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All our texts are based on business cases, scientific research, or our own rich experience. We share the knowledge with marketing, sales, PR and HR departments, so they can target their message to coworkers and clients more efficiently. Whenever we publish news, we do our best to mention inspiring stories and interesting examples from our own work.
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Michelin marketing strategy. From no cars to global brand
How Michelin brand did the brand sell tires in a country with no cars? Check out three big-brand content marketing examples that show the power of great content.
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Effective training video production for engaging learning experiences
Gone are the days when employees had to sit through lengthy classroom sessions or wade through thick training manuals. Today’s workforce expects something different, something that fits into their busy schedules and actually sticks. Training video production has become the secret weapon for organisations that want their training to actually work. Are you in on this?
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