Enhancing engagement. How graphic recording can enhance virtual workshops?

Graphic recording brings virtual workshops to life. It enables participants to see their ideas visualised in real time, which encourages them to become actively engaged in the process. In essence, this method leverages a visual narrative to transform abstract discussions into concrete, memorable images. See how graphic recording can enhance virtual workshops.

Virtual workshops have become an everyday reality in many companies, but maintaining participants’ attention and engagement remains a challenge. From our own experience, we know that traditional presentations are often insufficient to stimulate creativity and ensure effective collaboration. This is where graphic recording comes in – a method of live visual note-taking that transforms words into images and organises even the most complex discussions, using visual elements that make content more accessible and engaging.

Are you encountering this kind of solution for the first time, or perhaps you have already come across live visual note-taking but are unsure whether it would work in your company? This article is for people like you – sceptics, newcomers, and those who are still undecided 🙂. We explain how graphic recording genuinely increases engagement during virtual meetings, drawing on our clients’ experiences and proven examples from the market. Most importantly, we illustrate how graphic recording can enhance virtual workshops and turn remote sessions into dynamic, highly memorable experiences.

What is graphic recording and how does it work in an online environment?

Put simply, graphic recording is a process in which a skilled artist draws the key themes and ideas that emerge during a meeting, workshop, or conference in real time. In an online environment, this is done digitally – using a graphic tablet, with the results immediately visible to all participants on their screens.

This approach is often referred to as digital graphic recorder work, as the artist uses modern tools to capture the flow of conversation and ideas.

how graphic recording can enhance virtual workshops

Participants can see their contributions and ideas transformed into clear diagrams, icons, and drawings. Such dynamic actions make it easier for participants to understand and remember the topics discussed. Would you like to encourage discussion, engage, and intrigue everyone attending your meeting? Graphic recording is the answer to your needs, especially when you want to capture ideas efficiently and make sure nothing important is lost during the session. This is a vivid demonstration of how graphic recording can enhance virtual workshops by transforming real-time insights into memorable, shareable visuals.

A Brief history and evolution of graphic recording

Let us take a moment to look back in time, to demonstrate the immense legacy and great value of graphic recording.

The history of graphic recording stretches back thousands of years. Even prehistoric people used drawings on cave walls to convey information and record important events. Examples of such prehistoric paintings can be seen in the caves of Lascaux and Altamira, where scenes of hunting and everyday life are depicted.

In ancient Egypt, hieroglyphs served as a form of “graphic notes”. You may associate them only with images carved into walls, documenting significant historical events. In reality, many of them also depict everyday matters and the beliefs of society.

how graphic recording can enhance virtual workshops

Over time, with the invention of paper and the development of writing, drawings and diagrams began to accompany texts, helping to explain complex ideas – from medieval manuscripts to the Renaissance sketches of Leonardo da Vinci. Today, as you can imagine, in addition to traditional paper-based forms, we also have other possibilities and modern methods of recording…

Contemporary graphic recording

Modern graphic recording, known today as graphic recording, originated in the 1970s in San Francisco. Consultants and architects such as David Straus and Michael Doyle from Interaction Associates began to use large boards and simple drawings during meetings to organise group processes and facilitate collaborative problem-solving.

David Sibbet, referred to as the “father of graphic facilitation”, developed this method further, making it more accessible and practical so that anyone could learn the basics of graphic recording and apply it in team settings.

how graphic recording can enhance virtual workshops

Digital Graphic Recording of our podcast with Bartosz Majewski from Casbeg

In the following decades, graphic recording became an integral part of workshops, conferences, and strategic processes worldwide. Thanks to digital tools and the growing popularity of remote work, it is now practically available to everyone.

The evolution of the digital graphic recorder has made it possible to participate in workshops and meetings regardless of location, supporting both in-person and virtual event formats.

Why does graphic recording increase participant engagement?

Why does graphic recording increase participant engagement?

Visualisation organises and simplifies information

During lengthy meetings, it is easy to lose track or become overwhelmed by the sheer volume of information. Graphic recording enables the entire process to be seen on a single board. It works exactly like a map, to which anyone can refer at any time – both during and after the meeting.

It supports active participation

Participants are curious to see how their contributions will be represented graphically. This motivates and encourages them to share ideas and take an active part in the discussion.

Watching the visualisation unfold live creates a sense of co-creation and influence over the outcome of the workshop. Participants feel that they are part of the emerging work, and thus feel useful and valued within the team.

It facilitates memory and revisiting key topics

You are surely aware that images are more memorable than text or spoken words. As a result, participants are able to recall agreements and decisions more quickly, even several weeks after the meeting.

For example, the visualisations we create are very often used as a starting point for further activities and as material for ongoing team work.

Additional benefits of graphic recording in an online environment

  • Ease of sharing materials – digital visualisations can be quickly sent to participants (including those who were unable to attend the meeting), used in internal communications, or published on social media.
  • Supporting diverse learning styles – graphic recording is particularly helpful for individuals who absorb information better visually or who find it difficult to concentrate during lengthy online meetings.
  • Increasing accessibility – visualisations help to overcome language and cultural barriers, making content more comprehensible for international teams.

Graphic recording

Using graphic recording in person and in hybrid events

Graphic recording is effective during both in-person and hybrid events (virtual meetings). It offers participants an engaging and clear summary of the meeting in real time.

For live meetings, drawings are created on large boards or panels. Participants can observe the creative process up close, take photographs in front of the finished graphic, and refer back to the topics discussed throughout the event. Such visualisations enliven discussions and help participants to better remember the content covered.

