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SaaS Customer Segmentation: The Cornerstone of SaaS Pricing
If you want to set your SaaS prices correctly, you need to know exactly who you’re targeting. Well-executed saas customer segmentation will allow you to tailor your prices to customer needs and capabilities. Without effective customer segmentation, it’s easy to make a mistake: you might scare off potential customers with prices that are too high, or fail to maximise your profit potential by offering rates that are too low to the wrong customer segment.
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