FAQ – Frequently Asked Questions

Most of our marketing and sales animations last between 30 seconds and 2 minutes.

In contrast, animations for internal communications tend to be longer, 2-4 minutes

Why the difference?

The recommended length of an animation depends on several factors.

• How interested is the recipient in the subject of the animation?

If for example someone is actively searching for an IT service provider company, they are more likely to spend a considerable amount of time watching an animation that talks about one of the companies.

If, on the other hand, they are browsing YouTube in their free time, they are not actively looking for the services of such a company and if shown an ad, will be less likely to watch if it is longer. The animation should therefore be shorter.

• What is the company’s objective?

When the animation is to build brand awareness, we recommend shorter videos.

When it is intended to educate employees, 2 minutes may not be enough (we recently even did a 10-minute educational animation for internal purposes for one multinational corporation).

We always advise clients during the call on what length of time will be best to meet their objectives.

Not at all. We write scripts from scratch for most of our animations.

To begin with, we collect information and materials from you – brochures, presentations, documents, and of course a brief what you would like to have.

Next we hold a workshop, during which we ask additional questions and try to better understand your product/service/problem.

Based on this, we then write and send you a first version of the script + scenario, which you feedback on. There are 2-3 rounds of revisions at the script stage, so you have control over the shape of the animation.

And if you want to prepare the script yourself, we have written an article with 16 tips on the subject: the script writing article

Most of the animations we create, fall in the range between USD 4,000 and USD 10,000.

As is usually the case: it depends on a great many factors. Including the length of the animation, the complexity, its type. We write more about this here: Animation cost animations. You will also find sample quotes there.

1. We have already developed over 580 animations for more than a dozen industries in 19 languages! You can see examples here: Sectors

2. Restructuring in a rocket engine factory? Launching a product in South Africa? Or maybe OSS/BSS? We are not afraid of difficult topics.

3. We prepare thoroughly for script writing. We immerse ourselves in the client’s material, conduct a workshop with them, do competitor research. We do all this so that the animation fulfils its purpose.

4. When writing the script, we use storytelling, visual thinking, marketing and sales knowledge. We know how to create effective, not just visually appealing material. Examples of the effects of our work:

• Our animation for More than LEK helped the company to earn its first 400 thousand PLN.
• And a campaign with our animations allowed 3S PLAY Group to generate leads 10 times cheaper than before.

5. We create animations according to your brand guidelines. We carefully review the BrandBook and other materials so that the animation is consistent with them. Our animation studio works with several illustrators, each with a different style – we match them to your needs.

6. We guide you through the entire production process. At the start of our collaboration, you are given a work schedule for your animation. You retain full control over the shape of the animation at all stages of the work.

7. There are no hidden costs in our offer. When you buy an animation, you pay for the script, the music, the voiceover, and the revision rounds. If extra needs arise during the project, we are flexible to accommodate them for a fair price.

Of course.

At the beginning of our collaboration, we discuss the style that suits you. You send us examples of animations that you like.

Combined with the analysis of the material and the workshop we run with you, this helps us to know what direction to take with the script.

The script is the first draft of the animation. In it, we flesh out the overall concept, voiceover text and scene descriptions. This stage of work includes 2-3 revision rounds.

The next draft is the storyboard. Here we work on the colour scheme, size and positioning of elements on screen. This stage also involves 2-3 revision rounds.

Before we start animating and editing, you also select the voiceover from samples we send you.

Throughout the whole process, you have control over the final result, and not only can you see the initial draft of the animation, but you also supervise during each step and give us ongoing feedback.

We have already worked with over a dozen industries, both B2B and B2C companies. You can find a most of them with examples of our animations here

We have already covered topics such as restructuring a rocket engine factory, launching a new product in South Africa, migrating company data to the cloud and many, many more.

Of course, we don’t have as much knowledge about the topic you have come to us with as you do. You are the experts. That’s why we hold a workshop with you and thoroughly familiarise ourselves with your material – we want to get to know your product/service/problem before we start working on the animation.

But we do know how to make the viewer curious, how to create visually appealing work, and how to present a complex subject in a simple way.