In a hybrid model, graphic recording bridges the experiences of those present on site and those joining remotely. The artist can work either on location or remotely, with the results displayed live on screens in the room and shared online. In this case, thorough technical preparation is very important (indeed, essential): testing screen sharing, ensuring good audio quality, and clearly establishing how participants from both groups can contribute their ideas and influence the emerging visualisation.

In hybrid meetings, it is also advisable to use online tools to enable everyone to comment on and further develop the graphic after the event has concluded.

The role of graphic facilitators in creating engaging experiences

Graphic facilitators, also known as graphic recorders or visual facilitators, are the unsung heroes and experts in transforming ordinary meetings, workshops, or events into engaging and productive experiences. Their role is not only to draw, but above all to listen actively, identify the most important themes, and translate complex content into clear and attractive visualisations.

Thanks to their ability to process information quickly and create transparent graphics, graphic facilitators help meeting participants to remain more focused and engaged in the process. The visualisations become a point of reference around which the discussion is centred, and participants see their ideas and contributions reflected live.

Graphic facilitators support communication and creativity, helping to overcome language and cultural barriers. The images they create are universal and easier to understand for all participants, regardless of their background.

In practice, the presence of a graphic facilitator fosters collaboration, facilitates decision-making, and enables the creation of lasting artefacts that can be used as summaries, training materials, or inspirations for further action, because, after all, their drawing is about much more than just drawing 🙂.

It’s not about the drawing? So what is it about?

This may surprise you! In graphic recording, artistic skills are not the most important aspect (although they are, of course, a great asset); rather, it is the ability to capture meaning and organise information that truly matters. The aim is to present key thoughts, relationships, and conclusions that arise during a meeting in a simple and clear way. The goal is not to create a work of art, but to make the content discussed easier to understand and remember.

A graphic recorder focuses on what is most important for the participants – selecting information, connecting themes, and presenting them in such a way that everyone can quickly find their bearings.

It is precisely the ability to listen, synthesise, and translate words into images that makes graphic recording so effective in building engagement and supporting teamwork.

Not sure how to implement graphic recording during a virtual workshop?

Unsure how to introduce graphic recording during a virtual workshop in your company? Here are a few tried and tested tips from our experts to help you get started.

Getting started with graphic recording in virtual workshops

1. Choose an experienced graphic recorder and prepare for collaboration

The most important thing is that the graphic recorder understands the specifics of online meetings and can quickly identify the key themes. At Explain Visually, every project begins with a discussion about objectives and needs. Thanks to this approach, we are always able to perfectly match the visualisation style to the particular event.

Before the workshop, it is worth agreeing on how you will collaborate with the facilitator and checking technical matters such as screen sharing or communication during the meeting.

2. Integrate the visualisation with the flow of the workshop

Graphic recording works best when it accompanies the entire meeting, not just the summary. Participants can observe the drawings being created in real time.

Are you planning group work? Be sure to determine how the graphic recorder will capture the key conclusions from the different parts of the workshop.

3. Share the results with all participants and make use of them after the meeting

After the workshop, send the completed visualisation to the participants – this could be a graphic file or a PDF, which will make it easier to revisit the conclusions and continue working.

At Explain Visually, we also often prepare versions for publication on social media or for use in company materials. This way, the results of our joint work last longer than the meeting itself.

Graphic recording services – Explain Visually

Graphic recording, as delivered by us, is pure perfection and 100% commitment. For us, it is much more than simply drawing live during a meeting. Our greatest strengths are undoubtedly:

  • the ability to listen actively,
  • the capacity for rapid analysis and synthesis of information,
  • skill in identifying the most important facts,
  • and excellence in transforming words into drawings.

We are able, in real time, to turn even the most complex discussions into a clear, visual map of key themes and decisions.

We always ensure that our drawings are clear, precise, and tailored to the needs of the participants. Our aim is not art for art’s sake, but genuine support for communication and teamwork.

We offer graphic recording in both digital and traditional formats. We can adapt to any type of event – from online workshops and hybrid meetings to in-person conferences. Our visualisations are created during strategic workshops, board meetings, brainstorming sessions, training courses, or kick-offs. Through simple drawings and concise text, we help participants to better understand the topics discussed, remember the most important conclusions, and maintain focus throughout the meeting.

After the event, we provide high-quality finished boards that can be used as a summary, a resource for further work, inspiration for the team, or as part of marketing communications.

See a cross-section of our work

We are also happy to advise on how best to use the results of our work in your company’s daily activities. We work with both large corporations and smaller organisations – and we hope that, after reviewing our extensive portfolio, you too will decide to collaborate with us.

How graphic recording can enhance virtual workshops? – Best practices

What will facilitate our collaboration?

Clear definition of objectives and expectations

Before the workshop, jointly determine what is to be achieved and which visual outcomes will be most useful for participants. Such a conversation enables the graphic recorder to prepare more effectively and tailor their approach to your needs.

Early involvement of the graphic recorder in preparations

Involve our graphic recorder at the planning stage. This allows them to become familiar with the agenda, the specifics of the group, and the key points of the meeting. This will greatly facilitate our subsequent collaboration and ensure the visualisation is more accurate.

Checking technical tools

Before the workshop, let us conduct a brief technical rehearsal. It is worth ensuring that screen sharing works flawlessly and that everyone can see the visualisation as it is being created.

Displaying the visualisation live

The graphic recording should be visible to all participants throughout the meeting. Watching the drawing develop in real time engages the team and encourages active participation.

Flexibility and willingness to adapt

New topics or changes to the plan may arise during the workshop. This is completely normal! Good collaboration also means being open to quick updates and adapting the visualisation to the flow of the discussion.

