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B2B video marketing strategy: Why most B2B video doesn’t work?

B2B video marketing strategy: Why most B2B video doesn’t work?

by marketingrodin | Mar 18, 2026 | Articles

In this article we’ll show why that happens and how a B2B video marketing strategy can actually support the moments where buyers are trying to make sense of a problem, compare solutions, and move toward a decision. Why most B2B video fails before the camera even turns...
How animation helps explain safety procedures? Benefits and insights

How animation helps explain safety procedures? Benefits and insights

by marketingrodin | Mar 11, 2026 | Articles

If you’re reading this, you’re probably asking a practical question: would animation actually work in our organisation? We created this guide for safety managers, HR teams, compliance specialists and anyone involved in employee training who expects clearer answers...
Understanding the cost of custom Whiteboard Animation for your project

Understanding the cost of custom Whiteboard Animation for your project

by marketingrodin | Mar 4, 2026 | Articles, Articles Kamila

Whiteboard animation remains one of the most commonly chosen formats in B2B. A simple line. Clean frames. Focus on the message. And then the quote arrives, followed by surprise and a series of doubts. One offer comes in at a few thousand, another is several times...
Transforming safety culture with effective safety protocols animations

Transforming safety culture with effective safety protocols animations

by marketingrodin | Mar 3, 2026 | Articles

What can you expect from this article? This article shows how safety protocol animations support safer behaviour at work. It explains how visual storytelling strengthens safety training, helps employees understand complex topics and supports workplace safety in...
What is 2D animation? A beginner’s guide to getting started

What is 2D animation? A beginner’s guide to getting started

by marketingrodin | Feb 27, 2026 | Articles, Articles Kamila, News

New to 2D animation? Here’s what actually happens behind the scenes. The real process, not the romanticised version. Let’s see what is 2D animation? At its core, 2D animation is straightforward. It’s about creating the illusion of movement by showing a series of...
Best video animations for YouTube Ads to boost your engagement

Best video animations for YouTube Ads to boost your engagement

by marketingrodin | Feb 26, 2026 | Articles

Most animations in YouTube Ads boost metrics, but not sales. See which motion patterns actually increase engagement that translates into revenue and when being visually impressive starts to hurt. Most video animations for youtube Ads look dynamic. They have movement,...
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