Our knowledge base
Here you will find fresh, interesting, and substantial materials.
All our texts are based on business cases, scientific research, or our own rich experience. We share the knowledge with marketing, sales, PR and HR departments, so they can target their message to coworkers and clients more efficiently. Whenever we publish news, we do our best to mention inspiring stories and interesting examples from our own work.
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Transforming safety culture with effective safety protocols animations
There’s a saying that if safety procedures only work during training, they don’t really work at all. The good news is that this gap can be closed and animation plays a big part in connecting instructions with everyday action.
Top 15 animation techniques You should master for stunning visuals
This article explores 15 essential animation techniques for creating stunning visuals. We provide an overview of each method, from traditional hand-drawn animation to modern digital approaches.
Sustainable Futures: Animation in Environmental Education
Introduction Sustainability isn’t just a trend—it’s essential. As environmental challenges grow, so does the need for education on these issues. Teaching people about sustainability is key to building a future where communities can thrive while caring for the planet....
The Art of Video Storytelling: Crafting Compelling Narratives
Video storytelling is a transformative approach that draws audience’s attention by blending visual elements and narrative structure to create immersive, memorable experiences. Unlike static text or images, video storytelling brings brand stories to life, helping audience members engage more deeply by evoking emotions and personal connections. Today, video storytelling is among others, a powerful marketing strategy for brands across sectors, including education, entertainment, and advertising, as it enables messages to connect on a deeper level.
Educational Video Production
The production of educational videos is an important aspect of today’s schooling system, in which learning needs to be made interactive. Video producers and production companies specialize in crafting materials for educational institutions, such as universities, colleges, and online video platforms. They offer various educational video production services, including scriptwriting, filming, editing, and creating animated videos and virtual reality experiences. This expertise is crucial for institutions looking to produce video content that appeals to various learning styles and simplifies complex topics.
Boosting Engagement: Top Animated Banner Ads Strategies for Higher Conversions
Animated banners are visually engaging and dynamic advertisements that use motion and graphics to capture user attention more effectively than static ads. Unlike static banners, which display one set of content, animated banner ads rotate through multiple visuals, texts, and messages to keep viewers engaged. They often include smooth transitions, interactive elements, and striking visual storytelling, making them a powerful tool for businesses seeking to stand out in a crowded digital landscape.
Expert 2D animation agency services – a comprehensive guide
2D animation has become a powerful tool for storytelling, marketing and education. Are you a business owner looking to create engaging content or a creative professional looking to bring your ideas to life? No matter what your industry, working with an expert 2D animation agency can make all the difference in growing your business.
How to Create Engaging Animations: A Step-by-Step Guide for Beginners from Concept to Final Video
Animation has become an essential tool in modern content creation, offering a dynamic way to engage audiences by bringing still images to life. Whether you’re creating animated videos for marketing, education, or entertainment, learning how to animate can unlock endless creative possibilities. According to HubSpot, 54% of consumers want to see more video content from brands, showcasing the growing demand for engaging video content in today’s digital landscape. Video animation allows you to transform static visuals into moving, compelling stories that capture viewers’ attention that simply cannot be matched by content made the traditional way.
Corporate Animation Trends Shaping Video Marketing in 2025
As we step into 2024, the landscape of animated corporate video continues to evolve, becoming an indispensable tool in brand marketing strategies. With the rise of digital platforms and a heightened focus on visual storytelling, businesses are increasingly leveraging animated videos to capture attention and convey complex messages in a clear, engaging manner.
YouTube Ad Maker: Best Practices for Creating Effective Animated Ads
YouTube video ads are a form of advertising videos that appear on the YouTube platform, designed to promote products or services to a wide audience. These ads can be shown before, during, or after a YouTube video, grabbing the attention of viewers within the first few seconds. Using a YouTube ad video maker simplifies the process of creating these ads, allowing businesses to deliver impactful advertisements that engage their target market.
Expert video animation agency – Bringing Your ideas to life
Welcome to the world of animation! Your presence here suggests that you’re intrigued by our agency’s work and the services we offer. Animation it’s our passion and our life. The daily collaboration with our clients brings us immense joy and excitement. We’ve decided to create a comprehensive guide to share what we do, how our collaboration and animation creation process works, and the benefits of choosing Explain Visually. Let us take you on a journey through our animated universe!
Video Animation Service – benefits, types and costs
Introduction In today’s digital era, video animation services have become a pivotal tool for businesses across various industries. From marketing campaigns to educational content, animated video services provide a dynamic way to convey complex ideas and engage...
Legal Clarity: Demystifying Law with Animated Explanations
Introduction In the fast-paced business world, legal clarity is essential for success. Companies must navigate complex regulations, contracts, and requirements, where misunderstandings can lead to financial penalties, damaged reputations, and disruptions. Ensuring all...
Expert video animation service: elevate Your brand story
Video animation has become an indispensable tool for brands looking to captivate audiences and convey complex messages with clarity and style. In today’s fast-paced digital landscape, where attention spans are shorter than ever, animated content stands out as a powerful medium to engage viewers and leave a lasting impression.
