In the digital marketing space, companies are increasingly turning to explainer video companies to convey their message in an engaging way. Explainer videos, especially animated explainer videos, have become essential for brands looking to simplify complex ideas and effectively communicate their value proposition to their target audience.
What are animated explainer videos?
Animated explainer videos are a powerful tool that explainer video companies use to visually present a product, platform, or service in a way that captivates the audience. Using techniques such as motion graphics, whiteboard animations, and live action videos, these videos break down complex concepts into digestible formats that resonate with potential customers.
These videos are particularly effective at explaining technical, difficult-to-understand products, making them an essential resource for brands looking to simplify complex ideas and clearly communicate their value proposition. Whether you’re a small business or a large organization, producing animated explainer videos can boost conversion rates and engagement at every stage of the customer journey.
The best explainer video production companies often stand out by creating visually stunning animated content using award-winning animation styles like vector, frame-by-frame, and 2D animation. These videos serve as a versatile tool to support digital marketing efforts, from driving traffic to helping corporate clients achieve their business goals. By integrating creative storytelling with technical expertise, animated explainer videos become a key part of achieving impactful communications and lasting partnerships.
Benefits of Explainer Videos
- Increase sales: Creating animated explainer videos can help brands achieve their business goals. According to Wyzowl, 82% of consumers have been convinced to purchase a product or service after watching a brand video (source). These videos simplify complex concepts and present them in an engaging animated format, capturing the attention of your target audience and inspiring action.
- Engage viewers: Explainer videos help brands connect with their target audience, converting viewers into loyal customers and partners. With explainer video services, companies can build trust, increase loyalty, and support their online marketing efforts.
- Increase brand awareness: Using explainer video services can improve your brand’s online image. Inspiring animated explainer videos created by top explainer video production companies position brands as thought leaders while driving traffic and improving visibility.
- Increase the impact of sales presentations: Use animated explainer videos to bring your sales presentation to life. These videos introduce innovative ideas and explain complex concepts in an engaging way, connecting your business with potential customers and increasing engagement.
- Achieve your marketing goals: Partnering with a professional animated explainer video company allows brands to leverage the power of motion graphics, animation, and storytelling. This results in an amazing explainer video that delivers results and supports key marketing goals.
Choosing the Right Explainer Video Production Company
- Review the company’s portfolio: A good video production company should showcase a diverse portfolio of high-quality explainer video examples, including animated explainer videos and live action videos. This will give you insight into their ability to create animated explainer videos that fit a variety of brand styles and goals.
- Check customer reviews: Check customer reviews and testimonials to gauge your satisfaction with the final product. These testimonials provide valuable insight into the company’s ability to achieve business goals, deliver products on time, and maintain clear communication throughout the production process.
- Focus on quality, not quantity: A wide range of examples in a company’s portfolio is a good place to start, but it doesn’t necessarily guarantee quality. Pay attention to details like animation style, sound design, and how well the videos simplify complex concepts for your target audience.
- Stand out for quality: Look for a video production team that stands out for their exceptional work. Whether it’s through innovative motion graphics, creative storytelling, or seamless integration of key information, the right company will deliver amazing explainer videos that get results.
- Prioritize communication: Communication is key when working with an explainer video company. A great partner will actively listen to your needs, understand your marketing goals, and offer solutions that align with your vision. Whether you need to generate leads, increase engagement, or boost conversions, they should focus on creating videos that meet your goals.
Top 26 Explainer Video Creation Companies
- Vidico: Known for their ability to produce high-quality animated explainer videos tailored for tech and SaaS companies, Vidico combines modern motion graphics and a sleek animation style to deliver visually stunning videos that explain complex concepts while increasing engagement and conversions.
- Explainify: Specializing in creating personalized explainer video services that simplify complex ideas for businesses across industries, Explainify focuses on creating amazing explainer videos with clear messaging and engaging storytelling, ensuring that the content resonates with the target audience.
- Explain Visually: A consulting agency specializing in complex topics. It helps companies communicate about intricate products, services, projects, or processes clearly and compellingly through animations, presentations, or infographics.
- Epipheo: With a mission to “bring clarity where there is confusion,” Epipheo excels at producing videos that help viewers understand complex ideas in an engaging way. Their focus on storytelling ensures that each animated explainer video delivers value and inspires action.
