Do you need to explain your product to your clients?

Or maybe effectively educate your employees?

An engaging
whiteboard animation
created for You by a company trusted by IKEA, ING and Pfizer might help.

Whiteboard animation we made for FORTE:

Trusted by:

Whiteboard animation we made for FORTE:

Our production process has been refined by 500+ projects in 19 languages.

Doesn’t matter if you work in IT, healthcare or finance – we got you covered.

Industries we work with (with examples):

  • IT (Intel, EDISON, Tameshi)
  • Medical (Mylan, Qiagen, Pfizer)
  • E-commerce (SHARP, Nestle)
  • Manufacturing (DTC Gdansk, Epal, Pilot)
  • Financial (Santander Bank, Millennium Bank, Revolut)
  • Telecommunication (Orange, T-Mobile, Suntech)
  • Education (Goethe Institute, Center for Citizenship Education)
  • Consulting (SellWise, ExportExperts)
  • HR (Herbalife, PGE Group)
  • Food and baverages (Hochland, Bahlsen, Carlsberg)
  • Cosmetics (Cosmopedia, FlosLek)

Digital whiteboard

We also produce digital whiteboard – it is a computer animation made to look like it is sometimes being drawn by hand.

Its background is white (as the name “whiteboard” suggests) and it is usually done in a minimalistic style – compared to vector videos. 

Digital whiteboard we made for Suntech:

What you get is not just a visually pleasing,
but an effective whiteboard animation

You have full control over the production process.

You know at what stage we are and if we’re on track to meet the deadline thanks to
24/7 access to the timeline in our Project Management tool (Asana).

,,

Cooperation with ExplainVisually was well organized from the very start
– we received detailed information about the process,
as well as tips 
which helped us deal with the script efficiently.

From the very start we were amazed at how they were
able to visually tell our story and convey the atmosphere of our course.

When we needed to make some changes to the animation after 2 years
– we encountered no problems! The EV team has found a solution,
and the animation serves us well to this day. We recommend them!

.

Adam Karmiński
COO, Bethink

See how our whiteboard helped
companies increase profits

See how our whiteboard animations helped increase profits

Więcej niż LEK

In the first weeks of the campaign with our whiteboard animation, the company recorded 100,000 EUR of generated revenue.

ludzie przed komputerami, kula ziemska, kartka na stole, okulary

Santander

The animation helped all employees understand how the company’s new client-centric design process works.

konferencja, mężczyzna rozmawia przez telefon

22486%

Return on investment generated by our client
who won $1M funding thanks to our animation.

We have been ranked #1 in the world among 100 others (according to the Manifest).

We create animations in accordance
with the guidelines for your brand.

We thoroughly familiarize ourselves with BrandBook and other materials so that the animation is coherent with them. Our animation studio cooperates with several cartoonists. Each of them has a different style – we adjust it to match your needs.

Whiteboard animation we prepared in our animation studio for TechnoNICOL:

,,

ExplainVisually are like the best Uber drivers.
They are fast, not afraid of challenges and always deliver on time.
They understand client’s pain points, show a shorter and better way to the destination.
And all for a reasonable price. I give five stars.

Marcin Młodożeniec
Marketing Director, 3S Grupa PLAY

Our price includes
all production elements with no hidden costs:

consultations

script

storyboard

illustrations

voiceover

music

 corrections

modern animation

Examples of topics of our animations:

  • Orange: How to encourage employees to use new IT systems?
  • Carlsberg: How to educate sales managers about the beer production process?
  • BZ WBK: How to promote a new CSR portal educating children about finances in an non-standard way?
  • Nestle: How to advertise a new slimming treatment in Saudi Arabia?

Some more examples of ou animations

Our work process

,,

The cooperation was very friendly. ExplainVisually
employees approached the case in a very professional way and took in seriously.
Above all, they were focused on achieving our goals,
which could be seen in their quick responses to our messages,
applying our feedback, and proposing better solutions. 

All their effort certainly contributed to the campaign success.

Kamila Sołdrowska
Marketing&PR Director, Sileman

Frequently asked questions

How much does a whiteboard animation cost? What determines the price?
An animation usually costs $2.5-8k.

It depends on a great many factors, including the length of the animation, its complexity, and its type. We write more about it here: Animation cost. In this article, you will also find sample pricing.

