Strategic Visual

Every successful organisation has a vision. But turning that vision into something everyone understands and believes in? That’s where many teams stumble. We help you bridge that gap, making complex ideas simple, engaging, and, above all, clear. With our strategic visual services, your strategy isn’t just words on a page. It becomes something people can see, discuss, and rally around.

How Your organisation benefits:

  • No more confusion. Everyone gets the message, visually and in words.
  • People are more likely to participate, give feedback, and feel invested.
  • Teams and stakeholders move in the same direction, towards a common goal.
  • The creative process encourages new ideas and fresh perspectives.
  • You can track how well your strategy is understood and where to improve.

We have already worked with over 30 corporations from industries such as finance, IT, pharmacy, and FMCG

They have trusted us, among others:

sharp
AleBILET
MILLENIUM
winaico
winaico
SUNTECH
Flobotics
mitsubishi-electric
szlachetna paczka
Orange_S.A.-Logo.wine
tesco
REMONDIS
ceneo
winiary
wib

Concerned that your employees won’t fully understand the new project or strategy?

 

 

 

That they will:

Make it shallow?

strategic visual

Twist it?

strategic visual

Get a negative attitude towards it?

strategic visual

No wonder.

Many employees play Chinese whispers. And with each round, their understanding and engagement drop.

strategic visual

This is probably why:

59% of problems with implementing strategic initiatives
is due to insufficient communication 

“Project Management Institute’s Pulse of the Profession In-Depth Report: Enabling Organizational Change Through Strategic Initiatives” PMI, 2014

 

And the situation doesn’t get easier because of the fact that: 45% of internal communications professionals say employees receive too many messages and it’s hard to reach them.

“The definitive survey of the Employee Engagement and Internal Communication landscape” GateHouse, 2018

Just as it’s hard to assemble an IKEA closet without instructions, it’s hard to put a strategy together in your head without visuals.

That’s why we create materials to help you visualize, understand and implement your strategies and projects.

We offer:

 

strategic visual

A better understanding of the project by Employees

Because we tell about it in simple language enriched with visualizations.

Greater involvement

By emphasizing the “WHY” behind the project and neutralization of objections.

strategic visual

Faster implementation

With fewer questions, doubts, and tensions.

 Discover our services designed to help engage employees

in the company’s strategic initiatives.

 

Workshop strategic support

Sometimes, the direction of the company’s development depends on one meeting. Then, you want to be absolutely sure that all perspectives have been taken into account and the decisions being made are correct.

That’s why the graphic recorder appears at the meeting.

Standing at a special board, the graphic recorder translates the words of participants into visual metaphors in real-time. This approach to the creative process means that participants see a clear, illustrated summary of their discussions.

We also do it online, so all stakeholders can be involved, wherever they are.

strategic visual

Animations presenting key initiatives

We create animations for management boards that describe their most important decisions and initiatives.

As a result, employees better understand the broader business context of the company, and it is easier for them to accept the upcoming change. When the narrator of the animation is a Management Board member, employees feel that it is not just another piece of dry corporate material, but a true reflection of the organisation’s vision and direction.

strategic visual

Presentations about the strategy

The best strategy can be beautifully prepared, but it still needs to be communicated properly. When the strategy is not understood and accepted by employees, there will be resistance to implementation. Hence – delays that generate costs.

That is why we create presentations for Management Boards that clearly and convincingly talk about their vision. Thanks to tailor-made visualizations, they can smoothly lead their story to inspire their employees.

strategic visual

You’ll find more examples of strategic vision in action below.

We create most importantly, effective visual materials.

Before we pick up a pen, we take the time to understand your company, your clients, and what you really need to communicate. Only then do we start creating materials that truly make a difference.

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Frequently asked questions

Who should be involved in creating strategic visuals?

Ideally, representatives from your management, key stakeholders, and creative teams. Involving a diverse group ensures the final materials resonate with your target audience and address all essential elements.

How do you measure the success of a visual strategy?

Track engagement, feedback, and understanding through surveys, workshops, and direct feedback. Adjust your materials and approach as needed to achieve the desired clarity and alignment.

What industries benefit most from strategic visuals?

Any organisation facing complex change or needing to communicate strategy to a wide audience-finance, IT, pharmacy, FMCG, and more.

Where can I learn more about graphic recording in strategic meetings?

If you’d like to explore this topic in depth-including practical examples and tips-read our dedicated article: Graphic recording in strategic meetings. There, you’ll see how this method can boost clarity, engagement, and decision-making in your organisation.

How do you ensure the visuals are effective?

We start by understanding your business, clients, and objectives. Then, we develop tailored materials that communicate your messages clearly and effectively, using the creative process to encourage innovation and engagement.

How long is a whiteboard animation?

Most of our marketing and sales animations are 1-2 minutes long.

In contrast, animations for internal communications are usually longer: 2-4 minutes.

Why the difference?

The recommended length of an animation depends on several factors.

  • How interested is the recipient in the topic of the animation?

If they are actively searching for a company providing IT services, they will spend a lot of time watching an animation that tells about one of the companies.

If, on the other hand, they are browsing YouTube, are not interested in the services of such a company and are shown an ad for them, their patience will be much less. The animation should therefore be shorter.