Culinary creativity: animation in the food and beverage industry
Introduction The food and beverage industry is continually evolving, driven by changes in consumer preferences and technological advancements. In this dynamic environment, innovative marketing and educational tools are crucial for brands aiming to stand out and...
Price of an explainer video – how much does it cost and why
Explainer video costs usually range from €2,000 to €6,000. Many people wonder why there is such a wide price range and what factors influence the final price of the service. The style of the video, its length, and purpose are key elements that are taken into account...
Tech Tales: animation’s role in communicating complex IT solutions
Introduction: The Role of Animation in Contemporary Communication and Its Relevance in IT Animation has evolved significantly from its roots in entertainment to become a crucial tool in contemporary communication, especially within the information technology (IT)...
Lights, camera, production – transforming industries with animated visuals
Animated visuals have become an essential part of modern communication, shaping the way businesses, educators, and creators engage with their audiences. No longer just a stylistic choice, they play a key role in simplifying complex ideas, capturing attention, and leaving a lasting impression.
Beyond transactions: building trust with animated content in finance
Introduction In the finance sector, trust is the base upon which businesses build lasting relationships with their clients. Given the complexity of financial products and the significant impact these products can have on individuals' lives, ensuring that customers...
Services unleashed: the impact of animation in the service industry
Introduction Animation has long captivated audiences with its ability to bring imagination to life, tracing its roots back to the earliest forms of visual storytelling. From the hand-drawn animations of Disney's golden age to the computer-generated imagery (CGI) of...
Animating Success: Revolutionizing B2B Marketing with the Power of Animation
Animation in B2B – a powerful tool for success. Discover it now!
Visual thinking in business – what it is, how it works and how it can help
What is visual thinking?
Imagine this situation…
You get up in the morning. You reach for your cell phone and there is a black and white screen and a wall of text. You walk over to your desk and check your planner. A wall of text again! Even the division into days of the week is gone. In addition, all calendars have disappeared from the house, including those hanging on the wall.
Hybrid animation – what it is, advantages, examples
Hybrid animation is, in simple terms, the integration of 2D and 3D animation. This combination of different techniques allows you to take advantage of the benefits of each technique, and thus create a better animation.An example of hybrid animation is combining 2D and...
Need help naming a product? Here’s how to find the best name for all your products
What’s in a name? Everything! Whether it’s the product or brand name, getting the perfect name is a critical aspect of product success. And we have a long list of terrible names to prove it. Nintendo Wii U Drysack Wine Nokia Lumia (Lumia means ‘prostitute’ in...
Animated video: 6 application examples
Animated video can serve various purposes. It can advertise a new product of a company, help it enter the market, explain regulations to potential customers, or explain socially important issues to an illiterate population. Looking for an example of an animation that fits your needs? Contact us today to bring your vision to life!
Promotional Video Production: How to prepare to work with a studio to make your film a success
The stakes are high because the video will be shown at a trade show, a company event or during a video campaign. If the project doesn't make it to the clients, the money will go down the drain and the person responsible for the production may end up without a job!...
6 animation trends that will capture the market in 2022
When we compare animations from a dozen or so years ago with those created today, you can see the difference in the degree of advancement, and also in the style and graphics. This is largely a matter of fashion. Below I will list a few trends that I think will conquer...
16 interesting animations from 16 countries
The following list of animations from 16 countries worldwide is highly subjective. Each is interesting and unique for different reasons, which we write about in the text.England An animation released in 2018 by the British cookie company McVitie. The campaign...
Promotional videos for businesses – 6 types you need to know
Every business owner dreams of making their brand stand out, reaching a wider audience, and leaving the competition far behind with their ideas. But does it really have to remain just a dream? Today, we’ll show you how to engage your customers on a personal level and inspire action. Promotional videos for business might just be the game changer you need.
Animated ads – types, examples, prices
Animated ads are one of the most popular forms of video marketing. They are usually much cheaper to produce than a traditional film shot on camera. They also allow for greater creative freedom. Below we discuss the types of animated ads along with examples and prices...
![Visual Thinking in Business: 6 levels you can implement in your company [+Examples]](https://explainvisually.co/wp-content/uploads/2021/10/mys-wiz-tlo-strona-400x250.jpg.webp)
Visual Thinking in Business: 6 levels you can implement in your company [+Examples]
Myślenie wizualne to - w dużym skrócie - używanie wizualizacji, żeby ułatwić dostrzeżenie, zrozumienie i zapamiętanie informacji. Jego przejawy obserwujemy, gdy widzimy na trasie znaki drogowe, oglądamy infografiki czy projektujemy nowe produkty na warsztatach Design...
Visual thinking in business – what it is, how it works and how it can help
What is visual thinking? Imagine this situation... You get up in the morning. You reach for your cell phone and there is a black and white screen and a wall of text. You walk over to your desk and check your planner. A wall of text again! Even the division into days...
