Our knowledge base
Here you will find fresh, interesting, and substantial materials.
All our texts are based on business cases, scientific research, or our own rich experience. We share the knowledge with marketing, sales, PR and HR departments, so they can target their message to coworkers and clients more efficiently. Whenever we publish news, we do our best to mention inspiring stories and interesting examples from our own work.
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Micro animations for social media – how motion influences user attention
The rule itself is simple, although many people still forget about it: an animation does not have to scream for attention to work well. Sometimes a tiny movement or well-designed feedback is more than enough. Let’s take a closer look at how micro animations improve...
What is whiteboard animation (and how your business can benefit from it)?
Whiteboard animation is becoming more and more popular in business because of the clear and transparent way it provides information. Research shows that it has an advantage over text messages, and often also over static images and ordinary films. That is why it is...
What is explainer video (and how your business can benefit from it)?
Explainer videos are short movies which explain complicated issues in an easy way. Typically they deliver information about companies, products and services. Today, explainer videos are used by thousands of companies around the world, including the largest...
The curse of knowledge: How it affects managers & marketers
Klątwa wiedzy jest efektem psychologicznym, który w ogromnym stopniu wpływa na naszą pracę oraz życie osobiste. W wielu wypadkach niestety negatywnie. Szczególnie narażone na jego skutki są osoby odpowiedzialne za komunikację w firmie – managerowanie, marketerzy,...
Explainer video production process
Explainer video production process typically takes a few weeks (3-8). The production time depends on the film's duration, its complexity, the flow of works, communication between both parties (or three parties if an Agency also takes part in the discussion), work...
How we helped SkuteczneRaporty.pl win new clients (explainer video 2D for the education industry)
Company representative involved in the project: Academy founder Bartosz Czapiewski. Advisor, trainer and speaker specialising in the field of analysis and reporting. On top of EffectiveReports, Bartosz also runs the blogs SkuteczneRaporty.pl and ExcelBI.pl. Challenge:...
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Top educational video producers driving effective learning
When Spotify needed to train 4,000 employees across 17 countries, they didn’t turn to lengthy PDF manuals or endless PowerPoint presentations. Instead, they partnered with educational video producers to create engaging, multilingual training modules.
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Micro animations for social media – how motion influences user attention
The rule itself is simple, although many people still forget about it: an animation does not have to scream for attention to work well. Sometimes a tiny movement or well-designed feedback is more than enough. Let’s take a closer look at how micro animations improve...
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.