Establishing working principles for breakout groups

If you are planning group work, agree in advance on how the graphic recorder will capture the key conclusions. This might involve summaries being provided by group leaders or the recorder being present in different breakout rooms.

Gathering feedback after the meeting

After the meeting, ask participants for brief feedback on the virtual graphic recording. This will help us improve our collaboration for future workshops and further tailor the service to the needs of the team.

Do you have any questions or would you like to see how graphic recording could work in your organisation? Get in touch with us. We will explain how we work and show you concrete examples of completed projects.

Share:

About the author

martyna kozłowska explainvisually

Maciej Budkowski

He has studied psychology at the University of Warsaw, and business at Warsaw School of Economics, as well as at University of Cambridge Judge Business School. During his studies, he has researched how people think when they are overwhelmed by information.It has inspired him to focus on communication that explains complex subjects in a simple way. In Explain Visually, he has lead projects for companies such as IKEA, Carlsberg, Pratt & Whitney, Orange, and Pfizer. Fan of rational, science-based approach, and building marketing and sales on robust fundamentals.

Zamów darmową wycenę!

Mastering your merger communication strategy for a seamless transition

In the complex process of corporate mergers, communication strategy is regarded as the foundation upon which successful integration is built. We have chosen to explore this topic in depth and present you with effective methods for communication during this intricate and, as we know, challenging process for members of the organisation.

Best practices for communicating organizational change to employees

Are you making changes in your organization? Remember that the foundation of successful changes is communication! Without clear and well-thought-out messages, it is difficult to expect team engagement and effective implementation of new solutions. It is precisely the way you are communicating organizational change to employees that determines how it is received and its effectiveness.

Enhancing customer experience with retail animation

Today, we’ll show you how animation, video marketing, and interactive solutions build customer loyalty, boost sales, and create unforgettable shopping experiences. Discover how modern animation techniques are revolutionizing retail marketing and enabling brands to engage customers more effectively in the digital age.

Maximize impact. Graphic recording in strategic meetings explained

Graphic recording is a way to ensure that strategic meetings do not end with fleeting words alone. Thanks to visual notes, the most important decisions and ideas are captured in one place and remain with the team for longer.

Creating engaging video with hand drawn animation: A how-to guide

Among the vast amount of digital content, hand-drawn animation is notable for its distinctive style and authenticity, which even the most advanced computer animation technologies cannot equal. Is this type of animation right for you? Let’s find out!

10 must-see explainer graphics that enhance your marketing strategy

Discover how explainer graphics transform complex ideas into visually compelling content that resonates with audiences and drives measurable marketing results.

13 business animation ideas – practical videomarketing

Well-crafted animation can help in many elements of business. To help you get the most out of your animation, we’ve put together a list of ways you can use your video.

Creative Motion Graphics Ideas to Inspire Your Next Project

What is motion graphics, and why is it worth using? What elements make an animation engaging and effective in delivering a message? What are the latest trends in this field, and how can they help your brand stand out from the competition? Discover how motion graphics can transform your visual communication!

Boost Your Brand with Animation Company Video

Are you looking for a way to make your brand more engaging and memorable? Do you want to present complex concepts in a simple and visually appealing way? This article will show you how animated explainer videos, their benefits, and potential can enhance your marketing effectiveness.

Animated Instructions to Simplify Your Learning Experience

Animated instructions will make your training sessions and presentations engaging and effective. Complex topics will become clear and interesting. Explain Visually will create professional instructional animations for you—try them today and see the difference!

Maximize the impact of your content with effective animated graphic video production

Benefits of Animated Training Videos Animated training videos are an effective way to deliver engaging and effective training content, offering numerous benefits that set them apart from traditional methods. By leveraging animation, organizations can transform their...

Master the Art of Animated Presentations: Tools and Tips for Success

Unlock the power of animation in your presentations. Learn how to engage your audience and bring your ideas to life with creative animated elements.

Top 10 Best Animation Apps for Creative Storytelling in 2025

Unleash your creativity with the best animation apps for 2025! This guide explores top animation software for beginners and professionals, from 2D to 3D, helping you choose the perfect tool for your storytelling vision. Discover features, pricing, and expert tips to bring your animations to life.

What is a Storyboard? A Simple Guide to Understanding Storyboarding

A storyboard is a visual representation of a story or narrative, designed to help organize and plan the sequence of events. It is a graphic organizer, breaking down complex ideas into manageable parts through a series of sequential panels or frames.

Tourism Transformation: Enhancing Travel Marketing with Animated Content

The Changing Face of Tourism Marketing The tourism industry relies on sparking curiosity and inspiring a love for travel. However, traditional marketing methods often struggle to grab attention in today’s crowded world. With countless photos, videos, and ads competing...

Animated commercials that captivated audiences everywhere

In this article, we’ll delve into the evolution of animated commercials and showcase a curated selection of unforgettable examples, demonstrating how various animation techniques can influence our emotions and purchasing choices.

Typography Explainer Video for Effective Communication

Text that comes to life! Kinetic typography is animation that brings words to life, engages emotions, and strengthens the message. Discover its potential and see examples of applications in various industries.

Buy Animated Explainer Video: Elevate Your Brand’s Storytelling Today

Buy an animated explainer video and simplify complex concepts! Explainer videos increase engagement, conversion, and brand awareness.

Top Techniques in Character Animation for Games

Game character animation: motion capture, rigging, facial animation, and physics. See how advanced tech creates realistic and immersive gameplay

Understanding Psychology Animation – Effects on emotions and perception

Discover the psychological mechanisms behind how animations move, educate, and inspire us. Explore the fascinating world where art meets science and transforms the way we perceive emotions and stories—click to learn more!