How long does it take to produce a whiteboard animation?
Most often animation production takes 4-6 weeks.

This, of course, depends on the length of the animation, its complexity, the studio’s occupancy, and the availability of the client, whose feedback is needed for the next stages of the work.

You can read more about production in the article: “Explainer video production process“.

How long is a whiteboard animation?
Most of our marketing and sales animations are 1-2 minutes long.

In contrast, animations for internal communications are usually longer: 2-4 minutes.

Why the difference?

The recommended length of an animation depends on several factors.

  • How interested is the recipient in the topic of the animation?

If they are actively searching for a company providing IT services, they will spend a lot of time watching an animation that tells about one of the companies.

If, on the other hand, they are browsing YouTube, are not interested in the services of such a company and are shown an ad for them, their patience will be much less. The animation should therefore be shorter.

  • What is the company’s goal?

When the animation is to build brand awareness, we recommend shorter videos.

When it is intended to educate employees, 2 minutes may not be enough (we recently even did a 10-minute educational animation for internal purposes of one of the multinational corporations).

We always advise clients during a call on what length of time will be most conducive to their goals.

Unleash the Potential of Whiteboard Animation: A Step-by-Step Guide to Creating Engaging Videos

What is Whiteboard Animation?

Whiteboard animation videos are a unique style of explainer videos that use a hand-drawn or digital whiteboard to illustrate concepts. These videos provide a clear, visual representation of complex ideas, making them easier to understand for viewers. Whether done physically or digitally, whiteboard videos create engaging, storytelling experiences that hold attention.

  • The primary purpose of a whiteboard animation video is to simplify and break down complex ideas or complex concepts into digestible parts.

  • They can be produced digitally, where an artist or whiteboard video maker replicates the traditional hand-drawn method, or physically, using a dry-erase whiteboard with simple pens, featuring quick line drawings without shading. This effect can also be achieved using a changing white background where the illustrator creates drawings and adds pre-drawn props as ready-made, cut-out characters or objects.

Whiteboard explainer videos typically feature a hand drawing out the concepts while a voiceover explains the content, providing a dynamic way to present information.

Benefits of Whiteboard Animation Videos

The popularity of whiteboard videos stems from their ability to clarify even the most complex concepts. Viewers are drawn in by the hand-drawn elements and clear visuals, helping them retain more information compared to other types of video content. Here’s why they’re so effective:

  • Whiteboard animations can hold attention longer than traditional videos because of their engaging, evolving nature.

  • These videos perfectly explain complex ideas to diverse audiences, from professionals to students.

  • Businesses that use animated whiteboard videos report better communication of their services, leading to increased conversions and brand recognition.

Who Should Use Whiteboard Explainer Videos?

Whiteboard explainer videos are suitable for a wide range of industries and purposes:

  • Educational institutions benefit from using whiteboard explainer videos to help students learn difficult concepts more effectively. The clear, visual approach is ideal for explaining abstract theories.

  • In healthcare, whiteboard videos can break down intricate medical procedures or conditions into easy-to-understand terms.

  • Companies of all sizes use animated videos for product demos, service explanations, or even training sessions.

No matter the industry, the visual storytelling approach of whiteboard animation makes it easier for viewers to grasp the presented ideas.

How to Create a Whiteboard Animation Video

Creating your whiteboard animation video doesn’t have to be difficult. Follow these steps to make a compelling video:

  1. Outline Your Content: Start by clearly defining what you want to communicate in your video. Make sure the message is simple and to the point.

  2. Storyboarding: Sketch out a storyboard for your video. This step helps you visualize how the drawings and animations will unfold on the screen, ensuring that your whiteboard videos are structured and coherent.

  3. Choose the Right Tools: There are several digital tools and software programs available to help create whiteboard animations. Using a whiteboard video maker simplifies the process and gives you access to templates and ready-made elements. Tools like Doodly and Vyond allow you to customize your whiteboard explainer video with ease.

  4. Add Audio and Music: A professional explainer video often features a voiceover and background music. You can either record your voice or hire a professional to create the narration. Make sure to add music that complements the tone and pace of your video.

  5. Edit and Finalize: Once you’ve completed the drawings and voiceover, use video editing software to edit the final video. This is where you can add finishing touches, export the video in the desired format, and get it ready for upload to platforms like YouTube or your website.