- BluBlu Studios: Known for their visually striking animated videos, BluBlu Studios places an emphasis on storytelling and aesthetics. Their team creates animated explainer videos that combine vivid visuals and impactful storytelling to effectively engage and educate prospects.
- Yans Media: This explainer video production company is adept at delivering videos that effectively communicate brand messages. Yans Media’s video content combines clarity and creativity, making them the go-to choice for companies looking to engage their audiences and simplify their messaging.
- Demo Duck: Recognized for combining creativity and strategy, Demo Duck produces explainer videos that align with their clients’ goals. Their team focuses on creating animated content that not only informs but also inspires, delivering tangible results for brands.
- Thinkmojo: A video agency specializing in technology and SaaS, Thinkmojo creates videos designed for maximum user engagement. Their expertise in explainer video production ensures that each project effectively addresses complex ideas while achieving business goals.
- Switch Video: Dedicated to making complex ideas easy to understand, Switch Video delivers clear and compelling explainer videos. Their team excels at creating animated explainers that break down complex topics into digestible narratives.
- Gisteo: Specializing in concise and impactful messaging. Gisteo’s animated explainer videos are designed to quickly convey key information in a way that engages viewers and motivates them to take action.
- Creamy Animation: Known for delivering personalized animated explainer videos, Creamy Animation focuses on creating content that aligns with brand goals. Their videos appeal to a variety of audiences, combining clear communication with engaging visuals.
- Kasra Design: Kasra Design is recognized for its high-quality animated videos that combine creative visuals with concise messaging. Their videos simplify complex concepts, making them ideal for brands looking for clear and impactful communication.
- Wyzowl: As a leader in explainer video production, Wyzowl offers a wide range of services with a focus on customer satisfaction. Their portfolio showcases a variety of animated explainer videos that address the needs of different industries and purposes.
- Breadnbeyond: Focused on improving brand communication, Breadnbeyond creates animated content designed to engage audiences and increase visibility. Their explainer videos are designed to connect with viewers and effectively move them to action.
- We Are Alive: This video production company specializes in creating dynamic, attention-grabbing explainer videos. Their team excels at creating vibrant visuals that keep viewers engaged throughout the creative process.
- Ydraw: Known for their expertise in whiteboard animations, Ydraw simplifies complex ideas with visually engaging content. Their explainer videos are ideal for businesses looking to deliver clear and impactful messages.
- Rocketwheel: Rocketwheel takes a strategic approach to storytelling, producing animated explainer videos that align with their clients’ goals. Their focus on clarity and creativity ensures that each video meets its marketing objectives.
- Simple Story: With an emphasis on simplicity, Simple Story produces explainer videos that deliver compelling narratives without overwhelming the viewer. Their team excels at transforming complex concepts into engaging stories.
- Renderforest: An online platform offering customizable templates, Renderforest enables businesses to create their own explainer videos. Their toolkit includes options for motion graphics, 2D animation, and more.
- Hound Studio: Known for their creativity and attention to detail, Hound Studio produces animated explainer videos that combine clear messaging with visually appealing designs.
- The DVI Group: This video production company creates explainer videos that align with brand strategies and goals. Their team’s expertise ensures that each project is tailored to the client’s needs.
- MotionGility: Specializing in animated explainer videos, MotionGility creates content that effectively conveys brand messages. Their videos simplify complex topics and engage viewers.
- TV: Offers creative and engaging explainer video services for a variety of industries. Piehole.TV focuses on combining strong storytelling with high-quality visuals.
- Speedy Animation: Known for their ability to drive sales and brand recognition, Speedy Animation delivers amazing explainer videos that connect with viewers and increase conversions.
- Videorize: A strategic explainer video production partner, Videorize creates advanced content tailored to clients’ needs, helping them achieve their business goals.
- Savvy Animations: An award-winning animated explainer video production company, Savvy Animations focuses on delivering high-quality content that captures viewers’ attention while simplifying complex ideas.
The Animated Explainer Video Production Process
- Understanding the Product and Audience: Producing a successful animated explainer video begins with a creative process where the production team has a clear understanding of the product, its value proposition, and its target audience. This step ensures that the final animated explainer video connects with viewers and effectively addresses their pain points.