Top 26 Explainer Video Companies Worldwide to Boost Your Brand’s Message

Explore top-tier explainer video companies that can empower your brand to deliver impactful messages and meet your marketing objectives. See how animated explainer videos can engage your audience, increase website traffic, and enhance conversion rates!

10 Software Explainer Videos Examples That Will Inspire You

Explainer videos are essential for transforming complex software ideas into clear, engaging stories. They increase brand visibility, simplify features, and quickly increase conversions. See how top brands use them to captivate audiences and increase their influence.

Mastering the Animation Process: A Step-by-Step Guide

Curious about how animations are made? This guide explains each stage in the animation production process, from the initial concept to the final polished video. Learn how every step brings an animation to life and why each part is crucial to the project’s success.

Top 15 animation techniques You should master for stunning visuals

This article explores 15 essential animation techniques for creating stunning visuals. We provide an overview of each method, from traditional hand-drawn animation to modern digital approaches.

Sustainable Futures: Animation in Environmental Education

Introduction Sustainability isn’t just a trend—it’s essential. As environmental challenges grow, so does the need for education on these issues. Teaching people about sustainability is key to building a future where communities can thrive while caring for the planet....

The Art of Video Storytelling: Crafting Compelling Narratives

Video storytelling is a transformative approach that draws audience’s attention by blending visual elements and narrative structure to create immersive, memorable experiences. Unlike static text or images, video storytelling brings brand stories to life, helping audience members engage more deeply by evoking emotions and personal connections. Today, video storytelling is among others, a powerful marketing strategy for brands across sectors, including education, entertainment, and advertising, as it enables messages to connect on a deeper level.

Educational Video Production

The production of educational videos is an important aspect of today’s schooling system, in which learning needs to be made interactive. Video producers and production companies specialize in crafting materials for educational institutions, such as universities, colleges, and online video platforms. They offer various educational video production services, including scriptwriting, filming, editing, and creating animated videos and virtual reality experiences. This expertise is crucial for institutions looking to produce video content that appeals to various learning styles and simplifies complex topics.

Boosting Engagement: Top Animated Banner Ads Strategies for Higher Conversions

Animated banners are visually engaging and dynamic advertisements that use motion and graphics to capture user attention more effectively than static ads. Unlike static banners, which display one set of content, animated banner ads rotate through multiple visuals, texts, and messages to keep viewers engaged. They often include smooth transitions, interactive elements, and striking visual storytelling, making them a powerful tool for businesses seeking to stand out in a crowded digital landscape. 

Expert 2D animation agency services – a comprehensive guide

2D animation has become a powerful tool for storytelling, marketing and education. Are you a business owner looking to create engaging content or a creative professional looking to bring your ideas to life? No matter what your industry, working with an expert 2D animation agency can make all the difference in growing your business.

How to Create Engaging Animations: A Step-by-Step Guide for Beginners from Concept to Final Video

Animation has become an essential tool in modern content creation, offering a dynamic way to engage audiences by bringing still images to life. Whether you’re creating animated videos for marketing, education, or entertainment, learning how to animate can unlock endless creative possibilities. According to HubSpot, 54% of consumers want to see more video content from brands, showcasing the growing demand for engaging video content in today’s digital landscape​. Video animation allows you to transform static visuals into moving, compelling stories that capture viewers’ attention that simply cannot be matched by content made the traditional way. 

Corporate Animation Trends Shaping Video Marketing in 2025

As we step into 2024, the landscape of animated corporate video continues to evolve, becoming an indispensable tool in brand marketing strategies. With the rise of digital platforms and a heightened focus on visual storytelling, businesses are increasingly leveraging animated videos to capture attention and convey complex messages in a clear, engaging manner.

YouTube Ad Maker: Best Practices for Creating Effective Animated Ads

YouTube video ads are a form of advertising videos that appear on the YouTube platform, designed to promote products or services to a wide audience. These ads can be shown before, during, or after a YouTube video, grabbing the attention of viewers within the first few seconds. Using a YouTube ad video maker simplifies the process of creating these ads, allowing businesses to deliver impactful advertisements that engage their target market.

Expert video animation agency – Bringing Your ideas to life

Welcome to the world of animation! Your presence here suggests that you’re intrigued by our agency’s work and the services we offer. Animation it’s our passion and our life. The daily collaboration with our clients brings us immense joy and excitement. We’ve decided to create a comprehensive guide to share what we do, how our collaboration and animation creation process works, and the benefits of choosing Explain Visually. Let us take you on a journey through our animated universe!

Video Animation Service – benefits, types and costs

Introduction In today’s digital era, video animation services have become a pivotal tool for businesses across various industries. From marketing campaigns to educational content, animated video services provide a dynamic way to convey complex ideas and engage...

Legal Clarity: Demystifying Law with Animated Explanations

Introduction In the fast-paced business world, legal clarity is essential for success. Companies must navigate complex regulations, contracts, and requirements, where misunderstandings can lead to financial penalties, damaged reputations, and disruptions. Ensuring all...

Expert guide to animated video production – Best practices and trends

Animated film production has become an essential tool for businesses and content creators looking to engage audiences in the digital age. With their ability to simplify complex ideas, grab attention, and convey messages in visually compelling ways, animated films have become a powerful medium for marketing, education, and entertainment.

Expert video animation service: elevate Your brand story

Video animation has become an indispensable tool for brands looking to captivate audiences and convey complex messages with clarity and style. In today’s fast-paced digital landscape, where attention spans are shorter than ever, animated content stands out as a powerful medium to engage viewers and leave a lasting impression.

