You don’t know what’s going on. When you get in the car, it turns out that the GPS does not switch on, and instead of signs on the road, there are black and white plates with detailed slogans: turn left in 400 meters, stop right in front of this sign, do not cross the...
What’s in a name? Everything! Whether it’s the product or brand name, getting the perfect name is a critical aspect of product success. And we have a long list of terrible names to prove it. Nintendo Wii U Drysack Wine Nokia Lumia (Lumia means ‘prostitute’ in...
If you want to set your SaaS prices correctly, you need to know exactly who you’re targeting. Well-executed saas customer segmentation will allow you to tailor your prices to customer needs and capabilities. Without effective customer segmentation, it’s easy to make a...