Because we don’t deal with your subject matter on a daily basis, we look at your product like your target group – with fresh eyes… we can step into their shoes, which is why we create effective animations.

In the price of the animation you get:

• a workshop (0,5-1,5 h, depending on your needs and theme),
• script,
• storyboard,
• voiceover recording,
• revision rounds (we agree on the number of rounds before the project starts),
• music,
• illustrations.

You do not pay extra for any of these things. Everything is included in the price agreed at the beginning of the cooperation.

There are no hidden costs in our studio.

What we do:

• take in all the material we receive;
• conduct the workshop with you;
• write the script(s);
• prepare the storyboard(s);
• draw and record scenes in the studio and/or prepare graphics;
• animate;
• edit;
• prepare the voiceover and music;
• translate the animation into other languages if needed;
• project management: manage the project, and update you on the progress.

What we need from you:

• the materials that allow us to immerse ourself in the topic and prepare;
• knowledge, and openness during the workshop and after;
• prompt feedback on the script and storyboard;
• picking the voiceover (from samples provided by us).

We always ask this question during the first meeting, and of course advise on which we believe is best suited, providing some examples.

The types of animations we make:

• whiteboard animation – these are animations drawn by hand in the studio [whiteboard animation helps, for example, to shorten the distance between the company and the customer, warms up the image];
• digital whiteboard animation: this is animation created on a computer, but it looks as if it was drawn by hand on the screen, i.e. we can see how lines are drawn, subsequent elements are coloured, etc. [digital whiteboard displays brand colours well];
• vector – computer animations [vector animations, if only thanks to close-ups and distances, allow us to show the interiors of products, which is why they are usually chosen by IT companies]

We have broken down the exact step-by-step production process in this post. In brief, the process consists of the following stages:

1. Collection of materials (including Brief)
2. Workshop with the client (usually online)
3. Script creation (plus 1-3 revision rounds)
4. Storyboard creation (plus 1-3 revision rounds)
5. Drawing and filming or preparing graphics for animation
6. Editing / Animation
7. Possible corrections to the animation
8. Delivery of final materials

In whatever languages you need.

We have done projects in over 19 languages, including Hungarian, Arabic and Chinese.

When an animation will be done in Polish first, but will be translated to other languages later, it is worth mentioning this at the beginning of the collaboration so we can plan for it in our project timeline.

We need the following information at the beginning:

• What length do believe you need (30 seconds, 1-2 minutes, 3 minutes, longer)?
• How much time will we have to make the film?
• Will the film be broadcast on television or cinema?
• What materials will we receive to create a script based on it? (e.g. presentation, brochure, interviews, strategic documents etc.)
• What language versions will the film be in? If not just Polish, are the other versions to be with voiceover or subtitles?
• Which animations do you like? What style are you thinking of?

You do not, of course, have to provide all this information in your first email. We will ask you about them in the Brief and will ask you about them during the phone call, advising where needed. We are always your partner. So just get in touch with us – contact us.

We try to be as transparent as possible.

In the price of an animation you get: workshop, script, storyboard, voiceover recording, corrections, music, illustrations.

You only pay extra in the case of:

• additional revision rounds – i.e. you only pay more if there are more revision rounds than we agreed at the beginning;
• major changes to the animation in the final stages of production – at the end we usually modify the pace of the animation, the volume of the music, the transitions. We don’t modify things fine-tuned at the script and storyboard stage. So if you want to change the voiceover text, the overall concept and the content of the scenes, this means going back to previous stages of the work and necessarily increasing costs.
• translations of animations into other language versions – when this was not agreed in the initial quote.

Yes, you get a work schedule for the animation in Asana. We also discuss it with you at the beginning of the collaboration. You can see a sample schedule here: animation work schedule.

Yes.

Sometimes a company changes its logo or product packaging… or for other reasons wants to add or remove an element from an animation.

This is why we keep the working files for 3 years and make changes to the animations if necessary.

We send you the finished animation in any pre-determined format(s), but we do not normally share working files or so called open or source files. We can of course, discuss this at the briefing stage, and for an extra fee, we can come to an agreement.