Culinary creativity: animation in the food and beverage industry

Introduction The food and beverage industry is continually evolving, driven by changes in consumer preferences and technological advancements. In this dynamic environment, innovative marketing and educational tools are crucial for brands aiming to stand out and...

Price of an explainer video – how much does it cost and why

​Explainer video costs usually range from €2,000 to €6,000. Many people wonder why there is such a wide price range and what factors influence the final price of the service. The style of the video, its length, and purpose are key elements that are taken into account...

What is 2D animation? A beginner’s guide to getting started

What is 2D animation? 2D animation is without a shadow of a doubt the cornerstone of visual storytelling. For many years, it has captivated audiences with its ability to bring characters and narratives to life through dynamic visualization and creative storytelling. The art form seamlessly combines artistic creativity with technical expertise, making it an attractive field for aspiring artists looking to explore their potential. We’ve written a guide to demystifying the intricacies of 2D animation. This guide was a great, fun, and interesting adventure for us! Take a look at our insights and practical advice. This article will be especially useful for those who are just starting out in animation.

The Manifest Hails ExplainVisually as one of the Most-Reviewed Video Production Agencies in Poland!

There are many types of content that you can use depending on the results you want to achieve. Today, one of the most popular types of content is videos and they can be used to promote your services and products to tell the story of your brand. The possibilities are...

How did we help the Sperling TAX&LAW office increase website traffic and attract potential clients?

Who is the Client? Sperling is a renowned legal and tax consultancy firm based in Rzeszów, specializing in comprehensive services for small and medium-sized enterprises. They assist with legal and tax issues, ensuring clients receive professional and trustworthy...

Healthcare in motion: transforming patient education through animation

Introduction: The healthcare industry is changing rapidly thanks to new technologies that make it easier to care for patients and improve their health. One of the most exciting advancements is the use of animation in patient education. Explaining medical information...

Tech Tales: animation’s role in communicating complex IT solutions

Introduction: The Role of Animation in Contemporary Communication and Its Relevance in IT Animation has evolved significantly from its roots in entertainment to become a crucial tool in contemporary communication, especially within the information technology (IT)...

Lights, camera, production – transforming industries with animated visuals

Animated visuals have become an essential part of modern communication, shaping the way businesses, educators, and creators engage with their audiences. No longer just a stylistic choice, they play a key role in simplifying complex ideas, capturing attention, and leaving a lasting impression.

Beyond transactions: building trust with animated content in finance

Introduction In the finance sector, trust is the base upon which businesses build lasting relationships with their clients. Given the complexity of financial products and the significant impact these products can have on individuals' lives, ensuring that customers...

Services unleashed: the impact of animation in the service industry

 Introduction Animation has long captivated audiences with its ability to bring imagination to life, tracing its roots back to the earliest forms of visual storytelling. From the hand-drawn animations of Disney's golden age to the computer-generated imagery (CGI) of...

Animation in Social Media Marketing

In today’s digital world, video content dominates online platforms. As people swipe, scroll, and tap through endless content, the need for creating stand-out material has never been more critical. Social media is an ideal space for businesses to connect with their...

Animating Success: Revolutionizing B2B Marketing with the Power of Animation

Animation in B2B – a powerful tool for success. Discover it now!

How we helped SkuteczneRaporty.pl win new clients.

Company representative involved in the project: Academy founder Bartosz Czapiewski. Advisor, trainer and speaker specialising in the field of analysis and reporting. On top of EffectiveReports, Bartosz also runs the blogs SkuteczneRaporty.pl and ExcelBI.pl. Challenge:...

How we helped Bahlsen to educate its employees more effectively?

About the client: Bahlsen is one of the largest biscuit manufacturers in Europe, known in Poland because of brands such as LEIBNIZ, Krakuski and HIT. Size of the organisation: World - 2600 employees Company departments involved in the project: Communications...

How our materials helped Biocodex employees get the most out of their workshop?

About the client: Biocodex is a French pharmaceutical company that develops, manufactures, and distributes world-class pharmaceutical products and health solutions to patients in more than 120 countries. Biocodex subsidiaries are spread all over the world. One of them...

How we helped VIDA demonstrate the competitive advantage of their offering?

About the client: VIDA provides cyber security solutions powered by artificial intelligence. Size of the organisation: More than 20 employees. Company departments involved in the project: Marketing Department, Technical Department, Sales DepartmentChallenge: Many...

How we helped SHARP inform the market about its new air purifier

About the client: SHARP is a global consumer electronics manufacturer originating from Japan. Size of the organisation:  Poland - 500+ employees World - 48,000+ employees Company departments involved in the project: End client: Sharp Consumer Electronics Marketing...

The Manifest Names ExplainVisually as one of the Most Reviewed Video Production Agencies in New York

The ExplainVisually team is delighted to announce that we’ve been recently recognized by The Manifest as one of the most-reviewed video production agencies in New York. We are proud to be part of this list and excited to finally unveil this with all of you. This...

Animation that helped Flobotics get prospective clients to interact with their website

About the company: Flobotics is an RPA (Robotics Process Automation) development consulting company that automates dual and repetitive business processes for companies worldwide, focusing especially on healthcare and finance industry. Company size:11-50 employees...

Visual thinking in business – what it is, how it works and how it can help

What is visual thinking?

Imagine this situation…

You get up in the morning. You reach for your cell phone and there is a black and white screen and a wall of text. You walk over to your desk and check your planner. A wall of text again! Even the division into days of the week is gone. In addition, all calendars have disappeared from the house, including those hanging on the wall.

Hybrid animation – what it is, advantages, examples

Hybrid animation is, in simple terms, the integration of 2D and 3D animation. This combination of different techniques allows you to take advantage of the benefits of each technique, and thus create a better animation.An example of hybrid animation is combining 2D and...

