Our knowledge base
Here you will find fresh, interesting, and substantial materials.
All our texts are based on business cases, scientific research, or our own rich experience. We share the knowledge with marketing, sales, PR and HR departments, so they can target their message to coworkers and clients more efficiently. Whenever we publish news, we do our best to mention inspiring stories and interesting examples from our own work.
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The curse of knowledge: How it affects managers & marketers
Klątwa wiedzy jest efektem psychologicznym, który w ogromnym stopniu wpływa na naszą pracę oraz życie osobiste. W wielu wypadkach niestety negatywnie. Szczególnie narażone na jego skutki są osoby odpowiedzialne za komunikację w firmie – managerowanie, marketerzy,...
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