In the dynamic world of B2B marketing, where precise communication and audience captivation are crucial, animation emerges as an unmatched force. Traditional information channels are undergoing a revolutionary shift, and animation leads this transformation. In this...
You don’t know what’s going on. When you get in the car, it turns out that the GPS does not switch on, and instead of signs on the road, there are black and white plates with detailed slogans: turn left in 400 meters, stop right in front of this sign, do not cross the...
Hybrid animation is, in simple terms, the integration of 2D and 3D animation. This combination of different techniques allows you to take advantage of the benefits of each technique, and thus create a better animation. An example of hybrid animation is combining 2D...
What’s in a name? Everything! Whether it’s the product or brand name, getting the perfect name is a critical aspect of product success. And we have a long list of terrible names to prove it. Nintendo Wii U Drysack Wine Nokia Lumia (Lumia means ‘prostitute’ in...
Animated video can serve various purposes. For example, it can advertise a new product of a company, help it enter the market, explain regulations to potential customers, or explain socially important issues to an illiterate population. Looking for an example of an...
The stakes are high because the video will be shown at a trade show, a company event or during a video campaign. If the project doesn’t make it to the clients, the money will go down the drain and the person responsible for the production may end up without a...