Communication in change management: how to improve it, and what to keep in mind?

Research shows half of the company's change initiatives fail, and only 34% achieve the intended result. (Gartner, 2020) Where does resistance to change come from? Often workplace changes are perceived as “imposed” and unnecessary. No one likes imposed changes or...

Need help naming a product? Here’s how to find the best name for all your products

What’s in a name? Everything! Whether it’s the product or brand name, getting the perfect name is a critical aspect of product success. And we have a long list of terrible names to prove it.  Nintendo Wii U Drysack Wine  Nokia Lumia (Lumia means ‘prostitute’ in...

How we helped European Rover Challenge make an animation to attract sponsors

About the Client: European Rover Challenge (ERC) is the largest robotics and space event in Europe, organized since 2014. The multi-day event attracts students from universities, professionals working in the space sector and space enthusiasts from around the world...

How to write a script for an animation? 16 practical tips

Explaining how to write an animation script can take up a whole book! But if you are here, it means that you do not have time to go so deep into the topic. Therefore, in this text, I have compiled 16 practical tips on how to write an effective animation script. All...

Animation for Winaico that helped save salespeople time

About the company: Winaico is a German photovoltaic module manufacturer, that has been in existence since 2008. The company operates in Europe, USA, Japan and Australia. Company size: up to 100 people Company departments involved in the project: Country Manager...

How did we help Santander educate employees about the new way of designing the product?

About the company Santander Bank - the largest bank in the Eurozone Company size: Poland (11,000 employees), worldwide (190,000 employees) Company departments and people involved in the project: Service Design & Design Research Department: Head of Service Design,...

Animated video: 6 application examples

Animated video can serve various purposes. It can advertise a new product of a company, help it enter the market, explain regulations to potential customers, or explain socially important issues to an illiterate population. Looking for an example of an animation that fits your needs? Contact us today to bring your vision to life!

Promotional Video Production: How to prepare to work with a studio to make your film a success

The stakes are high because the video will be shown at a trade show, a company event or during a video campaign. If the project doesn't make it to the clients, the money will go down the drain and the person responsible for the production may end up without a job!...

6 animation trends that will capture the market in 2022

When we compare animations from a dozen or so years ago with those created today, you can see the difference in the degree of advancement, and also in the style and graphics. This is largely a matter of fashion. Below I will list a few trends that I think will conquer...

How to choose an animation studio? 9 tips

Wybór studia animacji może przesądzić o sukcesie końcowego video. I choć tekst na ten temat pisany przez studio animacji z pewnością nie jest w pełni obiektywny, przykłady własne służą tylko zilustrowaniu poszczególnych kwestii. Niezależnie od tego, na jakie studio...

Brand videos: how they differ from other videos and how to make them… with examples

Perhaps you are wondering how to reach your customers effectively? How to make them see your brand's potential and answer their needs? A brand video may help. It is a video or animation that will:   Build brand awareness Include your logo and other distinctive...

16 interesting animations from 16 countries

The following list of animations from 16 countries worldwide is highly subjective. Each is interesting and unique for different reasons, which we write about in the text.England An animation released in 2018 by the British cookie company McVitie. The campaign...

Promotional videos for businesses – 6 types you need to know

Promotional videos are usually short advertising videos. They are designed to convince customers to buy a particular product or use a company's service. There are many types of promotional videos, but we present six of the most popular. Each can be filmed using either...

Animated ads – types, examples, prices

Animated ads are one of the most popular forms of video marketing. They are usually much cheaper to produce than a traditional film shot on camera. They also allow for greater creative freedom. Below we discuss the types of animated ads along with examples and prices...

Corporate video production – 7 sins not to commit if you want a boring video

Producing corporate videos often comes with high hopes. The company hopes to enhance its image, build trust among customers and excitement among employees. Unfortunately, the truth is that most corporate films are... boring. Why is this the case? And what can you do...

Visual Thinking in Business: 6 levels you can implement in your company [+Examples]

Myślenie wizualne to - w dużym skrócie - używanie wizualizacji, żeby ułatwić dostrzeżenie, zrozumienie i zapamiętanie informacji. Jego przejawy obserwujemy, gdy widzimy na trasie znaki drogowe, oglądamy infografiki czy projektujemy nowe produkty na warsztatach Design...

Podcast Visual Communication For Storytelling featuring Maciej Budkowski

Maciej Budkowski, Managing Directorof our company, got invited to The Business Storyteller Podcast by Piktochart. As we can read on their website: "this is a series of conversations with inspiring leaders and entrepreneurs to share their knowledge and experience in...

Visual thinking in business – what it is, how it works and how it can help

What is visual thinking? Imagine this situation... You get up in the morning. You reach for your cell phone and there is a black and white screen and a wall of text. You walk over to your desk and check your planner. A wall of text again! Even the division into days...

Best corporate videos – 9 examples to help you create the best video for your company

Want to create the best corporate videos that really stand out? In this article, we cut through the noise and present the best corporate videos with real world examples. We give you ready-made inspiration and practical ideas for your own project. See what works, why...

Pictures vs. illustrations vs. instructional video – when to use what to make our instruction effective

Imagine you are sitting comfortably on a plane, reading a book. Suddenly you feel turbulence that is much stronger than usual. You start to get anxious, especially since you see people around you panicking. Then you hear the captain's voice from the speakers: "Please...

SaaS Customer Segmentation: The Cornerstone of SaaS Pricing

If you want to set your SaaS prices correctly, you need to know exactly who you’re targeting. Well-executed saas customer segmentation will allow you to tailor your prices to customer needs and capabilities. Without effective customer segmentation, it’s easy to make a mistake: you might scare off potential customers with prices that are too high, or fail to maximise your profit potential by offering rates that are too low to the wrong customer segment.

