The shelves of supermarkets bend under the food. But what happens to food that is not bought?
The last project in cooperation with TESCO brought us the answer to this question.
We got a call from Gosia Tokarz, who asked us if we can prepare 7 by 2 meters infographics for TESCO handmade. Subject – Food waste. After a short consideration and estimation of our capacity, we decided that we can do it.
We got the materials. It turned out that TESCO does a lot to avoid wasting food. How much?
Every month it saves an average of over 200 tons of food from being wasted. Over 270 shops in Poland donate food to Food Banks and Caritas Poland and 450 local charities. Thanks to this, over 450,000 meals can be prepared each month for the neediest.
TESCO also works in three other ways.
The first one is a standard price reduction for products with short shelf life.
The second is to give up the “two-for-one” promotion for vegetables and fruits so that customers do not buy more than they need.
The third way is the “Perfectly, imperfect” product line. These are vegetables and fruits like potatoes, apples or carrots, which do not have a perfect shape but are just as tasty, juicy and fresh.
Thanks to this line, farmers and producers are able to sell chains of “Perfectly Imperfect” vegetables and fruits which would otherwise be rejected and wasted only because of their irregular shape.
When we found out about all this, we felt moved. We knew that we wanted to get involved in this project.
We piloted in one of the Warsaw shops.
We made the first infographics with the help of chalk markers.
The results of the pilotage were very encouraging. TESCO customers who came to do Sunday shopping, stopped by the infographics, discussed food waste and asked the staff for more details of the action, congratulating them on their current activities.
The topic was also picked up by some industry media such as Puls HR.
The decision was made – we perform infographics in more than 20 other stores scattered all over Poland.
After a few months, we were asked to carry out similar graphics in the Czech Republic and Slovakia.
However, a new challenge emerged. In both countries, we needed bigger infographics – 15×3 meters and 30×3 meters. This order would have meant a few days of work for the illustrator, and there was little time.
We decided to create a huge sticker with the previously prepared graphics. However, we wanted to keep the atmosphere of handwritten drawings, so we stayed with a simple form.
Thank you very much to Gosia, Katarina, Veronica, and Peter for the opportunity to take part in such a great project.