiteboard animation during a pitch - presentation to the investors. The stake was high. Pitch is a key moment for a start-up. Several minutes of presentation may determine the company’s future. Especially...

HR Case Study: recruitment video

It was the end of May 2016, when we realized we could not put it off any longer. Everybody took their place, and we started the meeting. “We have to recruit new drawing artists! I can’t do it by myself any longer! We won’t manage when the new projects come…!” Klaudia...

Explainer video production process

Explainer video production process typically takes a few weeks (3-8). The production time depends on the film's duration, its complexity, the flow of works, communication between both parties (or three parties if an Agency also takes part in the discussion), work...