Strategic Visual
Every successful organisation has a vision. But turning that vision into something everyone understands and believes in? That’s where many teams stumble. We help you bridge that gap, making complex ideas simple, engaging, and, above all, clear. With our strategic visual services, your strategy isn’t just words on a page. It becomes something people can see, discuss, and rally around.
How Your organisation benefits:
- No more confusion. Everyone gets the message, visually and in words.
- People are more likely to participate, give feedback, and feel invested.
- Teams and stakeholders move in the same direction, towards a common goal.
- The creative process encourages new ideas and fresh perspectives.
- You can track how well your strategy is understood and where to improve.
We have already worked with over 30 corporations from industries such as finance, IT, pharmacy, and FMCG
They have trusted us, among others:
Concerned that your employees won’t fully understand the new project or strategy?
That they will:
Make it shallow?
Twist it?
Get a negative attitude towards it?
No wonder.
Many employees play Chinese whispers. And with each round, their understanding and engagement drop.
This is probably why:
59% of problems with implementing strategic initiatives
is due to insufficient communication
“Project Management Institute’s Pulse of the Profession In-Depth Report: Enabling Organizational Change Through Strategic Initiatives” PMI, 2014
And the situation doesn’t get easier because of the fact that: 45% of internal communications professionals say employees receive too many messages and it’s hard to reach them.
“The definitive survey of the Employee Engagement and Internal Communication landscape” GateHouse, 2018
Just as it’s hard to assemble an IKEA closet without instructions, it’s hard to put a strategy together in your head without visuals.
That’s why we create materials to help you visualize, understand and implement your strategies and projects.
We offer:
A better understanding of the project by Employees
Because we tell about it in simple language enriched with visualizations.
Greater involvement
By emphasizing the “WHY” behind the project and neutralization of objections.
Faster implementation
With fewer questions, doubts, and tensions.
Discover our services designed to help engage employees
in the company’s strategic initiatives.
Workshop strategic support
Sometimes, the direction of the company’s development depends on one meeting. Then, you want to be absolutely sure that all perspectives have been taken into account and the decisions being made are correct.
That’s why the graphic recorder appears at the meeting.
Standing at a special board, the graphic recorder translates the words of participants into visual metaphors in real-time. This approach to the creative process means that participants see a clear, illustrated summary of their discussions.
We also do it online, so all stakeholders can be involved, wherever they are.
Animations presenting key initiatives
We create animations for management boards that describe their most important decisions and initiatives.
As a result, employees better understand the broader business context of the company, and it is easier for them to accept the upcoming change. When the narrator of the animation is a Management Board member, employees feel that it is not just another piece of dry corporate material, but a true reflection of the organisation’s vision and direction.
Presentations about the strategy
The best strategy can be beautifully prepared, but it still needs to be communicated properly. When the strategy is not understood and accepted by employees, there will be resistance to implementation. Hence – delays that generate costs.
That is why we create presentations for Management Boards that clearly and convincingly talk about their vision. Thanks to tailor-made visualizations, they can smoothly lead their story to inspire their employees.
You’ll find more examples of strategic vision in action below.
We create most importantly, effective visual materials.
Before we pick up a pen, we take the time to understand your company, your clients, and what you really need to communicate. Only then do we start creating materials that truly make a difference.
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Frequently asked questions
Who should be involved in creating strategic visuals?
Ideally, representatives from your management, key stakeholders, and creative teams. Involving a diverse group ensures the final materials resonate with your target audience and address all essential elements.
How do you measure the success of a visual strategy?
Track engagement, feedback, and understanding through surveys, workshops, and direct feedback. Adjust your materials and approach as needed to achieve the desired clarity and alignment.
What industries benefit most from strategic visuals?
Any organisation facing complex change or needing to communicate strategy to a wide audience-finance, IT, pharmacy, FMCG, and more.
Where can I learn more about graphic recording in strategic meetings?
If you’d like to explore this topic in depth-including practical examples and tips-read our dedicated article: Graphic recording in strategic meetings. There, you’ll see how this method can boost clarity, engagement, and decision-making in your organisation.
How do you ensure the visuals are effective?
We start by understanding your business, clients, and objectives. Then, we develop tailored materials that communicate your messages clearly and effectively, using the creative process to encourage innovation and engagement.
How long is a whiteboard animation?
Most of our marketing and sales animations are 1-2 minutes long.
In contrast, animations for internal communications are usually longer: 2-4 minutes.
Why the difference?
The recommended length of an animation depends on several factors.
- How interested is the recipient in the topic of the animation?
If they are actively searching for a company providing IT services, they will spend a lot of time watching an animation that tells about one of the companies.
If, on the other hand, they are browsing YouTube, are not interested in the services of such a company and are shown an ad for them, their patience will be much less. The animation should therefore be shorter.
- What is the company’s goal?
When the animation is to build brand awareness, we recommend shorter videos.
When it is intended to educate employees, 2 minutes may not be enough (we recently even did a 10-minute educational animation for internal purposes of one of the multinational corporations).
We always advise clients during a call on what length of time will be most conducive to their goals.