- Production Steps: The explainer video production process typically includes scripting, storyboarding, animation, voiceover, and final video delivery. Each phase plays a key role in transforming ideas into engaging animated videos that simplify complex concepts and connect with audiences in an engaging way.
- Communicating Key Information: A good explainer video should clearly communicate key information, focusing on the product’s value proposition, while using an engaging animation style to keep the viewer engaged. This approach ensures that the video effectively achieves business goals and moves prospects to action.
- Turnaround time: Creating a high-quality animated explainer video typically takes 4 to 8 weeks. This time allows for careful planning, attention to detail, and smooth collaboration between the explainer video company and the client, resulting in a polished final product.
- Customized approach: A professional animated explainer video company will employ a structured yet flexible production process, adapting to the unique needs of each project. By prioritizing collaboration and clear communication, the team can deliver an amazing explainer video tailored to meet the client’s marketing goals.
Measuring the Effectiveness of Animated Explainer Video Production
- Key Metrics to Evaluate: The effectiveness of an explainer video can be measured through metrics such as views, lead engagement rate, conversion rate, and viewer feedback. These metrics provide valuable information on how well an animated explainer video connects with its target audience and achieves its marketing goals.
- Tracking Performance: By tracking these metrics over time, businesses can assess the impact of their video content and identify areas for improvement. This is especially important for refining their animated explainer video production services to improve future projects. Monitoring these metrics helps ensure that your animated videos are delivering maximum value by increasing conversion rates and engaging your audience.
- Video Marketing Strategies: A good explainer video company should not only deliver a high-quality finished product, but also offer video marketing strategies to help clients maximize the impact of their animated explainer video. Whether it’s optimizing for YouTube, improving placement on social media platforms, or leveraging email campaigns, a solid strategy will ensure that your video reaches its full potential.
Frequently Asked Questions (FAQ)
- What is your production process?
The production process for an animated explainer video typically involves several key stages: script writing, storyboarding, animation, voiceover recording, and final delivery. Each step ensures that the final product is cohesive, engaging, and aligned with your company’s goals.
- What animation styles can you create?
We offer a wide range of animation styles, including whiteboard animation, 2D and 3D animation, and more. Whether you need a modern, sleek animated video or a more traditional approach, we can tailor the animation style to fit your brand identity and marketing goals.
- What is the turnaround time?
The turnaround time for creating a high-quality explainer video is typically 4 to 6 weeks. This gives you enough time for creative processes, revisions, and delivering a polished animated piece that meets your expectations.
- What’s included in the budget?
Our budget includes every stage of the production of an explainer video:
- workshop (0.5-1.5 h, depending on your needs and topic),
- script,
- storyboard,
- voiceover,
- any corrections (we establish the number of correction rounds before starting the project),
- music
You don’t pay extra for any of these things. Everything is included in the price agreed at the beginning of the cooperation. There are no hidden costs in our studio.
- Can I use animated videos for marketing purposes?
Absolutely! Explainer videos are commonly used in digital marketing strategies to promote products, services, websites or brands. These animated explainer videos are a powerful tool for generating leads, increasing conversion rates and driving traffic to your platforms.
Summary
In summary, choosing the right explainer video production company is a crucial decision that impacts the success of your project. From understanding your goals and audience, to creating a compelling script, storyboard, and animation, every step of producing an animated explainer video contributes to creating a powerful, engaging video. A professional team will ensure that every detail, from voiceover to sound design, is perfectly aligned to deliver a polished final product that meets your expectations.
At Explain Visually, we specialize in creating custom animated explainer videos tailored to each client’s unique needs. With a track record of delivering high-quality explainer videos to clients across a variety of industries, we excel at simplifying complex concepts and transforming them into visually stunning narratives that resonate with your audience. Whether you’re looking to increase traffic, enhance brand awareness, or achieve specific business goals, our team is here to guide you through every step of the production process.
With a commitment to clear communication and collaboration, we ensure that your vision is realized in a way that aligns with your marketing goals. Contact us to get started on your next project and discover how a professionally created explainer video can make a lasting impact on your audience.
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