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All our texts are based on business cases, scientific research, or our own rich experience. We share the knowledge with marketing, sales, PR and HR departments, so they can target their message to coworkers and clients more efficiently. Whenever we publish news, we do our best to mention inspiring stories and interesting examples from our own work.
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Best video animations for YouTube Ads to boost your engagement
Most animations in YouTube Ads boost metrics, but not sales. See which motion patterns actually increase engagement that translates into revenue and when being visually impressive starts to hurt.
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Animation that helped Flobotics get prospective clients to interact with their website (explainer video 2D for the technology industry)
About the company: Flobotics is an RPA (Robotics Process Automation) development consulting company that automates dual and repetitive business processes for companies worldwide, focusing especially on healthcare and finance industry. Company size:11-50 employees...
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How to sell when your product is not much different from the competition?
"If there is no difference, there is only indifference" said Louis Nizer Customers may think the same when your products are not much different from the competition. Of course you can lower the price but this may start a price war. Thousands of companies have faced a...
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What is 2D animation? A beginner’s guide to getting started
What is 2D animation? 2D animation is without a shadow of a doubt the cornerstone of visual storytelling. For many years, it has captivated audiences with its ability to bring characters and narratives to life through dynamic visualization and creative storytelling. The art form seamlessly combines artistic creativity with technical expertise, making it an attractive field for aspiring artists looking to explore their potential. We’ve written a guide to demystifying the intricacies of 2D animation. This guide was a great, fun, and interesting adventure for us! Take a look at our insights and practical advice. This article will be especially useful for those who are just starting out in animation.
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