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Michelin marketing strategy. From no cars to global brand

Michelin marketing strategy. From no cars to global brand

by Martyna Kozłowka | Jul 24, 2025 | Articles

How Michelin brand did the brand sell tires in a country with no cars? Check out three big-brand content marketing examples that show the power of great content. Discover how Michelin marketing strategy turned that bold idea into a global success. 1. Michelin brand 2....
Implementing sales enablement: What it is, why implement it and how to do it?

Implementing sales enablement: What it is, why implement it and how to do it?

by Maciej Budkowski | Jul 22, 2025 | Articles, Articles Maciej, Articles

What if your salespeople could concentrate solely on selling, while every other task was handled by a dedicated support team? That’s exactly what implementing sales enablement is about. A strategy that reshapes how organizations approach the sales process. Instead of...
Change management communication: how to improve it, and what to keep in mind?

Change management communication: how to improve it, and what to keep in mind?

by Martyna Kozłowka | Jul 3, 2025 | Articles

Research shows half of the company’s change initiatives fail, and only 34% achieve the intended result. (Gartner, 2020). Recent studies indicate that this challenge has intensified, with 70% of change initiatives now failing, primarily due to poor communication...
How to choose the right corporate film production company – beyond the 7 deadly sins

How to choose the right corporate film production company – beyond the 7 deadly sins

by Maciej Budkowski | Jul 2, 2025 | Articles

Finding the right corporate film production company can transform your business communication from mundane to memorable. Yet most companies struggle to identify what separates exceptional corporate film makers from the countless mediocre options flooding the market....
Top educational video producers driving effective learning

Top educational video producers driving effective learning

by Maciej Budkowski | Jun 30, 2025 | Articles, Articles Maciej, News

When Spotify needed to train 4,000 employees across 17 countries, they didn’t turn to lengthy PDF manuals or endless PowerPoint presentations. Instead, they partnered with educational video producers to create engaging, multilingual training modules. Complex...
Understanding the role of graphic recording in effective communication

Understanding the role of graphic recording in effective communication

by Maciej Budkowski | Jun 23, 2025 | Articles, Articles Maciej, News

How can you make your meetings, workshops, or events more engaging and memorable? How can you achieve a higher level of communication, understanding, and engagement from all meeting participants? If this has seemed unattainable to you until now, we guarantee that...
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ExplainVisually is an agency specialized in complex subjects. We explain complex products, projects and processes in a clear and engaging way.

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Recent posts

  • B2B video marketing strategy: Why most B2B video doesn’t work?
  • How animation helps explain safety procedures? Benefits and insights
  • Health and safety training people actually watch: health and safety training communication for Carlsberg (explainer video 2D for the beverage industry)
  • Understanding the cost of custom Whiteboard Animation for your project
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