Pictures vs. illustrations vs. instructional video – when to use what to make our instruction effective
Imagine you are sitting comfortably on a plane, reading a book. Suddenly you feel turbulence that is much stronger than usual. You start to get anxious, especially since you see people around you panicking. Then you hear the captain's voice from the speakers: "Please...
![How to get people to follow the recommendations of the Ministry of Health, doctors and pharmacists? [Visual Thinking in Medicine]](https://explainvisually.co/wp-content/uploads/2020/03/tlo-artykul-instrukcje-medyczne-myslenie-izualne-400x250.jpg.webp)
How to get people to follow the recommendations of the Ministry of Health, doctors and pharmacists? [Visual Thinking in Medicine]
You have a fever, you feel weak, and your cough is getting worse. Normally this wouldn't concern you, but there is a coronavirus raging in the world so you have doubts. Just in case, you call the hotline. The lady on the other end of the phone patiently explains what...
6 things without which your sales support and sales materials will be ineffective
You know the scenario? The conversation is going well, and the customer is interested. Finally, the potential customer says to the salesperson: "Then please send an offer. I'm having a meeting with my boss/team/partner and I'll let you know what the response is." The...
How to build a content marketing sales funnel that converts?
Content marketing is a strategic process that guides potential customers from their first encounter with your brand all the way to becoming loyal, paying customers. Today, we’ll show you how to build your own content marketing funnel, create content for each stage of the funnel, and turn your marketing efforts into real sales results. Buckle up! You’re about to receive a fast-track delivery of valuable insights!
Whiteboard animation: Best Business Cases
Whiteboard animation videos are special animated films, which educate customers about a company, a brand or its products. They have been used by marketing, sales and HR departments of the biggest companies for 10 years, but only just starting to gain popularity in...
Vegan food market in Poland
Imagine that you go to Facebook and there are pictures of sausages, kabanos to be exact, everywhere. They are posted by your friends, the fan pages you like, and strangers on groups you belong to. Sounds like science fiction? Meanwhile, it is reality as kabanos are...
Veganism, vegetarianism and marketing: how to advertise and sell vegan products?
Veganism is on the rise. There is no question about it. To give you just a few recent examples... New vegan product a sales hit The first example is the British bakery chain Gregg. I first heard of its existence when it released vegan sausage rolls and I read about it...
How to calculate if the explainer video will pay off?
As we wrote earlier in the text about explainer video, the production of such an animation usually costs from 2 000 to 7 000 EUR. How to calculate whether this expense will pay off? And how to estimate the explainer video's possible results? In this text, we...
7 examples of explainer videos that provided companies with leads and increased sales
Rypple, which provides cloud services, wanted to show that its solution increases the efficiency of managers and employees. The B2B business was showing more and more interest in modern ways of storing data, but the competition was not idle and more and more similar...
Product videos—types, prices, advantages and disadvantages (classic film, whiteboard animation, vector animation, and 3D animation)
Product videos are becoming more and more popular because they help to tell about the product in a few minutes. Thanks to them, the customer does not have to read a wall of text on the website or in the brochure. Sellers also feel relieved because they don't have to...
What is Graphic Recording (and Graphic Facilitation)?
When the lecturer starts his speech on the stage, the atmosphere of concentration fills the lecture hall. It is his name that brought the crowd to this conference. The slides complete his words, and hundreds of people are focused on him and try to remember as much as...
What is whiteboard animation (and how your business can benefit from it)?
Whiteboard animation is becoming more and more popular in business because of the clear and transparent way it provides information. Research shows that it has an advantage over text messages, and often also over static images and ordinary films. That is why it is...
What is explainer video (and how your business can benefit from it)?
Explainer videos are short movies which explain complicated issues in an easy way. Typically they deliver information about companies, products and services. Today, explainer videos are used by thousands of companies around the world, including the largest...
The curse of knowledge: How it affects managers & marketers
Klątwa wiedzy jest efektem psychologicznym, który w ogromnym stopniu wpływa na naszą pracę oraz życie osobiste. W wielu wypadkach niestety negatywnie. Szczególnie narażone na jego skutki są osoby odpowiedzialne za komunikację w firmie – managerowanie, marketerzy,...
Explainer video production process
Explainer video production process typically takes a few weeks (3-8). The production time depends on the film's duration, its complexity, the flow of works, communication between both parties (or three parties if an Agency also takes part in the discussion), work...
How we helped SkuteczneRaporty.pl win new clients.
Company representative involved in the project: Academy founder Bartosz Czapiewski. Advisor, trainer and speaker specialising in the field of analysis and reporting. On top of EffectiveReports, Bartosz also runs the blogs SkuteczneRaporty.pl and ExcelBI.pl. Challenge:...
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Top educational video producers driving effective learning
When Spotify needed to train 4,000 employees across 17 countries, they didn’t turn to lengthy PDF manuals or endless PowerPoint presentations. Instead, they partnered with educational video producers to create engaging, multilingual training modules.
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Transforming safety culture with effective safety protocols animations
There’s a saying that if safety procedures only work during training, they don’t really work at all. The good news is that this gap can be closed and animation plays a big part in connecting instructions with everyday action.
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