How to get people to follow the recommendations of the Ministry of Health, doctors and pharmacists? [Visual Thinking in Medicine]

You have a fever, you feel weak, and your cough is getting worse. Normally this wouldn't concern you, but there is a coronavirus raging in the world so you have doubts. Just in case, you call the hotline. The lady on the other end of the phone patiently explains what...

Sales enablement: what it is, why implement it and how to do it

Sales enablement is primarily about making salespeople's work easier and faster for them to achieve sales targets. How does it work in practice? It is a bit like the organization of a football club. Let's look at Robert Lewandowski. Before the Bayern star steps out...

How did we help 3S Group generate leads using animation?

About the company: 3S Group - Polish provider of telecommunication services, data center and ICT solutions, and part of PLAY operator since 2019.     3S Group supports the realization of its clients' business visions by designing and implementing ICT solutions....

How we helped Israeli startup to win a 1,000,000$

About the company: Seegnature (now Reach): Israeli startup that creates an application for remote discussion and signing of contracts. Department: Company Founders. Problem: Seegnature entered the competition for the best insurance startup in Israel. The company...

How did Michelin sell tires in a country with no cars? Three examples of big brand content marketing that shows the power of good content

Before 1900, there were only 3,000 cars in France. At that time, brothers André and Édouard Michelin decided to start a company that sold tires.[1] Sound like a recipe for failure? Probably many people thought so, as how do you sell tires to people who don't need...

6 things without which your sales support and sales materials will be ineffective

You know the scenario? The conversation is going well, and the customer is interested. Finally, the potential customer says to the salesperson: "Then please send an offer. I'm having a meeting with my boss/team/partner and I'll let you know what the response is." The...

Content marketing that supports sales – what is a content funnel and how to use it

Content marketing is a strategic process that guides potential customers from their first encounter with your brand all the way to becoming loyal, paying customers. Today, we’ll show you how to build your own content marketing funnel, create content for each stage of...

How to maximize ROI of your explainer video (22 non-bullshit practical tips)

These are the insights we got after producing hundreds of explainer videos.  Before you start 1) Check if the ROI numbers add up. Sometimes they don’t.   The easiest formula to calculate ROI is: Predicted Reach (i.e. 10 000 people) x Avg. deal size (i.e. 100$) x...

Illustration vs animation: which is more effective (based on research)

Today, we are unveiling for you the secrets of truly effective visual communication. Should you rely on illustration, or perhaps animation, to convey your message? Discover what scientific research reveals about the power of storytelling through imagery.

Whiteboard animation: Best Business Cases

Whiteboard animation videos are special animated films, which educate customers about a company, a brand or its products. They have been used by marketing, sales and HR departments of the biggest companies for 10 years, but only just starting to gain popularity in...

How to sell when your product is not much different from the competition?

"If there is no difference, there is only indifference" said Louis Nizer Customers may think the same when your products are not much different from the competition. Of course you can lower the price but this may start a price war. Thousands of companies have faced a...

Vegan food market in Poland

Imagine that you go to Facebook and there are pictures of sausages, kabanos to be exact, everywhere. They are posted by your friends, the fan pages you like, and strangers on groups you belong to. Sounds like science fiction? Meanwhile, it is reality as kabanos are...

Veganism, vegetarianism and marketing: how to advertise and sell vegan products?

Veganism is on the rise. There is no question about it. To give you just a few recent examples... New vegan product a sales hit The first example is the British bakery chain Gregg. I first heard of its existence when it released vegan sausage rolls and I read about it...

How our animation helped the „Wiecej niż LEK” website earn their first 100 000 EUR

About the project:  “Więcej niż LEK” is a Medical Information Portal which is used to run high quality e-learning courses for students and graduates of medical colleges, which prepare them for, among other things, for the Final Medical Examination and the Final...

How to calculate if the explainer video will pay off?

As we wrote earlier in the text about explainer video, the production of such an animation usually costs from 2 000 to 7 000 EUR. How to calculate whether this expense will pay off? And how to estimate the explainer video's possible results?   In this text, we...

7 examples of explainer videos that provided companies with leads and increased sales

Rypple, which provides cloud services, wanted to show that its solution increases the efficiency of managers and employees. The B2B business was showing more and more interest in modern ways of storing data, but the competition was not idle and more and more similar...

Product videos—types, prices, advantages and disadvantages (classic film, whiteboard animation, vector animation, and 3D animation)

Product videos are becoming more and more popular because they help to tell about the product in a few minutes. Thanks to them, the customer does not have to read a wall of text on the website or in the brochure. Sellers also feel relieved because they don't have to...

11 tips and tricks that will make it easier for you to make an explainer video

You want to commission a explainer video production. It is an important project because you need to talk about a strategic initiative, generate more leads, or implement a new procedure. You gave the company a general idea and...wait until they hit your vision? This is...

Our Team

Claudia Together with the late Michael (my fiancé at the time), I am a co-founder of ExplainVisually. At the beginning of the company's existence, I was a creative 3-in-1: I wrote scripts, storyboards, and drew films. This was the case with the first 84 films, but in...

The cooperation between TESCO and ExplainVisually has been extended to the Czech Republic and Slovakia

The shelves of supermarkets bend under the food. But what happens to food that is not bought? The last project in cooperation with TESCO brought us the answer to this question. We got a call from Gosia Tokarz, who asked us if we can prepare 7 by 2 meters infographics...