  6. Customize the Video: Use templates and digital drawing tools to add icons, characters, or props to your video. Many tools allow you to create animated characters and icons to bring your story to life, making your video more engaging and dynamic.

Whiteboard Video Styles and Templates

While traditional whiteboard videos feature hand-drawn illustrations on a whiteboard, many modern variations incorporate digital elements. These can include digital drawings, animated characters, or even motion graphics:

  • Whiteboard video makers like Renderforest and Vyond allow you to create animated videos with pre-built assets, enabling you to develop professional-looking videos without artistic expertise.

  • Many platforms offer pre-made templates that are fully customizable. By choosing a template, you can produce a high-quality whiteboard explainer video quickly, focusing more on the content and less on the technical details.

  • For creators looking for more control, software like Doodly or Explaindio enables users to draw from scratch, providing a more tailored result.

Best Practices for Whiteboard Animation

To make the most out of your whiteboard animation video, it’s essential to follow some best practices:

  • Keep It Simple: Avoid overloading the video with text or complicated jargon. Use clear, concise language to maintain focus.

  • Use Visual Storytelling: Leverage drawings and characters to convey your message. This helps viewers better understand the content.

  • Include a Call to Action: At the end of the video, provide viewers with a clear next step. This could be a link to your website or an invitation to contact you for more information.

Whiteboard Animation Software and Tools

There are numerous platforms available to help you create engaging whiteboard animation videos. These tools range from beginner-friendly to professional-grade software:

  • Vyond and Doodly: These tools allow you to create custom whiteboard explainer videos with ease. Both platforms offer drag-and-drop functionality, making it simple to build engaging videos quickly.

  • Renderforest and Explaindio: These platforms provide pre-designed templates that allow you to create animated videos effortlessly.

  • With features like custom illustrations, animated characters, and the ability to edit and export your videos in various formats, these tools are perfect for both individuals and businesses looking to create professional content.

Measuring Success with Whiteboard Animation

Once your whiteboard animation video is published, it’s crucial to track its performance to measure success:

  • Engagement Metrics: Track views, shares, likes, and comments to gauge how well your video is performing.

  • Conversion Rates: If your goal is to drive sales or increase inquiries, monitor the conversion rates on your website.

  • Analytics: Use tools like Google Analytics or Facebook Insights to track how your video is performing across platforms.

By analyzing this data, you can improve your future videos and ensure they continue to engage your audience effectively.

Common Pitfalls to Avoid in Whiteboard Animation

When creating a whiteboard explainer video, avoid these common mistakes:

  • Too Much Text: Overloading your video with text can overwhelm viewers. Let the visuals do the explaining.

  • Lengthy Videos: Keep your whiteboard videos between 1-4 minutes to retain viewer attention.

  • Low-Quality Audio: Ensure that your audio quality is clear and professional, as poor audio can detract from even the most visually appealing videos.

Conclusion

Whiteboard animation videos offer a powerful way to simplify and explain complex ideas. Whether you’re creating an explainer video for marketing, education, or product demonstrations, whiteboard videos can captivate audiences and boost engagement. By following best practices and leveraging tools like a whiteboard video maker, you can create high-quality, engaging content that resonates with viewers. Keep experimenting with new styles and techniques, and use analytics to refine your approach over time. With the right strategy, you can unlock the full potential of whiteboard animation and produce stunning videos that leave a lasting impression.

Contact us

We will advise you and answer all your questions.

Clients about us:

“Working with ExplainVisually was great from the start – we were given detailed information about the process and guidance that helped us get to grips with the script quickly.

From the beginning, we were impressed with how they were able to tell our story with images and convey the atmosphere of the course.”

 

Adam Karmiński
COO @ Bethink

“ExplainVisually are like the best Uber drivers. They are fast, not afraid of challenges and always deliver on time.

They accept the client’s complaining with understanding, and when necessary – they will show a shorter and better way to the destination. And everything at a reasonable price. I give five stars.”

 

Marcin Młodożeniec
Marketing Director,
3S Grupa PLAY

“Thanks to the workshops, we quickly understood where we were making mistakes in communicating our offer. We have prepared a new way of describing our products, closer to what our customers really need.

And all that in a very kind and professional atmosphere.”

 

Anna Streżyńska
CEO MC2 Innovations,
former Minister of Digitalization