  • What is the company’s goal?

When the animation is to build brand awareness, we recommend shorter videos.

When it is intended to educate employees, 2 minutes may not be enough (we recently even did a 10-minute educational animation for internal purposes of one of the multinational corporations).

We always advise clients during a call on what length of time will be most conducive to their goals.

How to make Your organisation’s vision truly understood?

Let’s face it, most strategies get lost in translation. You spend weeks crafting the perfect vision, only to see it drown in a sea of emails, PowerPoints, and half-read memos. Why? Because words alone rarely stick. Strategic visual changes the game, transforming complex ideas into clear, engaging, and actionable messages that your team will understand, actually remember and want to act on.

What is strategic visual?

You might think that visual strategy is simply about making things look attractive and ensuring your message appears polished. But that’s just one part of what it truly involves. It’s about using the creative process to turn your organisation’s vision into something tangible something people can see, discuss, and rally around.

This isn’t about flashy graphics for their own sake. It’s about making your strategy visible, memorable, and actionable for every stakeholder.

Why does strategic visual matter?

Research shows that people remember up to 90% of what they see, compared to just 10% of what they read. Visuals cut through the noise, making your strategy stand out in the daily flood of information. They help your team grasp complex ideas quickly, see the bigger picture, and understand their role in moving the organisation forward.

But it’s also about emotion and engagement. Visual storytelling taps into the emotional side of communication, helping your team feel invested in the organisation’s vision. When people see themselves in the story, they’re more likely to participate, give feedback, and move in the same direction towards a common goal.

The power of visual storytelling in business

Let’s be honest, most internal communication is forgettable. Long-winded memos and endless presentations rarely inspire action. Strategic visual flips the script by creating a mix of posters, videos, infographics, and digital dashboards that reinforce your messages at every touchpoint. This multi-format approach makes your strategy impossible to ignore and easy to absorb.

Visuals also break down barriers. In global teams, where language and culture can get in the way, visuals act as a universal language, ensuring everyone (regardless of location or background) is on the same page. They make your organisation’s vision accessible, inclusive, and inspiring.

How to develop and implement strategic visuals?

1. Define Your vision and objectives
Start by clarifying your organisation’s vision, the messages you want to communicate, and the benefits you hope to achieve. What story do you want your team and other stakeholders to understand and believe in? Identify the essential elements that need to be communicated visually.

2. Involve Your team from the start
Bring together your team, decision-makers, and even clients if relevant. The creative process thrives on diverse perspectives. Invite feedback, encourage creative thinking, and make sure everyone’s voice is heard. The early involvement builds investment and ensures your visual strategy resonates.

3. Choose the right visual tools for Your audience
There’s no one-size-fits-all. Depending on your needs, use infographics to clarify data, animations to bring processes to life, illustrated presentations for storytelling, or live graphic recording to capture the energy of workshops. Remember! The goal is to make complex ideas accessible and engaging for your target audience.

4. Tell a compelling story
Use metaphors and symbols that make abstract concepts relatable (a mountain for growth, a bridge for overcoming obstacles, a compass for direction).

5. Two-way communication – share, discuss, and encourage feedback
Don’t just launch your visuals and hope for the best. Share them across multiple channels – digital displays, team meetings, internal platforms. Encourage discussion, invite feedback, and be open to questions.

6. Measure understanding and engagement
Use surveys, informal check-ins, or interactive workshops to see how well your key messages are landing.

Are people engaged?

Do they feel aligned with the organisation’s vision?

Use this feedback to refine your visuals and keep your strategy at the forefront of everyone’s mind.

7. Reinforce and build on success
Keep the momentum going. Celebrate achievements visually, share progress updates, and encourage ongoing innovation. Strategic visual is your tool for continuous improvement and future initiatives-not just one-off project.

Strategic visual in action

The most successful organisations move beyond simply talking about strategy – they bring it to life!

Leading companies such as Google, LEGO, and Spotify actively use strategic visual tools to connect teams, inspire action, and drive meaningful results. These organisations employ a variety of visual approaches, from journey maps that clarify new product launches, to animated videos that explain change initiatives, and dashboards that make progress towards key goals transparent and relatable.

Visual communication delivers tangible business benefits. By making information clear and accessible, visuals help teams understand the bigger picture, see connections, and recognise their role in achieving the organisation’s vision. Visuals inspire and motivate, turning strategy into action and ensuring your message resonates at every level of the organisation.

Best practices for effective strategic visuals

  • Avoid jargon and clutter. Focus on clarity and essential elements.
  • Use a unified visual style to reinforce your organisation’s identity.
  • Design for everyone, considering different backgrounds and abilities.
  • Make visuals a starting point for discussion, not just decoration.
  • Use feedback and data to refine your approach and keep improving.

Ready to move Your organisation forward?

So, are you ready to put your strategy in motion? Start with a visual. Watch as your organisation moves forward with clarity, creativity, and confidence. The results will speak for themselves, not just in what your team remembers, but in what they achieve together.

How do we begin our collaboration?

Before we pick up a pen, we take the time to truly understand your company, your clients, and what you genuinely need to communicate. Only then do we start creating materials that make a real difference – helping you inform, inspire, and motivate your team through effective visual communication.