How did Millenium Bank educate its employees on standards of customer service? [Case Study]

About the company: Millenium Bank – one of the main banks in Poland, part of Banco Commercial Portuges. Department: Department of Quality–responsible for providing equal and high level of customer and sales service in the bank’s facilities.   Problem: Keeping the...

4 unobvious reasons that make your offer land in the basket

Thank you for the offer, we have decided to cooperate with another supplier;At this point we have suspended the project, we will contact you when we get back to it;Unfortunately, we are not interested. Every salesperson has heard these answers. Often, the reason for...

Our video telling a story about the most creative Polish School

Among dozens of projects that we have carried out this year, the film for the Kornel Makuszyński Elementary School in Radowo Małe is one of our favourites. And not only our favourite: the video scored over 1300 shares on Facebook. Why this project is so important to...

How did Orange tell their employees about the Continuous Improvement? [Case Study]

About the company: Orange – the biggest telecommunication operator in Poland and one of the main companies in the world, made it to the Fortune Global 500 list. Department: Customer Experience, trying to design the ideal customer experience and supporting the...

What is Graphic Recording (and Graphic Facilitation)?

When the lecturer starts his speech on the stage, the atmosphere of concentration fills the lecture hall. It is his name that brought the crowd to this conference. The slides complete his words, and hundreds of people are focused on him and try to remember as much as...

What is whiteboard animation (and how your business can benefit from it)?

Whiteboard animation is becoming more and more popular in business because of the clear and transparent way it provides information. Research shows that it has an advantage over text messages, and often also over static images and ordinary films. That is why it is...

What is explainer video (and how your business can benefit from it)?

  Explainer videos are short movies which explain complicated issues in an easy way. Typically they deliver information about companies, products and services. Today, explainer videos are used by thousands of companies around the world, including the largest...

The curse of knowledge: How it affects managers & marketers

Klątwa wiedzy jest efektem psychologicznym, który w ogromnym stopniu wpływa na naszą pracę oraz życie osobiste. W wielu wypadkach niestety negatywnie. Szczególnie narażone na jego skutki są osoby odpowiedzialne za komunikację w firmie – managerowanie, marketerzy,...

Goodbye to the best boss I’ve ever had

“I heard that you quit your job,” the words echoed in my ears. It was a call from Michał. How on earth did he already know?, I thought. It must have been our Lebanese friend who told him. He was the only person who knew. “Yes, that’s true. The message was being...

Klaudia Tolman of ExplainVisually in the jury of 50 Top Creative list

Klaudia Tolman, our Creative Director, is going to be one of the jurors in the 9th edition of the ranking of 50 Top Creative in Business. The ranking aims to honour companies and people: put their money on innovations and out-of-the-box solutions in their businesses,...

We got the results of the first nationwide research on Visual Thinking

Last year we co-created the very first nationwide research on Visual Thinking. Why did we decide to take part in reliable research on the effectiveness of visual thinking? For years now we have been hearing from our clients, that what we do, works. But it’s one thing...

Maciej Budkowski and Klaudia Tolman to host an “Expert” cycle meeting for Brief.pl

For the last 5 years, we have been building and developing our know-how. During that time we’ve carried out over 200 projects in 19 languages for dozens of corporations, startups and GOs. But never before have we publicly spoken about our agency experiences. This time...

Maciej Budkowski and Klaudia Tolman in the #agencja podcast

Just released, there’s an #agencja podcast featuring our managing team, Klaudia and Maciek. In the podcast we’re telling about our daily work. Link to the podcast –...

ExplainVisually’s film about European Funds submitted to Camerimage

In 2015 we made a film with the Mazovian Unit of EU Programmes Implementation in Warsaw. Its aim was to tell in a simple way how to gain European Funds. The project went very well and many organisations associated with European Funds considered it to set a good...

ExplainVisually’s infographics to support Polish Football Association

Maciek, our Managing Director, has been a huge fan of football for over 20 years and he’s always been dreaming about cooperation with the Polish Football Association. So when they actually called us to say that they needed to explain to football coaches complex...

ExplainVisually a laureate of the competition 50 Most Creative in Polish Business!

We are a laureate of this year’s ranking of 50 Most Creative in Business. 50 Creative is the biggest competition in its field in Poland. The ranking is carried out each year by Brief.pl. Amongst former laureates are CD Project, Brand24, iTaxi, LifeTube, Booksy or...

How to spend money to be happy? Our infographic in “Głos Mordoru” (“Voice of Mordor”)

“Money doesn’t bring happiness” or “You cannot have too much of a good thing”? Turns out, it depends on what you do with it. Those are the conclusions of Elizabeth Dunn and Michael Norton, Professors of British Columbia University and Harvard University. In their book...

Summary 2017

Christmas time has passed, so it’s time for some summary. We can’t describe this year with one word. 2017 was demanding, tragic, developing, successful, sad and joyful. In the period of 12 months we made over 70 films, which means we scored almost 200 total since the...

Our video helped to win 1,000,000$ in a Israeli’s startup competition

A week ago Seegnature, an Israeli InsurTech start-up, used our whiteboard animation during a pitch - presentation to the investors. The stake was high. Pitch is a key moment for a start-up. Several minutes of presentation may determine the company’s future. Especially...

HR Case Study: recruitment video

It was the end of May 2016, when we realized we could not put it off any longer. Everybody took their place, and we started the meeting. “We have to recruit new drawing artists! I can’t do it by myself any longer! We won’t manage when the new projects come…!” Klaudia...

Explainer video production process

Explainer video production process typically takes a few weeks (3-8). The production time depends on the film's duration, its complexity, the flow of works, communication between both parties (or three parties if an Agency also takes part in the discussion), work...